SSeptember

2
2011

Daily D
Dealss:
The
T e Meerchant Perrspeectiv
ve
Mercchant feedback on Grou
upon, LivvingSociial and A
Angies L
List

DailyDeals:TheMerchantPerspective 1

TABLE OF CONTENTS
ExecutiveSummary......................................................................................................4
Introduction..................................................................................................................5
Methodology................................................................................................................5
Exhibit1:ScreenshotofOnlineSurvey..................................................................................................6

RespondentPool..........................................................................................................7
Figure1:RespondentCountbyBusinessCategoryandDealProvider..................................................7
Figure2:RespondentCountbyMerchantLocationandDealProvider................................................8
Figure3:RespondentSalesMetricsbyDealProvider...........................................................................9

Satisfaction,RepeatCustomersandUseAgain.............................................................9
SatisfactionRatings......................................................................................................................9
Figure4:SatisfactionRatingDistributionbyDealProvider..................................................................9

RepeatCustomerRate.................................................................................................................9
Figure5:AmountofRepeatCustomersbyDealProvider...................................................................10

WillingnesstoUseDealProviderAgain.....................................................................................10
Figure6:WillingnesstoUseAgainbyDealProvider..........................................................................10

RelationshipbetweenSatisfactionandWillingnesstoUseAgain.............................................11
Figure7:WillingnesstoUseAgainbySatisfactionRating..................................................................11
Figure8:WillingnesstoUseAgainbySatisfactionRatingbyDealProvider.......................................11

RelationshipbetweenUseAgainandRepeatCustomerRate...................................................12
Figure9:UseAgain/SatisfactionRatingsbyRepeatCustomerRatebyDealProvider.......................12

RelationshipbetweenUseAgain/SatisfactionandSalesVolume.............................................12
Figure10:UseAgain/SatisfactionRatingsby#DealsSoldbyDealProvider......................................13

RatingsbyBusinessCategory......................................................................................15
Figure12:MerchantDistributionbyBusinessCategoriesandSubCategories..................................15
Figure13:UseAgain/SatisfactionRatings,RepeatCustomersandGross$SalesbyCategory..........16

BusinessCategoryDynamicsbyDealProvider..........................................................................17
Figure14:GrouponUseAgain/SatisfactionRatings,RepeatCustomersandGross$SalesbyBusiness
Category..............................................................................................................................................17
Figure15:LivingSocialUseAgain/SatisfactionRatings,RepeatCustomersandGross$Salesby
BusinessCategory...............................................................................................................................17
Figure16:AngiesListUseAgain/SatisfactionRatings,RepeatCustomersandGross$Salesby
BusinessCategory...............................................................................................................................18
B2Brev.comResearch|Reproductionorsharingofthiscontentinanyformisstrictlyprohibitedwithoutpriorwritten
permission.ForusageandreproductionTermsofUse,pleaserefertohttp://b2brev.com/termsdata

DailyDeals:TheMerchantPerspective 2

InDepthBusinessCategoryAssessments.................................................................................18
Figure17:ArtsandEntertainmentScorecardbyDealProviderandbySubCategory.......................19
Figure18:AutomotiveScorecardbyDealProviderandbySubCategory..........................................20
Figure19:BeautyandPersonalCareScorecardbyDealProviderandbySubCategory....................21
Figure20:EducationScorecardbyDealProviderandbySubCategory.............................................22
Figure21:FoodandDrinksScorecardbyDealProviderandbySubCategory...................................23
Figure22:HealthandFitnessScorecardbyDealProviderandbySubCategory...............................24
Figure23:HomeServicesScorecardbyDealProviderandbySubCategory......................................25
Figure24:HotelandTravelScorecardbyDealProviderandbySubCategory...................................26
Figure25:NightlifeScorecardbyDealProviderandbySubCategory...............................................26
Figure26:PetsScorecardbyDealProviderandbySubCategory......................................................27
Figure27:ProfessionalServicesScorecardbyDealProviderandbySubCategory............................27
Figure28:RestaurantsScorecardbyDealProviderandbySubCategory..........................................28
Figure29:ShoppingScorecardbyDealProviderandbySubCategory..............................................29

RatingsbyGeography.................................................................................................30
Figure30:UseAgain/SatisfactionRatings,RepeatCustomersandGross$SalesbyMerchant
Location...............................................................................................................................................30

AnalysisofOpenEndedResponses.............................................................................31
Top9BenefitsofRunningaDailyDeal......................................................................................31
Figure31:TopBenefitsofRunningaDailyDealbyDealProvider......................................................31

TopBenefitsAssociatedwithHighSatisfaction/UseAgain.......................................................36
Figure32:Satisfaction/UseAgainRatingsforTopBenefitsbyDealProvider....................................36

Top10DrawbacksofRunningaDailyDeal................................................................................37
Figure33:TopDrawbacksofRunningaDailyDealbyDealProvider.................................................37

TopDrawbacksAssociatedwithLowSatisfaction/UseAgain...................................................43
Figure34:Satisfaction/UseAgainRatingsforTopDrawbacksbyDealProvider...............................44

TopDriversofVarianceinSatisfactionandUseAgain..............................................................44
Figure35:TopDriversofVarianceinSatisfaction..............................................................................45
Figure36:TopDriversofVarianceinWillingnesstoUseAgain..........................................................46

RecurringThemes......................................................................................................................47
Figure37:Satisfaction/UseAgainRatingsforKeyMarketingDimensions.........................................47
Figure38:Satisfaction/UseAgainRatingsforKeySalesDimensions.................................................47
Figure39:Satisfaction/UseAgainRatingsforKeyCustomerDimensions..........................................48

B2Brev.comResearch|Reproductionorsharingofthiscontentinanyformisstrictlyprohibitedwithoutpriorwritten
permission.ForusageandreproductionTermsofUse,pleaserefertohttp://b2brev.com/termsdata

DailyDeals:TheMerchantPerspective 3
Figure40:Satisfaction/UseAgainRatingsforKeyServiceDimensions..............................................48
Figure41:Satisfaction/UseAgainRatingsforKeyFinancialDimensions...........................................49

DealProviderAssessments.........................................................................................50
HighlightsfromtheTop20DailyDealSites...............................................................................50
Figure42:WillingnesstoUseAgain,SatisfactionRatingsandRepeatCustomerRatesbyDeal
Provider...............................................................................................................................................50

AngiesList:TopBenefitsandDrawbacksofRunningaBigDeal...........................................51
Figure43:AngiesListSatisfaction/UseAgainRatingsforTopBenefitsandDrawbacks...................51

GrouponRatingsOverTime.......................................................................................................52
Figure44:GrouponSatisfactionRatingsandWillingnesstoUseAgainOverTime............................52
Figure45:%ofGrouponRespondentsExperiencingKeyBenefitsandDrawbacks............................53

Appendix....................................................................................................................54
Figure46:MerchantDistributionbyBusinessSubCategorybyDealProvider...................................54
Figure47:GrouponRatingsbySubCategory.....................................................................................55
Figure48:GrouponRatingsbySubCategory(contd)........................................................................56
Figure49:GrouponRatingsbySubCategory(contd)........................................................................57
Figure50:GrouponRatingsbySubCategory(contd)........................................................................58
Figure51:GrouponRatingsbySubCategory(contd)........................................................................59
Figure52:GrouponRatingsbySubCategory(contd)........................................................................60
Figure53:LivingSocialRatingsbySubCategory................................................................................61
Figure54:LivingSocialRatingsbySubCategory(contd)..................................................................62
Figure55:AngiesListRatingsbySubCategory.................................................................................63
Figure56:TotalRatingsbySubCategory...........................................................................................64
Figure57:TotalRatingsbySubCategory(contd).............................................................................65
Figure58:TotalRatingsbySubCategory(contd).............................................................................66
Figure59:TotalRatingsbySubCategory(contd).............................................................................67
Figure60:TotalRatingsbySubCategory(contd).............................................................................68

B2Brev.comResearch|Reproductionorsharingofthiscontentinanyformisstrictlyprohibitedwithoutpriorwritten
permission.ForusageandreproductionTermsofUse,pleaserefertohttp://b2brev.com/termsdata