KDC BCB

Mc lc
I.
Nhng ngi chu trch nhim chnh i vi ni dung bn co bch.......................1
1.
T chc pht hnh................................................................................................................................1
2.
T chc t vn v bo lnh pht hnh...................................................................................1
II.
Cc khi nim .....................................................................................................................................................................1
III.
tnh hnh v c im ca t chc pht hnh...................................................................................1
1.
Tm tt qu trnh hnh thnh v pht trin .....................................................................1
1.1.
Lch s hnh thnh v pht trin.............................................................................................................1
1.2.
Gii thiu v Cng ty .........................................................................................................................................3
2.
C cu t chc ........................................................................................................................................4
2.1.
C cu t chc ca ton b h thng Kinh ..............................................................................4
2.2.
C cu t chc ca Cng ty .........................................................................................................................5
3.
C cu b my qun l Cng ty...................................................................................................8
4.
Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi

im 31/03/2005............................................................................................................................................8
5.
Danh sch nhng Cng ty m v Cng ty con ca t chc pht hnh...............9
5.1.
Cng ty nm gi quyn kim sot v c phn chi phi ca Cng ty C phn

Kinh ..........................................................................................................................................................................9
5.2.
Danh sch cc Cng ty m Cng ty C phn Kinh ang nm gi quyn kim

sot v c phn chi phi.................................................................................................................................9
6.
Hot ng kinh doanh ....................................................................................................................10
6.1.
Cc nhm sn phm chnh ca Cng ty............................................................................................ 10
6.2.
Doanh thu, li gp qua cc nm ........................................................................................................... 12
6.3.
Nguyn vt liu.................................................................................................................................................. 14
6.4.
Chi ph sn xut................................................................................................................................................... 15
6.5.
Trnh cng ngh ......................................................................................................................................... 16
6.6.
Tnh hnh nghin cu v pht trin sn phm mi ................................................................... 17
6.7.
Tnh hnh kim tra cht lng sn phm v dch v............................................................. 18
6.8.
Hot ng Marketing ................................................................................................................................... 19
6.9.
Nhn hiu hng ha v ng k bo h.......................................................................................... 20
6.10. Cc Hp ng ln ang c thc hin hoc k kt..................................................... 21

7.
Bo co kt qu hot ng kinh doanh trong hai nm gn nht .....................22
7.1.
Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong

hai nm 2003 v 2004........................................................................................................................................... 22
7.2.
Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty

trong nm 2004..................................................................................................................................................... 22
8.
V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh.............24
8.1.
V th ca Cng ty trong ngnh........................................................................................................... 24
8.2.
Trin vng pht trin ca ngnh ........................................................................................................ 26
9.
Chnh sch i vi ngi lao ng..........................................................................................27
9.1.
S lng ngi lao ng trong Cng ty........................................................................................ 27
9.2.
Chnh sch i vi ngi lao ng...................................................................................................... 27
10.
Chnh sch c tc ...............................................................................................................................29
11.
Tnh hnh hot ng ti chnh....................................................................................................29
11.1. Cc ch tiu c bn........................................................................................................................................... 29

11.2. Cc ch tiu ti chnh ch yu................................................................................................................. 31
12.
Hi ng qun tr, Ban Tng gim c, Ban kim sot................................................32
12.1. Danh sch thnh vin Hi ng qun tr....................................................................................... 32

12.2. Danh sch thnh vin Ban kim sot................................................................................................ 35
12.3. Danh sch thnh vin Ban Tng Gim c .................................................................................... 37
13.
Ti sn........................................................................................................................................................42
14.
K hoch li nhun v c tc giai on 2005 - 2007..........................................................43
14.1. nh hng pht trin ca ton b h thng Kinh ti nm 2010 ........................... 43

14.2. K hoch li nhun v c tc giai on 2005 - 2007 ................................................................... 44
15.
nh gi ca t chc t vn v k hoch li nhun v c tc .............................45
16.
Thng tin v nhng cam kt nhng cha thc hin ca Cng ty ........................46
17.
Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh

hng n gi c phiu....................................................................................................................46
IV.
C phiu pht hnh......................................................................................................................................................46
V.
Mc ch pht hnh....................................................................................................................................................47
1.
Mc ch pht hnh...........................................................................................................................47
2.
Phng n kh thi d n u t nh my sn xut bnh ko ca Cng ty C

phn Kinh - Bnh Dng..............................................................................................................48
VI.
K hoch s dng s tin thu c t t pht hnh.............................................................49
VII. Cc i tc lin quan n t pht hnh............................................................................................49

1.
T chc t vn: Cng ty C phn Chng khon Bo Vit...........................................49
2.
T chc bo lnh pht hnh: Cng ty C phn Chng khon Bo Vit ............49
VIII. Cc nhn t ri ro.......................................................................................................................................................50

1.
Ri ro pht hnh .................................................................................................................................50
2.
Ri ro kinh t.........................................................................................................................................50
3.
Ri ro lut php ...................................................................................................................................50
4.
Ri ro bin ng gi nguyn vt liu ....................................................................................51
5.
Ri ro t gi hi oi........................................................................................................................51
6.
Ri ro hng gi v hng km phm cht..............................................................................52
7.
Ri ro hi nhp ......................................................................................................................................52
8.
Ri ro khc..............................................................................................................................................53
IX.
Ph lc.....................................................................................................................................................................................53
1.
Ph lc I: iu l Cng ty...............................................................................................................53
2.
Ph lc II: Bo co ti chnh c kim ton nm 2003, 2004...............................53
3.
Ph lc III: Bo co ti chnh qu I nm 2005.......................................................................53
Cng ty c phn kinh
Nhng
I.
Bn co bch
ngi chu trch nhim chnh i vi ni
dung bn co bch
T chc pht hnh
1.
ng Trn Kim Thnh
Chc v:
Kinh
Ch tch Hi ng qun tr Cng ty C phn
ng Trn L Nguyn
Chc v:
Tng Gim c Cng ty C phn Kinh
ng Hunh Tn V
Chc v:
K ton trng Cng ty C phn Kinh
Chng ti m bo rng cc thng tin v s liu trong Bn co bch ny l ph hp vi

thc t m chng ti c bit, hoc iu tra, thu thp mt cch hp l.
T chc t vn v bo lnh pht hnh
2.
ng Nguyn Quang Vinh Chc v: Gim c Cng ty C phn Chng khon Bo Vit
ng T Hi
Chc v: Ph gim c Chi nhnh Cng ty C phn Chng

khon Bo Vit ti TP. H Ch Minh
Bn co bch ny l mt phn ca h s xin php pht hnh do Cng ty C phn Chng

khon Bo Vit tham gia lp trn c s Hp ng t vn vi Cng ty C phn Kinh .
Chng ti m bo rng vic phn tch, nh gi v la chn ngn t trong Bn co bch
ny c thc hin mt cch hp l v cn trng da trn c s cc thng tin v s liu
do Cng ty C phn C phn Kinh cung cp.
II.
Cc khi
nim
Cng ty:
Cng ty C phn Kinh
T chc pht hnh:
Cng ty C phn Kinh
Kinh :
Tn vit tt ca Cng ty C phn Kinh
UBCKNN:
U ban Chng khon Nh nc
TTGDCK:
Trung tm Giao dch Chng khon
BHXH:
Bo him x hi
CNKKD:
Chng nhn ng k kinh doanh
tnh hnh v c im ca t chc pht hnh
III.
1.
Tm tt qu trnh hnh thnh v pht trin
1.1.
Lch s hnh thnh v pht trin
Cng ty C phn Kinh tin thn l Cng ty TNHH Xy dng v Ch bin thc phm
Kinh , c thnh lp nm 1993 theo Quyt nh s 216 GP-UB ngy 27/02/1993
ca Ch tch UBND Tp. H Ch Minh v Giy php Kinh doanh s 048307 do Trng ti
Trang 1
Cng ty c phn kinh
Bn co bch
Kinh t Tp. H Ch Minh cp ngy 02/03/1993. Nhng ngy u thnh lp, Cng ty ch l
mt xng sn xut nh din tch khong 100m2 ti Qun 6, Thnh ph H Ch Minh, vi
70 cng nhn v vn u t 1,4 t ng, chuyn sn xut v kinh doanh bnh snack - mt
sn phm mi i vi ngi tiu dng trong nc.
n nm 1994, sau hn mt nm kinh doanh thnh cng vi sn phm bnh snack, Cng
ty tng vn iu l ln 14 t ng v nhp dy chuyn sn xut snack tr gi 750.000
USD t Nht. Thnh cng ca bnh snack Kinh vi gi r, mi v c trng ph hp
vi th hiu ca ngi tiu dng trong nc tr thnh bc m quan trng cho s pht
trin khng ngng ca Cng ty Kinh sau ny.
Nm 1996, Cng ty u t xy dng nh xng mi ti s 6/134 Quc l 13, Phng
Hip Bnh Phc, Qun Th c v u t dy chuyn sn xut bnh cookies vi cng
ngh v thit b hin i ca an Mch tr gi 5 triu USD. Lc ny, s lng cng nhn
ca Cng ty ln ti 500 ngi.
Nm 1997 v 1998, Cng ty u t dy chuyn sn xut bnh m, bnh bng lan cng
nghip tr gi 1,2 triu USD vi cng sut 25 tn bnh/ngy. Cui nm 1998, Cng ty a
dy chuyn sn xut ko chocolate vo khai thc vi tng u t l 800.000 USD.
Nm 1999, Cng ty nng vn iu l ln 40 t ng, ng thi thnh lp trung tm
thng mi Savico - Kinh ti Qun 1, nh du mt bc pht trin mi ca Kinh
sang cc lnh vc kinh doanh khc ngoi bnh ko. Cng trong nm 1999, Cng ty khai
trng h thng bakery u tin, m u cho mt chui h thng ca hng bnh ko Kinh
t Bc vo Nam sau ny.
Nm 2000, Cng ty tip tc tng vn iu l ln 51 t ng, m rng din tch nh xng
ln hn 40.000 m2. Tip tc chin lc a dng ha sn phm, Cng ty u t mt dy
chuyn sn xut bnh crackers t chu u tr gi trn 2 triu USD, y l mt trong s
cc dy chuyn sn xut bnh crackers ln nht khu vc.
Nm 2001, Cng ty nhp mt dy chuyn sn xut ko cng v mt dy chuyn sn xut
ko mm cng sut 2 tn/gi tr gi 2 triu USD. Cng trong nm 2001, Cng ty cng
nng cng sut sn xut cc sn phm crackers ln 50 tn/ngy bng vic u t mi dy
chuyn sn xut bnh mn crackers tr gi 3 triu USD. Ngy 5/1/2001, Cng ty nhn
Giy chng nhn h thng qun l cht lng ph hp tiu chun ISO 9002 do t chc
BVQI cp. Nm 2001 cng l nm sn phm ca Cng ty c xut khu mnh sang cc
nc M, Php, Canada, c, i Loan, Singapore, Nht Bn, Lo, Camphuchia, Thi
Lan,...
m bo hiu qu qun l trong iu kin quy m sn xut kinh doanh ngy cng ln,
thng 9 nm 2002, Cng ty C phn Kinh c thnh lp vi chc nng sn xut
kinh doanh bnh ko tiu th cc tnh min Nam, min Trung v xut khu. Cng ty
C phn Kinh c vn iu l l 150 t ng, trong vn gp ca Cng ty TNHH
Xy dng v Ch bin Thc phm Kinh l 50 t ng. Trc , vo nm 2001, Cng
ty C phn Ch bin Thc phm Kinh Min Bc ti Hng Yn cng c thnh lp
sn xut bnh ko cung ng cho th trng cc tnh pha Bc.
Trang 2
Cng ty c phn kinh
Bn co bch
Cng trong nm 2002, nhm tng hiu qu sn xut kinh doanh, nhanh chng hi nhp
vi cc nc khu vc v th gii, h thng qun l cht lng theo tiu chun ISO 9002
c thay th bng h thng qun l cht lng theo tiu chun 9001:2000.
Nm 2003, Cng ty C phn Kinh nhp dy chuyn sn xut chocolate tr gi 1 triu
USD v tng vn iu l ln 200 t ng.
1.2.
Gii thiu v Cng ty
Tn Cng ty:
Cng ty C phn Kinh
Tn ting Anh:
Kinh Do Corporation
Biu tng ca Cng ty:
Vn iu l:
Tr s chnh:
S 6/134 Quc l 13, Phng Hip Bnh Phc, Qun
Th c, Thnh ph H Ch Minh.
in thoi:
(84-8) 7269474
Fax:
(84-8) 7269472
Email:
kido.co@kinhdofood.com
Website:
www.kinhdofood.com
Giy CNKKD:
S 403001184 do S K hoch v u t Thnh ph H
Ch Minh cp, ng k ln u ngy 06/09/2002, ng k thay i ln th 5 ngy
07/10/2004. Vn iu l ti thi im thnh lp l 150.000.000.000 ng.
C cu s hu ti thi im thnh lp Cng ty:
STT
200.000.000.000 VN (Hai trm t ng Vit Nam)
Tn C ng sng lp
Gi tr Vn
gp (ng)
T l s
hu
Loi c phn
Cng ty TNHH Xy dng v

Ch bin Thc phm Kinh
50.000.000.000
33,33%
C phn ph thng
Trn Kim Thnh
20.000.000.000
13,33%
C phn ph thng
Trn L Nguyn
20.000.000.000
13,33%
C phn ph thng
Vng Bu Linh
15.000.000.000
10,00%
C phn ph thng
Vng Ngc Xim
15.000.000.000
10,00%
C phn ph thng
Trn Vinh Nguyn
7.500.000.000
5,00%
C phn ph thng
Trn Quc Nguyn
7.500.000.000
5,00%
C phn ph thng
Trn Quc Dng
2.500.000.000
1,67%
C phn ph thng
C Gia Th
2.500.000.000
1,67%
C phn ph thng
10
M Thanh Danh
2.500.000.000
1,67%
C phn ph thng
11
Trnh Hiu T
2.500.000.000
1,67%
C phn ph thng
Trang 3
Cng ty c phn kinh
Bn co bch
12
Vng Bu Dinh
2.500.000.000
1,67%
C phn ph thng
13
Vng Thu Bnh
2.500.000.000
1,67%
C phn ph thng
150.000.000.000
100,00%
Tng cng
Theo iu 58 Lut Doanh nghip, trong 3 nm u k t ngy Cng ty c cp Giy

CNKKD, cc c ng sng lp phi cng nhau nm gi t nht 20% s c phn ph
thng c quyn cho bn. Cng ty C phn Kinh c cp Giy CNKKD vo
ngy 06/09/2002, nh vy hn ch chuyn nhng ca cc c ng sng lp ca Cng ty
s c hiu lc n ngy 06/09/2005, t sau thi im ny tt c c phn ca c ng sng
lp u c t do chuyn nhng.
2.
Ngnh ngh kinh doanh ca Cng ty:

-
Ch bin nng sn thc phm;
Sn xut ko, nc ung tinh khit v nc p tri cy;
Mua bn nng sn thc phm, cng ngh phm, vi si, hng may mc, giy dp,
ti xch, ng h, mt knh, m phm, kim kh in my, in lnh, th cng m
ngh, dng c hc tp v ging dy, vn phng phm, vt t ngnh nh, rau qu
ti sng;
Dch v thng mi;
i l mua bn, k gi hng ha;
Dch v qung co.
Thi hn hot ng ca Cng ty: V thi hn.
C cu t chc
2.1.
C cu t chc ca ton b h thng Kinh
Cc thnh vin trong h thng Kinh :

STT
TN cng ty
a ch
Cng ty tnhh xy dng v ch

bin thc phm kinh
Vn iu l: 140.500.000.000 ng
S 6/134 Quc l 13, P. Hip Bnh Phc,

Q. Th c, Tp. H Ch Minh
Cng ty c phn kinh

Vn iu l: 200.000.000.000 ng
S 6/134 Quc l 13, P. Hip Bnh Phc,

Q. Th c, Tp. H Ch Minh
Cng ty c phn ch bin thc

phm kinh min bc
Vn iu l: 50.000.000.000 ng
Cng ty c phn thc phm kinh
si gn
Vn iu l: 20.000.000.000 ng
Trang 4
Km 22, Th trn Bn Yn Nhn, M Ho,

Hng Yn
S 447/18 Hng Vng, Phng 12, Qun
6, Tp. H Ch Minh
Cng ty c phn kinh
Bn co bch
Khu Cng nghip Ty Bc C Chi, p Cy

Sp, x Tn An Hi, huyn C Chi, Tp. H
Ch Minh
Cng ty c phn kidoS

Vn iu l: 30.000.000.000 ng
cng ty c phn kinh bnh
dng
Vn iu l: 100.000.000.000 ng
Cng ty c phn thng mi v
hp tc quc t h ni (htic)
Vn iu l: 1.000.000.000 ng
Khu Cng nghip Vit Nam - Singapore,

huyn Thun An, tnh Bnh Dng
S 534-536 Bch Mai, Qun Hai B Trng,
H Ni
S c cu t chc ca h thng Kinh : (xem s 1)
2.2.
C cu t chc ca Cng ty
Cng ty C phn Kinh c t chc v hot ng tun th theo Lut doanh nghip
c Quc hi nc Cng ho X hi Ch ngha Vit Nam kho X k hp th V thng
qua ngy 12/06/1999. Cc hot ng ca Cng ty tun th Lut doanh nghip, cc Lut
khc c lin quan v iu l Cng ty. iu l Cng ty bn sa i c i hi ng
c ng thng qua ngy 16/03/2005 l c s chi phi mi hot ng ca Cng ty.
S c cu t chc Cng ty C phn Kinh : (xem s 2)
Trang 5
Cng ty c phn kinh
Bn co bch
S 1: C Cu t chc ca h thng kinh

