SUMMER TRAINING PROJECT REPORT

Comparative Analysis of Market

Share of Aquafina & Kinley





SUBMITTED BY:
Sudheer Kumar
MBA- (2007-2009)
Roll No. : B07021220651



INDUSTRY GUIDE FACULTY GUIDE
Mr.Manish Dangwal Mr. Taranjeet Singh
[Marketing Executive]







BHUTTA COLLEGE OF ENGINEERING AND
TECHNOLOGY, LUDHIANA
PUN1AB TECHNICAL UNIVERSITY, 1ALANDHAR




2 2




CONTENTS



Page No-

1. Acknowledgement 3
2. Certificate from faculty guide 4
3. Certificate from industry guide 5
4. Executive Summary 6
5. Project over view 7
-Research methodology 9
-Sampling Method 10
6. Company Profile 11
7. Industry profile 22
8. Data collection 31
9. Analysis of Data 33
10. Conclusion 44
11. Opportunity & Threats 47
12. Recommendations 49
13. Bibliography 50
14. Questionnaire 51




3 3


ACKNOWLEDGEMENT

The opportunity of undergoing in Varun Beverages
exposed to very professional and organized management
system.

It not only gave me practical experience but contributed
largely in laying the foundation for concern the fields of
marketing.

My endeavour at Varun beverages the imprint of many
other personalities who formally or informally mad a significant
contribution to make it worthwhile.

I wish to express my profound gratitude to Mr. Manish
Dangwal who gave use an opportunity to undergo practical
training in this organization who gave me an opportunity to
undergo practical training in this organization.

Throughout my secession as a trainee was made to fed
like a member of a close family operating in a very conductive
environment.




(Sudheer kumar)



4 4




Certificate from Faculty Guide



This is to certify that Mr. Sudheer Kumar (Roll No.
7021220651), a student of the MBA has successfully completed
his summer project titled "Comparative Study of market share
of Aquafina and Kinley" for the period from May 2008 to July
2008.

This project is submitted to Prof. Mr.Taranjeet Singh in partial
fulfillment of the requirements for the award of MBA.

The project is submitted following my approval and satisfies
the rules and guidelines defined by B.C.E.T. for the project.










Mr.Taranjeet Singh
(Project Guide)













5 5

CERTIFICATE (Industry Guide)




TO WHOM IT MAY CONCERN



This is to certify that SUDHEER KUMAR, a student of BHUTTA
COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA
undertook a project on "Comparative Study of market share of
Aquafina and Kinley" at VARUN BEVERAGES - PEPSI from
15/06/08 to 30/07/08.

Mr. SUDHEER KUMAR has successfully completed the project
under the guidance of Mr. Manish Dangwal. He is a sincere and
hard-working student with pleasant manners.

We wish all success in her/him future endeavors.





(Mr. Manish Dangwal)
(Marketing Executive)
(Varun Beverages, Pepsi)



6 6

EXECUTIVE SUMMARY
.



The main purpose of our research was to find out the degree of
awareness among the NOIDA people towards Aquafina its
visibility, competitors, its reach in market, its contribution to
the trade of PEPSI in Noida.And to know that how it is
percieved in the market and forecasting about its present &
future demand.

The project started with route riding in this I came to know
about the trade of Pepsi. For many days I went to different
routes & concluded that how a strong distribution channel is
required for a company to be in the top of the trade. Everyday I
used to visit the shops in the particular route & learn how to
negotiate with the retailers. How to tacle.

Lastly I would like to thank all C.E.'s Salesman of
PEPSI(NOIDA) & customer and Consumers for their
cooperation.



(Sudheer Kumar)















7 7

















Project overview









8 8
Project Overview

1.) The main objective was to study the opportunity and
threats of AQUAFINA.
2.) My work was to see how the product of AQUAFINA .
is penetrating in the market and how the people are
accepting it and to study their reactions.
3.) I was also been given the charge of its promotion and
other activities in NOIDA region. For this purpose I
have visited more than 550 outlets of PEPSI outlets of
the chennai.
4.) So to retain share of PEPSI I have assigned the work
to improve the distribution channel of PEPSI in
chennai region which I recommended.



