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OFFICE MEMO

TO FROM CC : All Condo Store Operators : Connie Lai : Al Chuah Amy Choke Jenny Wong Vanessa Ee Kenny Ho All AEs : 17/3/11 Johnson Yap Leong Hon Seong Ong Chin Peng Joyce Yap

DATE

SUBJECT

: April 2011 - Visual Merchandising (VM) Update & Condo Store Centre Deco (From 5 levels now to 6 Levels)

NEW Planogram

Ecomax

PowerMax 1

PowerMax 2

Personal Care 1

1 Personal Care 2

Skin Care

Please email to PaulineLee@cosway.com.my for the extra shelf order request.


Sila e-mel kepada PaulineLee@cosway.com.my untuk permintaan tambahan rak tempaha. PaulineLee@cosway.com.my

Health Care

Slimming & Health Care

Organic Foods Area


For the month of April, please display the organic food on gondolas end as below. Untuk bulan April, sila pamerkan makanan organik pada gondola seperti tertera di gambar. . Option 1: Small Store
1st shelf - Mildura 100% Natural Manuka Honey UMF 10+ [D0048] Mildura Manuka Honey [D0026] Mildura Organic Wild Blueberry Spread [D0034] Mildura Organic Extra Virgin Coconut Oil [D0068] Mildura Organic Peanut Butter [D0050 / D0047] Mildura Organic Hazelnut Chocolate Spread [D0073] Mildura Organic Green Tea [D0067] Mildura Organic Spirulina Noodles [D0061] 2nd shelf Mildura Organic Dried Pitted Prune [D0043] Mildura Sweet Potato chips [D0071] Mildura Organic Dried Pineapple [D0041] Mildura Organic Chestnuts [D0044] Mildura Organic Raisins-Red Seedless [D0025] 3rd shelf Mildura Organic Choco Crunchy [D0054] Midura Organic Honey Balls [D0051] Mildura Organic Corn Flakes [D0052] Mildura Organic Fruity Crunchy [D0056] Mildura Organic Fruity Muesli [D0055] 4th shelf Mildura Low Sugar Red Yeast & Brown Rice Cookies [D0057] Mildura Organic Rolled Oats [D0064] Mildura Organic Instant Oats [D0029] Mildura Organic Oat Bran [D0035] 5th shelf Midura Organic Molasses Sugar [D0053] Mildura Organic Raw Cane Sugar [D0027] Mildura Organic 100% Natural Portuguese Sea Salt [D0049] Mildura Organic Soybean Powder [D0045] Mildura Organic Black Soybean Powder [D0045] Mildura Organic Soymilk [D0065] Mildura Organic Extra Virgin Olive Oil [D0072] NEW! Mildura Organic Lemonade [D0058]

Option 2: Bigger Store


Food & Beverages Foods Side Front Entrance

FRONT

SIDE

Whats New in April Apa yang baru untuk bulan April


1Stockist is not advised to place the Invoice copies and Stock Return Goods at Fitting Room and Sales Area. Stockist tidak digalakkan meletak Salinan Invoice dan Barangan Stock Return di dalam bilik persalinan atau di kaunter jualan. Stockist

2Kindly remove the Ecomax floor sticker. Sila tanggalkan pelekat lantai Ecomax. Ecomax

REMOVE

3Please display the following approved countertop standee/tent card on the cashier counter upon receiving. (Kindly refer to as per picture below) Sila pamerkan countertop/tent card yang diluluskan di atas kaunter juruwang apabila anda menerimanya seperti yang dipaparkan di bawah. L-Carnitine countertop (Code no.: S3494S) Misai Kucing countertop (Code No.: S37109S) Avelon Herbal Hair Colourant (Code No.: S73204T)

Please keep the countertop/tent card nicely for future use. Sila simpan countertop/tent card dengan baik untuk kegunaan pada masa yang akan datang.

S37109S

S73204

S3494S

4Please REPLACE the current picture (as shown below) on the tester tray with new picture (to be cut out from page 30 of the latest Special Offers Monthly Newsletter 25 March 2011-24 April 2011. Sila tukarkan gambar lama pada dulang tester anda dengan muka surat 30 pada katalog bulanan baru 25 Mac 2011-24 April 2011 (seperti yang ditunjukkan di bawah). 25 Mar 2011- 24 Apr 2011

REMOVE

REPLACE

Display for the month of April 2011 Display untuk bulan April 2011 2011
1.) SPECIAL

OFFER tag for CFA promotion ONLY:

(Please slot in the Special Offer promo tags behind the respective price labels for the following products).

Promosi Special Offer untuk CFA sahaja. (Sila letakkan tag promosi Special Offer pada tanda harga untuk barangan seperti berikut) Special Offer
1. CFA CountrySide J0001 to J0018 2. CFA Blouse G 0001 to G0036 3. CFA Knee & Long Pants G0037 to G0042 4. CFA Shoes [L0001B, L0003B, L0004B, L0005B, L0006B, L0007B, L0008B & L0009E

2.)

Buy 2 Free 1

promotion for the month of April:

(Please slot in the Buy 2 Free 1 promo tags behind the respective price labels for the following products).