`
Cng TY TNHH Xy dng & Ch bin
thc phm KINH
Gp
47 82%
Gp
25%
vn
Cng ty C phn CBTP

Kinh min bc
vn
Gp vn 80%
Cng ty C phn Thc

phm Kinh si gn
Cng ty C Phn Kinh
Gp vn 75,73%
Gp vn 80%
Cng ty C phn TM &

HTQT h ni (HTIC)
Cng ty C phn KINH

BNH DNG
Trang 6
Gp vn 40%
Cng ty C phn KiDOS
Cng ty c phn kinh
Bn co bch
S 2: C Cu t chc ca cng ty c phn kinh

AI HOI ONG CO ONG
HOI ONG QUAN TR
TONG GIAM OC
PHO TG
KINH DOANH
PHONG
PTKD-GFS
PHO TG
KD QUOC TE
PHONG KINH
DOANH QUOC
TE
PHO TG
IEU HANH
PHONG
NHAN S
PHONG
PTKD - DFS
P. HANH
CHANH
PHONG
PHONG D
AN & IT
MARKETING
PHO TG
TAI CHNH
PHONG KE
TOAN
TAI CHNH
PHONG KE
TOAN
QUAN TR
& GT
PHONG TN
DUNG
PHONG PR
PHONG
THIET KE
PHONG
CHNG
KHOAN
PHO TG
KE HOACH
PHO TG
PC&N
PHO TG
KIEM TOAN
PHONG KE
HOACH
PHONG
PHAP
CHE
PHONG
KIEM TOAN
NOI BO
PHONG
QA
PHO TG
CVT
PHO TG SAN
XUAT
PHONG
QUAN TR
N
HANG &
CUNG
NG
PHONG R&D
PHONG QC
X.SNACK
X.COOKIES
X.CRACKER
X.BUNX.CANDY
P. KY THUAT
Trang 7
Cng ty C phn Kinh
3.
Bn co bch
C cu b my qun l Cng ty
i hi ng c ng: i hi ng c ng l c quan quyn lc cao nht ca Cng ty,

bao gm tt c cc c ng c quyn biu quyt v ngi c c ng y quyn.
Hi ng qun tr: Hi ng qun tr do i hi ng c ng bu ra, l c quan qun l
cao nht ca Cng ty, qun tr Cng ty gia 2 k i hi. Hin ti Hi ng qun tr Cng
ty c 5 thnh vin, nhim k mi thnh vin l 3 nm.
Ban kim sot: Ban kim sot do i hi ng c ng bu ra, c nhim v kim tra tnh
hp l, hp php trong iu hnh hot ng kinh doanh v bo co ti chnh ca Cng ty.
Hin ti Ban kim sot Cng ty gm 3 thnh vin, mi thnh vin c nhim k 3 nm.
Ban Tng Gim c: Ban Tng Gim c do Hi ng qun tr b nhim, c nhim v t
chc iu hnh v qun l mi hot ng sn xut kinh doanh hng ngy ca Cng ty theo
nhng chin lc v k hoch c Hi ng qun tr v i hi ng c ng thng
qua. Cc thnh vin Ban Tng Gim c c nhim k l 3 nm.
4.
Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im

31/03/2005
STT
Tn C ng
a ch
s c
phn s
hu
gi tr
T l
s hu
Cng ty TNHH Xy 6/134 Quc l 13, P. Hip

dng v Ch bin Thc Bnh Phc, Q. Th c,
phm Kinh
Tp. HCM
5.000.000
50.000.000.000
25%
Trn Kim Thnh
650/13 in Bin Ph,

P.11, Q.10, Tp. HCM
3.700.000
37.000.000.000
18,5%
Trn L Nguyn
53 Nguyn Tiu La, P.5,

Q.10, Tp. HCM
3.700.000
37.000.000.000
18,5%
Vietnam
Limited
Phng 1703, Tng 17, 115

Nguyn Hu, Q.1, Tp.
HCM
2.000.000
20.000.000.000
10%
Lm Ngc Thy Tin
130/6C Cch mng thng

8, P.10, Q.3, Tp. HCM
1.800.000
18.000.000.000
9%
Vng Bu Linh
650/13 in Bin Ph,

P.11, Q.10, Tp. HCM
1.000.000
10.000.000.000
5%
Vng Ngc Xim
53 Nguyn Tiu La, P.5,

Q.10, Tp. HCM
1.000.000
10.000.000.000
5%
18.200.000
182.000.000.000
91%
Ventures
Tng cng
Trang 8
Cng ty C phn Kinh
5.
Bn co bch
Danh sch nhng Cng ty m v Cng ty con ca t chc pht hnh
5.1. Cng ty nm gi quyn kim sot v c phn chi phi ca Cng ty C phn
Kinh
Tn cng ty:
Cng ty TNHH Xy dng v Ch bin Thc phm Kinh
a ch:
H Ch Minh
6/134 Quc l 13, P. Hip Bnh Phc, Q. Th c, Tp.
in thoi:
(84-8) 7269474
Vn iu l:
140.500.000.000 ng
Giy CNKKD s:
02/03/1993
048307 do Trng ti Kinh t Tp. H Ch Minh cp ngy
Ngnh ngh kinh doanh:

Xy dng cng nghip, xy dng dn dng, sa cha nh
v trang tr ni tht, xy dng cu ng; Bun bn hng t liu sn xut (vt liu xy
dng), kinh doanh nh; Ch bin thc phm v kinh doanh ch bin thc phm.
T l s hu c phn ti Cng ty C phn Kinh : 25%.
Fax:
(84-8) 7269472
5.2. Danh sch cc Cng ty m Cng ty C phn Kinh ang nm gi quyn kim
sot v c phn chi phi
a)
Cng ty C phn Kidos
Tn cng ty:
a ch:
Khu Cng nghip Ty Bc C Chi, p Cy Sp, x Tn An
Hi, huyn C Chi, Tp. H Ch Minh
in thoi:
(84-8) 8475605
Vn iu l:
30.000.000.000 ng
Giy CNKKD s:
4103001557

Sn xut thc phm, ung ( kh, kem n cc loi);
Sn xut v mua bn ung cc loi, sa v cc sn phm t sa.
T l c phn do Cng ty C phn Kinh nm gi: 40%.
b)
Cng ty C phn Kidos
Fax:
(84-8) 8477246
Cng ty C phn Kinh Bnh Dng
Tn cng ty:
Cng ty C phn Kinh Bnh Dng
a ch:
tnh Bnh Dng
Khu Cng nghip Vit Nam - Singapore, huyn Thun An,
in thoi:
(84-8) 7269474
Vn iu l:
100.000.000.000 ng
Giy CNKKD s:
4603000129
Trang 9
Fax:
(84-8) 7269472
Cng ty C phn Kinh
Bn co bch

Ch bin nng sn thc phm; Sn xut bnh, ko, nc
ung tinh khit, nc p tri cy, kem n cc loi. Mua bn nng sn thc phm, cng
ngh phm, vi si, hng may mc, giy dp, ti xch, ng h, mt knh, m phm,
kim kh in my, in lnh, th cng m ngh, dng c hc tp v ging dy, vn
phng phm, vt t ngnh nh, rau qu ti sng; Mi gii thng mi; i l mua bn,
k gi hng ha; Dch v qung co.
T l c phn do Cng ty C phn Kinh nm gi: 80%.
Hot ng kinh doanh
6.
6.1. Cc nhm sn phm chnh ca Cng ty

Hin nay Cng ty ang sn xut 7 nhm sn phm: bnh cookies, bnh crackers, bnh qu,
bnh snack, bnh trung thu, bnh m cng nghip, ko cng mm v chocolate.
a)
Bnh cookies (bnh b)
Bnh cookies l loi bnh c thnh phn ch yu l bt, trng, ng. Vi cng sut 10
tn/ngy, sn phm cookies Kinh chim ti 45% th phn bnh cookies trong nc v
cng l sn phm truyn thng ca Cng ty. Cc chng loi bnh cookies ca Cng ty kh
a dng gm:
-
Cc loi nhn hiu bnh b v bnh mn c ng gi hn hp: More, Yame, Amara,

Besco, Bisco up, Bosca, Celebis, DoReMi, Dynasty, Gold time, Famous, Lolita, Rhen,
Spring time, Sunny, Year Up,....
Cc loi bnh b nhn mt: Fruito, Cherry cookies nhn cacao & coffee, Fine, Fruit &
cookies, Ki-Ko, Kidos, Fruit treasure, Big day, Tropika, TFC, Fruitelo, ....
Cookies IDO (Bnh trng).
Bnh b lm giu Vitamin: Vita, Marie,..
Bnh b thp cm: Fine, Always, Angelo, Big day, Cookie town, Elegent, Heart to
heart, Legend, The house of cookies, Twis, Good time, Lets party,...
b)
Bnh crackers
Bnh crackers l loi sn phm c ch bin t bt ln men (bt ). y l sn phm c

cng sut tiu th ln nht ca Cng ty, vi 2 dy chuyn sn xut v tng cng sut ln ti
50 tn/ngy. Do u th v cng ngh, hin nay Kinh l nh sn xut bnh crackers ln
nht Vit Nam. Vi thng hiu ch lc AFC, bnh crackers ca Kinh chim ti 52%
th phn bnh crackers trong nc. Sn phm crackers ca Kinh c xut i nhiu
nc, trong c c th trng M. Cc loi crackers m Cng ty hin ang sn xut gm:
-
Bnh mn, bnh lt original crackers: AFC, Hexa, Cosy,...
Bnh crackers kem: Cream Crackers, Romana,....
Trang 10
Cng ty C phn Kinh
Bn co bch
Bnh crackers c hm lng calcium cao: Cracks, Bis-cal, Hexa,....
Bnh quy nhiu hng v: Deli, VIP, Creature of the sea, Round, Marie, Merio,
Lulla,....
Bnh crackers cheese: Mini butter cheese, Cheese flavor, Creature of the sea,.....
c)
Bnh qu
Bnh qu l loi bnh c dng hnh ng, xp, d v. Mc d khng c doanh thu ln nh
crackers v cookies, song bnh qu do Kinh sn xut c mi v thm ngon vi 14 loi
bnh khc nhau v nhiu hng v khc bit nh: Love Rolls, Fest, Ole!Ole!, Sera Sera,
Twistik, Paris Treat,...
d)
Snack
Snack l mt trong nhng sn phm u tin ca Kinh , c p dng cng ngh hin
i ca Nht t nm 1994. Bnh snack Kinh c u t nghin cu vi nhiu chng
loi, hng v mang tnh cch tn, ph hp vi th hiu ca ngi tiu dng Vit Nam nh
cc loi snack hi sn (tm, cua, mc, s...), cc loi snack g, b, tht nng, hnh, hng
Sambal, sa da, chocolate...
Cc nhn hiu bnh snack ca Kinh : Sachi, Bon-Bon, 9 Holes, Big Sea, Crab, Crocodile,
Curry Chicken Snack, Dino,...
e)
Bnh m cng nghip
Bnh m cng nghip l loi bnh m ngt c ng gi, p ng nhu cu v thc n

nhanh ngy cng tng ca th trng trong nc. Sn phm bnh m cng nghip c tiu
th rt mnh do u th v gi bn, cht lng sn phm cng nh s tin li khi s dng.
Cc nhn hiu bnh m quen thuc vi ngi tiu dng gm c: Scotti, Aloha,....
Thuc nhm bnh m cn c bnh bng lan cng nghip. Khc vi cc loi bnh bng lan
ti c sn xut th cng v bn cng nghip c thi gian bo qun ch khong 1 tun,
bnh bng lan cng nghip c sn xut hng lot bng my mc hin i, bao b p v
thi gian bo qun ko di n 6 thng. Bnh bng lan l loi sn phm cao cp, ch yu
tiu th khu vc thnh th.
Mi y Cng ty va tung ra th trng sn phm bnh bng lan cup cake, l sn phm ca
dy chuyn bnh bng lan tr gi 3 triu USD va c Cng ty u t trong nm 2004.
f)
Bnh trung thu
Bnh trung thu l mt hng c tnh ma v nht, tuy nhin li c doanh thu chim t trng
ln trong tng doanh thu ca Cng ty (trung bnh 15%). Sn lng bnh trung thu ca
Cng ty cng c tc tng trng rt cao: Sn lng nm 1999 l 150 tn, sn lng nm
2004 l 1.100 tn, nh vy giai on t 1999 n 2004 sn lng bnh trung thu tng
600%. Nm 2004, Cng ty a vo sn xut hn 60 loi bnh trung thu khc nhau, chia
thnh 2 dng chnh l bnh do v bnh trung thu. Hin nay, Kinh , ng Khnh, c
Pht, H Lm Mn, Bibica l nhng nh sn xut bnh trung thu ln nht Vit Nam, trong
Kinh hin chim v tr s mt v sn lng, doanh s v cng ngh.
Trang 11
Cng ty C phn Kinh
g)
Bn co bch
Ko cng, mm
Tuy ko l sn phm mi a vo sn xut nm 2001 nhng Cng ty hin c hn 40 sn

phm ko cc loi bao gm:
-
Ko tri cy: Stripes, Crundy, Fruiti,....
Ko sa: Acafe, Milkandy,....
Ko hng hn hp: Milkandy, Crundy, Tip Top,...
h)
Chocolate
Hin ti, Cng ty ch yu sn xut cc sn phm chocolate theo dng ko chocolate gm

chocolate vin v chocolate c nhn. c sn xut theo dy chuyn cng ngh hin i,
ko chocolate ca Cng ty c cht lng n nh, mu m p.
6.2.
Doanh thu, li gp qua cc nm
a)
Doanh thu tng nhm sn phm qua cc nm

Nm 2003
Khon mc
Gi tr (triu
ng)
Nm 2004
T trng
Gi tr (triu
T trng
ng)
Nhm bnh cookies
122.677
19,69%
92.239
12,84%
Nhm bnh crackers
155.375
24,94%
160.056
22,28%
Nhm bnh qu
18.479
2,97%
18.883
2,63%
Nhm bnh snack
51.558
8,27%
77.225
10,75%
112.466
18,05%
151.834
21,13%
Nhm bnh trung thu
79.210
12,71%
110.607
15,39%
Nhm ko cng mm
13.434
2,16%
17.925
2,49%
Nhm chocolate
38.082
6,11%
33.175
4,62%
Doanh thu khc
31.789
5,10%
56.563
7,87%
Tng doanh thu
623.070
100,00%
718.507
100,00%
Nhm bnh m
Trang 12
Cng ty C phn Kinh
b)
Bn co bch
Li gp tng nhm sn phm qua cc nm
Nm 2003
Khon mc
Nm 2004
Gi tr
(triu
ng)
Gi tr (triu
ng)
T trng
Nhm bnh cookies
31.051
19,33%
26.424
13,04%
Nhm bnh crackers
28.053
17,46%
40.360
19,92%
Nhm bnh qu
4.931
3,07%
5.942
2,93%
Nhm bnh snack
11.017
6,86%
20.269
10,00%
Nhm bnh m
25.471
15,85%
27.547
13,59%
Nhm bnh trung thu
46.406
28,88%
65.607
32,38%
Nhm ko cng mm
(548)
-0,34%
1.871
0,92%
Nhm chocolate
13.613
8,47%
9.350
4,61%
Doanh thu khc
679
0,42%
5.259
2,60%
160.673
100,00%
202.629
100,00%
Tng li gp
T trng
c cu doanh thu cc nhm sn phm nm 2004
B nh trung thu
15%
Ko cng mm
2%
Chocolate
5%
Doanh thu kh c
8%
B nh cookies
13%
B nh m
21%
B nh snack
11%
B nh qu
3%
Trang 13
B nh crackers
22%
Cng ty C phn Kinh
6.3.
Bn co bch
Nguyn vt liu
Nguyn liu chnh c Cng ty s dng trong sn xut bnh kh bao gm bt m, ng,
trng, sa, du n, b shortening, hng liu khc.
Nguyn liu chnh c s dng sn xut bnh trung thu bao gm: bt m Trung Quc
SPIII, bt np, ng knh trng c bit, trng vt mui, nc ct da, ht sen, tr xanh,
khoai mn, u xanh, hng liu khc.
Vt liu ph gm cc loi bao b ng gi sn phm t cht liu polypropylene, KOP,...
a)
Ngun nguyn vt liu
Cc nguyn liu c bn nh ng, trng, bt c mua trong nc theo phng thc

u thu chn gi.
Mt s loi nguyn liu nh sa bt, nguyn liu sn xut chocolate c nhp khu.
Cc ph gia nh du, mui, hng liu hu ht c mua t cc doanh nghip trong

nc.
Bao b c cung cp bi cc doanh nghip ln v c uy tn.
Danh sch mt s nh cung cp nguyn liu cho Cng ty:
Stt
b)
Nguyn liu
Nh cung cp
ng
Cng ty TNHH Quc t Nagajuna
Bt m
Cng ty Bt m Bnh ng
Sa
Cng ty Sa Vit Nam (Vinamilk)
Trng
Tng Cng ty Nng nghip Si Gn
Du n cc loi
Cng ty C phn Du thc vt Tng An
Gia v
Cng ty Vianco
Carton
Cng ty Cng nghip Tn
Giy cun
Cng ty Bao b Nha Tn Tin
H nha, khay
Cng ty TNHH Nha i ng Tin
10
Du DO
Cng ty Xng du Khu vc II
11
Gas
Cng ty Gas Cng nghip
S n nh ca cc ngun cung ng nguyn vt liu
Cc nh cung cp nguyn vt liu chnh cho Cng ty u c nh my ng trn a bn

