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BUSSINESS ORGANISTAION AND MANAGEMENT

PROJECT REPORT

MOBILINK

HAFIZ ZUHAIB MEHMOOD F07B151 HARRIS SAEED F07B133 SHEHZADA GULFAM F07B141 NOOR-UL-AIN MUSTAFA F07B108 AILA GULL UM SEHAR TJAVED. SH MRS o: ented Pres FO7B131 TAYABA MUNIR FO7B129

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EXECUTIVE SUMMARY Mobilink vision is to be the leading Telecommunication Services Provider in Pakistan by offering innovative communication solutions for our Customers while exceeding Shareholder value & Employee expectations. Although they have succeeded in their vision but man has an inspiring nature. They are going towards mare and more betterment. In this report we have describe the vales & vision of Mobilink. We have discussed about the mission, goals and ambition in near future. We have also described the organizational structure. The organizational structure of Mobilink is customer responsive. First priority to the customer. The hierarchy manner of Mobilink is quite different. It has its own unique kind of hierarchy manner. The devise for the hiring an employee is on the basis of interviews. First of all the orientation starts from the ASSOCIATE1 then to the ASSOCIATTE2 for example. Then the person goes to the next level of hierarchy. Mobilink also hold the HUMAN RESOURCE PROCESS, including job analysis and job specification. Employee motivation is the part and parcels of the Mobilink management. They have motivated their employees through different kind of appraisal packages like giving the gifts. Praising in a seminar etc. The decision making is rational and analytical. Decision making is on the top level. So there is employee empowerment but upto some extent. The organizational structure is organic, defining distinct boundaries within the organization. Organization is also effected by the environmental uncertainties including technological and political factors. Mobilink is really and large kind of organization maintaining a very strong management. They are looking forward by making efforts in all kind of departments within the organization and claim that they might be the biggest telecommunication organization in Pakistan.
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MISSION STATEMENT
Our mission is to satisfy all communication needs of the developing markets which we serve. It is our belief that there is viable economic model to serve emerging markets while availing affordable quality. We are racing to serve the largest possible number of customers, covering the most populous countries in the world. We believe that by positioning ourselves as the primary provider of communication services, we are shaping the future of the markets we serve.

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MOBILINK PAKISTAN
HISTORY
Orascom Telecom Holding S.A.E. or OTH is part of the Orascom group of companies, which was established in 1976. Orascom entered the field of Information Technology and Telecommunications by trading and distributing IT and telecom equipment in Egypt. It became the market leader representing industry leaders such as Microsoft, Hewlett Packard, Compaq, IBM, Lucent Technologies (AT&T), Oracle and Novell. Orascom spent nearly ten years establishing a foundation in IT and telecom hardware. In 1994, it acquired an interest in Egypts first ISP, InTouch. This acquisition was its first step in offering services in the communications marketplace. As the communications sector in Egypt began to be privatized, Orascom continued to add more service companies to its portfolio, and was a participant in a joint venture that was awarded Egypts first license for VSAT technologies, and a lead member of a consortium formed to create Egypts first private payphone network. By 1997, Orascom was in a position to participate in the bidding for a GSM license in Egypt, having proven itself in the marketplace as an IT and telecom hardware leader, in addition to building up the know-how and skills in managing large scale projects and understanding local market conditions. On July 27th, 1997, OTH was incorporated to consolidate the telecommunications and technology interests of the Orascom family of companies and the controlling shareholders, the Sawiris family. By 1998, OTH was the only company in Egypt with licenses in all three privatized sectors: wireless, fixed line payphones and VSAT technologies.

