PRESS RELEASE EMBARGOED UNTIL THURSDAY SEPTEMBER 1ST Julia Conroy 020 7012 3989 James Curtis 0779

964 1325 ASUS and Intel appoint Kitcatt Nohr Digitas to global launch brief The worlds top consumer notebook vendor ASUS, in partnership with technology company Intel, has appointed Kitcatt Nohr Digitas to the global launch of the ASUS N Series Multimedia notebook in 17 countries. Kitcatt Nohr Digitas was appointed following a pitch process. The campaign will be originated out of Kitcatt Nohr Digitas London office, in partnership with Lateral (Amsterdam), then localized and transcreated by TAG in individual countries. The campaign will target savvy and sophisticated users of technology as well as those who like to choose stylish and well-designed products. Together, ASUS and Intel want to connect with consumers passion for innovation and design; specifically, their love and appreciation of high-quality audio and the latest computing performance. Campaign activity is likely to include digital, print, out-of-home, and events. The ASUS N Series Multimedia notebook has been designed in partnership with David Lewis Designer, whose major client is Bang & Olufsen. They offer state-of-the-art sound with ASUS SonicMaster technology and audio by Bang & Olufsen ICEpower, as well as smart computing performance with Intel Second Generation Core processors.

Silvia Yu, Global Marketing Director at ASUS commenting on the appointment, said; We are delighted to partner with Kitcatt Nohr Digitas for the global launch of the N Series Multimedia
notebook. We are impressed by their integrated credentials as well as their strong digital offering.

Anne Davis, SVP Global Marketing Lead MNC at Digitas, commenting on the win said; ASUS products are truly industry leading and we are thrilled to develop a global campaign that delivers against the core brand values of inspiring innovation and persistent perfection.

ENDS Editors notes About Kitcatt Nohr Digitas: Kitcatt Nohr Digitas was formed in March 2011 following the merger of digital agency Digitas London and integrated agency Kitcatt Nohr Alexander Shaw. The agencys clients include Aviva Investors, British Olympic Association, Delta Airlines, John Lewis, Lexus, NS&I, P&G, Shell, Toyota, and Waitrose. Kitcatt Nohr Digitas is part of the VivaKi network (a community which contains the worlds two largest digital specialist agencies, Digitas and Razorfish, and the worlds two largest media communications companies, Starcom Mediavest Group and ZenithOptimedia), and owned by Publicis Groupe. The agency is uniquely positioned at the intersection of digital, media, content, creativity and analytics. It has a full-service offering that includes creative services, media planning and ideation, technology and innovation and specialized skills in digital marketing, brand communications, CRM, content and social media. For more information please visit www.kitcattnohrdigitas.com or contact Head of Marketing Julia Conroy on 020 7012 3989 or julia.conroy@kitcattnohrdigitas.com. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com