Contents

1.) Introduction 2.) Types of foot wear 3.) List of the leading Indian brands for footwear 4.) Ideal pricing strategy for mens foot wear 5.) Product Assortment 6.) Product Innovations 7.) Retailing of footwear 8.) Conclusion 9.) References

Product Assortment:
Factors influencing product assortment for footwear classified into following:

Seasonal change: As the season changes, the demand for a particular type of product changes on which the product assortment changes. Eg: school/college openings. Segmentation: The retailers concentrate on the segment which they are going to start their market. Eg: house wear or indoor wear, outside wear, latest trends and medical wear. In this we are targeting a particular segment.

Product Innovation
The footwear market today is showing a trend where more and more competitors within the segment are coming together and forming alliances through cross-promotions and tie-ups benefits for enhanced reach and offering the consumer access to a wider range of products and brands.

For any kind of product or item, whether it is a apparel brand or a footwear brand or any fashion product, innovation is one of the most important activity to expand and survive in the market. We need to go for product innovation to get competitors in the market otherwise the market is not processed. Innovations like: latest trends, light weight, more durable, less price, more comfort, medically fit etc-

Retailing of footwear

1.

Volume Share in Footwear

2.

Volume Share of Products Segments in Footwear

The Indian footwear market is estimated to be worth Rs.13,750 Crore and constitutes just about one percent of Indian retail. About 37.8 percent of Footwear retail is in the organized segment, which qualifies it as the second most organized retail category in India, next only to Watches. Men's footwear comprises the largest share of the organized market accounting for about 52 percent in value terms. Indian leather industry is the core strength of the Indian footwear industry. It is the engine of growth for the entire Indian leather industry and India is the second largest global producer of footwear after China. Reputed global brands like Florsheim, Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok, Ecco, Deichmann, Elefanten, St Michaels, Hasley, Salamander and Colehaan are manufactured under license in India. Besides, many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. Leather footwear exported from India are dress shoes, casuals, moccasins, sport shoes, horrachies, sandals, ballerinas, boots. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of rubber, plastic, P.V.C. and other materials. With changing lifestyles and increasing affluence, domestic demand for footwear is projected to grow at a faster rate than has been seen. There are already many new domestic brands of footwear and many foreign brands such as Nike, Adidas, Puma, Reebok, Florsheim, Rockport, etc. have also been able to enter the market. The footwear sector has matured from the level of manual footwear manufacturing methods to automated footwear manufacturing systems. Strength of India in the footwear sector originates from its command on reliable supply of resources in the form of raw hides and skins, quality finished leather, large installed capacities for production of finished leather & footwear, large human capital with expertise and technology base, skilled manpower and relatively low cost labor, proven strength to produce footwear for global brand leaders and acquired technology competence, particularly for mid and high priced footwear segments. Resource strength of India in the form of materials and skilled manpower is a comparative advantage for the country.

The export targets from 2007-08 to 2010-11 (In Million US$) Product 2006-07 Actual Export Leather 688.05 Footwear 1212.25 Garments 308.98 Leather Goods 690.66 Saddlery & Harness 81.85 Total 2981.79 2007-08 726.85 1967.88 358.53 733.34 105.66 3892.26 2008-09 785.00 2597.60 372.87 798.69 127.85 4682.01 2009-10 847.80 3428.83 387.78 870.06 154.70 5689.17 2010-11 915.63 4526.05 403.30 948.04 187.19 6980.21

Segment Mass Economy Sports Premium luxury

Price ranges in rs 185-700 700-1000 1000-3000 3000-5000 5000-10000

% of growth 60(liberty,bata) 30bata,liberty 7nike,adidas 5charles,kaith 1gucci Louis vuitton

Segment wiseclassificationofpriceranges in the mens foot wear segment

flip flops: Adidas,Reebok,Puma ,flippers,liberty,Alcott. Sandals: nike,hush puppies,puma,sparks,reebok