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OTH entered into the GSM business in 1998 through a series of acquisitions:

In early 1998, GSM operations were commenced by acquiring 51% of ECMS (Mobinil) with France Telecom and Motorola. In September 1999, purchase of a controlling stake in JMTS-Fastlink in Jordan. In April 2000, OTH purchased a 38.6% stake in PMCLMobilink in Pakistan and an 80% stake in Telecel including 11 licenses in Benin, Burkina Faso, Burundi, CAR, Cote dIvoire, the Democratic Republic of Congo, Gabon, Togo, Uganda, Zambia and Zimbabwe. Moreover, in early 2000, Telecel acquired a new GSM 900 license in Niger. In February 2001, Greenfield license in Syria was acquired. In February 2001, OTH acquired Motorolas stake in Fastlink in Jordan, ECMS in Egypt and PMCL in Pakistan and increased its stake in Fastlink to 91.6%, in ECMS to 31.26% and in PMCL to 68.69%. In July 2001, OTH acquired a Greenfield license in Algeria. In August 2001, OTH acquired a further 20% stake in PMCL and increased its ownership to 88.69%. In March 2002, OTH acquired a Greenfield license in Tunisia. In October 2002, OTH entered into a joint venture with Wataniya Telecom to operate its GSM license in Tunisia. In October 2003, OTH was awarded a Greenfield license in Iraqs central region as a result of a competitive bidding process. In July 2004, OTH agreed to renew the license of its Pakistani GSM subsidiary, Mobilink, for another 15 years to begin after the expiration of its current license in July 2007 and ending in July 2022. In September 2004, OTH purchased 100% of a GSM operationin Bangladesh and re-branded it into Banglalink. In May 2005, OTH through a series of transactions acquired additional equity stakes in Djezzy in Algeria and in Tunisiana in Tunisia to reach 87.66% and 50%. In July 2005, OTH acquired all minorities in its GSM operations in Iraq.

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ORGANIZATIONS CULTURE:
Culture is a system of shared meanings and beliefs held by organizational members, that determines how they act towards each others and to the outer environment. Mobilink possesses a culture that supports diversity and inclusiveness that is challenging but also offers high potential benefits. The employees at Mobilink are outgoing and friendly, moreover the rules, procedures and regulations regarding costumers satisfaction are rigid. However the service employees have freedom to meet changing customer service requirements, this shows that the employees are empowered and have the ability to listen to and understand messages sent by the customers. They are somehow willing to take the initiatives in order to satisfy their customers. In short, mobilink possess a Customer-responsive Culture. The first and foremost priority of Mobilink is its customers and their satisfaction. In order to maintain its customer responsive culture, their first responsibility is to satisfy their customers, provide them with excellent network coverage and value added services. They dont believe in spiritual culture, instead they are of the opinion to serve the whole nation and satisfy all their customers in order to retain their high rank in market. The organizational culture is reinforced even by the office environment which can be open, versatile, and creative.

CUSTOMER SERVICES:
We observe that successful companies have such a culture that support their survival and lead them towards developing organizations, for this they adopt various strategies including opening various outlets in different cities, or something like that according to their business requirements. Mobilink provides a great deal of customer services nation wide in various forms. They have built three art call centers in Lahore, Karachi and Islamabad through which customers can get information and get their problems solved 24 hours a day. Another form of service which mobilink provides to retain a customer responsive culture is that it has developed approximately 20 call centers across the country. In addition to these, over 350 franchises spread all over the country to provide customer services and are striving hard to satisfy their customers in every respect. Mobilink is very innovative in nature, it always tries its best to provide the latest customer service and quality assurance technologies to maintain high service levels. Thus we can say that besides environmental uncertainty and presence of too many strong competitors Mobilink feels that its foremost responsibility is to maintain its stakeholders and stockholders as well.

