ANNEXURE-7

PRODUCT SELECTION MATRIX: (MODEL)

CRITERIA: SCORE EXPLANATION QUALIFERS

MARKETING
Extent and quality of
existing market information
SCALE
Sufficient/reliable 2 There is sufficient market demand to predict demand
accurately
Inadequate/uncertain 1 Current market info only allows for demand to be
estimated approximately

Non-existence/unreliable 0 There is insufficient market info to predict demand

Actual and projected market
demand
Scale of production
Market readiness of
Product
High 2 Market demand for this product is known to be high
Moderate 1 Market demand for this product is currently moderate,
but has the potential to increase
Limited 0 Market demand for this product is currently small &
it is not certain whether it will increase
Large 2 Production is well organized & sufficient to be
commercially interesting
Moderate 1 Production is reasonably organized & could be
commercially interesting
Small 0 A very limited no of community producers, with low
production capacity is involved, the scale of
production is not commercially interesting
Already on market 2 This product is already being sol\d on the market
Under development 1 This product is currently under development, & will
be on the market shortly
No development 0 This product is not on the market, nor has any product
underway development work began

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Competition (retaining Weak 2 There are few alternative sources of this product &
market niche) little likelihood of it being substituted
Moderate 1 There are no of sources of this product, or it could be
relatively easily substituted
Strong 0 There is actually or potentially strong competition for
the supply of this product
Financial viability Completed, good returns 2 Reliable financial viability assessments have been
assessment undertaken & they predict good returns
Completed, moderate 1 Reliable assessments have been undertaken predicting
returns moderate returns
Not complete or poor 0 No assessments have been undertaken or reliable
returns assessments have predicted poor returns
Product standards Good 2 The community ha developed adequate quality
standards for the product
Moderate 1 The community has developed for the product but
they need improvement
Low 0 The community has not developed quality standards
for the product
Fair trade potential High 2 This product is suitable for fair trade production &
has a fair trade market
Moderate 1 This product is suitable for fair trade production but
the market interest is uncertain
Low 0 This product cannot be fairly traded or fair trade is
not relevant to its market
Organic certification/Eco- High 2 This product can be organically produced or eco
labeling potential labeled & this has a market
Moderate 1 This product can be organically produced or eco
labeled, but the market interest is uncertain
Low 0 This product cannot be organically produced or eco
labeled

SUB TOTAL

CRITERIA: SCORE EXPLANATION QUALIFERS

ECOLOGICAL SCALE

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Conservation status of aw Abundant 2 The source species for this product is abundant, and is
material species not under any ecological threat
Sufficient 1 This species is found in sufficient quantities to meet
demand, but could be at risk in the long term
Under threat 0 The source species for this product is already
endangered ore at risk of local extinction

Regenerative/Domestication High 2 The source species for this product regenerates easily,
potential or can easily be produced domestically
Moderate 1 This species regenerates well in wild, but cannot be
produced domestically
Low 0 This species doesn’t regenerate well in wild, and
cannot be produced domestically
Impact of harvesting on Positive 2 The harvesting of the source species for this product
survival of the species has a positive impact on this and other species
Neutral 1 The harvesting of the source species for this product
has no impact on this and other species
Negative 0 The harvesting of the source species for this product
has a negative impact on this and other species
Existence of a natural Exists, and in use 2 The harvesting of the source species for this product
resource management is part of a natural resource management system
system Exists, but improvement 1 The harvesting of the source species for this product
is required is part of a natural resource management system .The
system needs substantial improvement
Does not exist 0 The harvesting of the source species for this product
is not part of a natural resource management system
Availability of a suitable Exists, and in use 2 A suitable environmental certification system is
environment certification available for the product, and it is already in use
mechanism Exists, but not in use 1 A suitable environmental certification system is
available for the product, but it has not yet been used
Does not exist 0 There is no suitable environmental certification
system for this product

