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Many videos of this genre use short shots of up to 2 seconds

Hip hop music, also called rap music, is a musical genre Dance consisting of a stylized Dance music artists: rhythmic music that Style Research - Inna commonly accompanies 1. While singers are emotionally engaged -Lmfao rapping, a rhythmic and - Benny Banassi with the lyrics, they rhyming speech that is remain cool, relaxed, -Agnes chanted. and in control. Bands Jump cuts are often used to show a jump in time, this and artist usually dress works well as it quickens up the events on screen in suits and even -Men are commonly portrayed in a modern way, where keeping the story line in sync with the song. However uniforms according to some videos do not have a direct link to the lyrics, some they show themselves as glamorous and attractive, much how there star persona in the same way that women do. is portrayed. Lyrics are purely performance and some are a mixture of -There is usually always a girl involved within a male seem laid-back and the performance and narrative. music feels somehow pop video and vise-virsa with women. Males also come expected. across as dominant and in control of the situation, usually through dance or performance shots. Pop music (a term that Pop -There are a wide range of shots used within the videos, originally derives from an RnB Most commonly used shots were long shots from the abbreviation of "popular") is usually understood to be from or a high angle where you can see the character commercially recorded music, fully, usually watching them dance of perform often oriented toward a youth -Rhianna something, maybe with or to someone else. Most videos market, usually consisting of -Beyonce -Jessie j make full use of shot types using many different ones relatively short, simple songs -Cee Lo Green -Lilly Allen and placing them together in a fast way to see a snippet utilizing technological -Chris Brown -Adele of each one. Close ups of the face are used a lot to show innovations to produce new -Mariah Carey -Chiddy Bang variations on existing themes. attitude and expression within the face.

Hip Hop Artists: - Lil Kim - Sean Kingston - Flo Rida -Keri Hilson -Kanye West - B.O.B - Ludacris -Niki Minaj -Wiz Khalifa -Drake -Lil Wayne -Eminem

Hip hop

Many Rap and Hip Hop videos are set in the environments you expect to hear them played, e.g in a night club, bar or on the streets. Dance music is music composed specifically to facilitate or accompany Tiny Tempah's 'Pass Out' is a perfect example of dancing. It can be either a whole a performance Hip hop/rap video. This video musical piece or part of a larger rely's on lighting to create its effect. The video musical arrangement. In terms of has one light shining down on the floor in a black performance, the major categories are room, the artists walk into the light when they live dance music and recorded dance sing and out when they are not singing. music.

Dance conventions for music videos: Dance routines Male and female gaze depending on the target audience Strong bright lighting, very colourful scenes Lots of veriations in camera shots and angles Specially alot of close ups of the artist singing dance video generally have some sort of narrative but alot of performance. Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular.