Web-based DataMining in E-Business

P. Prasanna Kumar
200536314
ME SEOR
Anna University
Web-based DataMining in E-Business
We Discuss
What is E-Business?
Scope of Data mining on E-Business
Previous Research work on E-Business
Proposed Research work on E-Business
Web-based DataMining in E-Business
What is E-Business?
Electronic Business, or "e-Business", may be defined broadly as any business process
that relies on an automated information system. Today, this is mostly done with Web-
based technologies. The term "e-Business" was coined by Lou Gerstner, CEO of IBM.
In practice, e-business is more than just e-commerce. E-commerce seeks to add
revenue streams using the World Wide Web or the Internet to build and enhance
relationships with clients and partners and to improve efficiency. Often, e-commerce
involves the application of knowledge management systems.
Web-based DataMining in E-Business
E-business involves business processes spanning the entire value chain: electronic
purchasing and supply chain management, processing orders electronically, handling
customer service, and cooperating with business partners. Special technical standards
for e-business facilitate the exchange of data between companies. E-business software
solutions allow the integration of intra and inter firm business processes. E-business
can be conducted using the Web, the Internet, intranets, extranets, or some
combination of these.
Web-based DataMining in E-Business
Internal business systems:

customer relationship management

enterprise resource planning

document management systems

Human resources management

Enterprise communication and collaboration:

VoIP

content management system

e-mail

Voice mail

Web conferencing

electronic commerce - business-to-business electronic commerce (B2B) or business-to-

consumer electronic commerce (B2C):

internet shop

supply chain management

online marketing

Web-based DataMining in E-Business

Scope of Data mining on E-Business
Web mining - is the application of data mining techniques to discover patterns from the
Web. According to analysis targets, web mining can be divided into three different
types, which are Web usage mining, Web content mining and Web structure mining.
Web Mining is used in E-Business to dig out potential modes and predict customers'
 action, to help enterprises’ decision-makers adjust their marketing strategy, reduce the
risk, make right decisions and get competitive advantage.
Web-based DataMining in E-Business
Previous Research work on E-Business

Study and Application of Web-based Data Mining in E-Business

Mining Online Users’ Access Records for Web Business Intelligence

Model Driven Data Warehousing for Business Performance Management

A Hybrid Approach for Dynamic Business Process Mining Based On Reconfigurable

Nets and Event Types

Extraction of Keyterms by Simple Text Mining for Business Information Retrieval

Design and Implementation of Commerce Data Mining System Based on Rough Set

Theory
E-business enterprise data mining

An Intelligent Framework (O-SS-E) for Data Mining, Knowledge Discovery and

Business Intelligence
Mining Web Transaction Patterns in Electronic Commerce Environment

Service Pattern Discovery of Web Service Mining in Web Service Registry-Repository.

Web-based DataMining in E-Business

Proposed Research work on E-Business
Based on above papers every one mined data based on query data, server data, on-
line market data, hyperlinks, customer registration information.
There is no input of user action behavior on clicks of particular WebPages, hyperlinks,
banners and personalized customer requirements, URL statistics, frequent searching
terms of customer.
Web-based DataMining in E-Business
Proposed Research work on E-Business
Proposed Work Analysis in segments.
Data Gathering
The discovery of association rules.
The discovery of sequential patterns.
Classification and prediction.
Cluster analysis.
Anomaly detection.
Web-based DataMining in E-Business
Proposed Research work on E-Business
Proposed Work Classification in segments.
Feasibility Study
Project Feasibility in real world environment.
Analysis
Analyzing the proposed and current research works.
Design
Detailed Analysis of core Modules
Development
Coding and development using Tools
Testing with Simulation
Testing with real time data and finding feasible outcome.
Documentation
Documenting and publishing journal paper.

Thank You