If you don t look up to the sky, you will never see the stars

imagineades*na*onwith...
3000yearsofhistoryandculture over70%oftheworldsculturalheritage asuperbgastronomytradi*on legendaryhospitalityandlandmarks worldsfashion&designepicenter auniquelifestyle

90%ofthehotelsunbranded highmarketfragmenta*on nopromo*onalstrategy nosynergies nobrand nocommunica*onsac*vity lowvisibilityforevents limitedaccesstointerna*onalmarkets

HOWCANANYONE

COMPETE
ONGLOBALMARKETS

buttheworldischanging

aradicalchangehasoccurredinthe worldofmarke*ng

Source: Internet Advertising Bureau, 2006

Consumersarenotlisteninganymore

becausetodayapersonis

crea*ng selec*ng par*cipa*ng exchanging inuencing buying commen*ng changing

andconsequentlycommunica*onsmovefromthis
BROADCAST
we tell you
(example: The New York Times, CNN, etc.)

Publisher/broadcaster

big advertising budgets!

$ $ $

Newspaper Magazines TV

Passive readers/audience

tothis
INTERACTIVE
tell us what you think of what we tell you
(example: nytimes.com, cnn.com, etc.)

publisher/broadcaster big advertising budgets product placement, story telling, public relations, audiovisual, viral marketing, etc.

$ $ $ $ $ $

Newspaper Magazines Web Video TV & radio Podcasts

Forums Comments Ratings Blogs Networking

Interactive audience

passive readers/audience

totheSocialMediamodelwherethedialogueamongstusershasmadethe roleoftheEditorredundant

SOCIAL MEDIA lets share amongst us what we want

(i.e.: Wikipedia, Twitter, etc.)

Pay for less

Contextual advertising, product placement, PR 2.0

$ $ $ $ $ $

Self managed publications

Co-creators
Revenue sharing

Passive audience

andwhataboutthetravelers?

Leisure

Business

nancialcrisisandeconomic recession *ghtercreditcondi*ons, highconsumerdebt,decreased housingwealth,stagnantwages, andrisingunemployment contrac*onintraveldemand, (par$cularlybusinesstravel)

Itisvitaltotargetearlyadaptersandemergingeconomies, focusingonboththevolumeandtheindividualvalueof travelers,tomaximizefuturereturnsanddriveshortterm businessvolume.

Source: Deloitte Analysis

understandingtheconcurrentchangingofcustomersbehavior wouldallowinnova*veideastoemerge, newprotablealliancestobeforged,bycrea*nginteres*ngnew marketableoersandservices

factorsinencingtodaystravelersbehavior

As per slide 1

Source: Deloitte Analysis

todaystravelerisincontrol

mul*plechoices(longtail)available emo*onallymo*vatedtotravel dierenttravelpersonaineachtrip moreinforma*onandcontractualpower dis*nguishesbetweentravelandtravelling

experience

V A L U E

service centric

product centric commodity

before
posi*oning experiencecrea*on externalcommunica*on storytelling thirdpartyendorsements accessibility

during
experiencedelivery internalcommunica*on accessibility

after
experiencefeedback storysharing externalcommunica*on storytelling thirdpartyendorsements accessibility

stay

memories return

so

wehavegot organized

wecreatedateamofexperts intravel&tourism andinterna*onalcommunicators, withhighimpactnetworksofexternalprofessionals

thePARTNERS

themanagingTEAM
thelocalAGENCIES theMEDIA

joiningforcestoformanalliance abletoprovideonestop,fullservice,support onstrategiccommunica*ons,marke*ng&training inallkeyinterna*onalmarkets

Themanagingteamisanagileandexible structureledby:
LucillaDeLuca,acommunica*onprofessionalwitha proventrackrecordofexcellenceinluxurydes*na*ons likeCostaSmeralda DanieleSavio,entrepreneurwithinterestsintheareas ofmedical,gastronomyandrealestate

thePartnersareleading companiesandconsultants providingdirecthighquality opera*vesupporttothe ini*a*ve:

ADCGroup(business) BMCBurdichCommunica*on(publicrela*ons) CappelliIden*tyDesign(Image) Execu*veSearchInt.l(execu*verecruitment) eXperience(datamarke*ng) Formazione24Ore(Execu*veTraining) FrezzaLaFataPhotographers GruppoEditorialeLEspresso Horwath(development) HospitalitySchool(hotelmanagementtraining) HotelPhotography(photography) HVSHospitalityServices(sales&marke*ng) Intercon*nentalTravelCo.(congress&events) PropagandaGEM(productplacement) QFS(F&Bprocurement) RocchiEditoreATavola(gastronomy) SynergyInterna*onal(salesnetwork) Starter(aggrega*vemarke*ng) StudioLuvi(crea*veservices) TheFamily(audiovisualproduc*ons)

thelocalagencies,areanetworkofexperiencedindependently opera*ngcommunica*onsexpertswithaprovenrecordof excellenceintravel&tourism,locatedin: Austria Portugal Egypt Russia France Spain Germany Turkey Greece UAE Israel UK Italy USA allowinglocalsupervisionandqualitycontrolinall ini*a*ves,eventsandcampaigns...

andaMediadatabaseofmorethan7,000 journalistsin: Australia Austria Belgium China Egypt France Germany Greece HongKong Israel Italy Japan Malaysia Netherlands Poland Portugal Qatar Russia SaudiArabia Spain Turkey UAE UK USA

experience in International travel & tourism

network of local PR agencies

operating in all key markets

professional communicators

network of partners

a database of 10,000 media

innovation strategy

sustainability product placement press office creative social networking strategic web marketing audiovisual PR 2.0 training events photography crisis communication consultancy

branding

partnerships

witharangeof innova*vetoolsin addi*ontothe tradi*onalones,in ordertoeec*vely communicatewith todaysaudience...

frompressreleasestothe toolsnecessarytoeec*vely addressmediaandsocialmedia requirementsofinforma*onand mul*mediatomaximizethe impactinthedistribu*onof news

www.imaginecommunication.eu

andtheonlinenewsroom concept,aonestopshopforthe mediatogatherinforma*on, audiovisual,backgrounddata, usefulllinksandkeepupdatedon thesubject

aggrega*vetoolslike:
blogs, socialnetworks, forums newsleoersbydes*na*ons andkeysellingpoints toallowthesmallandmedium sizecompaniestoaordto consistentlycommunicatewith theconsumersandthemedia ontheinterna*onalmarkets

Adver*sing Audiovisualproduc*ons

afullrangeofmarke*ng &communica*onsservices tocoverallrequirementsin onestop, ensuringmessagealignment andacoordinateddelivery betweenalltools

Branding Crea*veServices Datamarke*ng/CRM Events Partnerships Photography PR2.0 PressOce ProductPlacement Publicrela*ons Sales&Marke*ng Training WebMarke*ng

andexecu*ve& managementsupport ac*vi*es toallowatotalsharingof exper*seand professionalism withtheexibilityof consultancy

ChangeManagement Coaching&Leadership CrisisCommunica*ons Development Interna*onalrela*ons Lobbying MediaTraining PublicAairs PublicSpeaking Strategy Sustainability

About IMAGINE Communication

About us

www.imaginecommunica*on.eu info@imaginecommunica*on.eu Ph.(+39)06.39750290