Automobile Industry Analysis

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Sify.com is Indias most popular portal attracting more than 9 million unique users every month. SifyMax is Indias complete broadband portal that offers wide range of video content. Walletwatch (now Sify Finance) is the leading personal finance portal offering information on a wide spectrum of financial markets. Sify Mall is the most popular and comprehensive E-Commerce portal with more than 400 transactions per day. Sify I-Way is Indias largest and most successful chain of cyber cafes with more than 3650 centers spread across 162 cities.
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India is on every major global automobile player's roadmap, and it isn't hard to see why: India is the 2nd largest twowheeler market in the world 4th largest commercial vehicle market in the world 11th largest passenger car market in the world and is expected to become the 7th largest by 2016
(Source: Society of Indian Automobile Manufacturers (SIAM)

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Passenger Vehicles Produced and Sold

2000000 1500000 1000000 500000 0 Total Passenger Vehicles Produced 1309300 1544850

Sales of passenger cars in India is likely to grow at an average of 14..9% each year to touch the 2.1 million mark by 2010! (Source: Frost n Sullivan)
Total Passenger Vehicles Sold 1143076 1379698

2005 06 2006 07

Increase in Car Purchase Trend Growing working population Increased access to credit and lower interest loans Increased consumer embrace of financial products Upward migration of household income levels Fast paced urbanization to rise from 28% to 40% by 2020 Middle class expanding by 30 - 40 million every year

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Stunning Growth Rates!

Passenger car sales grew by 10.84% and crossed the 1 million mark in 2006-07 and record sales of 1,076,408 vehicles.

Utility vehicles sales grew by almost 12.2% in April-May 2007 compared to the same period last year. Various manufacturers have entered this category and this segment is expected to grow at 20% by 2010.

Multi purpose vehicles sales grew by almost 21.93% in April-May 2007 compared to the same period last year.

Source: Society of Indian Automobile Manufacturers (SIAM)

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Demographics of a Potential Car Owner!

Medium high class societies Affluent. 55% hold at least a graduate degree Owns a broadband connection Owns 2 mobile phones Surfs internet more than 10 hours a week Average household income above Rs 30,000 a month Single: 35% Married: 65%
(Source: Site survey)

WHY SIFY IS YOUR BEST MEDIA PARTNER: Sify reaches more than 9 million Indians from diverse backgrounds Sify is the No.1 private broadband service provider connecting more than 2.5 lacs homes Sify s mobile service 4545 offers downloadable mobile content to more than 8 lacs users Walletwatch offers specialized content on personal finance that attracts high net-worth individuals

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Why Sify is your TA?

Sifys rich network of services attracts audience that is highly coveted by marketers across a diverse set of businesses.
Sify.Com
Most popular content portal 65% Male ~ 35% Female Rich array of interactive services including news, shopping mall, movies, sports, mobile, classifieds, bawarchi etc Connects more than 9 million users a month

Walletwatch.Com
Personal finance portal offering information on equity markets, mutual funds, personal finance, loans etc Educated, affluent class and high net worth individuals (25% entrepreneurs) Community of members keen on investment Sec A audience high purchasing power 3 lac portfolios & reaches 6 lacs users a month.

SifyMax.Com
Indias first broadband portal One stop access to news, videos and gossip from the world of TV and movies. City specific content on Bangalorelive.in, Mumbailive.in, Chennailive.in etc Young, vibrant audience 60% between 20 35 Reaches 1.5 million users a month

Samachar.Com
Most popular NRI portal Robust news channel from 50+ newspapers Vernacular news in Tamil, Hindi, Malayalam, Kannada and Telugu 65% travel to India once in 2 years High purchasing power and keen on investment. Reaching more than 1 million NRIs a month

Reach 9 Million+ Indians

REACH

2 INNOVATION
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RESPONSE

SIFY RIR ADVANTAGE Sifys unique value proposition strategy offers advertisers 3 key benefits of Reach, Innovation and Response.

REACH

Expose your brand to 9 million+ users at one go. Promote your brand across diverse services.

2 INNOVATION
Customized brand solutions base on your objective. Rich media innovations, custom layouts, page tears.
Exciting Page Tear on Sify Home Page that exposed Maruti Zens launch to 1 lac+ users in 1 day!

RESPONSE

Drive traffic to your website and increase brand recall. Choose a program that gives you brand awareness / click-thrus / leads.

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SIFY CASE STUDIES SITE CAPTURE Sify has worked with various top automobile companies to expose their brand to thousands of users across its network.

Campaign Name: Maruti Baleno Campaign Objective: To brand Baleno as a new entrant in the SUV segment. Component: Shoshkele banners were used on Sify Home Page Result: 1.3% CTR and 20,000 visits to the site were delivered.

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SIFY CASE STUDIES VIDEO ADVERTISING

Campaign Name: Scorpio Campaign Objective: To brand Scorpio in the digital medium and position it as a smart and refreshing MPV with sophisticated features.

Component: Sify Max channel provides ample opportunities for advertisers to reach out to core audience by way of video advertising. Scorpios television commercials were shown between videos on City Live channels. Result: 1 million brand interactions were generated reinforcing the emotional connect of the offline commercial while driving more than 30,000 click thrus.

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SIFY CASE STUDIES PAGE TEAR

Campaign Name: Maruti SX4 Campaign Objective: To launch Maruti SX4 in the Sec A segment of cars. Communication centered around the car being classy and masculine with its sophisticated design and features.

Component: High power page tear visual that captures attention and engages user to interact with the creative. Result: Page tear delivered close to 2% CTR. The campaign delivered about 3 million impressions across various ad units and this resulted in about 35,000 click thrus to the clients website.
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SIFY CASE STUDIES MAILER AND SHOSHKELE

Divorce your car was the communication used by Scorpio in the mailer shot that was sent to the entire Sify Database to position itself in the multi-purpose segment. The exclusive newsletter had a form embedded in it which generated 500+ quality leads for Scorpio. Maruti Swift wanted a campaign centered around the Football fever. The home page expandable banner was used to create the right impact which exposed the brand with its 1 million impressions and generating more than 15,000 user interactions in the form of click thrus to the client website.

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SIFY CASE STUDIES

For Maruti Baleno, apart from rich media solutions, the campaign had sustained presence across the Sify network through the presence of call to action banners. An innovative roll over pop under was used for the Scorpio campaign across the network that allowed users to roll over small buttons to explore various features.

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