9 9

Research Methodology

Research methodology is type of blue print prepared
depending on the objective study. A research calls for
developing the most efficient plan of gathering the needed
information. The research is mainly based on primary data.

The research project could be exploratory research or
conclusive research. Research project concerned with trying to
identify potention opportunities such as new ways to promote
of use a project are exploratory research. This research is
unstructured and characterized by flexibility and ingenuity.

Individual interviews, depth interviews or focused group
interviews are used in exploratory research.

In order to test a hypothesis already made through
exploratory research, conclusive research methods are used
which are likely to be more formal and structured. This helps in
obtaining the complete and accurate description of the
situation. Descriptive study and experimental study are two
type of conclusive research. The former is used to collect
accurate data while the later establish cause and effect
relationship the study is based on exploratory research.

1 10 0
Sampling Method :

In many research projects, making a census study of the entire
universe will be impossible on account of limitation of time and
money. Hence sampling becomes inevitable. Sampling is used
to collect primary data main source of data are for too many to
be exhaustively handled. Sampling is an integral part of data
collection process. A sample is only a person of the universe of
population. The success of sampling depends on the extent to
which the characteristics of the sample truly represent these of
the universe.
According to yule, a famous statistician, the objective of
sampling is to get maximum information about the parent
population with minimum effort. Properly done, sampling
produces representative's data on the entire population.
In marketing research population means the aggregate of
all elements that are relevant to the scope of the problem under
the study. All of them process the characteristics under
investigation. When the research defines the characteristics
under investigation. Automatically, it delimits the population.
Population need not necessarily means living persons, it may
non-living objects company, events etc.












1 11 1
COMPANY PROFILE & HISTORY

AN INTRODUCTION

In 1898, in NORTH CARINO , Mr. CALEB BARDHAN who was a
druggist by profession invented new beverages, which was
called " Brands Drinks" (evocation of a digestion-aiding enzyme
pepsin), soon become popular with the people "Brands Drink"
was named as "pepsi-cola". In 1930 Pepsi started its
operations with its head office in New IRELAND CITY New York.

Pepsi Co. the soft drink multinational industry is unique
by itself . It Is among the most successful consumer
product companies in the world , with 198 revenue of
over $22 billion and 151000 employees.

The Company consists of Pepsi - Cola company the worlds
largest
manufacturer and distributor of snack chips and Tropicana
products,inc. the world's largest markets and products of
branched juices .

Pepsi CO's brand names are among the widely known and
most
respected in the world .Some of the Pepsi CO's brand
name are 100 years old , but the corporation is relatively
young . Pepsi Co's , Inc was founded in 1965 through the
merger of Pepsi - Cola and Frito-Lay.

Tropicana was required in 1998.

Pepsi - Co's success in the result of superior product high

Standards of performance, distinctive competitive strategies
and
The high integrity of there people.








1 12 2
PEPSICO. HEAD QUARTERS


PepsiCo. Inc. world head quarters is wanted in purchase, New
York
Approximately 45minuets from the New York City. The seven
building
Headquarter complex designed by Edward Darrell stone, one of
America's foremost architects. The building occupies 10 acves
of a 144 acve complex that includes the Donald M Kendall
Sculpture Garden, a world acclaimed Sculpture collection in a
garden setting.

The collection of works in focused on major 20
th
century art,
and features works by masters such as Augusta Robin, Henry
Laurens, Henry Moore, Alexander Calder, Albesto
Giacometti,Arnolado Poniodora and class oldenbyg. The
gardens were originally designed by the world famous garden
planner, Russell Page. The garden is open to the public, and a
visitor's booth is in operation during the summer.