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Social Contribution: Mobilink believes in playing an active role in supporting the community and social development of Pakistan. Each year, Mobilink and its staff contribute significantly to charities and community projects to help bring about a better quality of life to the less privileged in the community and enrich the lives of Pakistanis through support in local arts, education and sports. Mobilink has been actively making regular Donations to Shaukat Khanam Memorial Cancer Research Hospital, Roshni Homes and Zindagi Trust. It also encourages its large customer base also donate generously through SMS donations for various causes. Mobilink also supports other organizations such as the Khidmat Foundation, Umeed-eNoor, and PIMS Children Hospital, in making lives of millions in Pakistan more comfortable. High quality education is the right of every Pakistani but most of the time this right does not see the light of day. Mobilink's community investment and welfare projects also focus on assisting students and organizations achieve this right. Mobilink has made various donations to educational institutes. This includes donating computers to the Federal Board of Intermediate and Secondary Education, donating Rs. 100,000 to Pakistan Institute of Medical Sciences to set up a computer lab, and sponsoring the commemorative ceremony for the golden jubilee of Cadet College, Hasanabdal. Mobilink is a supporter of The Citizen's Foundation education program across Pakistan. It has committed funds for the construction of schools in the under-developed areas of Lahore and Karachi. In partnership with Roshni Homes, a private charitable trust devoted to housing and educating orphaned and abandoned children, Mobilink has also commissioned the construction of a new housing block in Gujranwala. Mobilink also joined hands with Heartfile, an NGO dedicated to educating the nation about healthy living and disease prevention, and produced a series of documentaries on various common diseases and their prevention.

Earthquake 2005
During the devastating earthquake of 2005 that struck the Northern Areas of Pakistan, Mobilink was amongst the first to respond to the crisis. Relief Camps were set up in all major hospitals to provide free calling facilities to patients and relatives arriving from far flung areas. Goods such as blankets, shawls, jackets were also collected for those affected by the earthquake and Mobilink Relief Teams were constituted to provide aid to the Northern Areas.

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CUSTOMER BASE TARGET:

On seeing the organizations current subscriber base which was calculated by the end of December 2007, mobilink aims to make its customer area broader and hopes to get a rise up to 40 million customers. For this purpose their mangers are planning to make their services better and cheap in order to accomplish customers requirements and their competitors. Their some of the upcoming offers and promotions include Indigo freedom plan unlimited etc.

Mobilinks Customer Growth:

Mobilink has experienced extraordinary growth in its short history, its subscriber base increased from on million in Feb. 2003 to two million in December of the same year. T announced the connection of its third millionth customer on July 18 2004, which it claims gives it a 63% share of the countrys burgeoning Gsm market. Now over 30 million people are the subscribers of mobilink Gsm, including both Jazz and Indigo users. For maintaining its customer base mobilink is trying hard and using different strategies. On interview with Mr. Irfan Akram, Head of Customer Services he commented that The telecommunications market is growing rapidly in Pakistan, and it is critical for us to ensure that we are providing the highest levels of services to our growing customer base, presenting the right image to perspective customers

Current Revenue Share in Mobile Market:

Mobilink provides the most extensive network coverage footprint across Pakistan through an integrated technology infrastructure in 5000 cities, towns, villages and countless remote destinations including International Roaming in 127 countries A recent survey has revealed the current revenue share in mobile market in Pakistan, which shows that mobilink have 48.60% share in mobile market. It is the highest among all other cellular companies. Whil the revenue shares of other companies calculated were Ufone 16.40% Warid 15.30% Telenor17.20% Paktel 2.20% Instaphone 0.40%.

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Organization Structure
General Hierarchy Chart

CEO & President

VP

DIR

Manager

Specialist

Associates
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HIERARCHY CHART

CEO& PRESIDENT Zouhair Abdul Khaliq

Chief Finance Officer Ehab Rochdy

Chief Information Officer Tariq Rashid

Vice President Administration & Human Resources Ali Raza Mehdi

Vice President Sales Irfan Akram

Dir. Investment and Business Development Michael O'Connor

Planning, Budgeting & Control Officer

Ahmed Halawa

Corporate Finance Officer Karim Nasr

Working Class: - Drivers, Sweepers, Peons etc.

