Ph.D.

Entrance Examination in Commerce

Syllabus Under the Optional Subject Groups (A to D) A. Business Administration, Business Practices and Marketing,
(i) Elements of Business Environment : Social and Economic Environment, Government Policies, Principles of Management, Planning, Control, Direction, Motivation, Leadership Home Trade-Organized Retailing Features of International Trade Strategic Management. : Principles Styles and types. (ii) Management of Human Capital, Human Resource Planning, Job analysis, job description and specifications, Recruitment and Selection - Training and Development-Succession Planning. Compensation: Wage and Salary administration, Incentives and Fringe benefits, Morale and Productivity. Performance Appraisal- Industrial Relations in India, Health, Safety, Labour Welfare and Social Security, Workers Participation in Management (iii) Marketing : Tasks, Concepts and Tools, Marketing Environment, Consumer Behavior and Market Segmentation, Product decisions, Pricing decisions, Distributions decisions, Promotion decisions, Direct Marketing; Social, and ethical aspects of Marketing in India.

B. Advanced Accounting & Auditing, Advanced Cost & Works Accounting :

(i) Basic Accounting concepts, Capital and Revenue, Financial Statements analysis. Partnership Accounts: Admission, Retirement, Death, Dissolution and Cash Distribution, Advances. Company Accounts : Issue & Forfeiture of shares, Purchase of Business, Liquidation, Valuation of share, Amalgamation, Absorption and Reconstruction. Holding Company Accounts. Accounting Standards in India, Inflation Accounting, Human Resource Accounting, Social Accounting. (ii) Principles of Auditing, Types of Audit, Audit Procedures. Duties of Auditor, Company Audit. (iii) Cost and Management Accounting Principles, Ratio Analysis, Funds Flow AnalysisCash Flow Analysis- Marginal Costing and Break-Even analysis- Standard Costing, Budgetary control, Costing for decision-making - Responsibility Accounting. 31

C. Business Laws, Insurance and Transport :

(i) Legal Environment of Business in India, Competition policy, Consumer protection, Environment Protection. Indian Contract Act, Basic provision under Company Law, Sale of Goods Act. Basics of Income Tax Act : definitions, Tax Incidence, Exempted Incomes, Computation of taxable income under various heads : Individuals and firms, Deduction of Tax, filing of Returns, different types of assessment, Defaults and Penalties. - Tax planning : Concept & methods, significance (Theory and Problems), Tax evasion and Tax avoidance, Tax planning. (ii) Principles of Insurance, Types of insurance, Privatization of Insurance in India. Features of IRDA. (iii) Transport System in India. Types of transports : Relative merits and demerits, Introduction to Transport Economics. Role of Transport in Indian economic growth.

D. Business Economics, Banking & Finance, Co-operation and Rural

Development:
(i) Nature of Business Economics, Concepts of Profit & Wealth maximization, Demand Analysis and Elasticity of Demand, Indifference Curve Analysis. Utility Analysis, Different Laws of Return. Cost, Revenue, Price determination in different market situations: Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies. (ii) Banking Structure in India, Challenges of Liberal economic policies and banks and financial Institutions. Money and Capital markets, Working of Stock Exchanges in India, NSE, OTCE, NASDAQ, Derivatives & Options, Factoring, Measurement of risks and returns, Securities and portfolios. (iii) Principles of Co-operation, Role of Co-operation in Economic development, Future of Co-operation in liberalized global economy Financial Inclusion Government initiatives for Rural Development : Policies and problems. **** 32

The following instructions shall be issued to the examiners and examinees in respect of Paper II (a) The Paper II shall be of 2 hours duration carrying 100 marks, divided into Two Sections as given below : Section I (First) : will carry 20 marks consisting of 20 objective type multiple choice questions of 1 mark each. These questions will be based on the entire syllabus covering A to D groups.
Section II (Second) : will carry 80 marks consisting of 4 questions of 20 marks each. Under this Section a candidate has to opt for any one of the following subject groups : Group A : Business Administration, Business Practices Marketing Group B : Advanced Accounting & Auditing, Advanced Cost & Works Accounting Group C : Business Laws, Insurance & Transport Group D : Business Economics, Banking & Finance Co-operation & Rural development (b) There will be no negative marking for this Examination (c) The candidates will be allowed to write answers to the questions under Section II (Second) in English or Marathi. However the Question Paper will be set in English only.