1 13 3

It can be said with absolute certainty that the AVR
Groups & Sri Padmavathi has carved out a special
niche for itself. Our services touch different
aspects of commercial and civilian domains like
those of Bottling, Food and beverages. Headed by
Mr. A.JAYASATHYA NARAYANA, the group as on
today can lay claim to expertise and leadership in the fields of
education, food and beverages.
The business of the company was started in 2007 with a tie-up
parrys muragappa bottling Limited to manufacture and market
parrys brand of beverages in geographically pre-defined
territories in which brand and technical support was provided
by the Principals viz., murugappa Limited.



















VISION

1 14 4


As we stand at the cross roads of the new millennium,

Its time to eradicate our focus and energy single - mindedly

To our vision. The vision to be the best --

And what that vision?

A. "To be the best consumer products company in
the eye of our suppliers, customers, employees and
shareholders."

B. To become truly global company ,by continuing to
build a competitive and purifiable world
wide refreshment beverage business .



The Pepsi challenge of the millennium will be the test of the
Best:-

The best in the connecting with the customers and the
consumers, the best in marketing, the best in selling, the best
in quality, the best in

Processes and the best in people in team work.

PEPSI COLA'S INTERNATIONAL STRATEGY


1. Focus on business growth.

2. Target core brands.

3. Satisfy market priorities

COBO`s AND FOBO`s

1 15 5

All the activities of Pepsi foods, Pepsi co India holdings and

Pepsi India marketing company are controlled by Business
Units (BU) located at GURGAON. This BU is divided in to
various marketing units (MU). All except the North End Market
Units (NEMU) have common borders with states comprising of
these. The market units demarcate the areas which are COBO'S
i.e. Company Owned Bottling Operations (COBO) while in other
areas the operations are run by a Franchisee. These are learned
as Franchisee Owned Bottling Operations (FOBO) and in some
other joint venture operations.

COBO: -
In a COBO, the company has total control of the
decisions and implementations under taken, but for this the
company has to invest its own money.

FOBO:-
The FOBO'S (local business entities) are
independent to take their own marketing and operational
decisions with no major interference from the company. The
FOBO'S are supplied the concentrate from the company and
they have to run the show thereafter. Pepsi maintains its
ownership of the trade mark and the primarily responsible for
ownership in a local bottling operation .It helps Pepsi in
maintaining strong trade mark on the other party's resource &
expertise. The PCI workflow concentrates on selling, making
and delivering Pepsi Cola.

The promotion schemes, the advertisement of the fobo's
are handled by PFL, but over the administration, PFL has no
held over the FOBO'S. Regarding the HR, PFL provides
consultancy services to the FOBO'S, whenever required.

The FOBO'S have a sales and distribution department, HR
department, accounts department, warehousing department.

Pepsi Cola is a company with a "low margin, high volume
business". Pepsi Co deals With in the carbonated soft drinks
(CSD'S) market. CSD'S fall in two categories Cola & Flavours.
COLA'S concentrates on Pepsi where as flavours deals with
orange and lemon.
In India the flavours are Mirinda (orange &lemon); Slice is a
fruit juice concentrates Based drink. Starting out in 1989, with

1 16 6
the name of "Leper Pepsi", the company has grown Leaps and
bounds ever since, with competition increasing with recently of
Coke a few years ago.

Thanks to an early lead and a better understanding of the
market, India remains the handful of markets worldwide Pepsi
is ahead of its arch rival Coke.

Despite being the global brand, Pepsi has built its success on
meeting out the Indian customer's needs. Pepsi has made its
brand synchronize with localized events and traditions. Pepsi
maintained its top of mind awareness with roadside signage
and reminders. The partner type relationship with bottles,
FOBOS as well a COBO'S cover must of the company adequacy.

One of the strongest weapons in Pepsi's armory is the
flexibility; it has empowered its people within Pepsi. Every
employee may be a manager or a salesman ,have an authority
to take what ever step he or she feels ,make the consumers
aware of the brand and increase its consumption .Thus Pepsi
believed in establishing and nurturing credibility of the sales
man and making the joint commitment to grow business in
accounts . All these factors together led to a high growth in the
Indian market and constantly increasing market share.

