THE ASSESSMENT FOR SCM (November 2011)

Assessment Components INDIVIDUAL APPLICATION EXERCISES About Five SCM Application Exercises: Each exercise will be given in the form of a Word document in the next couple of weeks. The solutions are to be provided in the same document AS BULLET POINTS ONLY. 30% Each Student Shall Submit Solutions to About Five SCM Application Exercises as a Single MS WORD Document (softcopy) rd th that is to be e-mailed in the 3 /4 Week of November 2011 ASSIGNMENT/ PRESENTATION FINAL EXAM Answer ANY TWO out of THREE EssayType Questions in 2 Hrs. The exam will be based on the contents of the handouts/slides provided. 40%

Contents of the Components

Critical Study of Supply Chain Management in Any Real Company and Recommending Initiatives to Improve its Performance

Weight (% of Marks)

30%

Submission Mode and Timeline

Each Group (of 5-7 Students) Shall Present the Study and Solution as a PowerPoint rd th Presentation in the 3 /4 Week of November 2011

Written Exam to Be Scheduled by the Examination Section

It is understood that there cannot be anything like an exact solution to such a design/improvement exercise. It is further understood that most of the required data might not be available for recommending concrete design/improvement initiatives; and, hence, the deliverables will at best be at a high level, and, hence, lacking in precision and detail. The quality of the solutions to exercises/assignments would essentially be judged on: (a) Whether you are able to approach the problem with the right business perspective and are able to prioritize deliverables based on their potential importance to and impact on the business (b) Whether you are able to apply the SCM learning to real-life situations (c) Whether you are able to think innovatively within the constraints imposed by the problem context to come up with non-traditional ideas and solutions.

APPLICATION EXERCISE # 1
Roll # Name

Design a Reverse Supply Chain (for a geographical region) for any one of the following type of companies: Car Manufacturer (e.g., Toyota, Suzuki, Tata, etc.) Electronic Appliances Manufacturer (e.g., LG, Samsung, etc.) Mobile Phone Manufacturer (e.g., Nokia, Motorola, etc.) Pharmaceutical Company (e.g., Dr Reddys, Pfizer, etc.) Any Other Company

The conceptual design of the reverse supply chain should be submitted in the form of: (a) answers (in bullet points only) to the following five questions, and (b) a very simple, labeled block diagram of the recommended reverse supply chain.

1. Which products will be accepted as returns and which will not be accepted as returns? How liberal the return policy should be? Do you recommend any restocking fees to be charged to the customers?

2. Which stage(s) in the supply chain will be collecting the returned products and how?

3. Whether the sorting/grading facility will be run by the manufacturer or outsourced? Any recommendations about the number and location of the sorting/grading facilities?

4. How the returned items will be transported to the sorting facility?

5. What will be the different categories in which the returned items would be classified; and what is to be done with each category of the returned products?

6. Draw a very simple, labeled block diagram of the recommended reverse supply chain.

7. How the reverse supply chain can be turned into an activity that can make profit for and help enhance the brand equity of the firm?