By Medialinks Sept.

2011

Who is Most Concerned with Advertiser Interests ? Brokers? Media Owners? Agencies?

From Database Medialinks 1. Nearby Competitors 2. History of Billboard 3. Volume of Advertisements by Advertisers 4. New Products on Billboards 5. Local Products

THE RIGHT PRODUCT ON THE RIGHT LOCATION & BILLBOARD

BENEFITS:
1. AGENCY >> Successful Campaign >> Increasing Sales 2. BILLBOARD OWNER >> Happy & Satisfied Client

BRIEFING FROM ADVERTISER/AGENCY

1. Priority Cities 2. Criteria of locations for Outdoor Advertising 3. Product & Brand Info 4. Policy existing outdoor (extend?, end?, survey?)

depok

jogjakarta

surabaya

OUTDOOR RESEARCH
1. location search (which locations meet requirements) - available data - additional data (client priorities) 2. traffic report * (details on traffic of chosen locations) - traffic volume ( cars/motorcycles/.) - traffic density reports 3. billboard survey (details billboard preferred location) - photographs from all traffic angles - limited technical report - comprehensive location report
* = Optional
By Medialinks Sept. 2011

TASK FLOW
Location Search Measure Traffic * Billboard Survey

report

report

report

Briefing Client

Report Potential Locations

Report Traffic Conditions

Search Billboards for Rent

Report Billboard Choice

Available Data Additional Survey Medialinks Data Local Spotter

* Optional
By Medialinks Sept. 2011

EXAMPLE LOCATION SEARCH

+ AVAILABLE MEDIALINKS DATA (SURVEY) + MAP COMPETITORS + DATA OTHER SOURCES + ADDITIONAL DATA FROM MEDIALINKS SPOTTER

By Medialinks Sept. 2011

FOR EACH PRIORITY CITY A GOOGLE MAP

Current Outdoor & Competitors + Potential Location Markers

TELCO DEPOK [MARGONDA RAYA]

25 agustus 2011

By Medialinks Sept. 2011

TRAFFIC REPORT

By Day/ Week Volume Vehicles Cars/Motorcycles Density

By Medialinks Sept. 2011

BILLBOARD SURVEY

By Medialinks Sept. 2011

BILLBOARD SCORE
Favorable Location ( Traffic ) 1. Condition of Outdoor: Good 2. In Target Group Area Visibility Outdoor is Good 1. Billboard Density is low 2. No Empty Billboard Nearby 3. Distance to closest Billboard of Competitor or Competing Product not worrisome 4. Product is available in Billboard Area

Score: 8

The Maximum Score = 8 (Perfect Location) , The minimum Score = 0

By Medialinks Sept. 2011

Score 7

High promotion Density

21 October 2011, 06:11:10

Cigarettes

Djarum

Djarum LA Menthol

Solo UMS By Medialinks Sept. 2011

SAMPOERNA U MILD DJARUM - BLACK

Score 4
Competitor Close

?
1 October 2011, 05:39:08 Cigarettes Djarum Djarum Black Solo

High promotion Density

Empty Billboard Close

Shopping - Solo Square By Medialinks Sept. 2011

BILLBOARD SURVEY LOCATION DETAILS

parking ramayana
mall 250 meter

warung

matrial

jalan sudirman 500m tree

bengkel

warung

ojek 250m apotik

office

tree

Your billboard
ahmad yani

Competitors billboard By Medialinks Sept. 2011

BILLBOARD SURVEY

billboard 1
City: Jakarta Selatan Address: Prapanca Commercial Area: Kemang Square Location Details: walikota jaksel Kode Billbord:JKSBB234A1

By Medialinks Sept. 2011

BILLBOARD SURVEY

surroundings billboard 1

JKSBB234B

BILLBOARD SURVEY - closest billboard

JKSBB234A1

JKSBB234A1

REPORT DETAILS
LOCATION SEARCH REPORT General information of city. google map with markers that indicate possible locations for outdoor advertisement. Also: commercial areas, business areas and outdoor locations of competing advertisers. Data about certain stores or facilities, on client request. Other data used: survey results and observations from our local spotter

TRAFFIC REPORT

Detailed Traffic Report based on figures from measuring numbers of vehicles on the by client approved location/street. Charts indicate increasing or decreasing number of vehicles and traffic density. The more locations measured, the better a choice can be made related to the billboards

BILLBOARD SURVEY

Report on billboard condition, distances to commercial areas, closest shops and at what distance billboard becomes visible and readable. Then we report whether or not possible obstacles may block view to billboard. Score given to Outdoor.
By Medialinks Sept. 2011

MEDIALINKS REPRESENTATIVES AROUND THE COUNTRY

LEVEL 1 SUPPORT : Jakarta, Medan, Palembang, Padang, Banda Aceh, Jambi, Makassar, Manado, Denpasar, Bekasi, Surabaya, Semarang, Solo, Jogjakarta, Bogor, Bandung, , Tanggerang, Depok, Denpasar LEVEL 2 SUPPORT: 147 Kapubaten

Thank You for Your Attention

PT Medialinks Email: info@medialinks.co.id 021 - 37759988