Professional Documents
Culture Documents
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Neeraj Roy
Managing Director
Hungama, India
Vishal Gondal
Founder & Director
IndiaGames, India
Lanny Huang
General Manager - Playboy TV
Asia and Japan
Playboy Entertainment Group,
Inc., Hong Kong
Hawk Sonh
Head of Business Strategy
Research Team ICT It’s Booming!
SK Research Institute for
SUPEX Management, Korea
www.terrapinn.com/2007/mcw_sg
Mobile Content World Asia 2007 www.terrapinn.com/2007/mcw_sg
It’s Booming!
Content owners
Jessica Kam-Engle Alan Seiffert Lanny Huang Sandy Monteiro
VP, Marketing & Sales Senior VP of Partnerships General Manager - Playboy VP Digital - SE Asia
Celestial Movies and Business Development TV Asia and Japan (excluding China)
Hong Kong CNBC Asia, Singapore Playboy Entertainment Universal Music Group
Group, Inc., Hong Kong International, Malaysia
8.00 Registration 12.00 South Asia: Strategies to optimise domestic key success
drivers, for increasing ARPU and effective customer service
8.30 Chairman’s welcome address • South Asians love to communicate!. How to increase profit
out of it? Best practices.
8.40 Opening discussion: Slow margins, slow growth: are mobile • Highly competitive market, very low ARPU. What’s next for
communications becoming utilities? players in the area?
• Major opportunities and threats for telcos in Asia • Bollywood phenomenon and its reach
• Strategies for industry growth • Content Vs. technology – what will drive uptake of new mobile
• Telcos Vs. Media: Who will win in a converged world? services for operators
Panelists:
MAXIMISING PROFITS FROM MOBILE CONTENT – A REALITY CHECK Thivanka Rangala
Head of Internet Business Unit
Dialog Telekom, Sri Lanka
9.20 Developing a portfolio of services to attract mobile content
consumers Sanjive Sethi
• Current market environment: Asia Pacific consumption patterns Director Telecoms
• How to stay relevant: Challenges for operators and other Indiatimes, India
players in the industry Anil Prakash
• Adopting the technologies of the future for a faster ROI: 3G, Secretary General
4G, WiMax, Convergence Telecom Users Group India
• How significant partnerships and announcements are changing Moderator:
the Asia Pacific mobile communication landscape Gopala Krishnan
• Achieving superior ARPU: What and where are the CEO
opportunities? Mobile2Win, India
Manoj Menon
Head of ICT Practice Research and Consulting Division 12.40 Networking luncheon & exhibition viewing
Frost & Sullivan, Singapore
1.40 Myth busting profitability challenges in emerging markets
10.10 Morning refreshment & exhibition viewing • Explore how important can emerging Asian markets be for
your mobile content strategy
MOBILE CONTENT MARKET TRENDS AND DEVELOPMENTS • Best practices for mobile content players; profit, growth and
ROI
10.40 North Asia & Greater China: How do you get consumers • Opportunities and threats: pre-empting the challenges when
entering into these markets
to download data?
Panelists:
• Success factors behind Japan and Korea data services
Rubaba Dowa Mahn
• China 101. Billing and charging models Marketing Director
• Content “Made in China”; its impact on the mobile content Grameenphone, Bangladesh
value chain
• Best practices for profitable operators and CPs partnerships Tuan Anh Nguyen
Panelists: Head of Mobile, Broadband & Content
Vietnam Posts and Telecommunications
Alex Chen
Vice President Moderator:
ASPire Information Technologies (Beijing) Ltd. China Mobile Data Benson Ong
Business Operation & Support Center General Manager
China Mobile Wooworld, Singapore
Sandy Tse ENTERTAINMENT: WHAT CUSTOMERS ARE WILLING TO PAY FOR?