Human Resources
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At Mobilink, our belief is that "Our people are our greatest asset. We take great pride in acknowledging the contribution each one of us makes". We focus on People Development and for that we ensure:
1. Staff Mobilink with world class Professionals and ensure that the right

Systems are in place to encourage them to develop to their full Potential 2. Create a collaborative and mutually supportive work environment that Encourages people to grow 3. Build a team of professionals who deliver expertise by participating in Business decisions 4. Develop Performance Management and reward systems underlying our Business strategy

We aim at making Mobilink a great place to work.

Training: Mobilink believes in training of its employees because they know the importance of training. Keeping in view the importance of training they not only send their employees to different institution of Pakistan but send them to worlds no best institute such as HOWARDS University in UK

Motivation Criteria: Employee Motivation is necessary in each and every organization and different organization use different methods of motivation. We use the techniques of Promotion, Benefits, and Rewards. Promotion is given on the base of continuous best performance and serving years are also count.

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Benefits are given when the employees work with their great effort and because of their great effort company make profits in shape of bonuses annually and give holidays of about 90 days while pregnancy. Rewards are given on different bases for example Usman Mustafa Win blackberry set on his best sales.

Job Specification: It means the minimum qualification which is to be needed for a specific job. Mobilink needs the minimum qualification of bachelors and higher for upper level jobs.

Recruitment: There are two ways of hiring people they may be select on contract base or permanent. Mobilink use different methods for hiring people depending upon the nature of job. The main thing they focus while hiring is language skills which they test in interview. Its upon them to which they hire on contract or permanent

Decruitment: They didnt layoff their permanent employees without any reason. They mostly hire employees on contract bases.

Span of Control: Employees under one manager are different in different departments depending upon the nature of job. Span of Control also depends upon managers and employees skills. In Mobilink the no of employees under one manager in IT department is 4-6 but in Marketing department their no. may exceed from 72. The Average of employees under one manager is 50-55 employees under one manager.

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Decision Making Decision making in Mobilink:

Mobilink is an established organization but still their decision making is not intuition based while they use Analytical decision making styles with rational way of thinking. This means there is high ambiguity against tolerance. Following are points which gives the brief description about the decision making in mobilink: Rational decision making. Decisions are taken on the base of its nature, means complex type of decisions are mostly taken by Top level managers. Suggestions of employees are also been taken in most of the decisions. Employee empowerment up to some extent So it can be say that its more like Decentralize.

Decision makers in Mobilink are perfectly rational thats why they are fully objective and logical. They carefully define the problems and have clear and specific goals. Moreover, making decisions using rationality consistently leads them to selecting the alternatives that maximizes the likelihood of achieving those goals. As employees also take part in decision making so it creates self satisfaction among employees. For instance, Mobilink had faced a problem of very strong competition in the past few years as new multinational telecommunication companies have arrived in Pakistan. Through its strategic decision making Mobilink has not only survived but remained on the top even under the conditions of strong competition. It has become even more successful than it was before by using the intelligent managerial skills in decision making which include analytical style with rationality. Next we describe:

Competitive Analysis Competitive strategy:

Move which are needed to the survival of a company to compete in the market with its competitors. According to Mobilink they define competitive strategy as: COMPETIVE STRATEGY IS BEST DIFINED TO DEFFEND COMPANIES OWN PRODUCTS IN RESPECT TO THE COMPETITORS MOVES Mobilink has used best strategies to compete with their competitors. They have introduced new packages like mobilink indigo, jazz ladies first etc. They have also introduced new trends like blackberry. They advertise their product in a best possible way

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14 which attracts the customers which is a known fact. this is a very strong policy for competition. MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Tracker (Pvt.) Ltd., under the brand name of C-Track, a company licensed by Pakistan Telecom Authority (PTA). Tracker currently operates from Karachi but can provide these facilities at all those locations where GSM coverage is available. Some features are written below to explain the competitive strategies of mobilink: Attract customers Strengthen firms market position

