A ro[ect keport

Cn
Consumer sat|sfact|on on ar|e 8|scu|t product
Cn the bas|s of r|ce 1aste Contentsetc
As a arLlal fulflllmenL of
Master of 8us|ness Adm|n|strat|on
ln Candhlnagar Area
repared by
rashanL 8 SaLpuLe(11M8A44)
Azaz Ahmed(11M8A)
8havln uhakan(11M8A)
M8A 1
sL
SemesLer
Gu|ded 8y
rofPemall 8roker
Subm|tted to
Lu8 l18

(AfflllaLed Lo Cu[araL 1echnologlcal unlverslLy Ahmedabad)
A ro[ect keport
Cn
Consumer sat|sfact|on on ar|e 8|scu|t product
Cn the bas|s of r|ce 1aste Contentsetc
As a arLlal fulflllmenL of
Master of 8us|ness Adm|n|strat|on
ln Candhlnagar Area
repared by
rashanL 8 SaLpuLe (11M8A44)
Azaz Ahmed(11M8A)
8havln uhakan (11M8A)
M8A 1
sL
SemesLer
Gu|ded 8y
rof Anand nagrecha
Subm|tted to
Lu8 l18

(AfflllaLed Lo Cu[araL 1echnologlcal unlverslLy Ahmedabad)
PREFACE
In today`s area it is very necessary to keep our surrounding as well as ourselves to be
updated by the latest happening, especially when we are going to be Iuture MBA keeping the
same things in the mind. We have decided to do a marketing research on customer satisIaction
on PARLE BISCUITS PRODUCTS in the area oI Gandhinagar And Ahmedabad. The same
procedures is being implied to every oI the same in the Iullest.
In this report we have poured lot many aIIects various magazines and web sites. And in
this reports we try our best to make the project 'The Best. In this project we realized behavior
and believes regarding to consumption oI Parle Biscuits Products, and try to Iind out how much
the consumer is satisIied with the consumption oI the Parle biscuits.
Really this project report enhanced our knowledge regarding strategy substantially. We
saw how practically the things take in business. This projects will really helpIul to use in Iuture
also iI includes almost each and every kind oI data in it.
We are management student and as a part oI our management programme this research is
not only a part oI our curriculums studies but it is necessary to develop our practical as well as
theoretical knowledge.
Thus management provide us the opportunity to do to the survey, data analysis and
research to acquire our macro as well as micro knowledge. It is deIinitely true that the world
outside our house is many times diIIerent Irom what we are at our home.
It is possible that theoretical knowledge acquired in the classroom may diIIer Irom the
practical knowledge.
A Sincere eIIort has been done by us to mention the knowledge acquired during the
survey.

ACKNOWLEDGEMENT
irst oI all I would like to thanks to my parents who not only gave me the birth, but also
raised me to the extent , where I am, right now. May God Keep their blessing to me.
Secondly, How Can I Iorget to Thank my ProIessors. Mr. S. K. Mantrala ,Anand
Nagrecha, and M/s Hemali Broker who helped and guided us very well to understand the scope
oI the project, objectives oI the project , Data Analysis ,Hypothesis and do the Quantitative
Analysis oI the Data which we have collected Irom the Questionnaire. That guides us to come to
a conclusion.
In short, they have done lots oI things Ior us.And We will always be GrateIul to them.
Once Again Thanks Sir and Mam.
We also likes to give our Thanks to the respondent/customers oI the Gandhinagar and
Ahmedabad who gave their 5-10 minutes oI the precious liIe`s time to Iill up the questionnaire
and providing the data to us.
We are thankIul to GU1ARAT TECHONOLGY UNIVERSITY (GTU) and LDRP
INSTITUTE OF TECHNOLOGY & RESEARCH because without them it is not possible.
At Last but not the Least , Sincere thanks to all my Iriends who directly or indirectly
helped me to do this survey and the project.

EXECUTIVE SUMMARY.
The report entitled 'Consumer SatisIaction oI Parle Biscuits
The executive summary oI the project which deals to Iind the level oI satisIaction oI the parle
products in the areas oI Ahmedabad and Gandhinagar, that was launched in India in the year
1929. With a 40 share oI the total biscuit market and a 15 share oI the total conIectionary
market in India, Parle has grown to become a multi-million dollar company. While to the
consumers it's a beacon oI Iaith and trust, competitors look upon Parle as an example oI
marketing brilliance. The introduction provides the company background and operational &
other important inIormation provided by the company which would assist in studying the product
oI Parle.
We had also done some industry analysis about the Parle company which helps us Iind
the production, Distribution and delivery pattern and proIit making strategies oI the company in
the various years. We also done industry trends which deals with the Annual Growth rate oI
biscuit industry in India. There are two sectors oI the biscuit industry that is Organized Sector
and Unorganized Sector. Annual Production year by year. PEST (Political Economical Social
Technological) aspects oI the company are also taken into consideration. It also deals with the
ive orces that guide the Company to take a Business Decisions. Market shares are also taken
into the consideration Ior the companies position in the market. Industry rame Work deals with
How the Demand and Supply oI the product are coped up with the Economy as a whole.
The survey contains the sampling size oI 100 respondents in order to Iind that whether
the consumer is overall satisIied with the product or not. And II not, then what decisions are to
be taken to improve the satisIaction level. This report tries to Iind the consumer satisIaction oI
Maggi in Ahmedabad among various gender, age group and other parameters
Thus ,iI there is any improvement needed in the parle products oI biscuit or not, even iI
there is any complaints Iound out in the products oI parle. or any company, customers are only
important entity to make proIit, thus the customer must be Iully satisIy Irom the consumption oI
the product
In this report, we have surveyed diIIerent people and tried to analyze the data by the
statistical tools. And even interpreted through graphs
The above discussed is all about the executive summary oI the project.