Business Development Manager
Hong Kong CSL Limited 2.20 Mobile music – New opportunities and developing business
Hawk Sonh models
Head of Business Strategy Research Team ICT • Key drivers of success of eingtones and ring back tones;
SK Research Institute for SUPEX Management, Korea lessons learned
• Who are the new entrants and how the key players are
Yang Ping positioning in the value chain
Secretary General • New distribution, pricing, marketing and payment models will
VASChina, China impact the value chain
• Business models: can mobile replace portable MP3 player?
11.20 Establishing a strong and mobile content industry in South • What’s next? How is the mobile music business model evolving
East Asia – A region marked with superior growth and Sandy Monteiro
opportunities VP – Digital SE Asia (excluding China)
• The competitive landscape; how to differentiate offerings in Universal Music Group International, Malaysia
a highly competitive market Yen Ong
• What are the winning strategies to penetrate and stay ahead General Manager Asia
in this market Soundbuzz, Singapore
• Content Vs. technology – what will drive the profit for operators
• Working with content owners to generate a win-win business 3.00 Mobile TV – The Holy Grail?
model • The business case for Mobile TV; ROI & pricing models
Panelists: • What have been the experiences to date; what do viewers
Prathana Leelapanong want to watch?
Wireless Service Planning and Development Manager • Developing content specifically for mobile platform
AIS, Thailand • Advertising on Mobile TV: a profitable business model?
Zaid Kader Introduction by:
Hawk Sonh
Head of Strategy Deployment
Head of Business Strategy Research Team ICT
Celcom, Malaysia
SK Research Institute for SUPEX Management, Korea
Mario Domingo Rico Camus
Head of Service Creation (Innovation) AVP, Licensing and Syndication Wireless Data Group
Globe Telecom, Philippines ABS-CBN, The Philippines
Gatot Wibowo Hadiputro Kristan Rivers
Content Development Manager General Manager Asia Pacific
PT Indosat, Indonesia Player X, China
Day One Tuesday, 20 March 2007 Day Two Wednesday 21 March 2007
It’s Booming!
2.00 Capitalising on search to drive users to your wap site Maximising mobile music
• Business models for mobile search – show me the money! y
ra te l margins – trends,
• Using mobile search to drive traffic to the portal; making sure S e p a k a b le
your mobile content is accessible to consumers boo
• Considerations about navigation, usability and information
opportunities and challenges
snacking
10am - 4pm
2.40 Location based services and content awareness: The next big
thing? Music is today making an enormous contribution to the development of
• Uptake and current trends of location bases service offerings the digital economy. According to IFPI (The International Federation of
across Asia Phonogram and Videogram Producers), in 2005 consumers bought over
• How the choice of technology impacts the services offered USD 50 billion worth of mobile music and Nokia sold over 40 million music
to operators capable phones alone.
• Successful strategies to fuel revenue
• Rolling out LBS on mobile phones. - The Nokia N95 LBS Mobile downloading took on a life of its own in the past year and markets
experience still expect a massive increase over the next 12 months. Few argue that
Panelists:
the tide is rapidly rising, but how to seize this opportunity?
Fred Then
Business Development Director
ASIA GIS Pte Ltd, Singapore Learn how to increase revenues from existing subscribers and attract
new target audiences with content services such as ring tones, full music
Charlie Ransford
track, monophonic/poliphonic ringtones, ring back/ ring up tones, video
Marketing Consultant
music clips...
CAST Asia Pacific, Singapore
Zaid Kader This masterclass looks into the mobile business and is useful to all
Head of Strategy Deployment professionals involved in the VAS of MNOs willing to define strategy and
Celcom, Malaysia
develop compelling and profitable Mobile music services
3.10 Mobile government; Delivering high performance and effective
customer service The masterclass explores and provides answers to the
• Asian first steps, plans and challenges following issues:
• Government 24/7, what does it mean for consumers and for
• Recognising the value that every player brings to the value chain, and
the MoCo value chain
make the most out of it.
• Interactivity & security aspects; are we ready for it?
• Generating superior ARPU and revenue growth • Key success factor: Making it easier for consumers to cheaply download
music
3.40 Afternoon refreshment & exhibition viewing • How to extend the market by adding value to music downloads
• The impact of viral marketing, cross selling and user generated
recommendations when downloading music
Live Youth Focus Panel • Successful case studies; what’s working and what’s not.
