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media kit 2010

www. theedge malaysia. com

overview
theedgemalaysia.com is your window to the latest news in Business & Markets, Politics & Government in Malaysia. Unique online content Daily breaking news Share prices including buy-and-sell quotes, historical prices, charts, business summary and company announcements Crude Palm Oil prices and CPO futures Daily snapshots of the Ringgit Bond Market EdgeLinks a snapshot across the web on the hottest topic of the moment Edge Podcast audio interviews and reports Edge TV video interviews, reports and closing market summary (also available on mobile phones via WAP) Edge Alerts news summaries via e-mail and sms Edge Tweets follow the latest on The Edge on Twitter Strong content theedgemalaysia.com aggregates content from the various sections in The Edge Malaysia weekly and The Edge Financial Daily, neatly categorising them into easy to refer sections such as features, commentary, property, management, media & advertising, technology, sports and lifestyle. Articles from magazines published by The Edge Malaysia such as Personal Money (monthly on personal finance), haven (bi-monthly on interiors and gardening) and Off The Edge (monthly on culture, lifestyle and politics) are also consolidated on theedgemalaysia.com.

overview
Audience Profile theedgemalaysia.com visitors are predominantly investors and business decision makers. Advertisers will have access to a highly focused audience of sophisticated savvy consumers first and high-level corporate influencers at the same time. Traffic Statistics theedgemalaysia.com visitor traffic statistics are monitored by Google Analytics as well as Webtrends. Latest statistics are available upon request.

Sample of website statistics report:

ad oPPortUnitieS
theedgemalaysia.com provides a variety of advertising solutions to suit different communication needs.

Standard advertising Units

From traditional ad sizes (standard iaB banner options) to creative innovations (curtains/popup/pop-under/ across the screen/floater etc) theedgemalaysia.com offers the flexibility to customize the advertising campaign that is right for your marketing plans.

Podcast

advertisers can strategically insert messages for effective audio engagement.

video

advertisers can associate their brand with the edgetv interviews featuring face-to-face sessions with leading corporates and newsmakers. webmercials (Pre-roll & end of the news) are ideal multimedia options for advertisers to present their engaging messages to a high quality viewing audience.

Polls

Strategic integration of a suitable question allows marketers to find out what consumers think. Use this interactive poll to elicit high quality feedback from top quality audience. integrates an advertisers logo branding with the edge contents ideally on an exclusive basis for exclusive share of eyeballs. identified by Brought to you by xxx or Sponsored by xxx or Presented by xxx.

Channel Sponsorship

email alerts

daily email alerts are delivered directly to the in-boxes of registered users who have opted-in to receive these useful alerts. each days alert provides useful timesaving headlines to highlight the important news of the day thats available on theedgemalaysia.com. advertisers can choose to sponsor each days alert over a period of time. it allows marketers to reach a top quality qualified audience in a contextual environment that guarantees exclusive and total share of voice for their marketing message. the list of recipients are 100 percent permission based thereby ensuring messages are read in a welcomed state-of-mind as opposed to an unsolicited email.

home Page
Leaderboard

medium rectangle

Full Banner tile

Square Button

inSide newS Page


Leaderboard

medium rectangle

Sponsored video

Skyscraper

Bottom Leaderboard

inSide newS Page

Full Banner

Page tear

inSide newS Page

Floating ad

vertical Banner

Bottoms Up

ad Format detaiLS
Ad Type Leaderboard Leaderboard Dimensions 728 x 90 expand up to 728 x 200 or 728 x 315 125 x 125 468 x 60 expand up to 468 x 240 Expandable File Size 30k images / 40k flash 30k images / 40k flash Animation max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. Close X mandatory. Remarks

Square Button Full Banner Full Banner

30k images / 40k flash 30k images / 40k flash 30k images / 40k flash

max 5 secs max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. auto expansion ad - max 5 secs animation. Close X mandatory.

tile medium rectangle medium rectangle

120 x 60 300 x 250 expand up to 500x250

30k images / 40k flash 30k images / 40k flash 30k images / 40k flash

max 5 secs max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. auto expansion ad - max 5 secs animation. Close X mandatory.

Skyscraper Skyscraper

120 x 600 expand up to 300 x 600

30k images / 40k flash 30k images / 40k flash

max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. auto expansion ad - max 5 secs animation. Close X mandatory.

vertical Banner vertical Banner

120 x 240 expand up to 300 x 240

30k images / 40k flash 30k images / 40k flash

max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. auto expansion ad - max 5 secs animation. Close X mandatory.

Bottom Leaderboard 728 x 90 Bottom Leaderboard expand up to 728 x 200 or 728 x 315 250 x 250 720 x 146 or 190 x 250

30k images / 40k flash 30k images / 40k flash

max 5 secs max 5 secs audio user-initiated. mouse-over opening. mouse-off retraction. Close X mandatory. with landing unit 120 x 60. audio user initiated. Close X mandatory. with landing unit 60 x 60. audio userinitiated. mouse-over opening. mouse-off retraction. auto expansion ad - max 5 secs animation. Close X mandatory. with landing unit 60 x 60. audio user initiated. Close X mandatory. with landing unit 60 x 60. audio user initiated. Close X mandatory. with landing unit 60 x 60. audio user initiated. Close X mandatory. 25 words up to a max of 4 lines of text 25 words up to a max of 4 lines of text

Floating ad/ Square Pop-up Page tear

40k flash 40k flash

max 5 secs max 5 sec

Bottoms Up Pop Up Pop Under

900 x 100 550 x 480 720 x 300

40k flash 40k flash 40k flash 30k images 30k images

max 5 secs max 5 secs max 5 secs

email alerts, top Banner or text ad 468 x 60 email alerts, middle Banner or text ad 468 x 60

The Edge Communications Sdn Bhd (266980-X) (AJL 93802) w3a06 Level 3a, west wing, metropolitan Square no. 2 Jalan PJU 8/1, damansara Perdana, 47820 Petaling Jaya, Selangor, malaysia. tel: 603 7721 8000 Fax: 603 7721 8288 email: mkt.ad@bizedge.com

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