NAME OF THE COMPANY

Maruti Suzuki India Ltd.

YEAR OF ESTABLISHMENT
1981 ( as Maruti Udyog Limited)

COUNTRY OF ORIGIN
Japan

TIMELINE OF MARUTI SUZUKI AND ITS BUSINESS EXPANSION

1970 A private limited company named 'Maruti technical services private limited' (MTSPL) launched on November 16, 1970. The stated purpose of this company was to provide technical know-how for the design, manufacture and assembly of "a wholly indigenous motor car".

1971 In June, A company called 'Maruti limited' was incorporated under the Companies Act and Sanjay Gandhi became its first managing director.

1977 'Maruti limited' goes into liquidation.

1978 A commission of inquiry headed by Justice A. C. Gupta, which probed the 'Maruti scandal', submits its report.

1980 On, 23 June, Sanjay Gandhi dies when a private test plane he was flying crashed. 1981 The Indian Central government at the behest of Indira Gandhi salvages Maruti limited and starts looking for an active collaborator for this company. Maruti Udyog Ltd was incorporated under the provisions of the Indian Companies Act, 1956

1982 License and Joint Venture Agreement(JVA) signed between Maruti Udyog Ltd. and SMC of Japan

1983 Maruti 800, a 796 cc hatchback, Indias first affordable car, is released in the market. Production was started under the JVA commences.

1984 Omni, a 796cc MUV, released. Installed capacity of the plant in Gurgaon, reaches 40,000 units

1985 Launch of Maruti Gypsy (970cc, 4WD off-road vehicle)

1986 Maruti 800 ( New Model-796cc, hatchback Car) 100,000 vehicles produced by the company.

1987 The company's first export, when a lot of 500 cars were sent to Hungary.

1988 Installed capacity is increased to 100,000 units in Gurgaon.

1989 Maruti 1000(970cc, three-box), Indias first contemporary sedan is released into the market.

1991 65 percent of the components, for all vehicles produced, are indigenised (produced locally) Liberalisation of the Indian economy opens new opportunities but also brings more competition to segment.

1992 Suzuki increases its stake in Maruti to 50 percent, making the company a 50-50 JV with the Government of India the other stake holder.

1993 Zen(993cc, hatchback Car), which was later exported in Europe and elsewhere as the Alto

1994 Esteem1.3L (1298cc, three-box design) LX released in market, Maruti's second sedan model. Produced the 1 millionth vehicle since the production commenced. The first company in India to do so.

1995 Esteem1.3L (1298 cc, three-box design) VX released in market.

Maruti 1000 production of Maruti 1000 stopped. Second plant opened , installed capacity reached 200,000 units

1996 Five new models lanched: Gypsy (E) (970cc, 4WD 8 seater) Omni (E) (796cc, MUV, 8 seater) Gypsy King (1298cc, 4WD, off road vehicle) Zen Automatic (993cc, hatchback car Esteem 1.3L (1298 cc, three-box design) AX Launch of 24-hour emergency on-road vehicle service, the first of its kind in the country. United Front government formed, Murasoli Maran new Industries Minister. 1997 Government nominated Mr. S.S.L.N. Bhaskarudu as the Managing Director on August 27, as the then current Managing director, R.C.Bhargava, was completing his tenure. Creating a conflict with Suzuki 1998 Esteem (1299cc, three-box) LX, VX and AX models released. New Maruti 800 (796cc, hatchback Car) Standard and Deluxe released, the first change in design since 1986. Two million vehicles produced.

1998 Zen D (1527 cc diesel, hatchback car) model released. Zen VX & Zen VX Automatic model released. New (Omni & Omni E) (796cc, MUV) model released.

1999 Six new releases: Maruti 800 EX ( 796cc, hatchback car) Zen LX (993cc, hatchback car) Zen VXi (993cc, hatchback car with power steering) Omni XL ( 796cc, MUV, high roof)

Baleno (1600cc, three-box) released. Advertised as 'Maruti Suzuki Baleno'. Wagon R launched in market.