1 17 7
!!$

PEPSI CO ---THE INDIANCHAPTER

There are many who feel that Pepsi had the first move
advantage in India, little do they know about Pepsi's initial
foray into Indian soft drink industry was back in 1956.
Coca-cola had entered the country just year back in 1955. But
later pepsi withdrew from the country in 1961 due to bottling
problems.

PEPSI`s ENTRY IN INDIA

Pepsi-cola entered India in april1989 by setting operations in

beverages, snacks and agribusiness. At this time Parle had
70% of the market share of the total soft drink market.
Initially it faced some trouble in entering the market due
to strong resistance from most of the domestic soft drink
industry and the advocates of the swadeshi. The Indian
economy was not liberalized and proved to be another barrier.
Pepsi removed this barrier by:

Promising the government to focus considerable
selling efforts in the rural area to help economic
development.
Promising to help boost the export of agricultural
products.
Offering to transfer the food processing ,
packaging, and water treatment technology to
India

Ninety years after the invention of what becomes one of the
most favored drink globally in 1988. Pepsi entered India
flanged with heavy resources and riding the winds of change of
newly opened economy. First Pepsi has only Franchisee Unit.
Pepsi gave its concentrate to a small factory and they make
beverage. In1988 Pepsi set up its office in India. In this

1 18 8
company Pepsi operates as Pepsi foods, Pepsi co India holdings
and Pepsi India marketing.

The mission was to change the tastes and life style of common
Indian, who identified soft drinks and beverages as available
cold drinks, squashes and concentrates. When it came to a
refreshing drink consumers communes would back to traditional
Nimboo Pani, Jaljeera, Lassi etc.


Although India has a per capita consumption as low as 3 per
person as compared to 400 In US. India has one of the largest
numbers of potential consumers in world with a population of
an billion. Every Indian guzzles 27 bottles of soft drink every
year. An increase of one bottle per capita consumption would
mean starting 900 bottles extra. Indian soft drinks is a worth
Rs. 1800 corers with annual growth at the rate of 20%--25%.

1 19 9
HIERACHY AND REPORTING SYSTEM IN DEPOT

Before we really go into individuals and responsibilities
we must be first clear about and reporting system is being
shown into under given chart.






EXECUTIVE DIRECTORS

UM


MDM


TDM TDM
TDM



ADC ADC ADC






CE C.E C.E










R.A R.A R.A R.A

2 20 0
UM UNIT MAMAGER
MDM MARKETING DEVELOPMENT MANAGER
TDM TERRITORY DEVELOPMENT MANAGER
ADC AREA DEVELOPMENT COORDINATOR
CE CUSTOMER EXECUTIVE
DP DEPO INCHARGE
DA DELIVERY AGENT / SALESMAN

2 21 1

REPORTING SYSTEM

AS per the client RA is the front line person of sales

organization. As the chart:-
a) RA is controlled and guided by CE.
b) CE report to ADC and TDM.
c) ADC reports TDM on daily basis and also to unit
manager on weekly basis.
d) TDM report to UM and also to executive director.
e) UM reports to executive director.

2 22 2

INDUSTRY
PROFILE

2 23 3

Varun Beverages Ltd. is the fIagship company of the group.

The group also became the first franchisee for Yum
Restaurants International [formerly PepsiCo
Restaurants (India) Private Limited] in India. It
has exclusive franchise rights for Northern &
Eastern India. It has total 46 Pizza Hut Restaurants
& 1 KFC Restaurant under its company.
They diversified into education by opening our first school in
Gurgaon under management of Delhi Public School Society. The
schools of the group are run under a Registered Trust namely
Champa Devi Jaipuria Charitable Trust.
Companies are medium sized, professionally managed, unlisted
and closely held between Indian Promoters and foreign
collaborators.
The group added another feather to its cap when the
prestigious PepsiCo "International Bottler of the Year" award
was presented to Mr. R. K. Jaipuria for the year 1998 at a
glittering award ceremony at PepsiCo's centennial year
celebrations at Hawaii, USA. The award was presented by Mr.
Donald M. Kendall, founder of PepsiCo Inc. in the presence of
Mr. George Bush, the 41st President of USA, Mr. Roger A.
Enrico, Chairman of the Board & C.E.O., PepsiCo Inc. and Mr.
Craig Weatherup, President of Pepsi Cola Company.