They compete with their competitors in ethical way. To compete with others Mobilink has set their objectives which are followed by the every employee of their organization and these are: Earn a competitive Advantage Knock the socks of rivals, ethically and honorably

Mobilink Competitors Profile

With the passing time mobilink has become a giant organization. Mobilink (26.67 million customers ) Warid (10.6 million customers) Ufone (14 million customer ) Paktel (1.6 million customers) Telenor (11 million customers) Above mentioned competitors profile describes that how successfully mobilink is competing with all other telecommunication companies with 26.6 million customers. According to Mobilink management: Telecom companies are running commoditized businesses these days. So locking in the most volumes in the shortest amount of time is the key to success.

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SWOT Analysis of Mobilink

S for Strengths W for Weaknesses O for Opportunities T for Threats SWOT analysis of Mobilink means an analysis of the organizations strengths, weaknesses, opportunities, and threats.

Strengths:
Mobilinks strength is those activities which they do well. If we take strengths according to our analysis Mobilink is a powerful organization. Its has made its resources vast which strengthens them. They says that To become one of the worlds leading telecom operators providing the best quality services to our customers, value to our shareholders and a dynamic, challenging and fun environment for our employees. They are the: Large customer subscriber and are First to reach over US $1.5 billion in investment. as to compare to other competitors.

Weaknesses:
Those features which mobilink organization does not do well or resource it needs but does not possess. Are called its weaknesses. Our analysis shows that their weaknesses consist of high call rates. They provide highest call rates to their customers which can be harmful for them in future but up till now this weak point had very little affect on mobilink which is not considerable.

Opportunities:
Positive trends introduce by Mobilink in external environmental factors are called opportunities introduced by Mobilink According to the analysis opportunities provided by the environment to Mobilink are technology based products which are also the opportunities available to all other telecommunication organizations like Telenor.

Threats:
Negative trend in external environmental factors which can affect Mobilink or other organizations are threats. Main threats of Mobilink include: New entrants Technology

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ORGANIZATIONAL STRUCTURE OF MOBILINK

WHAT IS ORGAANIZATION STRUCTURE "A process that involves decisions about six
Key elements". Work Specialization Departmentalization Chain of command Span of control Centralization and Decentralization Formalization

Let us have to imply these key elements on the structure of MOBILINK and Know about to what extent these management terms are taking part into the organization. No doubt MOBILINK is the one of the leading telecommunication organization now a days. But the organization has undergone so much change In the last few years to develop such kind of organizational design and structure. It is also clear that the six key elements of the organizational structure do hold.

A. WORK SPECIALIZATION:

Organization have the formal work specialization:

Activities and duties are well divided into several separate jobs within the organization. This means that an entire job is not done by individual but instead is broken down into steps and each step is performed by a different person. As a result there is a well organized formal kind of structure.

Special type of division of labor:

Work specialization is also known as division of labor. MOBILINK has divided its labors (employees) into special kind of divisions. This is also the foundation of formal kind of departmentalization.

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Different tasks are divided into special type of different jobs: Jobs are also divided into different levels of hierarchy manner resulting into a for mal kind of Work Specialization.

B. Departmentalization:

Specialists in different skills are grouped in different kinds of department:

MOBILINK have its own Specific kind of Classifying and grouping work activities. There are number of departments in Mobilink according to their requirements. According to USMAN MUSTAFA, Business Development Officer in Mobilink. "Each and everything is are in something kind of departmentalization. We should not count our departments nationwide. There are almost 75-90 departments in Mobilink showing a very large kind of organization. Have many sub departments also Types of Mobilink Departmentalization include: Customer departmentalization: Customer-responsive is the culture of Mobilink. So Customer Departmentalization is the part and parcel department of the Organization. Geographical departmentalization: Mobilink is a very big organization. So it branches spread all over the

Country. Each limb has its own departmentalization. Process departmentalization: Group jobs on the basis of product and the customer flow is one Of the motive of Mobilink, this also refers to the Process departmentalization.