2000 First car company in India to launch a Call Center for internal and customer services. New Alto model released. Altura, a luxury estate car released into the market. IDTR (Institute of Driving Training and Research) launched jointly with the Delhi government to promote safe driving habits

2001 Zen LXi Maruti True Value launched in Bangalore and Delhi Maruti Versa, Indias first luxury multi-purpose vehicle launched. Alto Spin LXi, with electronic power steering Alto Vxi Customer information centers launched in Hyderabad, Bangalore and Chennai

2002 WagonR Pride Esteem Diesel. All other variants upgraded Maruti Insurance. Two new subsidiaries started: Maruti Insurance Distributor Services and Maruti Insurance Brokers Limited Alto Spin LXi, with electronic power steering Special edition of Maruti 800, Indias first colour-coordinated car Maruti True value in Mumbai Maruti Finance in Mumbai with 10 finance companies Suzuki Motor Corporation (SMC) increases its stake in Maruti to 54.2 percent 2003 New Suzuki Grand Vitara XL-7

Redesigned and all-new Zen New upgraded WagonR Enters into partnership with State Bank of India 4 million vehicles Produced since start of production. Maruti Udyog Ltd is Listed on BSE and NSE after a public issue, which is oversubscribed 10 times.

2004 New (non A/C) variant of Alto released. Alto becomes India's new best selling car overtaking Maruti 800. LPG variant of 'Omni Cargo' Versa 5-seater, a new variant created. Baleno LXi, a new variant created. Esteem undergoes cosmetic changes and is re-launched with a price cut. Maruti Udyog closed the financial year 2003-04 with an annual sale of 472122 units, the highest ever since the company began operations 20 years ago 2005 The fiftieth lakh (5 millionth) car rolls out in April, 2005. Growth in overall sales by 15.8% Suzuki Swift(1298cc 87 BHP 4Dr Hatch) Introduced into the Indian Market

NO OF EMPLOYEES
6903 ( 2009)

PRODUCT PROFILE
Manufactured locally
 

800 (Launched 1983) Omni (Launched 1984)

          

Gypsy (launched 1985) WagonR (Launched 2002) Alto (Launched 2000) Swift (Launched 2005) Estilo (Launched 2009) SX4 (Launched 2007) Swift DZire (Launched 2008) A-star (Launched 2008) Ritz (Launched 2009) Eeco (Launched 2010) Alto K10(Launched 2010)

Imported
 

Grand Vitara (Launched 2007) Kizashi (Launched 2011)

Discontinued car models

      

1000 (19901994) Zen (19932006) Esteem (19942008) Baleno (19992007) Zen Estilo (20062009) Versa (20012010) Grand Vitara XL7 (20032007)

Manufacturing facilities Maruti Suzuki has two state-of-the-art manufacturing facilities in India.[14] Both manufacturing facilities have a combined production capacity of 1,250,000 vehicles annually.

Gurgaon Manufacturing Facility The Gurgaon Manufacturing Facility has three fully integrated manufacturing plants and is spread over 300 acres (1.2 km2 ). All three plants have an installed capacity of 350,000 vehicles annually but productivity improvements have enabled it to manufacture 700,000 vehicles annually. The Gurgaon facilities also manufacture 240,000 K-Series engines annually. The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. The Gurgaon Facilities manufactured the 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.

Manesar Manufacturing Facility The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres (2.4 km2 ). Initially it had a production capacity of 100,000 vehicles annually but this was increased to 300,000 vehicles annually in October 2008. The production capacity was further increased by 250,000 vehicles taking total production capacity to 550,000 vehicles annually. The Manesar Plant produces the A-star, Swift, Swift DZire and SX4.

Sales and service network As of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in all states and union territories of India. It has 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities throughout India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.

Maruti Insurance Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram.

The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited This service started as a benefit or value addition to customers and was able to ramp up easily. By December 2005 they were able to sell more than two million insurance policies since its inception.

