GARY A.

SCOTT
Wayzata, MN 55391 (O) (C) 952-404-9561 612-298-6428 Email: gary.scott@trialoguecorp.com

SUMMARY
Innovative Marketing, Sales and General Management leader with broad-based expertise best described as the marriage between the art of sales & marketing and the science of sales & marketing. Diverse expertise and accomplishments in consumer packaged goods (CPG) and direct to consumer, multi-channel products and services (B to B and B to C). Solid record of increasing revenues and margins while improving sales & marketing accountability and providing strong leadership. Demonstrated effectiveness and accomplishments in large corporate, small business and agency environments. Competencies and expertise include: Strategic Planning Marketing Strategy & Implementation Direct Marketing eCommerce and Interactive Marketing Advertising & Promotion New Product & New Service Development P&L Management & Budgeting Prospect Development & Customer Acquisition Customer Experience & Loyalty Business Development --- Solution Selling Thought Leadership & Team Building Process Design & Business Improvement

PROFESSIONAL EXPERIENCE
TRIALOGUE CORPORATION 2004-Present Marketing intelligence and data-driven sales & marketing consultancy/agency that harnesses direct marketing analytics, tools and technologies, enhances the customer experience, increases sales and marketing performance and improves measurement and accountability. Principal Increased annualized customer retention for SimonDelivers (now CobornsDelivers) from 47.5% to 68.7%, while driving average order size from $112.00 to $147.00, impacting incremental sales by $22 million. Created/implemented lead generation and tracking system for Cummins Power Generation, improving lead assignment/follow up, by 300%, realizing $47 million in incremental sales. Executed large scale Multi-Variable test for Deluxe Corporation reversing decline in premium check design, and ancillary products orders, which realized $80 million in revenues, while forming basis for new division (Deluxe Select). Restructured/implemented, breakthrough Spring Campaigns for Lifetouchs National School Studios, increasing historical school participation by 37%. AMERICAN EXPRESS FINANCIAL ADVISORS (Ameriprise) 2003-2004 A leading financial planning company offering planning, products and services to 2.5 million clients through United States. Vice President Marketing Led department of 80 professionals with $32 million budget, focused on acquiring new clients through converting AMEX client to AEFA through generating leads through AMEX web sites and direct mail campaigns, seminars, referrals and national alliances. Key focus on acquisition of clients with high asset values. Increased average asset value of newly acquired clients by 37%. Increased direct mail response rates, 17% (4.1% to 4.8%) through focused, highly targeted programs. Negotiated/executed multiple new major national alliance partnerships, (Costco, Delta Airlines, Sallie Mae and Barnes & Noble) realizing 74% increase in acquired AEFA client base. Provided effective leadership/direction to dysfunctional department, turning around department, achieving outstanding performance ratings, versus historical below expectation ratings, while recognized for producing largest improvement of any department within American Express.

Gary A. Scott

Page 2 of 3

MARKETLOGIC, INC. 2001-2003 Management consultancy specializing in businesses growth through Customer Relationship Management (CRM), customer acquisition, development, retention and loyalty initiatives. (Name changed from The Cullinan Group). Principal/Business Development Delivered customer-focused marketing expertise to retail electrical clients, such as Green Mountain Energy, which grew from startup to $157 million (in three years), ultimately acquired by BP/AMOCO. Conceived/implemented Ambassadors Club loyalty and retention program for Makers Mark Bourbon, yielding 37% first customer participation in highly regulated, complex liquor industry. Spearheaded development of ValuVision/ShopNBC/s V-Club, customer development & loyalty program, driving sales $28 million with 44% customer participation. THE CULLINAN GROUP $25 million, full-service integrated marketing communications agency and management consultancy. 1998-2001