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C. CHAIN OF COMMAND:
Because Mobilink is a very Big organization so there must be a chain of command. They cannot manage the demanding work until they have a clear chain of command. Clear chain of command means that your employees have the clear thoughts about the organization goals, missions etc.
Unity of command:

Mobilink have the clear chain of command but this does not means that there is unity of command as well. Mobilink do have the unity of command but upto some extent. Mostly there is no unity of command. An employee can report two or more supervisors depending upon the nature of work.

D. SPAN OF CONTROL:
It directly depends on the nature of work. There are a no. of departments and in each department has no. employee under one manager is different so it is difficult to come with exact no. of employees. If we take the average of employees it comes about 65-70. Have a wider span of control Includes: Skills & abilities of the managers Characteristics of the work being done Similarity of tasks Standardized procedures And the most important the strength of the organization's culture
E.

CENTRALIZATION AND DECENTRALIZATION:

Analytical decision making styles with rational way of thinking

Rational decision making. Decisions are taken on the base of its nature, means complex type of decisions are mostly taken by Top level managers. Suggestions of employees are also been taken in most of the decisions. Employee empowerment upto some extent
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20 So it can be say that it more like Decentralize.

F. FORMALIZATION:
Flexible type of structure:

Mobilink have a flexible kind of structure. Not very rigid kind of rules and regulations. But this thing does not mean there is no rules and regulations. Mobilink is a very large kind of organization and it has the control over its employees but not so very rigid. If there is a disturbance in the rules the decision is made by the top management depending upon the nature of the disturbance. Low Formalization:
The above discussion shows that there is low kind of formalization is involved in Mobilink. But does not mean no Formalization.

ON THE WHOLE
In short, the MOBILINK have a flexible kind of structure. Making a very stable kind of organizational design, by managing all kind of work with very strong and attractive manner. The organization has: Organic structure Organizational design highly adaptive and flexible Not a boundaryless organization Defining distinct boundaries With: Cross-Hierarchal teams Free flow of information Wider span of control Decentralization Low formalization

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CURRENT AND UPCOMING EVENTS

Jazz Lifetime Connection Jazz has now become a Lifetime Connection. Jazz introduces a revolutionary feature that allows our valued customers to retain their connection forever with just a phone call. So start calling and keep your Jazz connection with you for a lifetime! Jazz Malamaal
After a year of excitement, fun and thrills now Mobilink Jazz brings you the promotion of the year, Jazz Malamaal. A lucky draw that rewards all the valued consumers of Jazz with a chance to win, not only thousands of rupees worth of airtime and cash prizes ranging from 100,000 to a million rupees, but also a Malamaal prize of 1 crore rupees.

Jazz Share
Introducing Jazz Share, an exciting new service that allows the largest prepaid community in Pakistan, the Jazz family to share balance anytime anywhere. This convenient, flexible, and easy service lets users share balance of any amount ranging from Rs. 10 and Rs. 1000 and always stay connected and in touch with their loved ones. Sharing has never been easier. All you have to do is type *100*Recipients mobile number with 92 prefix *Transfer Amount# and press Send on your mobile screen and have fun sharing with this exciting new service. For example to transfer Rs. 200 to 0300-8361166 type: *100*923008361166*200# (Please note that the mobile number has to be without the 0 in the prefix)

Jazz Advance
Jazz introduces a brand new service Jazz Advance, which enables customers to obtain advance balance by simply calling 123.

Tariffs

Jazz Budget Jazz Easy Jazz Ladies First Jazz Octane

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International Roaming
Jazz now expands it boundaries to bring to you even more international destinations! Jazz subscribers now have the convenience to carry their Jazz connections while traveling to some of the most popular countries worldwide. Jazz International roaming is now available in UAE, Saudi Arabia, Afghanistan, Belgium, Bangladesh, Turkey, UK, Egypt, Norway, Morocco, Thailand, Singapore, Kuwait and Sri Lanka. Jazz now connects you across the globe giving you a one stop solution to your international communication needs.

