A Project Report On

AMUL INDUSTRIES PVT.LTD.

Index
Sr.No
1

Contents
General Information

Page No.
6

2 3 4 5 6 7 8 9

Production Department Marketing Department Finance Department Personal Department Future Plans Suggestions Conclusion Bibliography

14 31 42 54 61 63 65 67

General Information
Sr.No.
1 2

Contents
History Size of organization

Page no.
8 9

3 4 5

Form of the organization Profile Organization Chart

10 11 13

History
In the present era, the automobile industry has taken a grater pace then as compared to times before it also has a wider scope in this era with the even-rising demand of automobiles.

Adico spares industry a present company of AMUL INDUSTRIES. Produces oil engine spare parts that are used in automobiles. It is engaged in this business since 1980. The profits earned were reinvested every year and as a result ten other a successful units were established. Mr.Chandubhai Patel and Mr.Sureshbhai Patel are the promotes of the first unit of AMUL INDUATRY which was established in 1988, with the initial capital of Rs.2 lakh. AMUL INDUSTRY is striving hard to achieve success and to meet the vising demand of automobiles industries since last 1 year. It has never been set back of their targets. They have also diversified in producing many components like ROCKER ARM, CRANCK SHAFT, CONNECTING RODS etc.

Size of the organization

In India there are three types of industries which are based on its investment.

Industry
5

 Small scale industry Medium scale industry Large scale industry AMUL INDUSTRY is a large scale industry. AMUL INDUSTRY was industry when it was established & is situated in Aji estate in Rajkot. It is located with 7000 sq ft. of land. It was established under the partnership form of organization but converted in private limited company.

Form Of The Organisation

Organization is co-ordinates efforts of the different inducting working in an enter pries to achieve its goal. The term organization is arrived from the word the word organization which meant a structure of body divided into parts. The different parts of human body rerecording different activities.
6

Combine them selves into sound body structure. In the same way organization in an enter price means the integration and co-ordination of individual efforts to achieve the chance goal of the business enterprise. Louis a Allen defines organization as the process of identifying & grouping the work delegating responsibility and authority and establishing relationship for the purpose of enabling people to work most effectively together in accemphshiny objectives.

Profile
Name of field Office : :
Amul Industries Pvt.Ltd Aji Industries Estate Plot no. 332/333 Rajkot 360-003
7

Establishment Chair name M.D Auditors Banker Adviser

Gujarat (INDIA) : 1988

: Mr.Chandubhai Patel : Mr. Sureshbhai Patel : Amul kalariuya& co. : state bank of Saurashtra : Mr. S.N. shah

Accounting year : April to march Product Weekly Ph No Fax Email Web : Automobile parts
(connecting roads, crankshaft, etc)

: Monday : 91-0281-2387461
91-2081-2387898

91-0281-387762

: amul_wesphil@usa.com : WWW.AMULIND.COM.

ORGANISATION CHART
CHAIRMAN MANAGING DIRECTOR DIRECTOR

PURCHAS E DEPARTM

PRODUCTION & PERSONNEL DEPARTMENT

MARKETING DEPARTMENT

ACCOUNT DEPARTME NT

Q.C. & R.D. DEPARTME NT

SR.OFFICE R SR.OFFICE R ASSISTAN T STORE OFFICE R DESPAT CH OFFICER M/ CG. INCH ARGE

SR.OFFICE

Q.C.ENG.

ASSISTANT
RECEIVIG INSPC.

CLERK & TYPIST

ASSISTAN

ASSEMBLY & MAINTENAN C INCHARGE

ASSISTAN

PAINTING INCHARG E ASSISTANT

WORKERS

10

11

Prodution Departnent
SR.NO 1 2 3 4 5 6 7 8 9 PARTICULATR INTRODUCTION ORGANIZATION CHART PRODUCT PHOTOGRAPHES PRODUCT RAW MATERIAL PRODUCTION PROCESS PRODUCTION PLANNING MACHINERY QUALITY CONTROL PAGE NO. 16 17 18 19 20 21 26 28 30

12

INTRODUCTION
Production department is a department which is concerned with the production a step by step conversion of raw-material into finished goods. Production means creation of activities and it cover all activities of procurement allocation and utilization of resources such as labors, energy, matenais, machinery to satisfy customer is needs. Production does to inure producing goods but it is consumers needs. In modern era the producers does not produce the goods but to provide consurers needs and satisfaction Production is a process by which goods and services are created