2 24 4


Vision
Being the best in everything we touch and handle.





Mission
Continuously excel to achieve and maintain leadership
position in the chosen businesses; and delight all
stakeholders by making economic value additions in all
corporate functions.







Our Success


Production of innovative, high quality retail
branded beverages combined with world-class
packaging.


Driven by a management team with a relentless focus on
achieving superior customer service, driving earnings
improvement and increasing shareholder value.

2 25 5





Our People

At RKJ we are creating an environment where our
employees enjoy a greater degree of empowerment
- both individually and in their work teams.

2 26 6


DISTRBUTION POINT
MAMURA VILLAGE, SECTOR-66
NOIDA









UM Mr.SANJEEV ANAND
MDM Mr.SHARD VATS
TDM Mr. AJAY SACHDEVA
ADC Mr. S.S. RAWAT
ME Mr. RAJESH KHOLIYA

Total noida is divided in 28 routes for distribution purpose.

Every route has 3-4 sectors base on the market size. There are
more than 25 salesmen of course some are extra. If any
salesmen are absent then distribution should be not affected.
There are some fixed salary plus incentive for route agent. Of
course there is some more incentive offer in the season to
motivate the route agent for achieving the sales target.

2 27 7

SYSTEM IN WAREHOUSE

%.D.M.
CE
A.D.C.
S.%.

2 28 8

Different Channel followed

A ) Plant



Carry and Iorward Agent



Dealers and Retailers



Ultimate Consumer



B) Plant (Building)



Distributor



Retailers




Consumers



C) Pepsi Food Limited



Carry and Forward



Dealers and Retailers


Plant
Carry and Forward Agent
Dealers and Retailers
Ultimate Consumers
Plant (Building)
Distributor
Retailers
Consumers
Pepsi Food Ltd
Carry and Forward
Detailers and Retailers
Ultimate Consumers

2 29 9

COMPETITORS


Earlier slice used to come in 1-litre bottles. But now since
the market trend changing. People are moving towards moving
packs that they can carry to their work. So pepsi has intended
its AQUAFINA 500 ml bottle pack into the category bottle pack.

Main competitors of AQUAFINA is Bislery or better to say
strongest competitors of Bisleri in the pack is AQUAFINA.
Other contender of AQUAFINA is Bailley (Parle) , Kinley(Coca-
Cola). Bislery etc. Distrbution channel of AQUAFINA is
strongest in noida so it has better edge.

3 30 0

MARKETING FLOW IN CHANNEL

The company policy on marketing channel is crystal clear in

strategy "to build the direct distribution system at all India
level ",i.e. having agent ,whole seller, retailer and final
customer there by maintaining intimate contact with the
consumers and closer control over the condition of the product
sale.


In A, product is firstly sent to C&F agent from plant than from
C&F agents is sent to dealers or retailers and then to ultimate
consumer.

In B, from plant goods are sent to distributors who sent to
retailers and from retailers to ultimate users.

In C, pepsi food ltd. Sent goods to c & f agent which in there
sent it to dealers and from retailers to ultimate consumer. This
channel is mainly followed for CANS, PET, bottle, etc.

3 31 1

Data Collection Method:

Data collection either based on primary or
secondary data. Primary data are generated by a study
specifically designed to accommodate the date needs of a
particular manager for solving the problem being
currently investigated. It is secondary data, which could
be obtained internally (from record within the
organization) or externally (census of population, industry
publication etc.)

Basic methods of data collection are through
questionnaire and observation. The former is based on asking
questions in order to get information, while the later is the
process of recognizing the people, objects occurrences rather
than asking them for information. Questionnaire method is
more versatile, faster and cheaper than the observation
method.