Promosi Buy 2 Free 1 untuk bulan April: (Sila letakkan tag promosi Buy 2 Free 1 pada tanda harga untuk barangan seperti berikut) 2 1 2 1
Supa EPA [3463] Cordyseps [3694] EFLA 940 Pumpkin Seed Extract [34100] Colo-Cleanse [3679] J-Relief Cream [34122] Bio N-Zymes [36131] Nutri Grow [36135 / 36136] Nn Bio-RestEzy Milk Tablet [34111] Lelan Vital Whitening & firming Mask [98914] Oriyen Skin Lightening Cream [3660] Bioglo Shape & Trim [74211] Xylin Gamat Toothpaste [7710 / 7709] Bioglo Spa Energy Facial Cleanser [98633] + Moisturiser [98634] Bioglo Visibly Soft Milk Mask [74169] + Hydrating Spa Mask [74147] Bioglo Pure Aloe Skin Relief Gel [98523] Bioglo Hygienic Hand Lotion [98976] Ecomax Laundry Pre-Wash [08507] PowerMax Ironing Aid [0867] PowerMax Kitchen Cleaner [0868] PowerMax Concentrated Floor Cleaners [08111/08112] AutoMax Contrated Wash & Wax [8715] Ooh La-La Contoured Ultra Thin Condom [5303]

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

3.)Buy

3 Free 1

promotions for the month of April:

Promosi Buy 3 Free 1 untuk bula April:

(Please slot the Buy 3 Free 1 promo tag behind the respective price labels for the following products.)

(Sila letakkan tag promosi Buy 3 Free 1 pada tanda harga untuk barangan seperti berikut)

3 1 3 1
1. 2. 3. 4. Ecomax Powder Detergent [08501] Ecomax Fabric Softener [08503] PowerMax Concentrated Liquid Detergent [08116] PowerMax Bathroom Cleaner [0898]

4.) Best

Buy

promotions for the month of April:

(Please slot in the Best Buy promo tags behind the respective price labels for the following products.) Here is the list of selected TOP 50 Best Buy items.

Promosi Best Buy untuk bulan April:

(Sila letakkan tag promosi Best Buy pada tanda harga untuk barangan seperti berikut). Ini adalah senarai yang dipilih 50 produk Best Buy. Best Buy Best Buy 50 Best Buy
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. Bio-Glucosamine 500 [34101] Bio-Q10 [3497] Milk Thistle Plus [3429] Tongkat Ali Maca Plus [36133] Evening Primson Oil 500 [34104] Nn Bilberry Eyebright Plus [3493] Ginkgo Plus [3645] Yaeyama Chlorella [3706] Certified Organic Spirulina [3491] Echinacea EFLA 894 [34116] Niu zhang Zhi [36188] ASTA-Pycnogenol [34114] Nn Total Nutrition [3432] SE Tumbler (304-18/8 Stainless Steel) [0356] Nn SupaFuco [34126] Oriyen Mixed Vinegar [36146] Nn Apple Juice Drink with L-Carnitine [3494] Natures Biotics [96001] Yoghurt Mix [3466] Oriyen Hi-Calcium Yoghurt Chews [36159] Kzanah Misai Kucing Tea [37109] Oriyen Pearl Cream [3677] Llan Vital Repair Cream [98921] Beautycode Cell-Lift Advance Night Cream [1930] / Intensive Serum [1928] / Day Cream [1929] Beautycode Caviar Eye Cream [1941] Beautycode HA Day Cream [1944] + Night Cream [1945] Bioglo Rose Essence Sleeping Mask [74240] Bioglo Total Solutions 3D Mask [74239] Lelan Vital iFace Lifter Serum [98937] Lelan Vital Plant Cell Skin Solution Face Serum [98932] Bioglo Natural Face Cleanser [74233] Bioglo Omega-3 Serum [74192] Lelan Vital Sunblock Extra Soothing Lotion SPF50/PA+++ [98919] Lelan Vital Spot Control Serum [98924] Kzanah Ginger Extract Cream [41310] Lelan Vital SPA Lite Body Shaping Gel [98923] Oriyen Tummi Trimm [36127] Nn Wholefood Nutrition For Healthy Weight Management [34128] Lelan Vital Magical Makeover B.B Cream SPF42/PA+++ [92175/92176] Miyami Two-Way Cake SPF15 [5206 / 5207/ 5208] Bioglo Intensive Hand & Nail Cream [74184] + Body Lotion [74130] + Body Scrub [74162] Lelan Vital Bust Lift Serum [98920] Bioglo Red Ginseng Body Scrub [74237] HairTec Styling Mouses [73123] Lelan Vital PhytoNatural Shampoo [98933] + Conditioner [98934] Avelon Herbal Hair Colourant [73204] Teddie Gentle Cleansing Baby Wipes [1017] Ecomax Concentrated Dish Drops [08504] PowerMax Delicate Fabric Wash [08109]

39. R Series Eau de Parfum [78148] / Deodorant [78116] / Body Powder [78115] / Ultra Rich Hand & Body Lotion [78164]

5.) NEW item highlights for the month of April:


(Please slot in the NEW promo tags to highlight the new items for the month of January).