13

ORGANIZATION CHART
Board of directors M.D Production Department Production Manager Engineer Inspection Officer Supervisors

PRODUCT PHOTORGRAPHES
14

CRANK SHAFT

CRANK SHAFT
15

PRODUCT

16

Manager of this departments Mr. parag Solanki Amul Industries produces Oil engine spare and auto parts that are used in automobile. There are about by this unit among them the main products are: Crank shaft Rocker arm Connection rod Cam shaft Bride nozzle Shifter shaft Flydrolic rod Arm knuckle Arm.ETC

RAW MATERALS
17

For manufacturing oil engine or auto parts the basic raw material used are: Carbon Pig iron Aioy steel Casting Oil lubricants & fuel The above raw materials are used in manufacturing process. There raw materials are available from local market in Rajkot.

PRODUCTION PROCESS
18

Production process is as under

Raw materials Cutting Heat treatments Hardness cheeking Shot blasting Machining Oiling & packing

Raw Material
19

The task of procurement of maternal is under taken at the initial stage for the available sources. This raw maternal received at the factory is tested and checked for size physical proportion , cranks, blowholes, surface, finish, chemical, empoison such as carbon by phosphorus etc.

Cutting
Cutting Process is the second step involved in the manufacturing process of auto parts the new maternal received is not of recurred size & therefore the cutting of the raw material is done according to the size & design required for the products demanded. Amul directiynpuchases the raw material. Which have passed though the cutting process & thus, save their time & energy?

Heat Treatment
Amul does not under go the process of forging. The unit directly purchases the goods from forging unit & heat treatment compulsory to the goods purchased This treatment is done in controlled time & temperature cognitions to give it some physicals structure according to the panel and design available amul buys the goods which have passed thorough heat treatment thus, the work of unit become easy for the next process.

20

Hardness checking
The raw maternal that are passed through heat treatment are next sent for hardness checking due to this process the product is enabled for long survivival. Amul starts their process of production by drawing hardness, checking of the goods, which they have bought from the local dealers. The checking is done on the sample of the whole unit the sample checking is an selective method. Normally very for rejections are found out them this product.

Shot Blasting
Even though the product has passed though many process still it seems rough because it consists of hard elements such as carbon and steel. So to remove scales from the products they due shot blasted and so they become smooth. Amul used basic tools for the process of shot blasting of the available raw matenal.

Machining
21

After removal of rough practices, the product becomes smooth and it requires some size shape & pattern which is given by machining process. It given the final shape & size by furring etching, close, shaping, milling etc different methods of machining are used to make the product accurate. The products are shaped finally. And are sent for inspection to the next process.

Inspection and checking

Once the final machining is completed every unit of product is inspected with respect to the chemical dimension hardness etc according to the different size with respect to the prescribed drawings. Here the inspector officers do this inspection.

Oiling & packing

The last steep in every production process is always of packing here the products are first oiled, so that it may not rust and after oiling the parts they are packed and then they are ready for dispatch. The products are packing in wooden boxes.

Prodution planning
22

This is management function. Which plans directs and controls material flow system in the plant to achieve the target set by marketing with almost economy & efficiency There is important characteristic of the product. Creation of activity Addition by value At the time of inquiry the buyer also provides the design and drawings according to his requirement these after drawing are studied and there after if the engineer finds that the required product can be produced from the available drawings he will ask the production manager to produce few sample. It the produces scampis are approved by the buyers then order is taken and accordingly a production pain is prepared. The main 3 products of the Amul are 1 crank shaft 2 cam shaft 3 connecting rod

Crank shaft
23

 Material used 1 cast steel 2 forging 3 carbon It is the main part of the engine it should be hard because move weight is carried by it as it waits indieppndihy in the crank with main being. Cam shaft Maternal used 1 forged steel 2 casting

It is as big as crankshaft but its diameter is too small generally moves with forge applied by crankshaft though year. The location force it almost half then crankshaft it has a gear on one hand which a joined crank gear is small & can gear is double then the crank gear.

Connecting Rod

Material used 1 forged steel 2 casting Generally it is described as the once which canners the two parts & engine

MACHINERY
24

In AMUL inductees they use different types of machines such as

Flat machine Cutting machine Roiling machine Washing machine Oiling machine Micro analysis machine Driver machine Crank pin girding Connecting rod boarding Surface grinding.

CNC machine: 25

Before the implement action of cnc department the unit was unable to fulfill the demand the rejection rate was so high that it has defected the demand of the product before Amul stated in cnc department they were following the labor incentive technology due is which there were of rejection in the production due human errors. The production process was so slow that it had to of the company been low because of the payment to the labor and the high rejection rate. At present amul industries is having types of cnc machine for the production of the connecting rod, they are Horizontal cnc machine Vertical cnc machine

Quality control
26

Quality control in amul is taken by a team of 5 highly quality individuals for this use micro analysis machine etc. The main processed of quality control are as under
1)

2) 3)
4)

multi dimensional parameter checking co-ordinate machine checking surface checking talyronal rounded checking

27

MARKRTING DEPERTMENT
28

SR.NO 1 2 3 4 5 6 7 8 9

PARTICULATR INTRODUCTION ORGANIZATION CHART PRICING POLICY CHANNELS OF DISTRIUTION SALES PROMOTION ADVERTISEMENT MARKET SEGEMENT COMPETITION EXPORTS

PAGE NO. 33 34 35 36 37 38 39 40 41

29

INTRODUCTION
A market consists of all potential customers sharing a particular need of want that might be willing & able to engage in exchange to satisfy need or wants. Every organization has planned to achieve some targets or goals each from is working with the primary objective of the profit a company makes money by satisfying customer needs the customer is the passport satisfaction is visa fir that.

30

ORGANIZATION CHART
Marketing Department Marketing sales manager Chief Manager Sales Research & development Quality controller Engineer Sales assistant Correspondences sale Researcher

31

PRICING POLICY
Pricing is very much strategic decisions in any enterprise pricing governs the very feasibility of any marketing programmer because it is the only element in a marketing mix accounting for demand and sales revenue price is the exchange value of the product or service expressed in terms of money prices is the amount charged for the product or services expressed in terms of money prices is the amount charged for the product or services including delivery charges discount services and other items are part of the conditions of the sale. To ultimate consumer the price pays for a product or service represents a sacrifice of purchasing power. Price is also influence a brand name, packaging, product benefits and services after sale, delivery charges, and credit so on. Price is also determined by free play of demand & supply in a free economy. It wills also changing with the supply & demand conditions. Raw material + carbon charges + distribution expenses prime cost. 12% of the prime cost is overheads that the prime cost determined depends upon the production cost & contain percentage of profits margins added to it. Profit margin ranges in between 10% to 25%.

32

Channels of distribution
Amul being an original equipment supplier does not have a channel of distribution because its goods are not sold in open market. Here auto parts are manufactured and supplied to industries that are engaged in the production of automobiles. Thus the goods are directly supplied from manufacture to manufacture. The channel chart can be as follows. Company Managing director General Manager Marketing manager Company salesman Customer

Sales promotion
33

Sales are a mirror, which reflects the true operational efficiency of the enterprise. Increased sales mean better performance and an active intelligent & effective marketing management. Sales promotion is an effort to stimulate consumers to purchase move & move of a particular commodity. Sales promotion stimulates demand for products. The main objective of sales promotion is to effect spot buying by prospective consumers through short term incentives, which are temporary & non recanting in nature.

Advertisement
34

The company provides pamphlets to its customers. And also gives advertisement in the newspapers. Especially at time or religion festivals like diwali, chailbale, institution also approach the company & obtain contribution in the form of advertisement. In the services and magazine published by such institute, the company also advertises its products and participates on various trade fares especially related to the automobiles product. Amul industries also gave its advertisements in various industrial books like Bulletin of Rajkot, chamber of commerce and telephone directory etc.

Market Segement
35

In India we have 3 main automobiles industries of Mumbai, Calcutta and madras. Amuls list of customers includes almost all automobiles grants in India. The lists of customers are as follows.

Cummins India Ltd. Megha field controller L&T lob deeve Ltd. Tata motors Ashok Leyland Ltd. Mahindra & Mahindra group Simoson & co. Swaraj engines Kirlosker oil engines Eichar tractors & motors Hero motors Greaves Ltd. New Holland tractors Ltd. Escorts tractors etc.

Among them 2 important customers one. Mahindra & Mahindra (Mumbai) Megha field controller (pune)

Competitiors
36

The competitors of an amul industry is bhavani co. then comes calex co. and kadvani co. and many other local producers. Looking at this increasing competition amul industry has developed the strategy of quality orientation one evidence of it is the iso-os certificate that amul holds with easy.