Thnh ph H Ch Minh, v vy ngun nguyn liu lun c sn, chi ph vn chuyn khng
ng k.
Trng v sa l nng sn t gia cm v b, ang c sn xut vi quy m ln v c s
dng rng ri ti th trng Vit Nam. Nhng nm va qua, do nhu cu tiu dng ni a
tng nhanh nn s lng gia cm v b c chn nui ti h gia nh, trang tri v cc
doanh nghip chn nui quy m ln cng tng mnh. Mi e da ln i vi n gia cm
Trang 14
Cng ty C phn Kinh
Bn co bch
Vit Nam v th gii l dch cm gia cm, tuy nhin sau nhng bi hc t dch cm gia
cm u nm 2004 v cui nm 2004, u nm 2005, Chnh ph Vit Nam phi hp vi
cc t chc quc t c i sch hu hiu vi nn dch ny. Nhn chung ngun cung cp
trng, sa l tng i n nh.
Bt m l sn phm tuy Vit Nam khng sn xut c do iu kin t nhin nhng li l
mt hng ph bin trn th trng do c cung cp rng ri bi nhiu cng ty nhp khu.
Cc quy nh ca Nh nc v hot ng nhp khu khng c bt c hn ch no v s
lng nhp khu bt m.
Hin nay nc ta c rt nhiu cng ty sn xut ng v cc loi gia v (du n, mui,
hng liu,...), cc sn phm ngoi cng trn ngp th trng vi mc gi cnh tranh. V
vy khng c s hn ch v lng i vi loi nguyn liu ny.
c)
nh hng ca gi c nguyn vt liu n doanh thu v li nhun
Chi ph nguyn vt liu chim khong 65% - 75% gi thnh sn phm, do vic tng hoc
gim gi nguyn vt liu s c nh hng ti kt qu kinh doanh ca Cng ty. Do th trng
sn phm ca Cng ty c tnh cnh tranh cao, nn Cng ty khng th iu chnh ngay gi
bn ra sn phm khi gi nguyn vt liu tng, dn n li nhun gp gim trong ngn hn.
Trong di hn, nu th trng ng lot iu chnh gi bn ra sn phm do nh hng ca
gi nguyn vt liu, th vic tng gi bn ra ca Cng ty c th thc hin c, lm tng
doanh thu v trit tiu c nh hng ca vic thay i gi nguyn vt liu n li nhun
ca Cng ty.
6.4.
Chi ph sn xut
Cng ty thc hin kim sot cc chi ph bng vic kim sot qu trnh sn xut. Quy trnh
sn xut ca Kinh c thit lp c th, cht ch v ng b, bo m thc hin cng
vic ng mi khu ngay t ban u ngn nga pht sinh cc sai st, h hng. Hng
thng b phn K ton qun tr v gi thnh lp bo co kim sot chi ph sn xut, bo co
ny c lun chuyn qua nhiu cp khc nhau, t K ton trng, Gim c ti chnh n
Tng Gim c iu hnh.
Hn na, do dy chuyn sn xut ca Cng ty hu ht u cn mi v hin i nn mc
tiu hao nguyn vt liu cho mt n v sn phm mc thp.
Qun l chi ph tt, mc tiu hao nguyn vt liu thp, v vy chi ph sn xut ca Cng ty
c tnh cnh tranh cao so vi cc doanh nghip cng ngnh.
T trng cc khon mc chi ph ca Cng ty so vi doanh thu thun cung cp hng ha v
dch v:
Nm 2003
STT
Yu t chi ph
Gi tr ()
Nm 2004
% Doanh
thu
Gi tr ()
% Doanh
thu
Gi vn hng bn
462.397.298.360
74,21%
515.877.760.181
71,80%
Chi ph bn hng
46.838.754.963
7,52%
61.473.448.287
8,56%
Chi ph qun l doanh nghip
30.491.186.677
4,89%
40.039.300.371
5,57%
Trang 15
Cng ty C phn Kinh
Tng
Bn co bch
539.727.240.000
86,62%
617.390.508.839
85,93%
S bin ng cc khon mc chi ph trong 2 nm gn nht:
STT
Yu t chi ph
Nm 2003
Nm 2004
% tng gim so
vi 2003
Gi vn hng bn
462.397.298.360
515.877.760.181
11,57%
Chi ph bn hng
46.838.754.963
61.473.448.287
31,24%
Chi ph qun l doanh nghip
30.491.186.677
40.039.300.371
31,31%
539.727.240.000
617.390.508.839
14,39%
Tng
Phn tch bin ng chi ph sn xut ca Cng ty:

-
Gi vn hng bn: So vi nm 2003, t trng gi vn hng bn/doanh thu gim t

74,21% xung cn 71,28% chng t n lc ln ca Cng ty trong vic kim sot chi
ph trong bi cnh gi c ca hu ht nguyn vt liu trong nm 2004 u tng do lm
pht.
Chi ph bn hng: So vi nm 2003, t trng chi ph bn hng/doanh thu tng n

31,24%. Nguyn nhn ch yu l do nm 2004 Cng ty y mnh cc hot ng qung
co tip th nhm thc hin mc tiu m rng th phn ca Cng ty.
Chi ph qun l doanh nghip: Tng t nh chi ph bn hng, t trng chi ph qun l
doanh nghip/doanh thu cng tng rt mnh (31,31%) do vic u t m rng th phn
ca Cng ty dn n vic tng chi ph lng cho nhn vin qun l, chi ph khu hao
ti sn c nh v chi ph dch v mua ngoi.
6.5.
Trnh cng ngh
Hin nay Kinh ang s hu nhng dy chuyn sn xut bnh ko hin i nht ti Vit
Nam, trong c nhiu dy chuyn thuc loi hin i nht khu vc chu - Thi Bnh
Dng v th gii. Ton b my mc thit b ca Cng ty c trang b mi 100%, mi dy
chuyn sn xut tng dng sn phm l mt s phi hp ti u cc my mc hin i c
xut x t nhiu nc khc nhau.
Cc dy chuyn sn xut chnh gm:
Hai dy chuyn sn xut bnh crackers:

-
Mt dy chuyn sn xut cng ngh chu u, tr gi 2 triu USD, cng sut 20

tn/ngy, c a vo sn xut nm 2000.
Mt dy chuyn sn xut gm cc my mc thit b ca an Mch, H Lan v M, tr

gi 3 triu USD, cng sut 30 tn/ngy, a vo sn xut u nm 2003.
Mt dy chuyn sn xut bnh cookies ca an Mch, tr gi 5 triu USD, cng sut 10

tn/ngy, c a vo s dng nm 1996. Hin nay Cng ty ang lp t v vn hnh
th mt dy chuyn sn xut bnh cookies cng ngh chu u, d kin a vo sn xut
thng 5/2005.
Mt dy chuyn sn xut bnh trung thu vi cc thit b ca Nht Bn v Vit Nam
Trang 16
Cng ty C phn Kinh
Bn co bch
Hai dy chuyn sn xut bnh m v bnh bng lan cng nghip:

-
Dy chuyn sn xut tr gi 1,2 triu USD, cng sut 25 tn/ngy, c a vo s

dng nm 1997.
Dy chuyn sn xut bnh m ca Php, tr gi 1 triu USD, mi a vo s dng nm

2004.
Trong nm 2004, Cng ty u t mi mt dy chuyn sn xut bnh bng lan cng

nghip ca Italia, tr gi 3 triu USD. y l d n nm trong chng trnh Sn phm
cng nghip ch lc ca Tp. H Ch Minh nm 2004 , c UBND Thnh ph H Ch
Minh h tr li vay di hn ngn hng v cc chng trnh xc tin thng mi.
Hai dy chuyn sn xut bnh snack:

-
Mt dy chuyn ca Nht Bn, tr gi 750.000 USD c a vo s dng nm 1994.
Mt dy chuyn mi do Italia sn xut.
Mt dy chuyn sn xut bnh qu ca Malaysia.
Mt dy chuyn sn xut chocolate ca Malaysia, Trung Quc v i Loan, tr gi

800.000 USD, a vo sn xut nm 1998. u nm 2005, Cng ty nhp thm mt
dy chuyn nh hnh chocolate xut x chu u.
Mt dy chuyn sn xut ko ca i Loan tr gi 2 triu USD, cng sut 2 tn/gi,

c a vo s dng nm 2001.
6.6.
Tnh hnh nghin cu v pht trin sn phm mi
Cng ty c bit ch trng n cng tc nghin cu v pht trin sn phm mi, xem y l
nhim v khng ch ca ring b phn Nghin cu Pht trin (R&D) m cn l trch nhim
ca Hi ng qun tr v Ban Tng Gim c.
Hot ng nghin cu pht trin ca Cng ty c tin hnh kh a dng, bao gm:
-
Nghin cu sn xut sn phm mi, t khu s ch nguyn vt liu, ch bin, nh hnh

n khu ng gi, bo qun sn phm.
Nghin cu bin php ci tin cc sn phm hin c v cht lng, kiu dng, bao b.
Nghin cu vic sn xut sn phm trn cc dy chuyn Cng ty mi u t hoc d

kin u t.
Nghin cu vic s dng cc nguyn vt liu mi vo qu trnh sn xut sn phm.
Nghin cu vic sn xut cc sn phm xut khu nhm m bo yu cu ca khch

hng nc ngoi i vi cc ch tiu cht lng sn phm.
i vi hot ng nghin cu pht trin, yu t con ngi ng vai tr rt quan trng. Hin
nay b phn R&D ca Cng ty c hn 20 chuyn gia v lnh vc ch bin thc phm c
o to c bn t cc trng i hc trong v ngoi nc, c nhiu kinh nghim thc t v
gn b vi Cng ty t nhng ngy u thnh lp. Ngoi vic c nhn vin sang nc ngoi
tham gia cc kha hc ngn hn, hng nm, Cng ty cn m cc kha o to ngn hn v
cng ngh sn xut mi cho i ng nhn vin R&D vi s ging dy ca cc chuyn gia
Trang 17
Cng ty C phn Kinh
Bn co bch
nc ngoi. Cng ty lun to iu kin tt nht cho nhn vin R&D tip cn vi nhng
thng tin mi nht v sn phm mi, cng ngh mi, xu hng mi ca th trng,....
S u t ng mc cho hot ng nghin cu v pht trin ca Cng ty mang li nhng
kt qu kh quan. T nm 2002 n nay, Cng ty a ra th trng hn 100 sn phm
mi trong hu ht thuc nhm thc phm dinh dng v thc phm chc nng, p ng
nhu cu n ngon ming v b dng ca ngi tiu dng, bao gm: nhm dinh dng b
sung DHA (h tr cho s pht trin tr tu tr em), nhm dinh dng b sung canxi (cng
c s vng chc ca xng), nhm dinh dng b sung vitamin nhm B v D, nhm dinh
dng b sung cht x,....
6.7.
Tnh hnh kim tra cht lng sn phm v dch v
a)
H thng qun l cht lng ang p dng
Hin nay, Cng ty ang p dng h thng qun l cht lng theo tiu chun ISO
9001:2000, do t chc BVQI ca Anh Quc chng nhn thng 10/2002.
H thng qun l cht lng ISO 9001:2000 c Cng ty tun th nghim ngt. T nm
2002 n nay, Cng ty c t chc BVQI tin hnh ti nh gi h thng qun l cht
lng ca Cng ty 5 ln (theo chu k c 6 thng ti nh gi mt ln) vi kt qu tt.
b)
B phn kim tra cht lng sn phm
Vic kim tra cht lng sn phm c thc hin bi b phn Qun l Kim sot m bo
Cht lng (Q&A)v b phn Nghin cu v Pht trin (R&D).
c)
Vn an ton v sinh thc phm
An ton v sinh thc phm l vn c Cng ty ht sc ch trng, xem y l mt trong

nhng tiu ch to nn sc cnh tranh ca sn phm Kinh . Vic m bo an ton v sinh
thc phm c thc hin lin tc t khu nguyn liu n khu bn hng rt cht ch nh
sau:
i vi nguyn liu:
-
Cng ty lun cp nht cc quy nh ca B Y t Vit Nam v ca cc nc thuc th

trng xut khu ca Cng ty khng ch lng ph gia s dng trong sn phm
nhm khng gy bt k nh hng no n sc kho ca ngi tiu dng.
S dng ngun nguyn liu nhp t nhng nh cung cp c tn tui, uy tn nhm m

bo ngun gc v cht lng ca nhng loi nguyn liu s dng.
Kim tra cht ch nguyn liu u vo v cht lng v sinh, tnh trng bao gi, giy
t chng nhn cht lng t nh cung cp.
Trong qu trnh sn xut:

-
t ra cc quy nh cht ch v v sinh trong qu trnh sn xut. Cc cng nhn tip

xc trc tip vi sn phm u c trang b nhng kin thc v v sinh an ton thc
phm, tt c u phi mang gng tay, khu trang, i m trm u. Cc dng c sn
xut v cha nguyn liu c v sinh thng xuyn v nh k theo ch ring cho
tng b phn trn dy chuyn sn xut.
Trang 18
Cng ty C phn Kinh
Bn co bch
Lun c mt i ng nhn vin kim sot cht lng (nhn vin QC) m nhn vic
theo di, gim st vic chp hnh cc quy nh v v sinh trong qu trnh sn xut.
Thc hin vic ly mu sn phm kim tra vi sinh ti phng Th nghim ca Cng
ty. Trong trng hp cn kim tra cc ch tiu phc tp, mu sn phm s c gi ti
Trung tm Dch v Phn tch Th nghim S Khoa hc v Cng ngh Tp. H Ch Minh
tin hnh phn tch.
i vi thnh phm:
-
Thnh phm c ng gi trong bao b kn, m bo v sinh.
Cng ty t chc hng dn nhn vin bn hng v nh phn phi cch bo qun, trng
by sn phm theo ng yu cu ca tng loi sn phm trnh tnh trng sn phm b
h hng trc hn s dng.
Cng ty khuyn khch ngi tiu dng i, tr sn phm nu sn phm c du hiu h

hng.
6.8.
Hot ng Marketing
a)
Hot ng nghin cu th trng
Cng ty trin khai hot ng nghin cu th trng di nhiu hnh thc khc nhau, c th
l:
Tin hnh thu thp kin ngi tiu dng trong qu trnh bn hng thng qua i ng
nhn vin tip th ca Cng ty v nh phn phi, t Cng ty lun nhn c nhng
thng tin phn hi ci tin sn phm v sn xut nhng sn phm mi.
Thng qua cc cng ty t vn chuyn nghip, Cng ty t chc kho st nhu cu th

trng, kho st thm d hiu qu cc chin dch qung co ca Cng ty i vi ngi
tiu dng, kho st cho mc ch xy dng thng hiu Cng ty,.....
Cc hot ng nghin cu th trng c nhng tc ng rt tch cc n chin lc sn

phm v chin lc kinh doanh ni chung ca Cng ty, gp phn khng nh n s tng
trng doanh thu v li nhun ca Cng ty.
b)
Hot ng qung co, tip th v quan h cng ng (PR)
Chnh sch qung co tip th ca Cng ty c thc hin kh nht qun vi mc tiu
va m bo tnh hiu qu ca qung co, va gi cho chi ph qung co mc hp l
khng lm tng gi thnh sn phm. Trn thc t, Cng ty thng tin hnh cc chin
dch qung co theo ma i vi nhng sn phm mang tnh ma v nh bnh trung thu,
bnh cookies lm qu biu vo dp l Tt; cc chin dch qung co sn phm mi trc
khi tung sn phm mi ra th trung; qung co trong cc chng trnh do Cng ty ti
tr,...
Cng ty p dng nhiu chng trnh khuyn mi, cc chng trnh khuyn mi thng
gn lin vi cc dp l, Tt nh Trung thu, Quc t Thiu nhi, Quc t Ph n,... Cc
chng trnh khuyn mi ca Cng ty thng thu c hiu qu nhanh chng do c tc
ng n ngi tiu dng cui cng sn phm ca Cng ty. Cng ty cng rt ch xy
Trang 19
Cng ty C phn Kinh
Bn co bch
dng nhng hnh thc khuyn mi mi l, hp dn thu ht ngi tiu dng, chng
hn, ma Trung thu nm 2004, Cng ty k kt tha thun hp tc kinh doanh vi
Cng ty PepsiCo Vit Nam thc hin chng trnh khuyn mi n bnh trung thu
Kinh ung Pepsi v Ung Pepsi n bnh snack Kinh .
Cng ty tham gia nhiu hi ch thng mi trong nc v quc t, hi ch Hng Vit