Maruti Finance To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Prior to the start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti Suzuki tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic partners in car finance. Again the company entered into a strategic partnership with SBI in March 2003. Since March 2003, Maruti has sold over 12,000 vehicles through SBIMaruti Finance. SBI-Maruti Finance is currently available in 166 cities across India. "Maruti Finance marks the coming together of the biggest players in the car finance business. They are the benchmarks in quality and efficiency. Combined with Maruti volumes and networked dealerships, this will enable Maruti Finance to offer superior service and competitive rates in the marketplace". Jagdish Khattar, Managing director of Maruti Udyog Limited in a press conference announcing the launch of Maruti Finance on 7 January 2002 Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti Udyog Limited its primary business stated by the company is "hire-purchase financing of Maruti Suzuki vehicles". Citi Finance India Limited is a wholly owned subsidiary of Citibank Overseas Investment Corporation,Delware which in turn is a 100% wholly owned subsidiary of Citibank N.A. Citi Finance India Limited holds 74% of the stake and Maruti Suzuki holds the remaining 26%. GE Capital, HDFC and Maruti Suzuki came together in 1995 to form Maruti Countrywide. Maruti claims that its finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.

Maruti TrueValue Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used Maruti Suzuki Vehicles. One can buy, sell or exchange used Maruti Suzuki vehicles with the help of this service in India. As of 31 March 2010 there are 341 Maruti True Value outlets.

N2N Fleet Management N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates. Its impressive list of clients who have signed up of this service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering, Doordarshan, Singer India, National Stock Exchange and Transworld. This fleet management service include end-to-end solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience services and Remarketing.

Accessories Many of the auto component companies other than Maruti Suzuki started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti Suzuki. Maruti Suzuki started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care products. These products are sold through dealer outlets and authorized service stations throughout India.

Maruti Driving School As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi. Later the services were extended to other cities of India as well. These schools are modelled on international standards, where learners go through classroom and practical sessions. Many international practices like road behaviour and attitudes are also taught in these schools. Before driving actual vehicles participants are trained on simulators

ORGANISATION CHART Top management

Managing Director Shinzo Nakanishi Chairman of the Board R. Bhargava Director Osamu Suzuki Director Davinder Brar Director Manvinder Banga Director Pallavi Shroff Director Kenichi Ayukawa Director Amal Ganguli

SWOT ANALYSIS

STRENGTHS
     

Bigger name in the market Trust of People Maruti suzuki india limited Ltd. is the market leader for more than a decade. Has a great dealership chain in the market. Better after sales service Low maintenance cost of vehicle

WEAKNESSES
  

Diseconomies to scale No online presence Lesser diesel models in the market compare to others

OPPURTUNITIES Great opportunities to go global with success of Swift and SX4 allover Introduction of more diesel models. The diesel car segment is growing Opportunity to grow bigger by entering into bigger car markets Already a market leader so great opportunity to be the king of market in every stage

   

of industry

THREATS Foreign companies entering market; so a bigger threat from MNCs. Competition Cheaper technology External changes (government, politics, taxes, etc)

   

  

Lower cost competitors or imports Price wars Product substitution

COMPETITOR ANALYSIS

HYUNDAI MOTOR INDIA LIMITED Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India . HMIL presently markets over 25 variants of passenger cars in six segments. The Santro in the B segment, and Getz in the B+ segment.

HYUNDAI SANTRO We are mainly going to concentrate on the various marketing and positioning strategies of Hyundai Santro as against that of Maruti Zen and Alto and Hyundai Getz as against Maruti Swift. POSITIONING OF SANTRO The old positioning of the Santro was that pf a family car, this positioning strategy was changed in around 2002 and Santro was repositioned as to that of a smart car for young people. The target age group for the car had now shifted from 30-35 years to 25-30 years. The repositioning followed the face-lifts the car has been getting from time to time in the form of engine upgradation, new power steering, automatic transmission, etc, to keep the excitement around it alive in the highly competitive small car market. The repositioning also comes ahead of the possible launch of a new design Santro, and the super B-segment car Getz, sometime in 2003. The Santro was given a fresh new positioning from a complete family car to a sunshine car denoting a fresh new attitude and a changing your life positioning.As the average age of a car owner has declined from around 30-35 three years ago to 25-30, primarily because of changing lifestyles, cheap and easily available finance, etc. the

company thought that instead of promoting the Santro as a family car, it should be promoted as a car that can change the life of a young person since many of the buyers were young buyers.