Exports

37

Amul industries exports in some countries. It exports 30% of his total production. Amul industries products are also exported to oversees OEMs like. 1)Ivelr-italy 2)Lambardini-italy 3) Fine-use 4)Sohn deerc-usa etc. They are also exporting there products to move them 20 countries in Europe & middle east countries for heavy & medium commeraal vehicles as well as compressors.

38

PERSONNEL DEPARTMENT
39

SR.NO 1 2 3 4 5 6 7 8

PARTICULATR INTRODUCTION ORGANIZATION CHART RECERUITMENT & SELECTION TRAINING & DEVELOMENT WAGES & SALARY PERSONNEL RECORDS BENEFIT & SERVICES TRADE UNION

PAGE NO. 44 45 46 48 49 50 52 53

INTRODUCTION
40

Human resource department is recently developed and mainly effected because the industry is working from the co-ordinates of workers. Human resource is concerned with helping the employees to develop their skills and capabilities to the maximum possible extent so that they may derive great satisfactions from their job. It includes various activities like recruitments, selection, inductions, wage determinations promotion, employees training etc

Organizaation Chart
41

In a large organization there are separate personnel department for the achievement of goals, personnel department is one of the most important parts in organization, and personnel manager also has high status in the organization. An Amul industry follows the following chart Board of directors M.D Personnel department Personnel manager Administrative officer Assistant Worker

RECERUITMENT & SELECTION

42

Recruitment:
Recruitment ordinarily means obtaining from supplies but in the context of personnel management it is an activity & discovering job seeks for the present & future needs of the organization In the words of fillip po recruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the organization At amul industries, if any vacancy is found especially at the lower level ion worker them appoiment is sometimes done on recommendations or reference from any influenced individual for any office clerk or laboue. For recruitment of skilled workers of personnel at the middle lavel, level, first the past record of the applications are referred that may by solved before for future references and if any application is found suitable he or she may be called for an interview.

Selection
43

Workers are essential active & sensitive factor of production therefore almost care should be taken in their selection any carelessness at the time selection may endanger the future prospects of the antapnce selection of employees is the process of picking up to most appetents & suitable candidates. According to pale goder selection is the process in which candidates for employment are divided into two categories, those who are to be offered employment and those who are not. If any such records not there with the amul industry personnel department, then advertisements are given describing the job and kind the qualification required for the job applications are invited and then prospective person are called for interview and after the interview the best candidate is selected & put on the job

TRAINING & DEVELOPMENT

44

The employee must have the theoretical & practical knowledge & the work; he is required to perform the theoretical knowledge can by gained in educational instiuations but for the practical knowledge training acquaint the employees. With the real situations of the work and helps him in the faultless compartment of the works. According to jucius. The team training is used hear to indicate only process by which two aptitude skill & obilties of employees to perform specific job, one increased. Training need = job requirements present job skills of employees. Training can be broadly classified into two: 1) On the job training methods 2) Off the job training methods Amul industries used both methods to certain extends hare trainings is provided looking at the following things Training to new employees 2) Cleaning to old employees 3)General training
1)

PROMOTION & TRANSFER

45

A promotion is the upward advancement of an employees in a unit some another job that demands better solder, wages, better status more, responsibility, more hours of work & better working conditions. Here amul industries a Clark is promoted to the poil of assistant and then the may be given post of marketing manager. The unit unstated promotion in combination of manager seniority & merit basic whichever is suitable with respect to job. The employees of amul industries are transferred with the organization unit. Transfer is not negatives team & is necessary when the production changes & there is need for worker etc.

WAGES & SALARY

46

At amul industries wages are according to the labor laws & salons are paid looking at 3 things 1)Fresh candidate 2)Experend holder 3)Education plus explains holder It is main duty of the firm to pay reasonable amount to the worker for there services. The wages of labor depend upon the number; of units produced by them the minimum wages paid to worker is 30 (per day) In case of engineer the salary paid depends upon the expenence and the number of years he been worker in the unit the salary range for the engineer is in between is 2000 p.m to 5000 p.m. Every year there is an increases in the salary. The following chart will make it clearer. 1) Works are (wages) minimum rs. 30 per day 2) Office & clerical staff (salary) minimum rs. 1000 to 5000 or more 3) Engineer (salary) minimum rs. 2000 to 5000 or more

PERSONNEL RECORDS

47

Amul industries maintains the following personnel records Dally personnel records: this register is maintained to note daily presences and absence of employees to find of worker days of a worker and calculate his wages. Register of employees: a record is also maintained for the personal details of the employees like his name, address, age, sex, etc. Wages register: separate wages register is also maintained so that production efficiency of each worker can be known. Salary register: this register is maintained to note the salanes paid to the employees & vinous other benefits & provident fund, analyzable to him.