Nam cht lng cao hng nm vi mc tiu qung bo thng hiu.
Bng vic tham gia hng lot cc hot ng x hi, ti tr cho nhiu hot ng vn ha,
th thao, Cng ty to nn hnh nh p ca Kinh trong lng ngi tiu dng,
trong ni bt nht l cng tc t thin x hi, ti tr c quyn gii Kinh VLeague 2004, ti tr cuc thi m nhc Sao Mai im Hn 2004.
c)
H thng phn phi
Mng li phn phi ca Cng ty C phn Kinh ch yu thng qua 3 knh chnh: h
thng i l, h thng cc siu th v h thng bakery ca Cng ty C phn Thc phm
Kinh Si Gn v Cng ty C phn Ch bin Thc phm Kinh Min Bc (u thuc
tp on Kinh ).
H thng i l, nh phn phi: Vi khong 200 nh phn phi v gn 40.000 im

bn l trn ton quc, Cng ty l doanh nghip bnh ko c h thng i l trong nc
ln nht. H thng i l ny tiu th khong 85% doanh s ca Cng ty.
H thng siu th: Ch yu tp trung Tp. HCM, th trng chnh ca Kinh , h

thng siu th tiu th khong 10% doanh s ca Cng ty.
H thng bakery: c xy dng bt u t nm 1999, hin nay h thng bakery Kinh

pht trin thnh 25 ca hng c quy m ln trn a bn Tp. HCM v H Ni.
Trong nhng nm ti, h thng bakery Kinh c trin vng pht trin mnh khng ch
Tp. HCM v H Ni m cn cc a phng khc do vic trin khai m hnh kinh
doanh nhng quyn t thng 4 nm 2005.
Ngoi cc hnh thc phn phi ni trn, Cng ty cn t chc hn 6.000 im bn bnh
trung thu ti Tp. H Ch Minh v cc tnh ln cn vo ma Trung thu hng nm.
Cng ty cng trin khai k hoch lin kt tiu th sn phm vi cc doanh nghip hng
tiu dng ln, trong i tc u tin l Cng ty PepsiCo. Theo , sn phm Kinh s
c bn c quyn ti trn 200.000 im bn l ca PepsiCo v ngc li. Vi vic hp
tc vi mt trong nhng Cng ty nc gii kht hng u th gii, Kinh ang ng
trc c hi ln gia tng sn lng tiu th v hn ht l gia tng gi tr ca thng hiu
khi thng hiu Kinh cng snh vai vi thng hiu Pepsi.
d)
Chnh sch gi
Cng ty lun thc hin chnh sch gi ph hp cho tng phn khc th trng. Gi cung cp
cho cc nh phn phi l gi bn s tr i chit khu cho tng loi sn phm. T l chit
khu dnh cho nh phn phi ca Kinh kh cao so vi cc i th cnh tranh, v vy
vic m rng mng li phn phi ca Kinh tng i d dng.
6.9.
Nhn hiu hng ha v ng k bo h

Trang 20
Cng ty C phn Kinh
Bn co bch
Nhn hiu hng ha m Cng ty C phn Kinh ang s dng:
Nhn hiu hng ha m Cng ty ang s dng cho tt c sn phm kinh doanh l nhn hiu
"KINH " ca Cng ty TNHH Xy dng v Ch bin Thc phm Kinh . Nhn hiu
ny c Cng ty TNHH Xy dng v Ch bin Thc phm Kinh ng k v bo h
ti Vit Nam theo Giy Chng nhn ng k Nhn hiu hng ha s 43960 Cc S hu Tr
tu thuc B Khoa hc - Cng ngh cp ngy 11/11/2002. Nhn hiu ny cng c
ng k bo h ti cc nc M, Nht, Trung Quc, i Loan, n , Campuchia v
Nigeria.
Nhn hiu "KINH " l ti sn c nh v hnh tr gi 50.000.000.000 ng thuc vn
gp c phn ca Cng ty TNHH Xy dng v Ch bin Thc phm Kinh vo Cng ty
C phn Kinh . V thng hiu Kinh l ti sn c nh v hnh nn Cng ty khng
phi tr ph lixng s dng thng hiu (trong khi Kinh Min Bc phi tr ph lixng s
dng thng hiu l 1% doanh thu hng nm), chi ph thng hiu hng nm chnh l
khon trch khu hao trong 20 nm. Do chi ph thng hiu l khon chi ph mang tnh cht
c nh hng nm, nn Cng ty c iu kin rt thun li trong vic qun l chi ph, khai
thc thng hiu, m rng th phn v tng doanh thu.
6.10. Cc Hp ng ln ang c thc hin hoc k kt
s
t
t
S h
174/HKT2004
Ngy
k h
Gi tr hp
ng
(ng)
Tn i tc
Ni dung
02/01/04
Cng ty c phn Du
Thc vt Tng An
Mua du shortening,
olein, cooking
73.231.620.000
454/HBH2004
22/12/04
Cng ty c phn Du
Thc vt Tng An
Mua du cc loi
56.338.260.000
03/174/HK
T-2004
03/08/04
Cng ty c phn Du
Thc vt Tng An
PKH
2004
37.035.823.000
20/02/04/H
KT
20/02/04
Cng ty Nng sn
Thc phm H Ni
Mua du b, sa bo,
m c
34.277.953.000
230/HBH2004
27/10/04
Cng ty c phn Du
Thc vt Tng An
Mua du shortening,
olein,
cooking,
magarine
31.596.397.030
46/20/02/04/
HQT
23/04/04
Cng ty In v Bao b
M Chu
Mua hp thic ng
bnh
13.993.105.500
44/4/04/KDHKT
20/02//04
Cng ty c Thng
Mua sa lt,
whey, bt cacao
00508700/H
XD-TTCVT
29/12/04
Cng ty Xng du
Khu vc II
Cung cp nhin liu

t l & diesel
Trang 21
174/HKT-
sa
7.427.544.000
4.246.000.000
Cng ty C phn Kinh
04BJ-067
14/06/04
Bn co bch
Cng ty Qung co
ng Ty
Ti tr chng trnh
Sao Mai im hn
3.427.600.000
Bo co kt qu hot ng kinh doanh trong hai nm gn nht
7.
7.1.
Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong hai

nm 2003 v 2004
STT
Ch tiu
Nm 2003
n v tnh: ng
% tng
Nm 2004
gim 2004
so vi 2003
Tng ti sn
471.848.807.155
608.276.857.764
28,91%
Doanh thu thun
623.070.046.507
718.506.717.838
15,32%
Li nhun t hot ng kinh doanh
76.247.050.784
88.524.099.105
16,10%
Li nhun khc
679.255.549
261.242.679
-61,54%
Li nhun trc thu
76.926.306.333
88.785.341.784
15,42%
Li nhun sau thu
76.926.306.333
81.025.959.198
5,33%
T l li nhun tr c tc (%)
41,60%
39,49%
-5,06%
Ngun: Bo co kim ton 2003, 2004
7.2.
Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty

trong nm 2004
Nm 2004 hot ng kinh doanh ca Cng ty c s tng trng mnh v c doanh thu, li
nhun v ti sn. C th nh sau:
a)
Tng ti sn
Nm 2004 tng ti sn tng 28,91% so vi nm 2003 do cc nguyn nhn sau:

-
Ti sn lu ng tng 28,47%, ch yu do hng tn kho tng 125%. Do nhu cu th

trng tt t Du tng mnh so vi nm trc nn sn lng ca Cng ty tng mnh,
dn n s gia tng mnh m hng tn kho.
Ti sn c nh tng 29,53%, nguyn nhn chnh l do trong nm 2004 Cng ty u t

dy chuyn sn xut bnh cup cake tr gi 3 triu USD.
b)
Doanh thu thun bn hng v cung cp dch v
So vi nm 2003, doanh thu nm 2004 tng 95.436.671.331 ng, tng ng 15,32%. Gp

phn ln vo s tng trng ny l tng trng doanh thu ca bnh m (tng 35% so vi
2003), bnh trung thu (tng 40% so vi 2003) v bnh snack (tng 50% so vi 2003).
Nhng nhm sn phm c s st gim v doanh thu bao gm bnh cookies (-25%) v
chocolate (-13%). Cc nhn t lm bin ng doanh thu cc nhm sn phm nh sau:
-
Bnh cookies: Vic tiu th bnh cookies chu nh hng ln ca ma v nh l, Tt,

thng thng th doanh thu 3 thng trc Tt chim n 30% doanh thu c nm. Nm
Trang 22
Cng ty C phn Kinh
Bn co bch
2004 doanh thu bnh cookies gim so vi nm 2003 do Tt t Du 2005 ri vo thng

2/2005, nn ma cao im bnh cookies khng bt u t thng 12 nh nhng nm
trc m li bt u t thng 1/2005. Trong khi sn lng bnh ko Kinh tiu
th trong dp Tt va qua ln n 2.000 tn. Do vy doanh thu bnh cookies nm 2005
chc chn s tng mnh do c tnh c phn doanh thu ca Tt.
-
Bnh crackers, bnh qu: Doanh thu ca 2 nhm sn phm ny khng c s bin ng
ln: bnh crackers tng 3,01%, bnh qu l 2,19%,
Chocolate: Tng t nh bnh cookies, chocolate cng c tiu th mnh vo dp Tt.

V vy doanh thu nm 2004 ca chocolate gim 12,89%.
Bnh snack: Do thuc nhm sn phm qu biu nn doanh thu bnh snack khng chu
tc ng ca ma v. Nm 2004 l mt nm rt thnh cng ca bnh snack vi doanh
thu tng 49,78%, th hin tnh hiu qu ca chin lc a dng ha sn phm ca Cng
ty.
Bnh m cng nghip: Nm 2004 doanh thu bnh m tng 35% so vi nm 2003, ch
yu do vic tiu th mnh sn phm mi Scotti v doanh thu cc loi bnh m khc
kh n nh.
Bnh trung thu: Doanh thu bnh trung thu tng rt mnh: nm 2004 tng 39,64% so
vi nm 2003. Trong s 15,32% tng trng ca tng doanh thu th bnh trung thu
chim 5,04%. iu ny chng t bnh trung thu ngy cng chim v tr quan trng
trong hot ng kinh doanh ca Cng ty. S tng trng mnh m ny n t nhng ci
tin trong bao b ng gi v nhng sng to trong mi v bnh ca Kinh .
Ko: Do ch chim t trng khong 2% trong c cu doanh thu nn bin ng doanh

thu ko khng nh hng ln n tng doanh thu ca Cng ty. Nm 2004, doanh thu
v ko tng 33,43%, song ch ng gp 0,72% trong tng trng 15,32% ca tng
doanh thu.
Doanh thu khc: bao gm doanh thu thng mi t vic bn mt s sn phm bnh ko
nhp khu, bn sn phm ca cc cng ty trong h thng Kinh v mt s cng ty
trong nc khc. Mc d doanh thu khc chim t trng khng ln (7,87% tng doanh
thu) nhng do trong nm 2004 doanh thu loi ny tng rt mnh (77,93%) nn cng
chim 3,98% trong tng trng 15,32% ca tng doanh thu.
c)
Li nhun
Chi ph: Cng ty thc hin vic kim sot chi ph tt, v vy gi vn hng bn ch tng
11,57%, ng thi t trng gi vn hng bn/doanh thu gim so vi nm 2003. Tuy
nhin chi ph bn hng li tng n 31,24% v chi ph qun l doanh nghip tng n
31,21% do trong nm 2004 Cng ty tng cng qung b thng hiu m rng th
phn, ng thi cc chi ph khu hao ti sn c nh, chi ph lng cho nhn vin u
tng. Chi ph hot ng ti chnh tng n 119,31% do trong nm 2004 s d vay ngn
hn v di hn u tng mnh.
Li nhun sau thu ch tng 5,33% trong khi li nhun trc thu tng 15,42%. L do
l t thng 9/2004 Cng ty bt u np thu thu nhp doanh nghip vi thu sut u
Trang 23
Cng ty C phn Kinh
Bn co bch
i l 14%. T thng 8/2004 tr v trc, Cng ty c min thu thu nhp doanh
nghip.
V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh
8.
8.1.
V th ca Cng ty trong ngnh
Hin nay tp on Kinh l nh sn xut bnh ko hng u ti Vit Nam, vi th phn

20% vo nm 2004 (nu tnh c Cng ty C phn Kinh ln Cng ty C phn Kinh
Min Bc vi tng doanh thu gn 930 t ng). Kinh cng ang s hu mt trong
nhng thng hiu ni ting nht Vit Nam. Sau 12 nm hnh thnh v pht trin, n nay
thng hiu Kinh c hu ht ngi tiu dng t thnh th n nng thn, t min
Nam ra min Bc bit n (theo kt qu kho st nm 2002 do Cng ty thc hin, c 100
ngi tiu dng trong nc th c n 90 ngi bit thng hiu Kinh ). Sn phm bnh
ko Kinh c ngi tiu dng bnh chn l Hng Vit Nam cht lng cao trong 7
nm lin, t 1997 n 2003. Gn y nht, Kinh c bnh chn vo bng vng Topten
Hng Vit Nam cht lng cao nm 2004.
Nhng li th cnh tranh ni bt ca Kinh so vi cc doanh nghip khc trong

ngnh:
-
Sn phm ca Kinh a dng, nm bt tm l ca ngi tiu dng, gi c hp l.
Cng ngh sn xut ca Kinh vt tri so vi cc doanh nghip cng ngnh.
Sn phm ca Kinh c s t ph v cht lng, c ci tin, thay i mu m

thng xuyn vi t nht trn 40 sn phm mi mi nm. Mt im khc bit ca Kinh
so vi cc doanh nghip khc l ngoi cng ngh hin i, Cng ty rt ch trng
vo k thut ch bin sn phm, nht l cng thc pha ch ph gia, nh m cc loi
bnh ko ca Cng ty c mi v hp dn v ring bit. y chnh l mt li th cnh
tranh ln ca Kinh , ngay c vi nhng i th trong ngnh bnh ko c my mc
hin i tng ng.
V th th trng ca cc nhm sn phm ca Kinh :

-
Bnh kh (bnh cookies, crackers, bnh qu, bnh snack): Cc loi bnh kh ca Cng
ty C phn Kinh ch yu c tiu th thng qua h thng i l v nh phn phi
ri u khp cc tnh min Trung v Nam B vi chnh sch khuyn mi, chit khu
cao. Mc d gi bn cc sn phm bnh kh ca Kinh cao hn so vi nhng sn
phm cng loi ca cc i th cnh tranh ni a khc nh Bibica (cnh tranh v
crackers), Wonderfarm (bnh cookies), tng ng vi sn phm ca Vinabico (bnh
cookies, bnh qu), nhng sn phm cookies v crackers ca Kinh (c bit l
crackers) vn lun l sn phm dn u trn th trng trong nhiu nm nay. Ch tnh
ring nhm bnh crackers ca Kinh , doanh thu nm 2004 t 160 t ng, gp
i doanh thu bnh cc loi ca i th cnh tranh ln nht l Bibica. Tng doanh thu
ca Bibica nm 2004 l 245 t ng, ch bng 34% tng doanh thu ca Kinh . Cn
tng doanh thu ca Vinabico nm 2004 t hn 70 t ng, ch bng 10% tng doanh
thu ca Kinh . i vi hot ng xut khu, sn phm cookies v crackers ca Kinh
xut c sang th trng ca 23 nc, trong ln nht l th trng M, th
Trang 24
Cng ty C phn Kinh
Bn co bch
trng bnh ko ln th 2 th gii. Sn phm ca Kinh c mt ti cc h thng

siu th ni ting nh Wal-mart, Cosco, Sams Club. Kinh cng xut khu bnh
kh sang Singapore v cng vi vic gia nhp AFTA, Kinh ang ng trc mt
vn hi ln tr thnh mt trong nhng nh sn xut bnh kh hng u trong khu
vc.
-
Bnh m v bnh bng lan cng nghip: i th cnh tranh ln nht ca Kinh v
bnh m v bnh bng lan cng nghip l DNTN Bnh ngt c Pht. c Pht l mt
thng hiu c b dy 15 nm ti Tp. H Ch Minh v mt s tnh pha Nam vi h
thng bakery tng t Kinh , chuyn sn xut cc sn phm bnh m lt, bnh bng
lan kem, cc loi bnh ngt, bnh trung thu, nhn chung sn phm ca c Pht cht
lng kh cao. Tuy nhin, do nhng u th v tim lc ti chnh, trnh cng ngh,
kh nng nghin cu pht trin sn phm mi v h thng phn phi nn sn lng v
doanh thu cc loi bnh m, bnh bng lan ca Kinh vn dn u th trng. Ngoi
c Pht, hu ht cc c s sn xut bnh bng lan trong nc ch sn xut c bnh
bng lan loi mm vi thi hn s dng ngn ngy, cc c s ny cng khng tim
lc ti chnh u t dy chuyn sn xut bnh bng lan cng nghip. Do th
trng bnh m v bnh bng lan ca Kinh cn rt nhiu tim nng.
Bnh trung thu: L doanh nghip u tin sn xut bnh trung thu c quy m cng
nghip ln ca Vit Nam, Kinh cng l doanh nghip chim v tr s mt trn th
trng ny, vi doanh thu chim t 75% n 80% doanh thu ton th trng. Cc
nguyn nhn dn n s thnh cng ca bnh trung thu Kinh : Th nht, cht lng
bnh trung thu Kinh kh ni bt nh b quyt ch bin v vic thng xuyn i
mi khu v bnh theo hng t ngt, t bo, nhn bnh mi l (yn ngn nh, hi sm,
tr xanh, l da, khoai mn....), sn phm t tiu chun an ton v sinh. Th hai, mu
m sn phm p, a dng, sang trng, p ng c nhu cu ca i a s khch hng
mua bnh trung thu nh mt th qu biu sang trng v gi tr. Th ba, h thng phn
phi rt tt nh vo 20 bakery ri u khp Tp. H Ch Minh, th trng bnh trung thu
ln nht c nc v vic p dng t l chit khu cao cho i l. Th t, cng tc d
bo nhu cu bnh trung thu c Cng ty thc hin tt nn sn phm lun bn ht
trc trung thu, khng xy ra tnh trng bn i h gi, v vy li nhun gp/doanh thu
ca bnh trung thu Kinh rt cao. Hin ti, ng Khnh v c Pht l nhng nhn
hiu cnh tranh mnh nht vi Kinh v sn phm bnh trung thu, trong c Pht
c h thng bakery tng t Kinh . Tuy nhin, quy m sn xut bnh trung thu ca
tt c cc doanh nghip bnh ko khc thp hn nhiu so vi Kinh , nn Kinh c
th vn duy tr c v th l nh sn xut bnh trung thu hng u Vit Nam trong
thi gian sp ti.
Ko cng mm: Kinh lun lun bm st c th hiu ca ngi tiu dng v lun
c nhng iu chnh kp thi trong vic a ra sn phm mi ph hp vi th hiu
khch hng, c bit l la tui thiu nin tr xung. Tuy nhin, hin nay ko l mt
hng chim t trng thp nht trong doanh thu ca Cng ty (2%) v khng c xc
nh l sn phm mc tiu ca Cng ty. Hin ti, nhng nh sn xut ko ln nht Vit
Nam l Cng ty TNHH SX ko Perfetti Van Melle Vit Nam, Cng ty C phn Bnh
ko Bin Ha (Bibica), Cng ty C phn Bnh ko Hi H, Cng ty C phn Bnh ko
Hi Chu. Ti Min Nam, cng ty Perfetti l nh sn xut hng u v l i th cnh
Trang 25
Cng ty C phn Kinh
Bn co bch
tranh ln nht ca Kinh mt hng ny. Cn Hi H thit lp c mt h

thng i l phn phi rng khp c nuc v cnh tranh rt gay gt vi cc sn phm
ko ca Kinh ti Min Trung.
Chocolate: c sn xut theo dy chuyn cng ngh hin i, ko chocolate ca Kinh
c cht lng n nh, mu m p. Tuy nhin v chocolate l loi mt hng cao
cp, s dng nhiu nguyn liu ngoi nhp, tm l ngi tiu dng li thng thch
chocolate ngoi, nn chocolate mang nhn hiu Kinh thng ch nhm vo i
tng khch hng bnh dn v i tng khch hng l la tui di 18. D vy, vi
mt h thng nh phn phi v i l tri rng, chocolate ca Kinh vn c ch
ng trn th trng. Nhm vo i tng khch hng bnh dn, chocolate Kinh
cnh tranh kh tt vi nhng sn phm cng loi, cng phn khc th trng t bnh
dn ti trung lu, c nhp t cc nc trong khu vc (Singapore, Malaysia).
8.2.
Trin vng pht trin ca ngnh
Trin vng pht trin ca ngnh bnh ko trn th gii v khu vc chu - Thi Bnh
Dng:
Ngnh bnh ko l mt trong nhng ngnh c mc tng trng n nh (khong