HYUNDAIS PRICING STRATEGY With the launch of Maruti Swift recently a price war was expected to kick in . Immediately after maruti raised prices on its debutante Hyundai Motor India hit back with a Rs 16,00019,000 markdown on three new variants of Santro Xing. The company has introduced the XK and XL variants at a lower tag of Rs 3,26,999 and Rs .3,45,999 respectively.The new price variants are likely to give Marutis existing B-segment models, Zen and WagonR a run for their money. Hyundai has also launched a new non-AC variant of the Santro at Rs 2.79 lakh, a tad higher than what the existing non-Ac Santro costs. The next offensive is due from Maruti. With the Santros new price positioning, Zen and particularly WagonR may be due for a correction, or at least a limited-period subvention. If that happens the domino effect will kick in across the B-segment. Hyundai is positioning its new variants on the tech platform. Strapped with 1.1 litre engine with eRLX Active Intelligence technology, the new variants also come with new colourcoordinated interiors, a new front grill and a 4-speed AC blower that makes the air conditioning more efficient. TATA MOTORS Established in 1945, Tata Motors is India's largest and only fully integrated automobile company. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany.

TATA INDICA Tata motors flagship brand The company's passenger car range comprises the hatchback Indica, the Indigo sedan and the Marina, its station wagon variant, in petrol and diesel versions.The Tata Indica, India's first indigenously designed and manufactured car, was launched by Tata Motors in 1999 as

part of its ongoing effort towards giving India transport solutions that were designed for Indian conditions. Currently, the company's passenger cars and multi-utility vehicles have a 16-per cent market share.

POSITIONING OF INDICA Tata has positioned Indica as `more car per car'. The new car offers more space, more style, more power and more options. Emphasizing the delivery of world class quality. They have tried to redefine the small car market as it has been understood in India.True to its "More car per car" positioning, the Indica CNG offers all the core benefits of the Indica combined with the advantage of CNG. One of the most popular advertisements on television currently, is the one where the guy portrayed as the loveable liar, gets socked everytime he lies ; but not when he speaks about the Indica thus implying- must be true. Elaborating on the campaign, the new ad was launched with the intention of giving the Indica V2 brand a touch of youthfulness.

TATAS PRICING STRATEGY After the price war being triggered off by Hyundai being the first company to introduce what came to be known as, pricing based on customer's value perceptions , all others followed suit.Telco's Indica came in the range of Rs 2.56 lakh to Rs 3.88 lakh with 4 models. The price-points in the car market were replaced by price-bands. The width of a price-band was a function of the size of the segment being targeted besides the intensity of competition. The thumb rule being 'the higher the intensity, the wider the price-band.'

MARKET SCENERIO (2008-09)

The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car makers in India for ten years in a row in annual survey. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on 14 December 1983.

JOINT VENTURE

Maruti Suzuki's A-Star vehicle during its unveiling in Pragati Maidan, Delhi. A-Star, Suzuki's fifth global car model, was designed and is made only in India. Besides being Suzuki's largest subsidiary in terms of car sales, Maruti Suzuki is also Suzuki's leading research and development arm outside Japan Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the v enture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Suzuki. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors. After completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Managing Director on 27 August 1997. Mr. Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1988 as Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director. Suzuki Motor Corporation didn't attend the Annual General Meeting of the Board with the reason of it being called on a short notice. Later Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu was "incompetent" and wanted someone else. However, the Ministry of Industries, Government of India refuted the charges. Media stated from the Maruti Suzuki sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture. If

Maruti Suzuki would have been able to indigenise gear boxes then Maruti Suzuki would have been able to manufacture all the models without the technical assistance from Suzuki. Till today the issue of localization of gear boxes is highlighted in the press. The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a stay order against the appointment of Mr. Bhaskarudu. The issue was resolved in an out-ofcourt settlement and both the parties agreed that R S S L N Bhaskarudu would serve up to 31 December 1999, and from 1 January 2000, Jagdish Khattar, Executive Director of Maruti Udyog Limited would assume charges as the Managing Director. Many politicians believed, and had stated in parliament that the Suzuki Motor Corporation is unwilling to localize manufacturing and reduce imports. This remains true, even today the gear boxes are still imported from Japan and are assembled at the Gurgaon facility.