Switch Your Package The standard connection is valid for all packages including Jazz Easy, Jazz Octane, Jazz Ladies. Call 123 from your Jazz connection. Jazz Recharge
You can re-charge your Jazz credit by either purchasing a Jazz Card, through an Electronic Voucher, Jazz Load or by Ezetop.

Super Brands
Today Mobilink a company at the forefront of technology stands tall with the world's strongest brands. Pakistan 's favorite cellular service is the first ever cellular network to have been awarded with the ' SuperBrands' accolade. Reliability, innovation, growth and performance above and beyond others is what sets us apart. We thank all our family members for making Mobilink indigo and Mobilink Jazz achieve the superbrand status.

RECENT NEWS IN MEDIA

January 10 2008

Mobilink Launches Lady Health Workers Projects

December 26 2007

Mobilink reaches landmark figure of 30 Million Customers

December 19 2007

Mobilink announces 2nd Jazz Malamaal lucky winner

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December 18 2007

Another Mobilink JAZZ customer becomes Millionaire

December 16 2007

Mobilink inaugurates new Customer Care Centre in Karachi

December 12 2007

Orascom profit doubles to $1.2bn

December 11 2007

Shoaib Mansoor wins Best Director at Cairo Film Festival

December 10 2007

Mobilink support to cinema wins nomination for Khuda Kay Liyay at Cairo International Film Festival
December 05 2007

Mobilink JAZZ Millionaire News and Recent Initiatives

News & Events

IR Coverage in UK
Mobilink now expands its international roaming coverage further in the United Kingdom, a country which shows many different faces: pulsing city life and lonely landscapes, oldfashioned customs and avant-garde culture, lovely beaches and rough mountains. For cultural sightseeing as for nightlife, London is ceaselessly thriving, and is the one place that features on everyone's itinerary. Scotland is composed of moorlands, mountains and its famous town of Edinburgh, is set atop an extinct volcanic plug. Undertake a trip to the world famous Loch Ness for an encounter with its famous monster while in the region or visit Wales which offers walking and climbing terrain, as well as special nature reserves.

GPRS Roaming in USA

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Mobilink adds yet another key destination, USA to its GPRS Roaming footprint. Now beside the basic call and messaging services, Mobilink postpaid customers can also use data services at this destination.

GPRS Roaming in Saudi Arabia

Mobilink adds yet another key destination, Saudi Arabia, to its GPRS Roaming footprint. Now beside the basic call and messaging services, Mobilink postpaid customers can also use data services at this destination. Simply select Mobilinks partner network Etihad Etisalat (Mobily) while in Saudi Arabia in order to enjoy unmatched GPRS and Blackberry access.

GPRS Roaming in Russia

Mobilink adds yet another key destination, Russia, to its GPRS Roaming footprint. Now beside the basic call and messaging services, Mobilink postpaid customers can also use data services at this destination. Simply select Mobilinks partner network MTS while in Russia in order to enjoy unmatched GPRS and Blackberry access.

GPRS Roaming in UK
Being a leader and trendsetter in the telecom industry in Pakistan, Mobilink International Roaming now launches GPRS Roaming for its subscribers visiting the United Kingdom. Be it the Heart of England, the Welsh heritage sites or the Highlands of Scotland, Mobilink provides unmatched GPRS and Blackberry access to its valued roaming subscribers while on the move. The following networks/countries have now been launched for GPRS roaming:

O2 UK GlobeTel Philippines Hutchison Hong Kong MobiNil Egypt MTN Sri Lanka

Enjoy the unparalleled GPRS Roaming experience while touring an international destination!