2%/nm) v nng ng nht trong ngnh cng nghip thc phm th gii. S tng trng
ny ch yu do gia tng dn s th gii v thi quen s dng thc n nhanh ca con ngi
trong thi i cng nghip ha. Hin nay khu vc chu - Thi Bnh Dng l khu vc c
tc tng trng v doanh thu tiu th bnh ko ln nht th gii (d kin 14% cho 4 nm
t 2003 n 2006 tc khong 3%/nm). Mc tng trng ca th trng Chu - Thi Bnh
Dng cao ch yu l do t l tiu th bnh ko bnh qun/u ngi cn qu thp so vi t
l trung bnh trong cc khu vc khc trong khi khu vc ny li l khu vc ng dn v c
tc pht trin kinh t nhanh hn so vi cc khu vc khc.
Trin vng pht trin ca ngnh bnh ko Vit Nam:
Trong nhng nm va qua, ngnh bnh ko Vit Nam t c s tng trng kh n

nh, v lun lun vt qua mc tng trng ca ngnh bnh ko trn th gii. Th trng
bnh ko Vit Nam trong nm 2001 c vo khong 3.820 t ng, khong 250 triu USD
(Ngun: SIDA, Thy in), vt qua Thi Lan tr thnh th trng ln th 2 trong khu
vc ng Nam (ch thua Indonesia vi gi tr th trng vo khong 286,9 triu USD).
Tc tng trng trong nhng nm qua, theo t chc SIDA l vo khong 7% - 8%/nm.
Mc tng trng ny cao hn i cht so vi mc tng trng ca nn kinh t trong cng
thi k. Vi tc tng trng ny th tng gi tr th trng bnh ko Vit Nam nm 2005
c tnh khong 5.300 t ng.
S d ngnh bnh ko Vit Nam t c mc tng trng cao v cc l do sau:
-
Sau mt s nm tc tng trng kinh t chng li do nh hng ca suy thoi kinh

t ton cu v khng hong kinh t chu , t nm 2000 tr li y nn kinh t nc ta
c s khi sc tr li. Nm 2000 tc tng trng GDP t 6,79%, nm 2001 t
6,89%, nm 2002 t 7,04%, nm 2003 t 7,3% v nm 2004 t 7,7%. Mc tng
trng cao ko theo s tng trng trong thu nhp ca ngi dn, v vy dn n s
tng trng nhu cu v sn phm bnh ko.
Trang 26
Cng ty C phn Kinh
Bn co bch
T l tiu th bnh ko bnh qun/u ngi Vit Nam cn qu thp, thuc loi thp
nht trn th gii, khong 1,25 kg/nm. C th so snh vi mc tiu th bnh ko/u
ngi mt s nc nh an Mch: 16,3 kg/nm, Anh: 14,5 kg/nm, Trung Quc: 1,4
kg/nm.
S gia tng dn s v tc th ha ngy cng tng trong nhng nm gn y cng

tc ng lm mc tiu th bnh ko tng. n thi im cui nm 2003, dn s Vit
Nam l 80,9 triu ngi, tc tng dn s trung bnh t nm 1995 n 2003 l
1,49%/nm. Nu nh vo nm 1990, dn s thnh th ch chim 21% dn s c nc
th n nay t l ny l 26%.
Theo d bo ca cc chuyn gia kinh t, nn kinh t Vit Nam trong 5 nm sp ti (t

2006-2010) c th t c tc tng trng kinh t t 7,5% n 8,5%/nm, dn s tip
tc gia tng vi tc 1,2%/nm. V vy ngnh bnh ko Vit Nam hon ton c th duy
tr c tc tng trng cao so vi th gii tr thnh mt trong nhng th trng ln
trong khu vc Chu - Thi Bnh Dng, trin vng pht trin ca ngnh sn xut kinh
doanh bnh ko Vit Nam l rt kh quan.
9.
Chnh sch i vi ngi lao ng
9.1.
S lng ngi lao ng trong Cng ty
Tng s lao ng ca Cng ty ti thi im 28/02/2005 l 2.221 ngi, c cu lao ng

theo trnh c th hin trong bng sau:
Trnh hc
vn
Vn phng
Gin tip
Cng nhn
Tng cng
5
Cao hc
i hc
186
53
240
Cao ng
26
27
58
Trung cp
27
38
14
79
Cp 3
21
168
610
799
Cp 2
125
856
984
Cp 1
10
46
56
267
422
1.532
2.221
Tng cng
9.2.
Chnh sch i vi ngi lao ng
a)
Ch lm vic
Thi gian lm vic: Cng ty t chc lm vic 8h/ngy, 5,5 ngy/tun, ngh tra 1h. Khi
c yu cu v tin sn xut, kinh doanh th nhn vin Cng ty c trch nhim lm
thm gi v Cng ty c nhng quy nh m bo quyn li cho ngi lao ng theo quy
nh ca nh nc v i ng tho ng cho ngi lao ng.
Ngh php, ngh l, Tt: Nhn vin c ngh l v Tt 8 ngy theo quy nh ca B
Trang 27
Cng ty C phn Kinh
Bn co bch
Lut Lao ng. Nhng nhn vin c thi gian lm vic ti Cng ty t 12 thng tr ln
c ngh php 12 ngy mi nm, nhng nhn vin c thi gian lm vic ti Cng ty
cha 12 thng th s ngy c ngh php trong nm c tnh theo t l thi gian
lm vic. Ngoi ra, c 05 nm lm vic ti Cng ty nhn vin li c cng thm 01
ngy php.
Ngh m, thai sn: Nhn vin Cng ty c ngh m 03 ngy (khng lin tc) trong
nm v c hng nguyn lng. Trong thi gian ngh thai sn, ngoi thi gian ngh 04
thng vi ch bo him theo ng quy nh, cn c hng thm 04 thng lng c
bn do Bo him x hi chi tr.
iu kin lm vic: Vn phng lm vic, nh xng khang trang, thong mt. i vi

lc lng lao ng trc tip, Cng ty trang b y cc phng tin bo h lao ng,
v sinh lao ng, cc nguyn tc an ton lao ng c tun th nghim ngt.
b)
Chnh sch tuyn dng, o to
Tuyn dng: Mc tiu tuyn dng ca Cng ty l thu ht ngi lao ng c nng lc
vo lm vic cho Cng ty, p ng nhu cu m rng sn xut kinh doanh. Ty theo tng
v tr c th m Cng ty ra nhng tiu chun bt buc ring, song tt c cc chc
danh u phi p ng cc yu cu c bn nh: c trnh chuyn mn c bn, cn b
qun l phi tt nghip i hc chuyn ngnh, nhit tnh, ham hc hi, yu thch cng
vic, ch ng trong cng vic, c tng sng to. i vi cc v tr quan trng, cc
yu cu tuyn dng kh kht khe, vi cc tiu chun bt buc v kinh nghim cng tc,
kh nng phn tch v trnh ngoi ng, tin hc.
Chnh sch thu ht nhn ti: Cng ty c chnh sch lng, thng c bit i vi cc
nhn vin gii v nhiu kinh nghim trong cc lnh vc lin quan, mt mt gi chn
nhn vin lu di, mt khc chiu hin i s, thu ht nhn lc gii t nhiu ngun
khc nhau v lm vic cho Cng ty.
o to: Cng ty ch trng vic y mnh cc hot ng o to, bi dng, c bit l

trnh chuyn mn nghip v v ISO 9001:2000. Vic o to thng c tin hnh
ti Trung tm o to Kinh , ngoi ra Cng ty cng thng xuyn c cn b cng
nhn vin i hc ti cc trng i hc, Trung hc dy ngh trong v ngoi nc.
c)
Chnh sch lng, thng, phc li
Chnh sch lng: Cng ty xy dng chnh sch lng ring ph hp vi c trng
ngnh ngh hot ng v bo m cho ngi lao ng c hng y cc ch
theo quy nh ca Nh nc, ph hp vi trnh , nng lc v cng vic ca tng
ngi. Cn b cng nhn vin thuc khi vn phng v gin tip c hng lng
thng, cng nhn sn xut trc tip c hng lng cng nht, h s lng c xt
da theo cp bc v tay ngh.
Chnh sch thng: Nhm khuyn khch ng vin cn b cng nhn vin trong Cng ty
gia tng hiu qu ng gp, Cng ty c chnh sch thng hng k, thng t xut cho
c nhn v tp th.
Bo him v phc li: Vic trch np bo him x hi, bo him y t c Cng ty trch
np ng theo quy nh ca php lut.
Trang 28
Cng ty C phn Kinh
Bn co bch
T chc Cng on, on Thanh nin: Cng on v on Thanh nin Cng ty hot
ng kh hiu qu, cc phong tro th dc th thao, vn ngh ca cng nhn vin din
ra hng nm rt si ni, to iu kin cho cng nhn vin Cng ty c nng cao i
sng tinh thn v rn luyn sc kho. Ngoi ra hng nm cn b cng nhn vin Cng ty
cn c t chc i ngh mt vo cc dp l.
Chnh sch u i c phiu cho cn b cng nhn vin: Nhm to s gn b lu di ca

nhn vin vi Cng ty v to ng lc khuyn khch cho cn b cng nhn vin lm
vic, Cng ty thc hin chnh sch u i c phiu cho cn b cng nhn vin di hai
hnh thc: thng c phiu v bn c phiu vi gi u i so vi gi th trng.
10.
Chnh sch c tc
Trong hn 2 nm hot ng di hnh thc Cng ty c phn, Cng ty u duy tr mc li

nhun cao v mc c tc n nh cho c ng. Nm 2003 v 2004 t l c tc l 16%.
i hi c ng thng nin Cng ty C phn Kinh ngy 16/03/2005 quyt nh
mc c tc d kin nm 2005 l 16%.
11.
Tnh hnh hot ng ti chnh
11.1.
Cc ch tiu c bn
Nm ti chnh ca Cng ty bt u t ngy 01 thng 01 v kt thc vo ngy 31 thng 12

hng nm. Bo co ti chnh ca Cng ty trnh by bng ng Vit nam, c lp v trnh
by ph hp vi cc chun mc v ch k ton Vit Nam.
a)
Trch khu hao ti sn c nh
T nm 2003 tr v trc, Cng ty p dng trch khu hao theo Quyt nh s

166/1999/Q-BTC ngy 30/12/1999 ca B Ti chnh. K t nm 2004, ti sn c nh
c khu hao theo phng php khu hao ng thng tr dn nguyn gi ti sn c
nh theo thi gian s dng c tnh, ph hp vi Quyt nh s 206/2003/Q/BTC
ngy 12/12/2003 ca B trng B Ti chnh v ban hnh ch qun l, s dng v
trch khu hao TSC.
Thi gian khu hao p dng ti Cng ty:

-
My mc, thit b:
03-05 nm
Phng tin vn chuyn, truyn dn:
08 nm
Thit b vn phng:
03 - 05 nm
Ti sn c nh v hnh:
20 nm
Ti sn c nh thu ti chnh:
07 nm
b)
Mc lng bnh qun
Thu nhp bnh qun hng thng ca ngi lao ng trong Cng ty nm 2003 l 1.413.199
ng/ngi, nm 2004 l 1.079.970 ng/ngi.
c)
Thanh ton cc khon n n hn
Trang 29
Cng ty C phn Kinh
Bn co bch
Cng ty thc hin tt cc khon n n hn. Cn c vo cc bo co kim ton nm 20032004, Cng ty thanh ton ng hn v y cc khon n.
d)
Cc khon phi np theo lut nh
Cng ty thc hin nghim tc vic np cc khon thu VAT, thu thu nhp doanh nghip
theo quy nh ca Nh nc.
e)
Trch lp cc qu
Cng ty thc hin vic trch lp cc qu theo quy nh ti iu l t chc v hot ng ca

Cng ty v php lut hin hnh.
S d cc qu ca nm 2003 v 2004 nh sau:
n v tnh: ng
Nm 2003
Ch tiu
Nm 2004
Qu d phng ti chnh
1.422.355.237
1.422.355.237
Qu u t pht trin
1.000.000.000
1.000.000.000
103.565.381
3.050.214.501
4.201.824.942
5.576.135.119
6.624.180.179
Qu d phng tr cp mt vic lm
Qu khen thng v phc li
Tng cng
Ngun: Bo co kim ton nm 2003, 2004
f)
Tng d n vay ngn hng
Ti thi im 31/12/2004, tnh hnh n vay ca Cng ty nh sau:

-
Vay ngn hn: 162.044.907.002 ng.
Vay di hn:
g)
-
33.140.565.273 ng.
Tnh hnh cng n hin nay

Cc khon phi thu:
n v tnh: ng
Nm 2003
Ch tiu
Tng s
Nm 2004
N qu hn
Tng s
N qu hn
Phi thu t khch hng
68.028.818.243
78.981.550.059
Tr trc cho ngi bn
70.712.119.908
79.761.188.491
1.182.487.538
Phi thu khc
31.576.096.469
10.751.197.872
Tng cng
171.499.522.158
- 169.493.936.422
Thu GTGT c khu tr

-
Cc khon phi tr:

n v tnh: ng
Ch tiu
Nm 2003
Trang 30
Nm 2004
Cng ty C phn Kinh
Bn co bch
Tng s
N qu hn
Tng s
N qu hn
N ngn hn
201.596.525.104
266.410.300.182
Vay ngn hn
89.200.551.157
162.044.907.002
N di hn n hn tr
Phi tr cho ngi bn
86.890.253.427
85.870.059.533
Ngi mua tr tin trc
15.055.237.010
3.447.280.275
Cc khon thu phi np
6.338.811.562
10.737.567.782
Phi tr cho CNV
2.248.455.131
1.662.711.285
Phi tr khc
1.863.216.817
2.647.774.305
N di hn
40.013.485.380
61.004.892.476
4.144.171.716
7.854.199.760
245.754.182.200
335.269.392.418
N khc
Tng
11.2.
Cc ch tiu ti chnh ch yu
Nm 2003
Nm 2004
H s thanh ton ngn hn
1,36
1,33
H s thanh ton nhanh
1,12
0,92
H s n/Tng ti sn
0,52
0,55
H s n/Vn ch s hu
1,09
1,23
Vng quay tng ti sn (Doanh thu thun/tng TS)
1,81
1,33
Vng quay ti sn c nh (Doanh thu thun/TSC)
4,41
3,18
Vng quay vn lu ng (Doanh thu thun/TSL)
3,06
2,29
Vng quay cc khon phi thu (DT thun/Phi thu bnh

qun)
4,85
4,21
Vng quay cc khon phi tr (DT thun/Phi tr bnh

qun)
6,37
15,63
Vng quay hng tn kho (GVHB/Hng tn kho bnh

qun)
11,43
6,56
H s Li nhun sau thu/Doanh thu thun (%)
12,35%
11,28%
H s Li nhun sau thu/Vn ch s hu (%)
34,02%
29,68%
H s Li nhun sau thu/Vn iu l (%)
38,46%
40,51%
Ch tiu
1. Ch tiu v kh nng thanh ton
2. Ch tiu v c cu vn
3. Ch tiu v nng lc hot ng
4. Ch tiu v kh nng sinh li
Trang 31
Cng ty C phn Kinh
Bn co bch
H s Li nhun sau thu/Tng ti sn (%)
16,30%
13,32%
H s Li nhun t HKD/Doanh thu thun (%)
12,24%
12,32%
Thu nhp trn mi c phn (ng/c phiu)
3.846
4.051
Gi tr s sch ca c phn (ng/c phiu)
11.147
13.440
5. Ch tiu lin quan n c phn (MG:10.000/CP)
12.
Hi ng qun tr, Ban Tng gim c, Ban kim sot
12.1.
a)
Danh sch thnh vin Hi ng qun tr

