STRATEGIC MANAGEMENT

MASTER OF FASHION MANAGEMENT (2010-2012)

SWOT ANALYSIS OF TEXPORT INDUSTRIES PVT LTD

Submitted to Dr. G H S Prasad Associate Professor NIFT, Hyderabad

Submitted by Mrs. Mariya David MFM, 3rd sem NIFT, Hyderabad

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TABLE OF CONTENT

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CONTENTS Company Profile 1.1Vision, mission and values 1.2Major clients 1.3Texport industries Pvt Ltd unit -19

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2. 3.

Swot Analysis Reference

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1. COMPANY PROFILE Texport Industries Private Limited (formerly Texport Garments) is a full service group, based in India, built on a platform that strives to achieve a synergy that cannot be compared to the rest, thus allowing them to provide quality apparels, worldwide. Strategically located in Mumbai, Bangalore and Tirupur and Kerala, they harness the best geographical resources available. TIPL, an Underwriters Laboratories certified ISO 9001:2000 company is a wellknown and reputed business house for its ethical standards and commitment. Closely held by the Goenka family since its inception in 1978, TIPL is one of the most well known and reputed business houses in the garment industry, in India as well as in the international markets. It is one of the first companies in India to start export operations. Known for its quality and commitment to social responsibility, it is a pioneer in valuing human relationships. TIPL produces in excess of 1.4 million garments a month (17 million annually) from nineteen directly owned facilities. TIPL's real strength lies in its production, product development and New York presence, with the company's management laying emphasis on QUALITY and PRODUCTIVITY. Our logo represents an organization that is Progressive, Innovative, and Forefront of competition. The symbol of TG(fig:1) has adopted Figure 1 from the popular colloquial way in which the company is addressed. The company also has highly skilled associates and trained personnel ensuring QUALITY at every level. A lot of attention is given to DETAIL. They hire the best in the industry and make no compromises when it comes to human resources. They have skilled and technically qualified personnel manning their machines and processes. TIPL is a major player in the readymade garment industry across the globe. They have a heritage of leadership to honor and preserve. They have annual revenue of USD 80 million by 19 directly owned, fully equipped, modern, manufacturing facilities. Their facilities are engineered by the renowned Kurt Salmon Associates in association with Technopak. They specializes in manufacture of Mens' / Womens' / Childrens' tops and bottoms. They have a capacity to produce and export 1.6 million garments a month. The overall Texport industries will have 15,000 + employees and 6000 + machines. A fully fledged in-house design team were creating and developing exciting collections each season and presence in NYC, USA. Texport has been recognized by the Indian Government Authorities for its contribution to exports from India. They got appreciations for Customer Admirations for outstanding performances and creativity. Texport has premium label by the name of ROBERT GRAHAM
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(Fig:2) across the US and other international destinations as well. They recognize the differently challenged in their employment and give them an equal opportunity to lead a normal life. For this endeavor they were recognized by their Excellency, the Governor of the State of Karnataka, India, and were awarded on behalf of the Figure 2 National Association for the Blind. The Goenka family has floated the "Smt. Shivdevi Deviprasad Goenka Foundation" associated with the "Rotary D.G. Goenka Blood Bank", which conducts free medical camps every quarter benefiting hundreds of patients having various ailments. It also runs a free hospital and gives medical treatment that specializes in cataract operations and other ailments. 1.1 VISION, MISSION AND VALUES 1.1.a)VISION To be recognized as a premier QUALITY manufacturer and supplier of Hi-Fashion apparels, embodying thus the spirit of commitment and humanity. 1.1b) MISSION

Deliver on-time, every time An eye on product quality and integrity Comply with the needs of the statutory regulatory authority of individual clients Highest productivity, thereby offering a cost advantage to all clients

1.1c) VALUES

Their biggest asset is their people. They are devoted professionals who take pride in their accomplishments. Success is sweetest when it is shared. Their success and recognition is in part due to their passion for delivering top quality products and services to their customers. They are mission driven and result oriented, and when they promise, they deliver.

1.2 MAJOR CLIENTS

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1.3 TEXPORT INDUSTRIES PVT LTD UNIT 19 Texport industries Pvt Ltd- Unit 19 had started in KINFRA Apparel Park, kazhakuttom, Trivandrum, Kerala in November 2nd 2007 as part of social responsibility. The aim of starting the company is to provide job opportunities to all poor women. The manufacturing unit had a capacity of producing 150,000 Pcs a month. The unit was working under the head office of Texport industries which situated in Bangalore. The office includes the production coordinator, Human Resource Management, Quality assurance, administration etc. The manufacturing unit headed by one of the managing director, Mr. Sasi Sekhar. Texport manufacturing unit-19 has won worlds 1st green certificate by H&M styles. This certification was given for the industry for following all norms and regulations. Texport was manufacturing all types of garments majorly shirts of styles like Sonoma, Apartment, Helix etc. Texport has almost all types of machine and systems which provides them a good profit. There are almost above 1000 workers who are working sincerely for improvement of the company. They hire workers those have an age of above 18 years and with minimum educational qualification or not. The company has a very good infra structure and good atmosphere. They have a very active Human resource management and administration. These departments will take care of the labours satisfaction and complaints. They clarify all the problems and the recruitment programs. Texport has located its production facilities around the world, where ever it costs them the cheapest to produce and export their products. Texport will get subsidiaries from Kinfra Apparel Park, which has implemented for the development of industrial environment in Kerala. The Texport industries can be divided into four: Fabric Cutting Production Finishing.

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2. SWOT (STRENGTH, WEAKNESS, OPPORTUNITY AND THREAT) ANALYSIS Strengths

Strong presence in the export market Domestic market is also rising Developing trust and relationship in the long run Raw material and allied items available in sufficient quantity. Workers are skilled and working very hard.

Weakness
Traditional method of production Low level of technological development Problems with quality and productivity Most of the raw materials are procured outside Kerala like from Salem, Erode, Coimbatore Lack of coordination between executive and workers Scarcity of skilled laborers

Opportunity
Advantage of latest technology Creation of technological awareness. Competition is going to make availability of inputs cheaper and sufficient Exposure visits, participating in exhibitions may make them more innovative and problem solving Changing business environment can provide opportunity for firms

Threat
Competition in the international market as well in domestic market Imports is going to increase in the coming years since local supplier is not able to supply in time and time constraints from outside. Technology can impose a major threat unless it is changes/modernized Quality of products Innovation is required in every facet of business operations

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3. REFERENCE
1. www.texport inductries.com

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