First Cellular Service in Muzaffarabad

ISLAMABAD: October 20, 2005 Mobilink, Pakistans favourite cellular service provider became the first cellular company to start its operations in Muzaffarabad in Azad Kashmir, responding swiftly to the President of Pakistans decision to allow cellular companies to offer telecommunication services to earthquake affected people of northern Pakistan.

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The company has already established its communication network in the affected areas of Azad Kashmir covering the city of Muzaffarabad. Mobilink has also set-up multiple free PCOs in Muzaffarabad, Abbottabad and Balakot, in critical locations to ensure efficient and noninterrupted services for the affectees of the 8/10 disaster. Mobilink has already been providing cellular services in Abbottabad, Battagram, Mansehra, Ghazikot, Balakot, Shogran, Shinkiari Hospital and Kawai. Mobilink is committed to provide its support to the government in its efforts to extend relief services to the affectees of NWFP and Azad Jammu and Kashmir. He added. To further help the people in maintaining contact with their near and dear ones, Mobilink has also reduced its airtime charges by 50% for all its prepaid customers in the affected areas i.e. anyone calling from Muzaffarabad and the designated cities of NWFP and Azad Kashmir will be charged half the airtime rates. Mobilink has also established sales centers in order to facilitate the local residents of that area in acquiring instant connections and handsets. The Muzaffarabad sales centers are established at Neelum Stadium and University Old Campus.

Mobilink and ALCATEL.LUCENT announced today that they will be deploying a live network based on the WimaxRev-e standard in the major cities of Pakistan. According to the press release on the Alcatel website:

The deployment of WiMAX will enable our subsidiaries to complement their GSM offering with broadband services, said Tamer El Mahdi, CTO of Orascom Telecom Holding. The introduction of WiMAX will help us address the needs of our corporate and residential subscribers in Pakistan who want the ability to access wireless broadband services everywhere and at anytime, said Marwan Hayek, CTO of Mobilink.
This second point may seem great for business, but it demonstrates poor CSR. When Micronet DSL and Nayatel started their triple-play venture they had a similar opportunity to disrupt the market, but they didnt. So with Nayatel, instead of finding the chance to be inspired by newer, better, faster ways of working or living lives, all that happened was that people like me and other consumers alike had to bear with salesmen with inflated-egos presenting value propositions like Well, yes it costs the same and is still limited to the same speed and same capacity but its FIBRE! This sounds familiar to the but its MASTERCARD argument presented by Credit Card salesmen. are consumers in Pakistan really that gullible?

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We also have deployed around 5,000 km of optical cable.

UP-TO-DATE INITIATIVES

By partnering with the globally renowned company, ezetop, overseas Jazz users can now enjoy the benefits of sending mobile credit from the United Kingdom (UK), the United States (US) and across the Gulf to their loved ones who use Mobilink Jazz in Pakistan.

Mobilink has a wide range of voice and data products that help you keep in touch at home and when travelling. Please contact a Mobilink office or one of our Franchises' to get connected to Pakistan's largest cellular network.

Electronic Voucher Distribution (EVD) is a great new re-charge option for prepaid subscribers that doesn't relay on the availability of scratch cards for topping up your Jazz credit. This service is great because it ensures that the credit you require for your Jazz connection will always be available on-demand. As with our wide variety of Jazz cards, this service allows customers to charge their accounts in the following denominations: Rs. 100, Rs. 300, Rs. 600

Jazz Load now allows you to recharge your Jazz account in variable denominations at major retail outlets nation-wide. All you have to do is pay the retailer cash

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27 equivalent for the credit you wish to transfer to your prepaid account. You will in turn receive an SMS confirming the credit transfer.
Jazz Load - Jab chaho, Jitna chaho Karlo Load

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Conclusion: According to our Point of view this organization has a good control over its employees but still it can be make better if they strong their unity of command and make the decision making centralization to some extent because it is a very huge organization. Involving lower level employees to important decision may be dangerous to the organization.

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