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Potential for organic
production
Potential for mono-cultural
production
SUB TOTAL
CRITERIA: SOCIO-
ECONOMIC
Suitability for raw material
production for community
based producers
Experience with products
Opportunities for value
adding by community based
producers
Exists, and in use 2 The source species for this product can be and already
is organically produced
Exists, but not in use 1 This species can be organically produced although
currently it is not
Does not exist 0 This species cannot be organically produced
Exists, and in use 2 The source species for this product cannot be mono-
culturally produced
Exists, but not in use 1 This species could be mono-culturally produced, but
currently is not
Does not exist 0 This species can be, and is mono-culturally produced
SCORE EXPLANATION QUALIFERS
SCALE
High 2 The raw materials required for this product are highly
suited to C-B production
Moderate 1 These raw materials are moderately suited to C-B
production, and difficulties may be experienced
Low 0 These raw materials are more suited to private sector
production
High 2 C-B producers have considerable previous experience
of producing and selling these raw materials
Moderate 1 C-B producers have some previous experience of
producing and selling these raw materials
Low 0 C-B producers have no previous experience of
producing and selling these raw materials
High 2 There are readily accessible opportunities for C-B
producers to add value to the raw materials
Moderate 1 There are some opportunities for local value –adding,
although they may be hard to access
Low 0 There are few, if any, opportunities for C-B producers
to add value to the raw materials
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Employment creation
potential
Additional indirect benefits
to communities as a result
of production
Gender impact
High 2 There are ample opportunities for creating meaningful
additional employment as a result of this
Moderate 1 There are a few opportunities for creating meaningful
additional employment as a result of this
Low 0 There are no opportunities for creating meaningful
additional employment as a result of this
High 2 There are obvious spin-off benefits to rural
communities from producing these raw materials
Moderate 1 There are a few, relatively insignificant, spin-off
benefits to rural communities from producing these
raw materials
Low 0 There are no obvious spin-off benefits to rural
communities from producing these raw materials
(Mainly) Women 2 Profits from the production of these raw materials
will accrue mainly to women
Men & women 1 Profits from the production of these raw materials
will accrue mainly to women & men
(Mainly) Men 0 Profits from the production of these raw materials
will accrue mainly to men

SUB TOTAL

CRITERIA: TECHNO- SCORE EXPLANATION QUALIFERS

LOGICAL SCALE
Processing technology Low 2 The technology required for processing these raw
requirements materials is simple and locally available
Moderate 1 The technology requirements are complex, or are
locally not available
High 0 The technology required for processing is completely
inaccessible to C-B producers

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Quality control
requirements
Infrastructure status
Human
resources/skills(expertise)
Human resource /number
Low 2 The quality standards for these raw materials will be
relatively easy for C-B producers to meet
Moderate 1 The quality standard are attainable by C-b producers,
but will need to be carefully mentioned
High 0 The quality standards for these raw materials are
high, and will be difficulty or impossible for C-B
producers to meet
High 2 The existing local infrastructure is appropriate for the
needs of producing and/or processing these raw
materials
Moderate 1 Some additional infrastructure development would be
required for producing and/por processing these raw
materials
Low 0 The additional infrastructure required to allow
producing and/or processing these raw materials
would be prohibitively costly
High 2 The existing skill-base within communities is
sufficient for successful production of these raw
materials
Moderate 1 Some additional capacity building would be required
amongst communities for successful production
Low 0 Considerable additional capacity building would be
required for successful production
Available 2 There is an ample supply of human resource within
the community for successful production of these raw
materials
Moderate 1 There is a moderate supply of human resource but
periodic labor shortages may affect production
Limited 0 There is only a limited supply of human resources,
and production will be seriously constrained by
shortages
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Technical support skill Available 2 The technical skills required to support C-B
production of the raw materials are readily available
locally
Moderate 1 Of effective technical support is to be given, some
technical skills will have to be imported from
elsewhere
Limited 0 Few, if any, technical skills exist locally to support
production, and most will have to be imported from
elsewhere

SUB TOTAL

GRAND TOTAL

RANK

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