A STUDY ON IMPACT OF BRANDING WITH SPECIAL REFERENCE TO RIN ADVANCED DETERGENT SOAP IN TIRUPUR CITY

PROJECT REPORT Submitted by V.A.ELAMURUGAN (ENROL. X4PBA49014) Under the supervision of& guidance of Mr. P.AYYAPPAN, M.B.A., M.Phil., M.Com., PGDFC., Ph.D HOD, Department of Business Management Bharathidasan college of Arts and Science Erode 638 116.

Submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

INSTITUTE OF DISTANCE EDUCATION

UNIVERSITY OF MADRAS 2006

DECLARATION
I hereby declare that this project entitled A Study on Impact of Branding with special reference to Rin Advanced detergent soap in Tirupur city, submitted to University of Madras in partial fulfillment of the requirements for the award of Master of Business Administration. This is a record of original project work done by me under the supervision and guidance of Mr. P. AYYAPPAN, M.B.A., M.Com., PGDFC., Ph.D Who is Head of the Department, for the Department of Business Management, Bharathidasan College of Arts, & Science, Erode. This project has not formed the basic for award of any degree/deploma/Associationship/ fellowship or similar title to any candidate of any university. Name : V.A.ELAMURUGAN

Enrol. No

X4PBA49014

Date

Place

Signature

ACKNOWLEDGEMENT
I would like to express my sincere thanks to Dr.G.MOHAN RAM, Ph.D. Director, Institute of Distance Education, University of Madras, Chennai, who has given me the opportunity to do the project work. I would like to express my sincere thanks to Mr. AYYAPPAN, M.B.A., M.Phil., M.Com., PGDCA., Ph.D Head of the Department for Business Management, Bharathidasan College of Arts & Science, Erode, who guided me in formulation, planning and execution of this project work successfully. I would also like to express to my thanks to Miss.D.MENAGA, M.B.A., M.Phil., who co-guided and gave me many valuable ideas & suggestions to complete this project. I would like to express my gratitude to Mr.S.PONNAZHAHU B.Lit Marketing Manager, Sakthi Murugan Agro food Ltd., Avinashi, who helped me a lot, and also supported in execution of this project. I also heartily express my gratitude to my beloved parents, friends and colleges who supported me a lot, in completion of this project.

TABLE OF CONTENTS
S.No. Particulars I Declaration II Acknowledgement III Certificates Bonafide Certificate Certificate of Attendance IV Contents Abstract (Synopsis) List of Tables List of Charts 1 CHAPTER I Introduction 1.1 Organization Profile 1.2 Concepts 1.3 Need for the Study 1.4 Problems 1.5 Objectives 1.6 Procedure Methodology 2 CHAPTER II Analysis 2.1 Analysis of the Situation 2.2 Existing System 2.3 Need for the Change in System 2.4 Proposed system 3 CHAPTER III 3.1 Present conditions with special reference to organization concern 4 CHAPTER IV Summary Conclusion & Suggestion 4.1 Summary of the system 4.2 Scope of the system 4.3 Suggestion V Bibliography VI Appendices Page No