Faculty of Management Structure of Paper II for PhD Entrance Examination

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The paper II will of 100 marks divided in three sections. Section 1: Key concepts of General Management, Managerial Functions perspective: (20 objective type questions, one mark each. Total 20 Marks) Section 2: Specialisation Subjects. Descriptive type questions consisting of one short note

out of three options, 5 marks. Three questions with internal options 15 marks each. (Total 50 marks) Section 3: Case study based on applications of Research methodologies (30 Marks) Section number Subject Type of Questions Maximum Marks 1 Key concepts of General Management, Managerial Functions perspective 20 Objective type questions 1*20=20 2 1 short note out of 3 Three questions with internal options 1*5=5 3*15=45 Total 50 3 Optional Subjects Case Study based on applications of Research methodologies 30 Total Marks 100 Optional Subjects Serial No Subject Code Subject 1 A Marketing Management 2 B Financial Management 3 C Computer Management 92 4 D Production Management 5 E Human Resource Management 6 F Foreign Trade Management 7 G Organization Management & Economic Environment 8 H Hotel Management 9 I Knowledge Management 10 J Bio-technology Management Paper II This paper will consist of 3 sections: Section I Key concepts of General Management, Managerial Functions perspective: (20 Marks, 20 objective type questions) a) Economics: Concepts about National Income, Market Structures, Demand- Supply Analysis, Demographic features, Banking and its Functions b) Communication: Types of communication, process of Communication, Need for

communication, communication Barriers c) Leadership: Classification Types of Leadership, Qualities- characteristics of good leader, Identification of Leadership traits. d) Quantitative Techniques: Graphical- tabular representation of data, Tools for Data processing, Correlation-Regression- association analysis, e) Managerial Functions: Planning, Organizing, Controlling, Directing f) Entrepreneurial Functions: Risk, uncertainty bearing innovations strategic functions Section II (Descriptive type- 50 marks, short note any one out of three, 5 marks. Three questions internal options 15 marks each) Marketing (A) a) Marketing Mix (4 P's of Marketing & 7 P's of Services Marketing) b) Marketing Myopia---Concept, Nature & Scope c) Market Segmentation--Targeting & Positioning, Marketing Strategy Formulation. d) Product Life Cycle, Introduction of New Product into the Market Place. e) Product/Brand Positioning, f) Pricing Methods & Pricing Strategies. g) Marketing Research, Marketing Intelligence, Marketing Decision Support Systems(MDSS) 93 h) Advertising, Sales Promotion, Personal Selling, Direct Marketing, Publicity. Advertising---Planning, Execution & Evaluation i) Distribution Channels, Wholesaling & Retailing j) Current Trends in Marketing (Advertising & Retailing on the Net, CRM, Green Marketing, Turbo Marketing, Holistic Marketing) Financial Management (B) a) Nature and scope of Financial Management Objectives of Financial Management Relationship with other functional areas of Management b) Risk and Return Portfolio Theory CAPM c) Analysis and Interpretation of Financial Statements Ratio Analysis Funds Flow and Cash Flow Statements Economic Value Addition d) Capital Budgeting Appraisal Techniques Discounted and Non Discounted Cash Flow Techniques - Appraisal under the conditions of Risk and Uncertainty e) Working Capital Management Determinants and Financing of Working Capital Cash Management Receivables Management Inventory Management. f) Capital Structure Planning Concept of Cost of Capital Leverage Analysis g) Elements of Derivatives h) Decision making tools and techniques use of Management Accounting Techniques like Marginal Costing in decision making Computer Management (C) a) Algorithms & Programming Concepts: Concepts of well proposed concepts, Definition of Algorithms Recursive & iterative algorithms, Objectives of algorithms. Quality of algorithm, space complexity & time complexity of algorithm Frequency analysis and problem complexity. b) Programming concepts: Introductions, Programming language syntax, Name, scope binding, Semantic analysis, Data types, Subroutine & control abstraction, Data

abstraction & object oriented concepts, Concurrency c) Programming in C++ / Java/Ruby, dot net technology: a. C++: Object oriented concepts, Objects & classes, Constructor & destructor, Functions, Inheritance, Operator overloading, Runtime polymorphism, Templates, Exceptional handling b. JAVA: Objects & classes, Language features, Exception handling, Collection framework multithreading, Abstract window tool kit & applet , streams & file 94 input output, servlets, JSP(Java server pages), Remote method invocation, Java Networking, Introduction to Java bean, Enterprise Java beans, Struts d) Data Base Management System: Introduction to database systems, Introduces relational database management systems as a class of software systems. Design theory, query language and performance/tuning issues. relational Algebra, SQL, stored procedures, user-defined functions, cursors, embedded SQL programs, clientserver interfaces, entity-relationship diagrams, normalization, B-trees, concurrency, transactions, database security, constraints, object-relational DBMSs, specialized engines such as spatial, text, XML conversion and time series. e) Implementation of database management systems: Explores the internals of database management systems. Introduction of cursor, triggers, view & stored functions. SQL Query optimization in centralized and parallel systems, use of B-tree indexes for efficiency, nested loop, sort/merge and hash-partition, joins, histograms for estimation, lock and unlock. Introduces recovery, log record structure, log functions, fuzzy check pointing, buffer manager structure, LRU replacement, FIX rule, WAL rule, two-phase commit with presumed abort optimization and replication. f) Special Topics in Database Management: Object-oriented database systems and distributed data-base systems. Transaction Concepts, Deadlock, detection & recovery, prevention algorithms, serializability, schedules concurrency ,Crash recovery. Recovery concepts, techniques, checkpoint , recovery with concurrent transaction (rollback, commits),catastrophic failure. g) Client Server technologies : Client- server information system, client server architecture. database middleware components. h) SPM : Concepts of software management: software crisis , principles of software engineering , programming in large, Software methodologies/ processes , Software measurement, Object oriented requirement analysis & modelling, Software architecture, Software design, Implementation, Documentation, Project management, Safety & maintenance, Configuration management, PERT & CPM. i) Software Inspection , Quality Assurance & Testing Software Review & Inspection process, Software Quality Assurance - Quality plan, Quality metric, V&V , software testing purpose, levels of testing, test cases, types of testing j) Emerging Trends in Information Technology 95 E-banking, e-governance, e-agriculture, Embedded systems, Biometric technologies like fingerprint identification, RFID etc, GIS & GPS k) Case Studies: Online reservation, Shopping cart, Online classified, Online matrimony, Payroll system, Administration system, Inventory system, Examination