Questionnaires may differ in a degree to which it is
formalized or the disguise of the objective of questionnaire.
Structured questionnaire uses the list of very specific questions
that must be asked in the exact order in which they appear in
the questionnaire without even changing the sequence and the
wording the of the question and /or the sequence of the
question. The questionnaire could be undisguised of disguised.
In the former the objective is clear to the respondent, which in
the later it is disguised.

3 32 2

This project involved a structured - undisguised
questionnaire to collect primary data Telephone, mail or
personal interview can handle this type of questionnaire.

Sampling Method : Non Probability method
(Chance of selection of a sample unit is
unknown)
Universe : Retailers of Noida & Consumers of Noida
Sample Size : Retailers (78) & Consumer (120)
Data Collection Instrument: Questionnaire
Types of questions used in questionnaire :
O Dichotomous
O Multiple choice
O Likert scale
O Rating scale



3 33 3
















3 34 4

"1: Did you ever drink any packaged drinking water?








55%
45%
Yes
No


Inference: ccording to the survey most of the person prefer to drink
the packed water.




3 35 5


"2:- How many bottle do you purchase in a day?






45%
55%
One
More then One




Inference: %he researcher found that most of the responder are
purchase the bottle more then 1 in a day.



3 36 6



"3:- Which category of drinking water do you prefer most?









%
1%
2%
3%
4%
5%
6%
2 ltr 1ltr 52l other
2 ltr
1ltr
52l
other


Inference: %he researcher found that the most of the responder are
prefer to the 500ml packed bottle water.

3 37 7

"4:- Which brand`s packing drinking water do you prefer?








6%
3%
1%
Pepsi (Aquafina)
Coke(Kinley)
Other



Inference: fter research its found that mostly person like to drink
the packed water Pepsi(6uafina)


3 38 8


"5:- Are you satisfied with the packing of drinking water that
You used?







65%
35%
Yes
No



Inference: %he researcher found that Mostly people are satisfied with
the packing of drinker water that they are used.


3 39 9
"6:- Which brand do you prefer the most?





%
5%
1%
15%
2%
25%
3%
35%
4%
45%
5%
Pepsi (Aquafina) Coke(Kinley) Other
Pepsi (Aquafina)
Coke(Kinley)
Other




Inference: %he researcher found that mostly people prefer to drink
the Pepsi(6uafina)

4 40 0


"7:- Why do you prefer to drink the brand of your choice?






%
5%
1%
15%
2%
25%
3%
35%
4%
45%
Packing is good Satisfactory price Service is good
Packing is good
Satisfactory price
Service is good




Inference: %he research found that mostly person prefer the branded
water due to the suitable price.

4 41 1

"8:- Do you think that scheme or free gift is helpful to the customers for
purchase ~Aquafina?







62%
38%
Yes
No




Inference: Yes there will be increase in the sale of 6uafina to launch
the scheme or free gift.


4 42 2





"9: Do you think that the brand endorsement will have any impact on
Purchase decision of you package drinking water?





6%
4%
Yes
No




Inference: rand name will be effect when going of purchase the
drinking water.

4 43 3



"10: Which celebrity would you prefer the most for the endorsement of
Packaged drinking water.?





%
5%
1%
15%
2%
25%
3%
35%
4%
Sports2an Politician Fil2 star
Sports2an
Politician
Fil2 star



Inference: Many people in India have a knowledge about the film star
will be good for incensement the sale of water.


4 44 4













4 45 5
Conclusion

I have studied and analyzed the comparison of 6uafina and Kinley on
different aspect of the market. Outlasts distribution & consumers. %he
survey was conducted in various areas of Noida city with great
enthusiasm. %his report concludes that 6uafina & other brands are
easily available in various part of Noida rather then Kinley because of
that the local distribution channel of the 6uafina is much strong than
the Kinley and 100% is tough job & the most important thing which I
feel to improve is "the availability to retailers & consumers


ccording to the survey most of the person prefer to drink the
packed water.