INDEX
S.R.NO SUB SR
NO
PARTICULAR PAGE
NO
I PREFACE
II ACKNOWLEDGEMENT
III EXECUTIVE SUMMARY
A 1 INTRODUCTION 1
2 LITERATURE REVIEW 2
3 RESEARCH METHODOLOGY 3
1) DEINITION 3
2) RESEARCH PROCESS 3
3) OBJECTIVE O THE STUDY 3
4) LIMITATIONS O THE STUDY 4
) RESEARCH INSTRUMENTS 4
RESEARCH DESIGN 4
SAMPLE DESIGN 4
SAMPLE SIZE 4
DATA COLLECTION PLAN 5
O PERSONAL INTERVIEW 5
SAMPLING METHOD 5
O SPECIYING THE SAMPLING PLAN 5
CHOICE O RESEARCH DESIGN 6
4 INDUSTRY ANALYSIS 7
INDUSTRY TREND 7
TWO SECTORS O BISCUIT INDUSTRY 7
ANNUAL PRODUCTION 8
INDUSTRY PLAYERS 8
PEST 9
IVE ORCES 9
MATRIX MARKET SHARES 10
INDUSTRY RAMEWORK 10
5 COMPANY OVERVIEW 11
HISTORY 12
MILESTONE THE DECADE O
PROGRES
12
QUALITY 13
CORE VALUES 13
AWARDS AND ACHIEVEMENT 13
BRAND EXTENSION 14
PRODUCTS O PARLE BISCUITS 14
CHOCOLATE PRODUCTS O PARLE 16
PARLE SNACKS 18
MA1OR COMPETION 20
MAJOR BISUITS COMPANIES IN INDIA 21
6 CONCEPTUAL FRAMEWORK 26
B 7 DATA INTERPRETAION AND ANALYSIS
PART
27
8 CONTRIBUTION FROM THE STUDY 44
C CONCLUSIONS 4
IV FINDINGS 46
V SUGGESTIONS 46
VI RECOMENDATION 46
VII BIBLIOGRAPHY 48
VIII ANNEXURE
IX QUESTIONNAIRE


List of Figures


Sr. No. Name oI igures Page No.
1 Which Parle Product like the most 24
2 Price oI the Product 25
3 Taste oI the Product 27
4 Packaging oI the Product 29
5 reshness oI the Product 31
6 Contents oI the Product 33
7 Availability oI the Product 35
8 Appropriate price range oI the Product 37
9 Overall SatisIaction

List of Charts

Sr. No. Name oI Charts Page No.
1 Which Parle Product like the most 24
2 Price oI the Product 25
3 Taste oI the Product 27
4 Packaging oI the Product 29
5 reshness oI the Product 31
6 Contents oI the Product 33
7 Availability oI the Product 35
8 Appropriate price range oI the Product 37
9 Overall SatisIaction

ANNEXURE
Customer Sat|sfact|on of ar|e roducts
Dear respondent,
We are students oI Leelaben Dashrathbhai Ramdas Patel Institute oI Technology
& Research, Gandhinagar. As a part oI my academic studies requirement in MBA, we have to
submit project based on marketing research. In this context we are doing research on Consumer
SatisIaction Level with respect to Parle Products which they consumes. We request you to Iill up
this questionnaire and help us in our studies. We assure you that this database used Ior academic
purpose only.
The ollowing are the questions based on the Consumer SatisIaction oI Parle Products.
1 name_________________________________________________________

2 Age 8elow 3 3 Lo 13 13 Lo 30 30 Lo 43 Above 43

3 Cender Male lemale

4 LducaLlon SSC CraduaLe 8elow SSC
PSC osL CraduaLe CLhers

3 CccupaLlon SLudenL Pousewlfe salarled self employed
8uslnessmen

6 MarlLal SLaLus Marrled unmarrled

7 Annual lncome 8elow 30000 30000 Lo 200000 Above 200000

8 Whenever you feel hungry whaL ls your flrsL preference Lo eaL?
8eady Lo cook food 8eady Lo eaL food Snacks

9 uo you buy arle roducL?
?es no



10lf ?es 1hen whlch producL of arle you llke Lhe mosL?
Clucose Plde and Seek krack !ack Crunch Munch Monaco
1wenLy 1wenLy Creams CLhers

11Pow do you raLe Lhe rlce of Lhe arle producL?
PS S n uS PuS

12Pow do you raLe Lhe LasLe of Lhe arle producL?
PS S n uS PuS

13Pow do you raLe Lhe ackaglng of Lhe arle producL?
PS S n uS PuS

14Pow do you raLe Lhe lreshness of Lhe arle producL?
PS S n uS PuS

13Pow do you raLe Lhe ConLenLs (le Clucose Calclum roLelns eLc) of Lhe arle producL?
PS S n uS PuS

16Pow do you raLe Lhe avallablllLy of Lhe arle producL?
Always CfLen 8arely SomeLlmes never

17Whlch range of Lhe arle roducL ls approprlaLe for you ln Lerms of rlce?
8elow 3 310 8s 1020 8s 2030 8s Above 30

18uo you buy any oLher roducL Lhan arle ?
8rlLanla SunfeasL CLhers

19uo you conslder arle as a producL whlch ls healLhy?
?es no

20Pow do you raLe Lhe overall SaLlsfacLlon from Lhe arle roducL?
PS S n uS PuS

21uo you need any Changes ln Lhe rlce 1asLe llavor acklng lreshness eLc?
?es no
22Any SuggesLlons or ComplalnLs LhaL we need Lo lmprove?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Slncerely 1hanks lor ?our SupporL And 1lme