Strengthening Rural Youth

STRYDE implementation is designed around five activities:

Development through Enterprise

K E N Y A N O V E M B E R 2 0 1 1

*Participatory design of countryspecific strategy

Enabling Successful Transition of Rural Young Women and Men

rural young women and men, aged 18 to 30, to economically independent adulthood, through training, opportunity identification and support. Building on its deep TechnoServe Business Advisor and farmers show knowledge of the East off purple passion fruit Africas agriculture sector and its past The Strengthening Rural Youth successes in youth development, Development through Enterprise TechnoServe will train and men(STRYDE) program is a four-year tor 15,000 rural youth in Kenya, partnership with The MasterCard Foundation to enable a Uganda, and Rwanda to increase more successful transition of their productive economic engagement, increase their contribution to household income, and empower them to better live independently. Participating young women and men will increase their opportunity for income generation through access to advisory services and an increased number of businesses hiring rural youth; increase their ability to generate incomes through financial literacy training and career development skills, and increase their motivation to take advantage of those opportunities, through improved selfconfidence and understanding of career choices. By the end of the four-year program, more than 67,000 individuals in participating youth households will indirectly benefit from the program activities.

*Rural youth trained on necessary skills for independent living

*Rural youth provided skills and ability to identify and exploit local economic opportunities

*Local firms and stakeholders engaged on youth employment opportunities

*Youth development knowledge disseminated across the region

Working with Youth Leaders

To achieve the programs goal, we will work with very closely with youth leaders to design strategies that fit the local context in which STRYDE will be implemented. Our vision of success for STRYDE is that 10,000 participating rural youth increase their incomes by 50% by the end of the Program period. Critical to the success of the program will be active engagement of the local communities, active engagement of local youth leaders and trainers, as well as robust monitoring and feedback mechanisms.

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Partnering with Youth in Kenya

In Kenya, TechnoServe will target 5,000 youth in the Central, Eastern and South Rift regions of the country. In most of these areas, TechnoServe already has extensive experience in the Coffee, Horticulture and Dairy programs. These programs seek to establish and revive sustainable farmer businesses. We will work in areas in which we are already active in our coffee, horticulture and dairy programs, leveraging our existing work. We will encourage youth leaders to attend trainings conducted by other programs, such as the coffee and dairy programs, to promote agriculture and agribusiness skills development within the youth. We will also build on lessons learned from the Young Women Enterprise project that has worked closely with young girls to foster life skills and nurture young entrepreneurs. TechnoServe Kenya also has extensive experience implementing the 2007 National Youth Business Plan Competition, that trained over 5000 entrepreneurs in basic business skills and 300 youth developing comprehensive business plans

Proposed Regions in Kenya

STRYDE will complement TechnoServe agribusiness programs, promoting the hiring of youth in existing and new agribusinesses, as well as farmingsupport business opportunities

Opportunities for Youth in Rural Kenya

Agriculture is a mainstay of Kenya's economy, and there is growing demand for tropical fruits and other farm products in urban areas within the country and overseas. But many rural residents struggle to support their families, lacking the means to effectively cater to these thriving markets. Across a number of industries, TechnoServe is working with agri-businesses and directly with farmers to help them reach their potential. This presents a unique opportunity for youth in rural Kenya to engage positively in the agribusiness areana by complementing the efforts of the older farming community. We are helping them to produce more higher-value products, thus creating jobs and increasing incomes. We are also promoting the growth of Kenya's business sector through wide-scale entrepreneurship programs and by helping promising small and medium businesses gain access to financing.

Cheese processing at a Dairy Firm

STRENGTHENING RURAL

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TechnoServe in Kenya
TechnoServe has been present in Kenya since 2007. Current country programs include: East Africa Dairy Development Program: TechnoServe is ment partners led by Heifer to 170,000 farmers in Kenya, Uganda and Rwanda with over 100,000 dairy farmers targeted in Kenya. Our primary role is the establishment of dairy enterprises and developing market, technical and nancial linkages. Entrepreneurship Training: TechnoServe's Young Women in Enterprise (YWE) program is helping several hundred young women to learn entrepreneurship and other important skills such as personal nance. Mentors and coaches help them develop business plans and start businesses. also support each other in enterprise clubs network with community leaders that can help them reach pants are also involved with the Girl Eect, serving as spokeswomen for HIV/AIDS awareness has also run a pilot program focused on helping microentrepreneurs turn their enterprises into growing small businesses. TechnoServe has also run a pilot program focused on helping micro-entrepreneurs turn their enterprises into growing small businesses. Kenya's climate, geography and duce some of the world's best coee. But subcoee that smallholders produce, and poor market links limit their ability to sell it. TechnoServe is working with smallholder coee farmers to imder to increase the quality and command higher prices. These sands of farmers to double their incomes over the next few years. exports and support more than a million small-scale farmers. markets or export markets. TechnoServe is therefore helping thousands of banana farmers to increase the quality and ble incomes for thousands of suppliers. We also run events to inoverall industry. Project Nurture, TechnoServes mango and passion fruit program, is teaching 50,000 smallholder farmers from Kenya and Uganda proper farming techniques and with a growing export and processing market. The program is yellow passion fruit variety into the market, developing a local demand, and linking the fruit to
markets

Participants in the Young Women in Enterprise

TechnoServe is working with farmers in the

organizing them into business groups that can benet from economies of scale. We are also helping processors and wholesal-

and dairy sectors to help them improve the quality of their product and access

About TechnoServe TechnoServe (TNS) is a nonprofit inter-

TechnoServe Kenya 8th Floor Kalson Towers The Crescent, off Parklands road P.O. Box 1482100800 Nairobi, Kenya Tel: +254-203-746155 Fax:+254- 203-746155

national development organization founded in 1968. Its mission is to help entrepreneurial men and women break the cycle of poverty by building businesses that create jobs, income, and economic opportunities for their families, their communities, and their countries. Our work focuses on identifying promising business opportunities with a positive economic role for and impact on the rural poor. Our approach is based on hiring high-performing people who share our vision of private sector solutions to generate sustainable solutions to poverty. We believe in hard work, creativity, and leveraging the dynamism of talented people. We are committed to innovation, learning, and results, with a global team drawn from world-class industry and management consulting firms. We are currently working in more than 20 countries in Africa, Latin America, and Asia.