Vice President/Director Account Service, Business Development & Strategic Planning Led consultancy teams in client service, strategic planning, business development, campaign development/execution and analysis, with full P&L and general management responsibilities for agency. Key driver in growing revenues 344%, (three years), while attaining #6 ranking in City Business of 50 Fastest Growing Companies. Created plans/executed CRM strategies incorporating Internet, direct response and telephony for Green Mountain Energy, realizing significant reduction in customer acquisition costs ($466 to $165). Captured 32% of switched customers, in deregulated states, recognized as largest share of new competitive entries. Awarded Financial Times International Energy Award for Best Marketing & Sales Campaigns. WIKEN INTERNATIONAL 1997-1998 $20 million relationship marketing agency, specializing in data-driven acquisition, loyalty and retention programs with specific expertise in Telecom. Vice President/Account Supervisor Led strategic planning and business development and account management targeting consumer packaged goods and retail electricity industries. Conceived and developed points-based program to reward brand and retailer loyalty for Miller Lite Beer. Built relationships with major gas/electric utilities, including Reliant Energy/Minnegasco, Mid-American Energy and Sierra Pacific Energy. Other clients included Pillsbury, Coca Cola, Bell South and Bell Atlantic. CARLISLE PLASTICS, INC. $475-million consumer products company; manufacturing and marketing under the Ruffies brand. 1995-1996

Vice President Sales and Marketing Led product management, account/distribution channel development. Full P&L responsibility. Achieved preferred vendor status with Wal-Mart, resulting in $45 million in sales (+57%). Expanded total category management approach to other key accounts, including Kmart and Target. As a result, programs increased overall mass merchandiser sales by 48%. Launched premium line, Ruffies Ripstop, reaching #1 unit-share for the first time. Reduced SKUs from 611 to 382 (37% reduction), freeing up $14 million in working capital.

Gary A. Scott

Page 3 of 3
1992-1995

CONAGRA CORPORATION Golden Valley Microwave Foods $350-million subsidiary of ConAgra; marketer of microwave popcorn and breakfast products. Director of Marketing Tasked with marketing management for $280 million popcorn and $20 million breakfast businesses. Developed/introduced Act II 96% Fat Free brand, producing first-year sales of $25 million. Directed introduction of Act II Flavor Lovers brand, achieving $18 million in first-year sales. Restaged microwave popcorn line. Outperformed category average growth rates by 42%. RAYOVAC CORPORATION $500 million manufacturer and marketer of consumer, industrial and OEM batteries and flashlights.

1989-1992

Director of Marketing, Consumer Lights and Batteries (1990-1992) Led retail businesses with $300 million in sales and drove all new product development efforts. Conceived and developed Renewal Batteries brand, with first-year sales of $45 million. Devised new product development process leveraging simultaneous development, which reduced average time to market from 116 to 63 weeks. Director of Marketing, Consumer and Industrial Flashlights (1989-1990) Responsible for $145 million Consumer Lights and Industrial Division businesses. Launched new low-end flashlight entry, producing $12 million in first-year sales. Introduced two new high-end flashlights, achieving $9 million in sales. Developed multi-pack offerings that cut inventory costs $3.2 million. Led acquisition of Tekna, a marketer of premium branded designer sunglasses and flashlights. THE PILLSBURY COMPANY $6 billion manufacturer and marketer of branded consumer and institutional foods. Senior Marketing Manager, New Business Development (1986-1988) Led new business team of 40 in developing propositions targeting ice cream novelties category. Led strategic positioning to prepare Desserts Division for entry into $2.5 billion category. Marketing Manager, Potato Business (1985-1986) Drove marketing efforts to integrate Pillsbury and Frenchs brands after R.T. French acquisition. Maintained distribution, shelf presence and overall cumulative share in family of previously competitive brands. As a result, maintained pre-acquisition sales of $60 million. Co-developed distribution strategy for Grocery Division to enter Warehouse Club Channel. Target accounts included Price Club, Costco, BJs and Sams. Achieved first-year sales of $27 million. Associate Marketing Manager, Desserts (1983-1984) Developed, executed and evaluated marketing plans for consumer and trade-driven brands. Implemented regional sales programs for Pillsbury Brownies, resulting in $6 million incremental sales and $2 million increased profits. Achieved record share gains of 18%. Launched five new dessert items generating $30 million in incremental sales. Marketing Assistant, Desserts (1982-1983) Executed/evaluated campaigns for $75 million Pillsbury Plus cake mix business. 1982-1988

EDUCATION
M.B.A. Marketing & Finance B.S. Business Administration & Management University of St. Thomas, Minneapolis, MN University of Minnesota, Minneapolis, MN 1981 1978