1)

2)

3)

4)

BENEFIT & SERVICES

48

Amul industries given many type of services to there employees they provide provident fund, insurance, medical help to there worker as well as there family, they also provide entertainments to their worker, wages & bonus on the festivals education helps to worker children.

Welfare measures
1)Uniform 2)Industnal shoes 3)Safety equipment 4) Company icons 5) Welfare funds

TRADE UNION
49

Trade union or labor union is a continuous & voluntary or association of the salary earnests or wages earnests in amul industries there are only 400 worker so that then debit reasonable demand of workers one dully considered & fulfilled by the management to amul industries thus, industries relations in the unit are very intimate & warm.

50

51

SR.NO 1 2 3 4 5

PARTICULATR INTRODUCTION ORGANIZATION STRUCTURE FINANCIAL PLANNING CAPITAL STRUCTURE TAX & DUTION

PAGE NO. 56 57 58 59 60

INTRODUCTION
52

Today Finance is considered as the life blood of the business without finance no business activity is possible. So for and organization it is must have a large amount of finance and for this it should have finance department In each and every company there are many important and necessary departments. Each and every successful company or the failure company or the failure company does not depends on any materials and machines but they are depends on the skill of the personnel employed in organization. Management of the people is the one of the main function of the personnel department. There are also the main functions except the management Personnel management is peoples management at work. Thus management of people is a very important and challenging job for organization. The functions which are described as above are usually performed by the personnel manager.

Organization Structure
53

The organizational structure of amul industries is as follows Finance department Finance manager Administrative officers Chief Account Accountant Clerical staff

Financial Planning
54

Financial planning is an intercultural process, which decides in advance the capitalization & capital structure of the enterprise. It covers following activities.
1) 2) 3)

estimating the firms finial requirement determining the sources from which the funds are to be collected determine the use of funds

The requirement is based upon the sales of business & its future development is of to considered with requirement of finance financial requirement will cover the requirement of fixed assets, working capital, expansion of intently as the payment of dined & interest to invertors. The planning problems are the most crucial point for financial manager at the for executives in amul industries under the interaction of board of director plans for financial requirements are prepared the firm adopts long term as well as term plans as per the financial requirement. It has also borrowed capital in from of loans, deposits, which consist of long from debt

Capital Structure
55

Capitalization means total according value of the capital regularly employed in the business. For all practical purpose of computing estimating & producing the present value of the firm. Total percentage again total liability Capital 47.62% Reserves 02.56% Owned capital 50.16% Loans 49.82% Total capital = owned capital + borrowed capital = = 50.18 % + 49.82% 100%

Tax & duties

56

Amul industries pay fax regularly they pay 8% tax from their net profit.

Other information
Financial year of amul industries is ending on 31 march every year. Handling procedure a cumbersome or fine consuming at amul inducting the accounting is dong through computers double entry system is used for company & operators appointed & a separate department is there for computer.

57

Suggestions

58

It is suggestion of amul industries to go for move exports amul industries does not carts and export. Programmers all the export is done from the Adico company the unit should export its products to other countries by it self. It should make all its to promote export through govt. quotas which is provided by the govt. for this tube of industries. Amul industries should contrive with the research & the developmement activities & they to give more economical products at competitive price & facilities. The unit should develop a separate research department.

59

Conclusion

60

In India the new govt. policy of idealization, privatization and globalization has generated and growth prospectus of automobile industry. Today India has entered into global market in export to auto parts. Amul industries is one of the leading companies producing different types of auto parts of plus a dominant role in the India industrial economy. The from of the company organization is the most suitable to amul industries in producing auto parts, as it requires good technology capital & skill. The company is deally located & all requirement are early fulfilled. The financial position of the company is very is very strong. It has shown remarkable progress in a very shots period & contains the same. In the end, I convert my best wished to amul industries to carry out their future, carry out their future plans successfully & progress more & more.

61

Future Planning
62

Amul industries is planning to expand their business and also planning to expand their exports in to different countries.

63

BIBLOGRAPHY
Web site: - www.amulind.com
64

Modern business of management Marketing management Finance management

65