KEY SUCCESS FACTORS

(1)The Quality Advantage

Maruti Suzuki owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study 2004). The Alto was chosen No.1 in the premium compact car segment and the Esteem in the entry level mid - size car segment across 9 parameters.

(2)A Buying Experience Like No Other Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.

(3)Quality Service Across 1036 Cities in India In the J.D. Power CSI Study 2004, Maruti Suzuki scored the highest across all 7 parameters: least problems experienced with vehicle serviced, highest service quality, best in-service

experience, best service delivery, best service advisor experience, most user-friendly service and best service initiation experience. 92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study 2004 also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.

(4)One Stop Shop

At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange- Maruti Suzuki is set to provide a single-window solution for all car related needs.

(5) The Low Cost Maintenance Advantage

The acquisition cost is unfortunately not the only cost customers face when buying a car. Although a car may be affordable to buy, it may not necessarily be affordable to maintain, as some of its regularly used spare parts may be priced quite steeply. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.

(6)Lowest Cost of Ownership The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni.

(7) Technological Advantage

It has introduced the superior 16 * 4 Hypertech engines across the entire Maruti Suzuki range. This new technology harnesses the power of a brainy 16-bit computer to a fuel-

efficient 4-valve engine to create optimum engine delivery. This means every Maruti Suzuki owner gets the ideal combination of power and performance from his car.

RESEARCH &DEVELOPMENT CENTRE

Maruti Suzuki is scouting for expat and Indian engineers working with troubled carmakers in the US, Europe and Japan to develop its own cars from scratch right here in India. The local research & development (R&D) centre, dubbed to be one of the largest such Suzuki facility outside Japan, is being strengthened to develop new cars independently. Until now Marutis technical expertise had been restricted to giving facelift to older Suzuki cars like the Zen and Omni and upgrading them to meet the new emission norms. Although the Indian R&D team was involved in the development of Swift, Dzire and SX4, their major work was conceived in Japan. The local R&D centre, which will spearhead design and development of small cars in India, will change all that. The unit will also have testing facilities to carry out research on safety and newer technologies and will sport a testing track. We are doing a global search for engineers and technocrats to develop new team leaders to equip the company to gain competence in making structural changes in our existing cars as well as developing new concept models for Maruti, Maruti executive officer R&D IV Rao said. The company plans to up headcount of engineers 30% to 1,000 by 2010 to churn out new cars. Maruti, which has traditionally hired freshers from engineering colleges in India, will be tapping several top engineers and designers with experience to broaden talent pool. Maruti Suzuki India managing director S Nakanishi said: India is Suzukis largest operating business, contributing more in sales and profitability than even Japan. Suzuki wants it to evolve as a full-fledged car company with capability to develop cars from scratch in future. Suzuki has already announced $2 billion investment by 2010 in India for capacity expansion and new product development. Marutis top brass from the R&D and personnel departments have been looking to expand and develop teams for specific high-tech fields like car designing, automotive styling, power train (engines & gears) development, modeling and structural bodywork. Maruti currently

has around 15 Japanese executives and is looking to boost technical knowhow to develop new vehicle platforms and an array of power train technologies including alternative fuels, hybrids and electric vehicles.

EXPORTS

Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300,000 cars. Since its inception export was one of the aspects government was keen to encourage. Every political party expected Maruti Suzuki to earn foreign currency. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by Maruti Exports.

