Business Development Strategies

Tools and Advice for the Graphic Communications Industry The graphic communications market is undergoing tremendous transformation shifti ng from a manufacturing-based print industry to a service-based communications m arket. A strategic marketing plan plays a vital role in successful business vent ures making this market transformation. How well the plan you develop markets yo ur business, along with the management and financial plans, will ultimately dete rmine your degree of success or failure. Traditional approaches to sales, market ing, and overall business management will show diminishing returns. We must all think and act differently to succeed. InfoTrends Business Development Strategies (BDS) is designed to help document ser vice providers focus on the changing market dynamics and develop a high quality strategic marketing plan for business growth. The plan will emphasize what marketers dub as the 4 Ps of Marketing: Product, Pri ce, Place and Promotion. In addition, BDS will provide insight into the fifth PPeop le. This service will also help business managers understand the changing skills essential for success in the todays world of graphic communications. There are several major areas for your business where BDS can help your organiza tion succeed: Development of a Strategic Marketing Plan to address the changing customer base and market dynamics Understanding horizontal and vertical target market opportunity Development of the right products/services/and solutions to meet target market n eeds Profiling the right skills and people to expand your business Developing a value-added pricing strategy that evades the low-cost commodity mark t approach Developing promotional strategies to expand awareness and market reach using mul ti-media technologies How to sales tools that educate direct and indirect customer contact personnel on key horizontal and vertical market and the key decision makers in business documen t outsourcing decisions. Deliverables BDS deliverables are designed to provide clients with timely and informative ins ights on current and future market trends and developments. Most importantly, th is consultative service is focused on helping you take an introspective look at your business and assess options and opportunities for market expansion. Deliver ables range from case histories and news to in-depth primary research and market analysis. Inquiry & Consultation You will benefit from ongoing and direct access to our staff of experts to answe r inquires, engage in market discussions, and provide consultation. A comprehens ive understanding of