1.Medical Representative is abbreviation for MR.

This denotes a sales promoter of medicines who visits the Medical practitioners to recommend their brands for treatment. 2.A Medical Representative or a ''Pharmaceutical Sales Representative'' or a ''Drug Rep" is a professional who represents the drug company to the Clinics, Doctors, Hospital and other Medical Group. They are the key contacts between pharmaceutical industry and medical profession. Also, they are responsible in promoting the major product of companies. And ensure their product are widely distributed. To remain their product popular they use variety of tactics with their potential buyers. In this field of employment, Medical Representative should be competent and skilled to make a higher salary The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. As a philosophy, marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer need. There are 3 main types of marketing: undifferentiated marketing, differentiated marketing, and concentrated marketing.

Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales.

Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers.

Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand Some commonly encountered groups of antibiotics are:

Beta Lactams: This is the largest group of antibiotics, and there are four subdivisions within this group:

1. Penicillins: penicillin, amoxicillin, cloxacillin etc. 2. Cephalosporins: cefazolin, cefuroxime, cefotaxime, ceftazidime, cefepime, cefpirome etc. 3. Monobactams: a relatively small group aztreonam 4. Carbapanems: meropenem, imipenem

Aminoglycosides: gentamicin, amikacin, tobramycin, netilmicin etc Quinolones: ciprofloxacin, ofloxacin, gatifloxacin, moxifloxacin etc Glycopeptides: vancomycin, teicoplanin Macrolides: erythromycin, azithromycin, clarithromycin e

Meaning: The science or study of drugs: their preparation and properties and uses and effects Classified under: Nouns denoting cognitive processes and contents Synonyms: materia medica; pharmacological medicine; pharmacology Hypernyms ("pharmacology" is a kind of...): medical specialty; medicine (the branches of medical science that deal with nonsurgical techniques) Domain member category: decoction ((pharmacology) the extraction by boiling of water-soluble drug substances) tincture ((pharmacology) a medicine consisting of an extract in an alcohol solution) formulary; pharmacopeia ((pharmacology) a book containing a compilation of pharmaceutical products with their formulas and methods of preparation) adjuvant (enhancing the action of a medical treatment) percutaneous; transcutaneous; transdermal; transdermic (through the unbroken skin; refers to medications applied directly to the skin (creams or ointments) or in time-release forms (skin patches)) Hyponyms (each of the following is a kind of "pharmacology"): pharmacokinetics (the study of the action of drugs in the body: method and rate of excretion; duration of effect; etc.) posology (the pharmacological determination of appropriate doses of drugs and medicines) psychopharmacology (the study of drugs that affect the mind) toxicology (the branch of pharmacology that deals with the nature and effects and treatments of poisons)