ACHIEVEMENTS AND AWARDS

Secured the second position in ICWAI national award for excellence in cost Won the most preferred car brand award:CNBC Awaaz consumer awards 2008 Won the CNBC TV18 overdrive manufacturer of the year award Ranked No 1 in JD power asia pacific customer satisfaction index (CI) survey 2008, nine times in a row Conferred special commendation by CNBC TV18 overdrive for contribution to indian auto industry: a tribute to maruti Suzuki on its silver jubilee year Secured the 1st position in the prestigious excellence in suggestion scheme contest 2008-instituted by Indian national suggestion scheme association Ranked as indias most valuable automobile company by business today Won the prestigious national award for best value engineering company in 2008 by Indian value engineering socity Won the CNBC TV-18 autocar manufacturer award Ranked 4th globally in the passenger car sector among the worlds 200 most reputed companies in the worlds most reputed company survery 2008

Received economic times avaya global connect award for most customer responsive in the automobile sector, for the 2nd year in a row A-star- adjudged best small car of the year at the UTVi anutocar awards and declared car of the year by Zig wheels ( times group ) K-series engine- won automotive technology of the year award by CNBC TV18 overdrive WagonR, Swift, Swift Dzire and SX4- Ranked no 1 in their respective categories in JD Power asia pacific survery 2008 on automotive performance, execution and layout

BALANCE SHEET Mar ' Mar ' 10 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block 10,406.70 8,720.60 7,285.30 6,146.80 4,954.60 26.50 794.90 12,656.50 0.10 698.80 10,043.80 0.10 900.10 9,315.60 63.50 567.30 7,484.70 71.70 5,524.30 144.50 11,690.60 144.50 9,200.40 144.50 8,270.90 144.50 6,709.40 144.50 5,308.10 Mar ' 09 08 Mar ' 07 Mar ' 06

Mar ' Mar ' 10 Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets, loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Notes: Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity sharesoutstanding (Lacs) 2889.10 2889.10 2889.10 215.10 3,657.20 108.70 1,901.70 219.50 2,734.20 11.10 3,162.20 5,169.60 12,656.50 10,043.80 9,315.60 3,788.40 67.60 3,631.60 1,938.40 3,088.40 102.10 3,856.00 5,570.00 3,190.50 5,382.00 5,024.70 387.60 7,176.60 Mar ' 09 4,649.80 4,070.80 861.30 3,173.30 08 3,988.80 3,296.50 736.30 5,180.70

Mar ' 07 3,487.10 2,659.70 238.90 3,409.20

Mar ' 06 3,259.40 1,695.20 92.00 2,051.20

3,956.00

3,870.70

2,779.10 1,176.90

2,184.80 1,685.90

7,484.70

5,524.30

3,398.10

2,040.10

270.40 2,094.60

289.80 1,289.70

2889.10

2889.10

CONCLUSION

The price of a car is just one-third of what it cost you over its lifetime. Running and maintaining it make up the other two-thirds. Take into account resale value and its real cost becomes clear. Maruti Suzuki stands for value as much as it stands for performance. In spite of rising input costs, we try our best to keep prices down. Their running costs and resale values are unbeatable too. Nothing matches the delight their cars deliver. In the JD Power CSI study 2005, 85% of Maruti Suzuki owners stated that they would definitely recommend the car they drive to someone else. Infact, you dont buy a Maruti Suzuki. You invest in it.

After the rash of new cars launches the past two years, the relative lull in the auto industry is showing up in the customer satisfaction indices. According to the 2005 four-wheeler Total Customer Satisfaction (TCS) study conducted by the specialist division of TNS Automotive, the automobile ownership experience or customer ownership experience has declined in all areas compared to 2004. The study is one of the largest syndicated

automotive studies in India, representing the responses of more than 7,000 new car buyers. The comprehensive study covers over 50 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after-sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customers. According to TNS Automotive, the decline is predominantly for older, small and entry mid-size car models. The ageing of these models seems to be posing a stiffer challenge for manufacturers to sustain past performance levels at a time when customer expectations are rising sharply.