%he researcher found that most of the responder are purchase
the bottle more then 1 in a day.

%he researcher found that the most of the responder are prefer
to the 500ml packed bottle water.

fter research its found that mostly person like to drink the
packed water Pepsi(6uafina)

%he researcher found that Mostly people are satisfied with the
packing of drinker water that they are used.

%he researcher found that mostly people prefer to drink the
Pepsi(6uafina)


4 46 6
%he research found that mostly person prefer the branded water
due to the suitable price.

Yes there will be increase in the sale of 6uafina to launch the
scheme or free gift.

rand name will be effect when going of purchase the drinking
water.

Many people in India have a knowledge about the film star will
be good for incensement the sale of water.


















4 47 7


OPPORTUNITY & THREATS




OPPORTUNITIES OF A"UAFINA:

1) Its distribution channel is very strong in Noida.
2) It has got very strong and dedicated dealers.
3) Aquafina has got the logo of PEPSI in the bottle.
4) Its bottle is very attractive.
5) Nowadays people are much conscious about their health
and that is why people were using bottle drinking water.
6) Its long bottled packaging is it retains the real taste water
for many weeks .
7) Manufacturing plant for Aquafina is in Mathura so the
transportation cost is very low as compared to other
bottled water .
8) It has become very much easy available for the
customers that they can get it from the pepsi stalls .
9) Aquafina is the only product in India which gives you the
guarantee of purity of nine months after manufacturing .
Other products gives you the guarantee of only six months
.
10) It is hygienic in nature and after one use the pack is not
usable again.

4 48 8
THREATS OF A"UAFINA


1. Major threat is from the established brands like BISLERY
& BAILLEY.
2. Awareness- people are less aware of AQUAFINA as they
well know BISLERY .
3. The advertisement should be for the masses not only for a
particular class for a better sell.
















4 49 9
RECOMMENDATION



Awareness should be created among people towards AQUAFINA
, so proper advertisement is required that is through T.V
commercial , Newspaper , Magazines , Radio and other
promotional activities like pamplets , banners, hoardings at bus
stop red lights should be taken into consideration .
Company should focus on Department stores , Super stores ,
Panwala shops , Pepsi stall for visibility and promotion .
For promotional activities , Resturant , Juice corners should be
given more emphasis .
Stall of AQUAFINA should be brough for promotion prupose in
the prime public are like Atta Market , Ganga Shopping Complex
, Brahamaputra Shopping Complex .
Emphasis should be given on canteen of school and colleges
For more visibility company should go for more summer
scheme .

5 50 0
BIBLIOGRAPHY :





A. Books

(1) Research Methodology - C.R. Kothari

(2) Marketing Management -Phillip Kotler



B. Websites

1.) www.pepsizone.com
2.) www.pepsiworld.com
3.) www.Google.com

5 51 1










"UESTIONNAIRE

















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Q1: Did you ever drink any packaged drinking water?
Yes

No

Q2:- How many bottles do you purchase in a day?
One
More then One

Q3:- Which category of drinking water do you prefer most?
2 it
1 it
500 ml
Other, Please specify-------------------


Q4:- Which brand`s packing drinking water do you prefer?
Pepsi (Aquafina)
Coke(Kinley)
Other, Please specify----------------------


Q5:- Are you satisfied with the packing of drinking water that
You used?
Yes
No


Q6:- Which brand do you prefer the most?
Pepsi (Aquarian)
Coke (Kinney)
Other, Please specify------------------

Q7:- Why do you prefer to drink the brand of your choice?
Packing is good
Satisfactory price
Service is good





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Q8:- Do you think that scheme or free gift is helpful to the
customers for purchase "Aquarian"?
Yes
No
Q9: Do you think that the brand endorsement will have any
impact on Purchase decision of you package drinking water?
Yes
No

Q10: Which celebrity would you prefer the most for the
endorsement of Packaged drinking water.
Sportsman
Politician
Film star