Barangan baru NEW untuk bulan April:


(Sila letakkan tag NEW pada tanda harga barangan untuk menandakan bahawa barangan ini baru sampai di kedai seperti berikut). 6

NEW NEW
1. 2. 3. 4. 5. 6. 7. 8. Mildura Organic Extra Virgin Olive Oil [D0072] Multi Purpose Storage Box [RA0350] Hanging Accessory Organiser [RA0352] Sun Catcher Painting Set [RA0345] Collapsible Square Bowl (S) [RA0347], (M) [RA0348], (L) [RA0349] Multi-Purpose Container [RA0328] Pharmasafe Multi-Purpose Solution [RA0375] PRO-COMFORT 8 Chefs Knife [RA0355], Laco 4 Utility Knife [RA0354]

6.) Special

Set Offer for the month of April:

(Please highlight these Special Set Offer promotions using your promo tags.)

Barangan Special Set Offer untuk bulan April:


(Sila gunakan tag promosi Special Set Offer untuk promosi seperti berikut) Special Set Offer Special Set Offer
1. 2. Avelon Hair Fall Control & Hair Activating Serum [73202] + Scalf Repair Shampoo [73201] Beautycode Total Pureness Purifying Cleansing Gel [1917] + Soothing Toning Lotion [1918] + Protective Dat Cream [1919] + Skin Reviving Night Cream [1920] + Firming Eye Gel [1921] 3. Bioglo PureWhite II Intensive Serum [74146] + Foaming Cleanser [74140] + Toning Lotion [74141] 4. Designer Musk Blossom Shower Gel [78108] + Body Powder [78112] + Body Spray [78110] 5. Bioglo Goats Milk Moisturising Shampoo [93961] + Smoothening Conditioner [93966]

7.) For outlets with wardrobe corner Please display out a sample each as per list below: (For outlets without wardrobe, you can display unopened packs on the shelves/gondola)
Untuk kedai yang mempunyai wardrobe, sila pamerkan pakaian berikut seperti di bawah: (Kedai yang tidak mempunyai wardrobe bolehlah mempamerkan bungkusan tanpa dibuka di gondola biasa): : ():

1. Blouse [RA 0084 - RA 0089 & B0203 B0206]

pls refer to Mar/Apr 11 newsletter pg 54

8.) Ambrace Bra / Coli Ambrace Please display only the Ambrace bras on the mannequins. (Sila pamerkan coli Ambrace pada patung sahaja.)
(Sila pamerkan coli Ambrace pada patung sahaja). Ambrace

1. Mannequin (Existing) code no: S89550M Product code: B0277 Body Shaping Bra and B0278*L Hipster with Lace Trim 2. Mannequin (Latest) code no: SB0137M Only for Ambrace Full Coverage Bra set Product code: B0259 Body Shaping Bra and B0262XL Hipster with Lace Trim
If you do not have any mannequin stands, please email to YYChow@cosway.com.my for the order request. Please make sure that the mannequin light and light box are switched on at all times.

Jika anda tidak mempunyai manekin berdiri, sila e-mel kepada YYChow@cosway.com.my untuk permintaan tempahan. Tolong pastikan lampu pada patung anda sentiasa dipasang. Sila hubungi kami jikalau kamu menghadapi masalah dengan patung atau stand tersebut. YYChow@cosway.com.my Should you have any queries, requests or feedback, please contact Eunice / Nicholas / Phyllis at 03-2030 1000 at ext. 1263 / 1265 / 1269 respectively or contact your trainer/AE for more information. Your cooperation is much appreciated.

Untuk sebarang pertanyaan atau maklumat lanjut, sila hubungi Eunice / Nicholas / Phyllis di 03-2030 1000 di ext. 1263 / 1265 / 1269 masing atau hubungi jurulatih anda / AE untuk maklumat lanjut. Kerjasama anda sangat dihargai.
Eunice/ Nicholas/ Phyllis 03-2148 1077 1263/1265/1269 Trainer/AE Thank you. Terima Kasih Best regards, Connie Lai Assistant Manager Visual Merchandising connielai@cosway.com.my

REMINDER /Nota/
1For old concept stockist which has the glass shelves, kindly request DATA STRIPS from Nicholas Tan ( SLTan@cosway.com.my ). Double-sided tape is provided together with the data stripes. Please stick on the glass shelves for price tags display as shown below. Kepada stockist konsep lama yang mempunyai rak kaca, sila membuat permintaan dari Nicholas Tan ( SLTan@cosway.com.my ) untuk mendapatkan DATA STRIPS. Double-sided tape akan disediakan bersama dengan data strips tersebut. Sila melekatkannya pada rak kaca untuk mempamerkan tanda harga seperti ditunjukkan bawah. DATA STRIPS

Tear off the red strip then stick the Double-sided tape on the glass shelves
Sila mencabut merah strips kemudian lekat tape double-sisi pada rak-rak kaca /

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