Ch tch HQT - ng Trn Kim Thnh
H v tn:
Trn Kim Thnh
Gii tnh:
Nam
Ngy thng nm sinh:
07/07/1960
Ni sinh:
Thnh ph H Ch Minh
Quc tch:
Vit Nam
Dn tc:
Hoa
Qu qun:
Trung Quc
a ch thng tr:
650/13 in Bin Ph, P.11, Q.10, Tp. H Ch Minh
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
Qun tr kinh doanh
Qu trnh cng tc:
+ T 1967 - 1977:
i hc
+ T 1978 - 1993:
Kinh doanh c s bnh ko
+ T 1993 - nay:
Ch tch HTV kim Tng Gim c Cng ty TNHH Xy

dng v Ch bin Thc phm Kinh
Chc v hin ti:
Ch tch HQT Cng ty C phn Kinh

Ch tch HQT kim Tng Gim c Cng ty C phn
Ch bin Thc phm Kinh Min Bc
Ch tch HQT Cng ty C phn Thc phm Kinh Si Gn
Ch tch HQT Cng ty C phn Kidos
S c phn nm gi:
Hnh vi vi phm php lut: Khng
Quyn li mu thun vi Cng ty: Khng
b)
-
3.700.000 c phn
Ph Ch tch thng trc HQT - ng Trn L Nguyn

H v tn:
Trn L Nguyn
Trang 32
Cng ty C phn Kinh
Bn co bch
Gii tnh:
Nam
Ngy thng nm sinh:
12/10/1968
Ni sinh:
Thnh ph H Ch Minh
Quc tch:
Vit Nam
Dn tc:
Hoa
Qu qun:
Trung Quc
a ch thng tr:
53 Nguyn Tiu La, P.5, Q.10, Tp. H Ch Minh
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
Qun tr kinh doanh
Qu trnh cng tc:

+ T 1985 - 1990:
Cng tc ti C s sn xut bnh ngt Thnh
+ T 1990 - 1991:
Cng tc ti X nghip ch bin thc phm Qun 1
+ T 1992 n nay: Tng gim c Cng ty C phn Kinh

-
Chc v cng tc hin nay: Ph Ch tch thng trc HQT kim Tng gim c
Cng ty C phn Kinh
S c phn nm gi:
Hnh vi vi phm php lut:
c)
3.700.000 c phn
Khng
Thnh vin HQT - ng Wang Ching Hua
H v tn
: Wang Ching Hua (Vng Cm Sang)
Gii tnh
: Nam
Ngy thng nm sinh
: 04/07/1967
Ni sinh
: Vit Nam
Quc tch
: i Loan
Dn tc
: Hoa
Qu qun
: Qung ng - Trung Quc
a ch thng tr
: 41/78 ng S 13, Phng 5, Qun G Vp, Tp. HCM.
S in thoi lin lc
: (84-8) 7270096
Trnh vn ha
: i hc
Trnh chuyn mn
: Cng ngh thc phm
Qu trnh cng tc :
+ 1984 - 1993
: Lm vic ti Cng ty Wang Hua - i Loan
+ T 1993 - 2003
: C vn k thut - Cng ty C phn Kinh
+ T 2003 n nay
: Ph Tng gim c Sn xut - Cng ty C

phn Kinh
Trang 33
Cng ty C phn Kinh
Bn co bch
Chc v cng tc hin nay : Thnh vin HQT, Ph Tng gim c Sn xut Cng
ty C phn Kinh
S c phn nm gi:
Hnh vi vi phm php lut : Khng
d)
Thnh vin HQT - ng C Gia Th
: 150.000 c phn
H v tn:
C Gia Th
Gii tnh:
Nam
Ngy thng nm sinh:
04/09/1958
Ni sinh:
Thnh ph H Ch Minh
Quc tch:
Vit Nam
Dn tc:
Hoa
Qu qun:
Trung Quc
a ch thng tr:
Ch Minh
S 7, ng s 10, khu dn c An Lc, Bnh Tn, Tp. H
T lin lc c quan:
(84-8) 7505555
Trnh vn ha:
12/12
Trnh chuyn mn:
Qun tr doanh nghip
Qu trnh cng tc:

+ T 1981 -11/1996 :
Ch c s bt bi Thin Long
+ T 10/1994 -2003:
Ph Ch tch Hi doanh nghip tr Tp. HCM
+ T 12/1996 - nay :
Thin Long
Ch tch HTV kim Tng Gim c Cng ty Bt bi
S c phn nm gi:
600.000 c phn
Chc v cng tc hin nay: Thnh vin HQT Cng ty C phn Kinh
Thnh vin HQT Cng ty C phn Kinh Min Bc
Ch tch HTV kim Tng Gim c Cng ty Bt bi
Thin Long
Hnh vi vi phm php lut : Khng
e)
Thnh vin HQT - ng Phm Uyn Nguyn
H v tn:
Phm Uyn Nguyn
Gii tnh:
Nam
Ngy thng nm sinh:
08/06/1968
Ni sinh:
Si Gn
Quc tch:
Vit Nam
Dn tc:
Kinh
Trang 34
Cng ty C phn Kinh
Bn co bch
Qu qun:
Qung Nam
a ch thng tr:
19D Thch Th Thanh, Qun 1, Tp. H Ch Minh
T lin lc c quan:
(84-8) 8219930
Trnh vn ha:
i hc
Trnh chuyn mn:

hng
Thc s Qun tr Kinh doanh chuyn ngnh Ti chnh Ngn
Qu trnh cng tc :
+ 07/1988 - 07/1991 :
Phng vin tp s, Bo Tui Tr
+ 07/1991 - 07/1994 :
Cn b nghin cu, Vin kinh t Tp. H Ch Minh
+ 07/1994 - 07/1997 :
Du hc ti Singapore (Trng i hc Cng ngh

Nanyang) v M (Trng i hc Pennsylvania), chng
trnh Thc s kinh doanh (MBA) chuyn ngnh Ti chnh
Ngn hng, hc bng ton phn ca Chnh ph Singapore.
L c vn u t (Investment Advisor), ca Cng ty u t
ca chnh ph Singapore (GISC- Government of Singapore
Investment Corporation).
+ 07/1997 - 01/2000 :
Tp. H Ch Minh
Ph Trng Ban Thm nh, Qu u t Pht trin th
+ 01/2000 - 09/2003 :
khon Bo Vit (BVSC)
Gim c Chi nhnh Tp. HCM, Cng ty C phn Chng
S c phn nm gi:
2.000.000 c phn
Trong : i din s hu : 2.000.000 c phn

-
Chc v cng tc hin nay (t 9/2003 - nay): Gim c iu hnh kim Trng Vn
phng i din Cng ty VinaCapital Investment Management Ltd, n v qun l Qu
u t Vietnam Opportunity Fund (VOF).
12.2. Danh sch thnh vin Ban kim sot

a)
Trng Ban Kim sot - ng M Thanh Danh
H v tn:
M Thanh Danh
Gii tnh:
Nam
Ngy thng nm sinh:
12/07/1971
Ni sinh:
Thnh ph H Ch Minh
Quc tch :
Vit Nam
Dn tc:
Kinh
Qu qun:
Vnh Long
a ch thng tr:
138/25 Nguyn Tri, Phng 3, Qun 5, Tp. H Ch Minh
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trang 35
Cng ty C phn Kinh
Trnh chuyn mn:
Qu trnh cng tc:
Bn co bch
C nhn Qun tr kinh doanh, K s in
+ T 1994 -1998:
Trng phng Kinh doanh Tip th Cng ty Lin doanh

Thc phm v Nc gii kht DONANEWTOWER
+ T 1998-nay:
Kinh doanh ngnh xy dng
S c phn nm gi:
1.000 c phn
Chc v cng tc hin nay: Thnh vin Ban Kim sot Cng ty C phn Kinh
Ch c s Nhm & King Bu Sen
b)
Thnh vin Ban kim sot - ng Lng Quang Hin
H v tn
: Lng Quang Hin
Gii tnh (Nam, N)
: Nam
Ngy thng nm sinh
: 25/11/1967
Ni sinh
: Nng
Quc tch
: Vit Nam
Dn tc
: Kinh
Qu qun
: Qung Nam
a ch thng tr
: 9-10 C ng 37, Phng Tn Qui, Q.7, Tp. HCM
S in thoi lin lc
: (84-8) 7269474
Trnh vn ha
: i hc
Trnh chuyn mn
: C nhn Kinh t Ngoi Thng
Qu trnh cng tc :
+ T 1990 - 1992
: Lp trnh vin Cng ty Scitec
+ T 1992 - 1996
sn Saigon Lodge
: Trng phng mua hng - Cng ty Lin doanh Khch
+ T 1996 - 1998
Saigon Lodge
: Tr l Tng gim c Cng ty Lin doanh Khch sn
+ T 1999 n nay
: Tr l Tng Gim c Cng ty C phn Kinh
Chc v cng tc hin nay : Thnh vin Ban Kim sot Cng ty C phn Kinh
S c phn nm gi:
Hnh vi vi phm php lut (nu c) : Khng
Quyn li mu thun vi li ch cng ty: Khng
c)
: 0 c phn
Thnh vin Ban kim sot - B Lng M Duyn
H v tn:
Lng M Duyn
Gii tnh:
Ngy thng nm sinh:
02/07/1964
Trang 36
Cng ty C phn Kinh
Bn co bch
Ni sinh:
Si Gn
Quc tch :
Vit Nam
Dn tc:
Hoa
Qu qun:
Qung ng - Trung Quc
a ch thng tr:
H20 Quang Trung, P11, G Vp, Tp. HCM
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
C nhn Ti chnh K ton
Qu trnh cng tc:

+ T 1986-1993:
Cng tc ti Cng ty Nng sn Qun 1
+ T 1993 - 2005:
Cng tc ti Phng K ton Cng ty Kinh
S c phn nm gi:
0 c phn.
Chc v cng tc hin nay: Ph phng K ton Cng ty TNHH XD&CBTP Kinh
K ton trng Cng ty C phn Kinh - Bnh Dng
12.3.
a)
-
b)
Danh sch thnh vin Ban Tng Gim c

Tng Gim c - ng Trn L Nguyn
L lch trnh by ti phn b ca Hi ng qun tr.

Ph Tng Gim c iu hnh - ng Patrick Ho Loke Yin
H v tn:
Patrick Ho Loke Yin
Gii tnh:
Nam
Ngy thng nm sinh:
20/07/1957
Ni sinh:
Singapore
Quc tch :
Singapore
Dn tc:
Hoa
Qu qun:
Singapore
a ch thng tr:
Bnh Dng
Lng Binh Hoa, th trn Li Thiu, huyn Thun An, tnh
a ch thng tr ti Singapore: Block 268 A, BoonLay Drive # 07-582, Singapore

641268
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
C nhn Qun tr kinh doanh (BA)
Qu trnh cng tc:
Trang 37
Cng ty C phn Kinh
Bn co bch
+ T 1983-1986:
Bn hng)
Lm vic ti Malaysia, Indonesia (Qun l Thit k v
+ T 1989 - 1992:
Lm vic ti Indonesia (Tng Gim c)
+ T 1992 - 1995:
Lm vic ti Thi Lan (Tng Gim c)
+ T 1995 - 1998:
Lm vic Hongkong, Trung Quc (Tng Gim c)
+ T 1998-2003:
(Tng Gim c)
Lm vic Sri Lanka, n , Pakistan v Bangladesh
S c phn nm gi:
0 c phn
Chc v cng tc hin nay: Ph Tng Gim c iu hnh kim Ph Tng Gim c
Nhn s Cng ty C phn Kinh
c)
Ph Tng Gim c Ti chnh- ng Chin Wei Minh (Ralph King)
H v tn:
Chin Wei Minh (Ralph King)
Gii tnh:
Nam
Ngy thng nm sinh:
12/08/1961
Ni sinh:
i Loan
Quc tch :
i Loan
Dn tc:
Hoa
Qu qun:
Taichung, i Loan
a ch thng tr:
Taiwan
5F-2, No 358 Chi-Shien Road, Lu-Chow City, Taipei,
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
C nhnTi chnh K ton v Qun tr kinh doanh
Qu trnh cng tc:

+ T 1993 1995
Ph Gim c Cng ty VMEP
+ T 1995 1997
Gim c Ti chnh Cng ty Chinfon Livestock Vit Nam
+ T 1998 2002
Gim c Ti chnh Cng ty Lin doanh Ph M Hng
+ T 2002 2003
Tng Gim c Universal Joint Group, RRO ti Vit Nam
S c phn nm gi:
0 c phn
Chc v cng tc hin nay: Ph Tng Gim c Cng ty C phn Kinh
d)
-
e)
Ph Tng Gim c Sn xut - ng Wang Ching Hua

L lch trnh by ti phn c ca Hi ng qun tr.
Ph Tng Gim c Kim ton - B Vng Ngc Xim:
Trang 38
Cng ty C phn Kinh
Bn co bch
H v tn:
Vng Ngc Xim
Gii tnh:
Ngy/thng/nm sinh:
25/11/1962
Ni sinh:
Thnh ph H Ch Minh
Quc tch:
Vit Nam
Dn tc:
Hoa
Qu qun:
Qung ng-Trung Quc
a ch thng tr:
53 Nguyn Tiu La, qun 10, TP HCM
in thoi c quan:
(84-8) 726 9474
Trnh vn ho:
12/12
Trnh chuyn mn:
Qun tr doanh nghip
Qu trnh cng tc:
+1985-1990:
Cng tc ti T hp Thnh Cng
+1990-1991:
Cng tc ti C s Sn xut Bnh ngt Thnh
+1992-1993:
Cng tc ti X nghip Ch bin Thc phm Qun 1
+1993-1995:
Ch c s sn xut bnh Kinh
+1996-2000:
Ph Gim c Cng ty TNHH XD&CBTP Kinh
+2000-nay:
Thnh vin HTV kim Ph Tng Gim c Cng ty

TNHH XD & CBTP Kinh
Chc v hin ti:
Thnh vin HQT kim Ph Tng Gim c Cng ty C

phn Kinh
Ph Ch Tch HQT kim Ph Tng Gim c Cng ty
C phn Kinh Min Bc
Thnh vin HQT kim Tng Gim c Cng ty C phn
Thc phm Kinh Si Gn
Thnh vin HQT Cng Ty C phn Kidos
S c phn nm gi:
Quyn li mu thun vi cng ty: Khng
f)
1.000.000 c phn.
Khng
Ph Tng Gim c Vt t - B Vng Bu Linh
H v tn:
Vng Bu Linh
Gii tnh:
Ngy/thng/nm sinh:
26/06/1965
Ni sinh:
Thnh ph H Ch Minh
Quc tch:
Vit Nam
Dn tc:
Hoa
Qu qun:
Trung Quc
Trang 39
Cng ty C phn Kinh
Bn co bch
a ch thng tr:
Minh
650/13 in Bin Ph, phng 11, qun 10, Tp. H Ch
in thoi c quan:
(84-8) 7269474
Trnh vn ho:
i hc
Trnh chuyn mn:
C nhn Qun tr kinh doanh
Qu trnh cng tc:
+T 1988-1993:
Kinh doanh ti nh
+T 1993-nay:
Ph Tng Gim c Cng ty TNHH XD &CBTP Kinh
Chc v hin ti:
Ph Tng Gim c Cng ty CP CBTP Kinh Min Bc

Ph Tng Gim c Cng ty C phn Kinh
S c phn nm gi:
Quyn li mu thun vi cng ty: Khng
g)
1.000.000 c phn
Khng
Ph Tng Gim c Php ch & Quan h i ngoi - ng L Phng Ho
H v tn:
L Phng Ho
Gii tnh:
Nam
Ngy thng nm sinh:
14/04/1964
Ni sinh:
Thnh ph Hu
Quc tch :
Vit Nam
Dn tc:
Kinh
Qu qun:
Tha Thin Hu
a ch thng tr:
120/17 Trn nh Xu, P. Nguyn C Trinh, Q.1, Tp. HCM
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
K s C kh, C nhn Kinh t, C nhn Lut
Qu trnh cng tc:

+ T 1986 -1989:
Thc hin ngha v qun s.
+ T 1991-2003:
Bnh Tin (Bitis)
Ph Tng Gim c Cng ty Sn xut Hng tiu dng
+ T 2004-nay:
Ph Tng Gim c Cng ty C phn Kinh
S c phn nm gi:
0 c phn.

Ph Ch tch Hi Khoa hc K thut An ton V sinh
Thc phm Vit Nam
U vin Thng v Ban Chp hnh Hip hi Marketing
Vit Nam
Trang 40
Cng ty C phn Kinh
h)
Bn co bch

Ph Tng Gim c K hoch - ng Trn T T
H v tn
: Trn T T
Gii tnh
: Nam
Ngy thng nm sinh
: 03/08/1952
Ni sinh
: Thnh ph H Ch Minh
Quc tch
: Vit Nam
Dn tc
: Kinh
Qu qun
: Thnh ph H Ch Minh
a ch thng tr
: 21/5/1 L Chnh Thng, P8, Q3, Tp. HCM.
S in thoi lin lc
: (84-8) 7269474
Trnh vn ha
: Tt nghip i hc
Trnh chuyn mn
: C nhn kinh t
Qu trnh cng tc :
+T 1978 - 1980:
Lm vic cho Chng trnh Hp tc ha nng nghip

ca Chnh ph - cng vic c th: Tham gia hoch nh
chnh sch.
+T 1980 -1989:
Lm vic ti Lin hip cc X nghip hp thuc B

Cng nghip Thc phm - cng vic: Qun tr nhn s.
+T 1989 - 1994:
Lm vic ti Cng ty Vng bc qu Tp. HCM - cng

vic: Trng phng u t & tip th.
+T 1989 - 1999:
Lm vic ti Phn vin Nghin cu Ti chnh Tp. HCM cng vic: Nghin cu xut cc chnh sch, gii php
kinh t - ti chnh v m v vi m phc v cho vic qun
l kinh t theo yu cu ca B Ti chnh.
+T 1999 - 2002:
Gim c Cng ty C phn T vn u t ICC.