Note: Registration starts at 9.30 am. The workshop commences at 10.00 am and
end at 4.00pm. Refreshments and lunch will be served at appropriate times.
Give your company the brand recognition it deserves! Speaking, sponsorship and exhibiting
opportunities are limited. Contact Tina Pang at (65) 6322 2301 or email at
tina.pang@terrapinn.com to secure your participation now!
Mobile Content World Asia 2007 www.terrapinn.com/2007/mcw_sg
It’s Booming!
2006 Success!
The 1st annual Mobile Content World Asia 2006 was a great Facts & figures
success and promises to significantly increase in size and nature
in 2007. Final attendance figures for Mobile Content World Asia
2006 - in its inaugural year in Asia – confirm the event as the Entire Mobile Content Value Chain
most successful and focused Mobile Content show in Asia.
14% Content/Media
The two-day conference at Mobile Content World 2006 attracted
195 high-level attendees and a total attendance of 612 visitors 23% 48%
Mobile Operators
who converged from across the global mobile industry to do Technology Providers
business in a decisive year for new multimedia services and 15% Press/Consultants/Analysts/
growing markets. Financial/ Government
Note
• Rates quoted are nett rate inclusive of 1% cess, 10% service charge and
5% goods & service tax
* Swissotel The Stamford will provide a one-way shuttle transfer from
Located in the heart of a totally integrated meetings, conventions hotel to Suntec Singapore (2 trips in the morning) during conference
and exhibition hub, Suntec Singapore is a world class venue offering days. Hotel will provide a transfer schedule upon guests check in
100,000sqm of versatile space and direct access to 5,200 hotel ** Early Bird Promotion - Book and confirm your reservation (s), 45 days
rooms, 300 restaurants and comprehensive shopping and before event date, i.e. 09 March 2007, Bayview Hotel will extend one
entertainment facilities. Suntec Singapore's flexible event space is (1) breakfast daily for single occupancy
spread over six levels including a convention hall that accommodates
For further information, please contact:
up to 12,000 people theatre-style, an exhibition hall of 12,000 sqm, Orient Explorer (S) Pte Ltd
a sub-divisible ballroom, 31 meeting rooms, a Theatre and a multi- 12 Aljunied Road, #05-02 SCN Centre, Singapore 389801
purpose Concourse. Additionally, the venue has the largest banquet Tel: (65) 6339 8687 Fax: (65) 6339 9536 / 6339 3731
kitchen in Singapore supported by an award-winning food and Email: mail@orient-explorer.com
beverage team. Contact Person: Mr Alvin Chan / Ms Vivian Chen
Mobile Content World Asia 2007 www.terrapinn.com/2007/mcw_sg
Registration form
4 easy ways to register
Phone: (65) 6322 2700
Fax: (65) 6223 3554
On-line: www.terrapinn.com/2007/mcw_sg
Post: Terrapinn Pte Ltd
1 Harbourfront Place, #18-01
Harbourfront Tower 1, Singapore 098633
Biz Reg No.: 198902388R
20 – 22 March 2007, Suntec Singapore
Delegate fees
Register before
Package Regular Fee Early Bird Fee
(Registration by 31 January 2007)
31 January 2007
3 day Pass (20 – 22 March 2007) SGD 3,895 SGD 3,505 save up to SGD 885
and enjoy huge
2 day conference only (20 – 21 March 2007) SGD 2,895 SGD 2,605
Corporate groups. Yes, I want to send a team and save even more.
Delegates Package Usual Price Team Price Save
3 3 day Pass SGD 11,685 SGD 10,516 Save SGD 1,169
6 3 day Pass SGD 23,370 SGD 18,696 Save SGD 4,674
8 3 day Pass SGD 31,160 SGD 23,370 Save SGD 7,790
**Corporate booking prices cannot be used in conjunction with any other promotional prices It’s Booming!
Attendees Details
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