system l) Web Application : HTML, Basic principles of web design, e-Commerce, On line Business application, Use of Internet Production Management (D) a) Role and Scope of Production management, Evolution into operations management b) Production planning and control c) Facilities location & Layout d) Materials Handling e) Purchasing, Sourcing f) Work measurement, Time and Motion studies g) Statistical Quality Control, Control Charts, Quality Assurance, TQM, ISO h) Demand forecasting. Human Resource Management (E) a) Human Resource Management (HRM)-Significance; Objectives; Functions; A diagnostic model; External and Internal environment; Forces and Influences; Organizing HRM function. b) Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up. c) Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system. d) Development of Personnel-Objectives; Determining Needs; Methods of Training & Development programmes; Evaluation. e) Career Planning and Development-Concept of career; Career planning and development methods. f) Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit. g) Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry. 96 h) Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures. i) Industrial Relations-Importance: Industrial conflicts; Causes; Dispute settlement machinery. j) Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement. k) Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining. l) Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee. ParticipationObjectives; Forms of Employee Participation. m) Future of Human Resource Management. Foreign Trade Management (F) a) India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives. b) International marketing logistics; International logistical structures; Export

c) Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance. d) International financial environment; Foreign exchange markets; Determination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings. e) WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); f) International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism. g) Technology monitoring; Emerging opportunities for global business. Organization Management & Economic Environment (G) a) Management --concept and definition--Process--Theories of decision making-Leadership--Theories Traits. 97 b) Definition and nature of economics--- Macro and Micro economics-- Concept of managerial economics-- pricing theories--Capital budgeting-- National income concept---Business environment. c) The concept and significance of OB Org design and culture --values--attitudes--personality---change management-- managing conflicts--orgnisational development. d) Corporate strategy-- concept-- BCG matrix--SWOT Analysis--Industry analysis--Types of strategies-- Implementing strategies---Balance score card---People side of implementation-- Strategies for managing in Global environment. e) Entrepreneurship-- concept--trait--contribution to economic development---Govt policy towards small and tiny sector--- Problem of sickness and rehabilitation--Women Entrepreneurs---- importance measures to encourage women entrepreneurs problems. f) Social responsibilities of business--- ethical issues--Corporate ocial responsibility and ethics. Hotel Management (H) a) Management in Tourism, Economics of Tourism and Hospitality Industry. b) Management Functions and Behaviour in Tourism Managing Personnel in Tourism. c) Tourism Planning and Development Tourism Products : Design and Development Tourism Operations, Customer Relationship Management Principles. d) Practices of Hospitality Management Tourism Destination Management Business Environment and Legislation in Tourism Global Tourism Resource Management. Knowledge Management (I) a) Knowledge and Knowledge Management: Definitions sources of Knowledge management. b) Knowledge creation: Human aspects of Knowledge creations. c) Need for Knowledge Management: Knowledge Management today knowledge acquisition tools Data, information, knowledge, wisdom. d) Categorisation of knowledge Management: conflicts of the knowledge management process Knowledge Management approaches. 98 e) Various models of Knowledge Management: Knowledge Management infrastructure

design and issues. f) Basic Components of Knowledge Management Systems. g) Knowledge Communities and need for Knowledge Communities. h) Architectures for Knowledge Management System: knowledge Assets-Role of Taxonomy in Knowledge Management. i) Corporate Intranet: Knowledge Ecologies,- Knowledge Management careers. j) Knowledge originations and their need-future of Knowledge Management. Biotechnology (J) a) Basics of Biotechnology and Bioinformatics: Nucleic Acids and Protein Structure Functions Recombinant DNA technology. b) Basic Immunology and Hybridoma technology Animal Cell Culture, Basic techniques and applications. c) Plant tissue culture, floriculture and Herbal medicine. d) Biotechnology applications in environment protection, biofuel Bioinformatics, databank, data analysis, Sequence comparison, accessing databank Protein Structure databank and application Genomics, Proteomics, Pharmacogenomics, Chemoinformatics. e) Advances in BT: Stem Cell Research, Tissue Engineering, New Drug Design and Development, Combinatorial Chemistry, DNA Chip Technology, Antibody Engineering Transgenic Plants, Transgenic Animals, Third Generation Vaccines. f) Dynamics of the Life Science Industry: Global trends in BT, pharma and related industries Challenges in the international market. Section III Case study based on applications of Research methodologies in the respective optional subjects.