Ph Trng khoa Qun tr Doanh nghip - Trng Cao
ng Cng ngh v Qun tr Doanh nghip.
+T 2002 n nay:
Cng ty C phn Kinh .
Chc v cng tc hin nay
S c phn nm gi:
Hnh vi vi phm php lut (nu c) : Khng
Quyn li mu thun vi li ch cng ty: Khng
i)
Ph Tng Gim c ph trch K hoch Cng ty C

phn Kinh .
0 c phn
Ph Tng Gim c Kinh doanh Quc t- ng Nguyn Xun Lun
H v tn:
Nguyn Xun Lun
Gii tnh:
Nam
Ngy thng nm sinh:
08/11/1967
Trang 41
Cng ty C phn Kinh
Bn co bch
Ni sinh:
Bc Giang
Quc tch :
Vit Nam
Dn tc:
Kinh
Qu qun:
Bc Giang
a ch thng tr:
HCM
21 ng s 7 Hong Hoa Thm, P.13, Q.Tn Bnh, Tp.
T lin lc c quan:
(84-8) 7269474
Trnh vn ha:
i hc
Trnh chuyn mn:
C nhn Kinh t, C nhn Anh vn
Qu trnh cng tc:

+ T 1991-1993:
Cng tc ti Cng ty Sn mi Lam Sn
+ T 1993 -1995:
Cng tc ti Cng ty Vng bc qu Ph Nhun
+ T 1996 - 2001:
Cng tc ti Cng ty TNHH CBTP- TM Nam
+ T 2001-nay:
ty C phn Kinh .
Cng tc Cng ty TNHH XD & CBTP Kinh v Cng
S c phn nm gi:
0 c phn
13.
Ti sn
a)
Gi tr ti sn c nh theo bo co ti chnh c kim ton ti thi im

31/12/2004
n v tnh: ng
STT
Khon mc
Ti sn c nh hu hnh
Nh ca, vt kin trc
My mc thit b
Phng tin vn ti, thit b

truyn dn
Thit b vn phng
TSC khc
II
III
Nguyn gi
Hao mn ly k
Gi tr cn li
150.659.077.269
(28.509.834.432)
122.149.242.837
136.015.847.818
(25.609.864.342)
110.405.983.476
10.227.986.475
(1.429.087.640)
8.798.898.835
4.415.242.976
(1.470.882.450)
2.944.360.526
Ti sn c nh v hnh
50.030.900.000
(5.427.824.987)
44.603.075.013
Ti sn c nh thu ti
chnh
61.292.976.764
(8.397.605.318)
52.895.371.446
261.982.954.033
(42.335.264.737)
219.647.689.296
Cng
Ngun: Bo co Kim ton 2003, 2004
Trang 42
Cng ty C phn Kinh
b)
Bn co bch
Tnh hnh s dng t ai, nh xng
Hin nay vn phng v nh my sn xut ca Cng ty C phn Kinh ta lc trn khu t

c tng din tch 49.420m2 ti phng Hip Bnh Phc, qun Th c, Tp. H Ch Minh.
Cng ty ang tin hnh cc th tc chnh thc c cp Giy chng nhn s dng t
trong nm 2005.
Khu t ny c UBND Tp. H Ch Minh giao cho Cng ty TNHH Xy dng v Ch
bin Thc phm Kinh vo nm 2004 di hnh thc giao t c thu tin s dng t.
Trong nm 2005, Cng ty TNHH Xy dng v Ch bin Thc phm Kinh s tin hnh
cc th tc chuyn nhng quyn s dng t ca khu t ny cho Cng ty C phn Kinh
vi gi chuyn nhng bng vi s tin s dng t np cho Nh nc.
Trong tng lai, nu vn phng lm vic v nh my sn xut ca Cng ty C phn Kinh
di v Khu Cng nghip Vit Nam - Singapore ti Bnh Dng th Cng ty c th thu
c khon li nhun ln t vic bn khu t ni trn.
14.
K hoch li nhun v c tc giai on 2005 - 2007
14.1. nh hng pht trin ca ton b h thng Kinh ti nm 2010

-
Nm bt ch trng ca ng, Nh nc v Chnh ph i vi vic pht trin kinh t

t nhn, tip tc u t a cc Cng ty trong h thng Kinh pht trin bn
vng, tun th php lut, tch cc ng gp cho s pht trin ca x hi, gp phn ng
gp vo s nghip cng nghip ha v hin i ha t nc.
m bo tc tng trng doanh s hng nm t 20% n 30%, phn u doanh s

n nm 2010 t 3.000 t ng, kim ngch xut khu t 30 triu USD.
a dng ha sn phm, to ra nhiu sn phm ch lc, c gi tr dinh dng cao, khu

v mi l, p ng th hiu ca ngi tiu dng trong v ngoi nc.
Xc nh ngnh hng ch lc ca Kinh l sn xut v kinh doanh thc phm ch

bin, bn cnh m rng sang cc lnh vc khc nh u t xy dng, u t ti
chnh, chng khon,...
Pht trin v nng cao gi tr thng hiu Kinh , a thng hiu Kinh tr thnh
mt thng hiu mnh khng ch trong nc m cn cc th trng hin c nc
ngoi nh M, Nht, ASEAN, v mt s th trng s khai thc nh chu u, Trung
ng,...
Hin i ha qun l bng cch ti cu trc b my, pht trin ngun nhn lc, thu ht
cht xm trong v ngoi nc, tin hc ha ng dng cc phn mm qun l v sn
xut, nng cao hiu qu vic p dng h thng qun l cht lng theo cc tiu chun
ISO, HACCP v cc h thng qun l tin tin nht.
Khng ngng ci thin iu kin lm vic v cc ch phc li i vi ngi lao

ng, xy dng i gia nh Kinh , chia s li nhun vi nhng ngi c qu trnh
lm vic v ng gp cho s pht trin ca Cng ty thng qua cc k hoch thng
hoc bn c phn cho CBCNV.
Trang 43
Cng ty C phn Kinh
Bn co bch
Vun p v pht trin cc mi quan h hp tc vi cc nh phn phi, i l, khch

hng trn c s thng hiu v cng chia s li ch.
Tng cng m rng cc mi quan h lin doanh, lin kt ngoi nc nhm m rng
hot ng ca cc n v trc thuc thng qua cc i tc trn ton cu.
14.2. K hoch li nhun v c tc giai on 2005 - 2007

n v tnh: t ng
Nm 2005
Ch tiu
Gi tr
Nm 2006
(%) tng
gim so
vi 2004
Nm 2007
Gi tr
(%) tng
gim so
vi 2005
Gi tr
(%) tng
gim so
vi 2006
Tng gi tr ti sn
696
14,34%
795
12,56%
912
14,70%
Doanh thu thun
870
21,08%
1.050
17,14%
1250
19,05%
109,8
24,04%
147,9
25,76%
193,3
30,68%
0,7
153,71%
0,9
25,76%
1,2
30,68%
110,5
24,42%
148,8
25,76%
194,4
30,68%
95
17,25%
115
17,39%
140
21,74%
42,11%
6,61%
34,78%
-21,05%
28,57%
-17,86%
Li nhun t hot ng kinh

doanh
Li nhun khc
Li nhun trc thu
Li nhun sau thu
T l li nhun tr c tc
Sau khi hon tt vic pht hnh c phiu ra cng chng, Cng ty s np h s xin nim yt
c phiu ca Cng ty ti TTGDCK Tp. H Ch Minh ln UBCKNN. Li nhun sau thu d
kin nm 2006 v 2007 l li nhun cha cng phn u i thu Cng ty c th nhn c
trong trng hp c phiu Cng ty nim yt trn TTGDCK trong nm 2005. V vy li
nhun sau thu d kin ca nm 2006 v 2007 c th s cao hn mc nu ti bng trn.
Biu tng trng doanh thu

1250
1,400
870
1,000
800
n
g
1,050
1,200
623
719
600
400
200
2003
2004
2005
Nm
Trang 44
2006
2007
Cng ty C phn Kinh
Bn co bch
Biu tng trng li nhun sau thu

140
140
115
120
100
95
77
81
80
n
g
60
40
20
2003
2004
2005
2006
2007
Nm
15.
nh gi ca t chc t vn v k hoch li nhun v c tc
Vi t cch l t chc t vn chuyn nghip, Cng ty C phn Chng khon Bo Vit

tin hnh thu thp thng tin, nghin cu phn tch v a ra nhng nh gi v d bo v
hot ng kinh doanh ca Cng ty C phn Kinh .
Chng ti cho rng mc tng trng doanh thu t 15% - 20% m Kinh d kin l c th
chp nhn c v cc l do sau:
-
Tc tng trng ca ngnh bnh ko Vit Nam hin nay ang mc cao (khong
7%-8%).
Kinh l doanh nghip hng u trong ngnh bnh ko Vit Nam v quy m, trnh
cng ngh, thng hiu v h thng phn phi. Chim lnh th trng trong nc
trong thi gian di 10 nm, n nay rt nhiu sn phm ca Kinh chim c v
tr c tn. Kinh cn c tim lc ti chnh mnh, c u th ni tri trong vic
nghin cu v pht trin sn phm mi.
Nu khng c nhng bin ng bt thng v bt kh khng tc ng n hot ng kinh

doanh ca doanh nghip, th k hoch li nhun m Cng ty a ra l c tnh kh thi v
Cng ty c th m bo c t l chi tr c tc hng nm nh k hoch. Chng ti cng
cho rng, t l li nhun tr c tc nh k hoch ca Cng ty C phn Kinh ra l
hp l, m bo ngun li nhun gi li tip tc ti u t nhm duy tr tc tng
trng trong tng lai.
Chng ti cng xin lu rng, cc kin nhn xt nu trn c a ra di gc nh
gi ca mt t chc t vn, da trn nhng c s thng tin c thu thp c chn lc v
da trn l thuyt v ti chnh chng khon m khng hm bo m gi tr ca chng
khon cng nh tnh chc chn ca nhng s liu c d bo. Nhn xt ny ch mang
tnh tham kho vi nh u t khi t mnh ra quyt nh u t.
Trang 45
Cng ty C phn Kinh
16.
Bn co bch
Thng tin v nhng cam kt nhng cha thc hin ca Cng ty
Khng c.
17.
Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh hng n
gi c phiu
Khng c.
IV.
1.
2.
3.
4.
5.
6.
7.
8.
C phiu pht hnh

Loi c phiu:
C phiu ph thng
Mnh gi:
10.000 ng
Tng s CP pht hnh ra cng chng: 1.200.000 c phiu
Gi khi im u gi:
34.000 ng/c phiu
Phng php tnh gi:
Chit khu dng tin
Phng thc pht hnh ra cng chng: Bo lnh pht hnh
T chc bo lnh pht hnh:
Cng ty C phn Chng khon Bo Vit
Phng thc phn phi i vi c phiu pht hnh ra cng chng: u gi cnh
tranh
9.
Cc thng tin v t u gi
Thi gian ng k tham gia u gi:
Thng 7/2005
Thi gian t chc u gi:
Thng 8/2005
iu kin ng k tham d u gi: C n ng k tham gia u gi theo mu, np

ng theo thi hn quy nh v np tin t cc l 10% tng gi tr c phn ng
k tnh theo gi khi im trong thi hn ng k quy nh.
10.
C phiu pht hnh ring l cng t (khng ng k qua UBCKNN)

Pht hnh ring l cho CBCNV v i tc chin lc: 3.800.000 c phiu
C phiu cho bn cho i tc chin lc s c Hi ng qun tr cho bn tho
thun l ln cho cc t chc u t trong v ngoi nc, d kin trong thng 6 v
thng 7/2005, vi mc gi khng thp hn mc gi khi im ca phin u gi
pht hnh ra cng chng. i tc chin lc ca Cng ty l cc bn hng c quan h
mt thit vi Cng ty trong hot ng kinh doanh, cc Qu u t, .... Tnh n thi
im ny Cng ty thc hin bn c phiu cho mt s nh u t nh Cng ty
BHNT Prudential Vit Nam, Qu u t Chng khon Vit Nam - VF1, Qu VOF.
C phiu pht hnh cho CBCNV l c phiu hn ch chuyn nhng trong 02 nm
k t ngy pht hnh. CBCNV ca Cng ty s mua s c phn c duyt mua vi
Trang 46
Cng ty C phn Kinh
Bn co bch
mc gi bng 70% gi khi im ca phin u gi pht hnh ra cng chng. Vic

cho bn cho CBCNV s c trin khai sau khi hon tt t pht hnh ra cng
chng theo hnh thc u gi.
11.
Gii hn v t l nm gi i vi ngi nc ngoi
iu l t chc v hot ng ca Cng ty khng gii hn t l nm gi c phiu ca Cng

ty i vi ngi nc ngoi.
Sau khi c phiu ca Cng ty c nim yt ti Trung tm Giao dch Chng khon, t l
nm gi ca ngi nc ngoi tun theo quy nh ti Quyt nh s 146/2003/Q-TTg
ngy 17/07/2003 ca Th tng Chnh ph v t l tham gia ca bn nc ngoi vo th
trng chng khon Vit Nam, trong qui nh t chc, c nhn nc ngoi mua, bn c
phiu trn Th trng Chng khon Vit Nam c nm gi ti a 30% tng s c phiu
nim yt ca t chc pht hnh.
12.
Cc loi thu c lin quan
Cc c nhn u t s c min thu thu nhp i vi cc khon thu nhp t vic u t

vo c phn ca doanh nghip trong thi hn 05 nm k t khi nh u t c ngha v np
thu theo quy nh ca php lut v thu thu nhp i vi c nhn.
Do Cng ty C phn Kinh mi thnh lp thng 09/2002, nn Cng ty c min thu
thu nhp doanh nghip 02 nm (t thng 9/2002 n ht thng 8/2004) v gim 50% thu
sut thu thu nhp doanh nghip trong 02 nm tip theo, tc t thng 9/2004 n ht thng
8/2006, Cng ty s c hng thu sut l 14%. T thng 9/2006 tr i, thu sut thu thu
nhp doanh nghip Cng ty phi chu l 28%.
Hin nay, mc thu sut thu gi tr gia tng p dng cho Cng ty l 10% i vi doanh thu
ni a v 0% i vi doanh thu xut khu.
Mc ch pht hnh
V.
1.
Mc ch pht hnh
B sung vn lu ng ca Cng ty:
Nhng nm gn y, do Cng ty c tc tng trng rt cao nn nhu cu vn lu ng

tng mnh. Mc d ngun vn ch s hu ca Cng ty tng nhanh do Cng ty b sung t
li nhun v pht hnh thm c phiu nhng vn khng m bo nhu cu vn lu ng cn
thit, dn n tnh trng hu ht vn lu ng u c ti tr bng vay ngn hn ngn
hng. V vy vic pht hnh thm c phiu l cn thit nhm m bo nhu cu vn cho hot
ng sn xut kinh doanh hng ngy ca Cng ty.
Thc hin vic gp vn c phn vo Cng ty C phn Kinh - Bnh Dng:
Cng ty C phn Kinh - Bnh Dng l cng ty th 6 thuc h thng Kinh , vn iu

l 100 t ng, vn phng v nh my sn xut t ti Khu Cng nghip Vit Nam Singapore. Cng ty C phn Kinh - Bnh Dng ra i nhm thc hin cc d n lin
doanh, lin kt vi cc i tc ln trong v ngoi nc, sn xut cc loi sn phm khc
Trang 47
Cng ty C phn Kinh
Bn co bch
nhau theo tiu chun quc t, khai thc th mnh v thng hiu v h thng phn phi ca
Kinh . Cng ty s c u t nhng dy chuyn sn xut c cng ngh hin i nht
ca cc nc pht trin v p dng h thng qun l theo tiu chun tin tin nht.
Phn cn li d kin thc hin gp vn u t cc d n khc trong cui nm 2005 v

2006.
2.
Phng n kh thi d n u t nh my sn xut bnh ko ca Cng ty C phn

Kinh - Bnh Dng
(do Cng ty C phn Kinh lp)
a)
Ni dung chnh ca phng n kh thi
Mc ch: Sn xut cc sn phm mi, cao cp p ng nhu cu ca th trng ni

a, m rng th trng xut khu, thc hin mc tiu doanh thu xut khu ca ton h
thng Kinh n nm 2010 l 30 triu USD. Vic u t d n ny cng l mt bc
chun b cho k hoch u t nh my sn xut ca Kinh ti nc ngoi.
K hoch trin khai:

-
Nm 2004: Thu t ti Khu Cng nghip Vit Nam - Singapore, Bnh Dng.
Qu II/2005: Khi cng xy dng nh xng.
Qu II/2006: Hon tt vic xy dng nh xng v lp t dy chuyn crackers, cup

cake v layer cake.
Qu III/ 2006: Sn xut chnh thc.
i tc tham gia: Cng ty C phn Kinh - Bnh Dng c vn iu l 100 t ng,

trong vn gp ca Cng ty C phn Kinh l 80 t ng, phn cn li l phn vn
gp ca 2 c ng th nhn.
Doanh thu d kin hng nm:

-
Nm 2007:
375 t ng
Nm 2008:
416 t ng
Nm 2009:
416 t ng
Nm 2010:
458 t ng
Trong , doanh thu xut khu sang cc nc nh sau:

-
M:
i Loan:
8% tng doanh thu
Nga:
3% tng doanh thu
Campuchia, Nht Bn, Nigeria: 3% tng doanh thu
80% tng doanh thu
Cc vn v ti chnh:
-
Tng vn u t: 270 t ng, trong ngun vn t c 133 t ng, ngun vn vay

