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1
BCG
2(Benchmarking)
3SWOT SstrengthWweaknessOopportunityTthreats
4BCG 1970
5GE
7BCG 60
9
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10 PEST
11
12
HRMR&D
13SCP 70
14
15
16 GE
17
18
19
20
21SBU GE
22
23
17
1
(Stability strategy)
2
(Growth strategy)
3
(Retrenchment strategy)
(Mobil
Oil-(Union Carbide)
4
(Combination strategy)
1992
(Electronic Data Systems)
benchmarking
(Benchmarking)
benchmarking
10 benchmarking
Benchmarking Xerox
Benchmarking
1 Benchmarking
2 Benchmarking
3 Benchmarking
4 Benchmarking
5 Benchmarking
2benchmarking
benchmarking
benchmarking benchmarking benchmarking
benchmarking
benchmarking
benchmarking
MIS
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Xerox Benchmarking
Company
Process
American Express
AT&T
Dow Chemical
Hewlett-Packard
L.L. Bean
Marriott
Texas Instrument
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HOW-TO
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4 benchmarking
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6benchmarking
focus
benchmarking
SWOT
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McKinsey SWOT strengthweakness
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Why SWOT focus
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BCG
1
BCG (Boston
Consulting Group, BCG) 70 BCG
SBUs 2 SBUs
SBUs BCG
BCG
BCG 4
1Question Marks
SBUs
BCG
BCG
ROI
2stars
3Cash cows
SBUs
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BCG 1966
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BCG
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BCG
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BCG
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BCG
GE
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GE BCG GE
BCG BCG
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GE 70
GE GE
SBUs GE GE GE BCG
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GE SBUs
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2002
IBM Sun
IT
IBM 2000
IT
IT
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IBM Sun
IBM
2002
TCL 600
230
IT IT
+ OEM+
IBM
2002 TV
TV
TV
TCL TV
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1972 PIMS
1975 PIMS
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PIMS 2000 48
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PIMS 2000
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