137 t ng
Trang 48
Cng ty C phn Kinh
Bn co bch
Kh nng sinh li: 40% vn u t/nm
b)
K hoch vay vn ngn hng
Nm 2005:
76 t ng
Nm 2006:
61 t ng
Tng cng:
137 t ng
K hoch vay vn ni trn c xy dng trn c s tha thun ca Cng ty v mt s

Ngn hng Quc doanh v Thng mi c phn v vn vay vn u t Nh my sn xut
bnh ko ca Cng ty C phn Kinh - Bnh Dng.
VI.
hoch s dng s tin thu c t t pht
hnh
Sau khi kt thc t pht hnh, Cng ty s s dng s tin thu c theo k hoch sau:
-
S tin thu c t t pht hnh ra cng chng theo hnh thc u gi dng b
sung vn lu ng, d kin hn 50 t ng.
S tin thu c t pht hnh ring l cho cn b cng nhn vin v i tc chin lc
dng gp vn c phn vo Cng ty C phn Kinh - Bnh Dng 80 t ng v
thc hin thc hin mt s c hi u t vo cc d n kh thi cui nm 2005 v u
nm 2006.
VII.
1.
Cc i tc lin quan n t pht hnh
T chc t vn:
Cng ty C phn Chng khon Bo Vit
Tr s chnh:
Tng 2+5, 94 B Triu, Qun Hon Kim, H Ni.
in thoi:
(84-4) 9433016/017
Chi nhnh:
11 Nguyn Cng Tr, Qun 1, Tp. H Ch Minh
in thoi:
(84-8) 9141993/994
Website :
http://www.bvsc.com.vn
2.
Fax:
Fax:
(84-4) 9433012
(84-8) 9141991
T chc bo lnh pht hnh: Cng ty C phn Chng khon Bo Vit
S lng c phiu bo lnh pht hnh: 1.200.000 c phiu

Phng thc bo lnh: Cng ty Chng khon Bo Vit cam kt mua ton b s c phiu
cn li khng c phn phi ht theo gi tha thun ti Cam kt Bo lnh Pht hnh C
phiu vi Cng ty C phn Kinh .
Theo nh gi ca Cng ty Chng khon Bo Vit, t pht hnh ln ny ca Cng ty C
phn Kinh c chun b v tnh ton k da trn kh nng v nhu cu thc t ca Cng
ty cng nh kt qu thm d th trng, v vy kh nng thnh cng ca t pht hnh l rt
cao.
Trang 49
Cng ty C phn Kinh
3.
T chc kim ton:
Bn co bch
Cng ty Dch v T vn Ti chnh K ton v

Kim ton - Chi nhnh Tp. H Ch Minh
Tr s:
29 V Th Su, Qun 1, Thnh ph H Ch Minh
in thoi:
(84-8) 8205944 - 8205947
VIII.
1.
Fax:
(84-8) 8205942
Cc nhn t ri ro
Ri ro pht hnh
t pht hnh b coi l khng thnh cng v phi hu b trong trng hp s lng c
phiu thc t bn c ch t di 80% lng c phiu c php pht hnh. m bo
cho t pht hnh c thnh cng, ngoi vic cho bn cho cn b cng nhn vin, thm
d nhu cu u t v cho bn ti cc i tc chin lc, Cng ty k kt Hp ng Bo
lnh pht hnh s 102/2005/BVSC.NV2-BLPH vo ngy 14/05/2005 vi Cng ty C phn
Chng khon Bo Vit, theo Cng ty C phn Chng khon Bo Vit cam kt s mua
ht s c phn cn li cha c phn phi ht, v vy ri ro pht hnh ca t pht hnh
ny l rt nh v ch xy ra trong cc trng hp bt kh khng. Bn cnh , tin trin
khai ca t pht hnh ring l cng s nh hng n tng ngun vn d kin huy ng
cho d n u t nh my sn xut bnh ko ca Cng ty C phn Kinh - Bnh Dng.
2.
Ri ro kinh t
Tc tng trng kinh t v thu nhp bnh qun u ngi c nh hng n vic tiu th
cc sn phm bnh ko. Khi nn kinh t tng trng mnh, thu nhp ca ngi dn cao, i
sng vt cht c m bo th cc nhu cu nng cao dinh dng, nhu cu biu tng cc
loi thc phm cao cp, trong c bnh ko cng tng. Nu nn kinh t lm vo tnh trng
khng hong, thu nhp ngi dn st gim, khng m bo nhng nhu cu sinh hot ti
thiu hng ngy th ngnh sn xut bnh ko chc chn b tc ng.
Nhng nm tr li y, Vit Nam c tc tng trng kh cao v n nh: nm 2002 t
7,1% v nm 2003 l 7,23%, nm 2004 t 7,7%. Cc chuyn gia phn tch u cho rng,
trong cc nm ti, vic tc tng trng GDP ca Vit Nam duy tr mc 7- 8%/nm l
hon ton kh thi. S pht trin lc quan ca nn kinh t c nh hng tt n s pht trin
ca ngnh sn xut bnh ko, v vy c th nhn nh rng ri ro v kinh t khng phi l
mt ri ro ln i vi hot ng ca Cng ty.
3.
Ri ro lut php
C th ni, bnh ko l mt trong nhng sn phm cn thit trong cuc sng hng ngy ca
con ngi, m bo c nhu cu dinh dng ca cc tng lp dn c trong x hi. Mt
khc, cc doanh nghip sn xut bnh ko nhn chung s dng nhiu lao ng v cc nng
sn do trong nc sn xut nh ng, trng, sa,... V vy, ngnh sn xut bnh ko c
Nh nc dnh cho nhng chnh sch u i nht nh, c th l nhng u i trong Lut
Trang 50
Cng ty C phn Kinh
Bn co bch
Khuyn khch u t trong nc v tin thu t, thu thu nhp doanh nghip, thu nhp
khu my mc thit b,...
Nhng rng buc php l i vi ngnh bnh ko ch yu lin quan n an ton thc phm
v bo v quyn li ca ngi tiu dng. y cng l nhng vn c Cng ty C phn
Kinh t nhiu nm nay rt ch trng v xem l chin lc lu di ca Cng ty.
V vy, xt ton cnh mi trng php l v tnh hnh thc t ca Cng ty, ri ro php lut
t c nh hng n hot ng ca Cng ty.
4.
Ri ro bin ng gi nguyn vt liu
Do nguyn vt liu chim t trng ln trong gi thnh sn phm (khong 65% n 70%)
nn bin ng gi c nguyn vt liu s tc ng n li nhun ca Cng ty. Ri ro tng gi
nguyn vt liu bao gm:
-
Dch cm gia cm: T cui nm 2003 n nay xy ra 2 t dch cm gia cm, gy

bin ng ln v gi trng g, mt trong nhng nguyn liu chnh sn xut bnh ko
ca Cng ty. Trong thi gian t u nm 2004 n gia nm 2004, bo m an ton
cho sn phm, Cng ty Kinh s dng nguyn liu thay th trng gia cm c
nhp khu t an Mch. Gi ca cht thay th trng ny t hn trng g t 3% n
5%. Trong khong thi gian t thng 5/2004 n nay, gi trng g tng 100% so vi
trc khi xy ra cm gia cm. Nh vy nu dch cm gia cm vn khng dp tt c,
th gi thnh sn phm ca Cng ty s b nh hng (cho d s dng trng hay cht
thay th trng). Mt khc dch cm gia cm cng to tm l e d ca ngi tiu dng
i vi vic s dng cc sn phm c s dng trng gia cm, t tc ng ti doanh
thu ca Cng ty.
nh hng ca lm pht: Do nh hng ca lm pht, gn y gi mt s loi nguyn

nhin liu u vo tng t bin nh: ng tng 20%, bt tng 40%, sa tng 17%,
bao b nha tng 10%. Hn na, thu nhp khu mt s loi nguyn liu cn cao cng
tc ng lm tng gi thnh sn xut.
Tm li, hot ng kinh doanh ca Cng ty chu nh hng ln ca nhng ri ro v gi

nguyn vt liu. Tuy nhin, nu tnh trng tng gi nguyn vt liu din ra trong thi gian
di th th trng s ng lot iu chnh gi bn ra sn phm, khi Cng ty c th tng
gi bn ra, doanh thu tng v trit tiu c nh hng ca ri ro tng gi nguyn vt liu
n li nhun ca Cng ty.
5.
Ri ro t gi hi oi
Doanh thu t xut khu chim khong 10% tng doanh thu ca Cng ty C phn Kinh
nn t gi hi oi c xem l mt vn quan trng i vi s pht trin ca hot ng
xut khu ca Cng ty. S bin ng ca t gi hi oi cng nh hng n gi thnh sn
phm do mt s nguyn vt liu Cng ty phi nhp khu t nc ngoi. Ngoi ra, hu ht
Trang 51
Cng ty C phn Kinh
Bn co bch
my mc thit b ca Cng ty u mua t nc ngoi, do cc d n u t mi cng phi

gnh chu ri ro t nhng thay i trong t gi hi oi.
Trong nhng nm gn y do chnh sch n nh tin t ca Nh nc nn t gi gia ng
Vit Nam vi cc ngoi t mnh tng i n nh, mc dao ng gi kh thp, vic d bo
t gi trong ngn hn cng khng qu kh khn. V vy hot ng xut nhp khu ca
Cng ty khng b nh hng nhiu do bin ng t gi. Mt khc, Cng ty cng t cn i
mt phn ngun thu - chi ngoi t t vic xut khu sn phm v nhp khu my mc,
nguyn liu, do vy nhng thit hi do bin ng t gi gy ra cng c hn ch.
6.
Ri ro hng gi v hng km phm cht
Cng nh mt s th trng ang pht trin khc, th trng Vit Nam vn b nh hng
nng n bi nn hng gi. Hng gi, trong c bnh ko gi cc thng hiu ni ting nh
Kinh , Bibica, Hi H,... vi ngun gc xut pht t Vit Nam v Trung Quc c bn
ln vi hng tht, v i khi thng qua c h thng i l phn phi chnh thc ti tay ngi
tiu dng, gy nh hng khng nh ti nhng nhn hiu ni ting. Thm vo , bnh ko
sn xut t nhng c s sn xut nh khng nhn hiu, ngun gc, nin hn s dng, khng
qua c quan kim duyt thc phm, tuy khng nh hng trc tip ti nhng nhn hiu ni
ting, nhng li tc ng xu n sc khe ngi tiu dng. Th phn ca loi sn phm
ny c xu hng gim nhng hin vn cn kh ln v chim khong 25-30% th phn bnh
ko ca c nc.
Trn thc t, kin thc tiu dng ca x hi ngy cng c nng cao do ngi tiu dng nht l ngi tiu dng thnh th hin nay c tip cn vi rt nhiu ngun thng tin t
bo ch, internet,... V vy hng gi sn phm ca Cng ty ch c th xut hin mt s
vng nng thn, vng su, vng xa. Cng ty tch cc trin khai cc chng trnh chng
hng gi thng qua vic nng cp bao b sn phm, t chc vic tip nhn thng tin t nhiu
ngun khc nhau v hng gi, phi hp vi cc c quan chc nng pht hin hng gi trn
th trng,... V vy thi gian gn y s lng hng gi nhn hiu Kinh c du hiu
gim.
7.
Ri ro hi nhp
Vic Chnh ph Vit Nam ang tch cc xc tin vic gia nhp WTO trong nm 2005 cng
l yu t nh hng lu di ti ngnh bnh ko. Hin nay, mc thu sut nhp khu ph
thng p dng cho sn phm bnh ko l 75%, i vi cc nc thuc din u i l 50%
(p dng cho mt s nc nh Australia, Canada, i Loan..,). Ring i vi cc nc
ASEAN, biu thu p dng bt u t nm 2003 l 20% v gim trong tng nm sau, mi
nm gim 5% cho ti khi cn 5% vo nm 2006. Nh vy, vic gia nhp WTO v AFTA
lm gim mc thu nhp khu p dng cho cc mt hng bnh ko ang l mt thch thc
ln i vi nhng nh sn xut bnh ko trong nc, c bit l mt hng bnh ko cao cp.
Mc d vy, bnh ko trong nc vn c nhiu li th do gi thnh sn xut r hn so vi
cc nc ASEAN khong 40% n 60%. V vy nu bnh ko nhp khu c gim thu
sut nhp khu th gi bn ra vn cao hn khong 20% n 30%.
Trang 52
Cng ty C phn Kinh
Bn co bch
Do Kinh c s chun b k lng bng chin lc a dng ha sn phm, thc hin

chin lc marketing thch hp nn Cng ty khng gp s cnh tranh ca bnh ko nhp
khu. Hn na, vi li th v thng hiu v mng li phn phi rng khp, Cng ty hon
ton ch ng trong vic khng ch s thm nhp ca hng ha ngoi nhp.
8.
Ri ro khc
Cc ri ro khc nh thin tai, ch ho, ho hon .v.v... l nhng ri ro bt kh khng, nu

xy ra s gy thit hi cho ti sn, con ngi v tnh hnh hot ng chung ca Cng ty.
IX.
Ph lc
1.
Ph lc I: iu l T chc v Hot ng.
2.
Ph lc II: Bo co ti chnh c kim ton nm 2003, 2004.
3.
Ph lc III: Bo co ti chnh qu I nm 2005.
Trang 53
Cng ty C phn Kinh
Bn co bch
Thnh ph H Ch Minh, ngy 15 thng 6 nm 2005

i din T chc pht hnh - Cng ty C phn Kinh :
Ph Ch tch Hi ng qun tr kim tng gim c
Trn L Nguyn
Trng Ban Kim sot
K ton trng
M Thanh Danh
Hunh Tn V
i din T chc t vn v bo lnh pht hnh - Cng ty C

phn Chng khon Bo Vit:
Gim c
Nguyn Quang Vinh
Trang 54

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Mc lc

Nhng ngi chu trch nhim chnh i vi ni dung bn co bch.......................1

T chc pht hnh................................................................................................................................1

T chc t vn v bo lnh pht hnh...................................................................................1

Cc khi nim .....................................................................................................................................................................1

tnh hnh v c im ca t chc pht hnh...................................................................................1

Tm tt qu trnh hnh thnh v pht trin .....................................................................1

Lch s hnh thnh v pht trin.............................................................................................................1

Gii thiu v Cng ty .........................................................................................................................................3

C cu t chc ca ton b h thng Kinh ..............................................................................4

C cu t chc ca Cng ty .........................................................................................................................5

C cu b my qun l Cng ty...................................................................................................8

Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi

Danh sch nhng Cng ty m v Cng ty con ca t chc pht hnh...............9

Cng ty nm gi quyn kim sot v c phn chi phi ca Cng ty C phn

Danh sch cc Cng ty m Cng ty C phn Kinh ang nm gi quyn kim

Hot ng kinh doanh ....................................................................................................................10

Cc nhm sn phm chnh ca Cng ty............................................................................................ 10

Doanh thu, li gp qua cc nm ........................................................................................................... 12

Trnh cng ngh ......................................................................................................................................... 16

Tnh hnh nghin cu v pht trin sn phm mi ................................................................... 17

Tnh hnh kim tra cht lng sn phm v dch v............................................................. 18

Hot ng Marketing ................................................................................................................................... 19

Nhn hiu hng ha v ng k bo h.......................................................................................... 20

6.10. Cc Hp ng ln ang c thc hin hoc k kt..................................................... 21

Bo co kt qu hot ng kinh doanh trong hai nm gn nht .....................22

Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong

Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty

V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh.............24

V th ca Cng ty trong ngnh........................................................................................................... 24

Trin vng pht trin ca ngnh ........................................................................................................ 26

Chnh sch i vi ngi lao ng..........................................................................................27

S lng ngi lao ng trong Cng ty........................................................................................ 27

Chnh sch i vi ngi lao ng...................................................................................................... 27

Chnh sch c tc ...............................................................................................................................29

Tnh hnh hot ng ti chnh....................................................................................................29

11.1. Cc ch tiu c bn........................................................................................................................................... 29

Hi ng qun tr, Ban Tng gim c, Ban kim sot................................................32

12.1. Danh sch thnh vin Hi ng qun tr....................................................................................... 32

K hoch li nhun v c tc giai on 2005 - 2007..........................................................43

14.1. nh hng pht trin ca ton b h thng Kinh ti nm 2010 ........................... 43

nh gi ca t chc t vn v k hoch li nhun v c tc .............................45

Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh

C phiu pht hnh......................................................................................................................................................46

Phng n kh thi d n u t nh my sn xut bnh ko ca Cng ty C

K hoch s dng s tin thu c t t pht hnh.............................................................49

VII. Cc i tc lin quan n t pht hnh............................................................................................49

T chc t vn: Cng ty C phn Chng khon Bo Vit...........................................49

VIII. Cc nhn t ri ro.......................................................................................................................................................50

Ri ro pht hnh .................................................................................................................................50

Ri ro lut php ...................................................................................................................................50

Ri ro bin ng gi nguyn vt liu ....................................................................................51

Ri ro hng gi v hng km phm cht..............................................................................52

Ph lc II: Bo co ti chnh c kim ton nm 2003, 2004...............................53

Ph lc III: Bo co ti chnh qu I nm 2005.......................................................................53

Cng ty c phn kinh

ngi chu trch nhim chnh i vi ni

T chc pht hnh

ng Trn Kim Thnh

Ch tch Hi ng qun tr Cng ty C phn

Tng Gim c Cng ty C phn Kinh

K ton trng Cng ty C phn Kinh

Chng ti m bo rng cc thng tin v s liu trong Bn co bch ny l ph hp vi