EMPI BUSINESS SCHOOL MBA 2nd year, 2nd Trimester Strategic Business Management Date: 11th Nov 2011

Sub: Assignment This assignment aims you to learn the various concepts of management by carrying out a field study and secondary resources. Collection of information, meeting the right people, preparing a report and improving your communication skills would be the key learning outcomes.
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Topics have already been communicated. It is a group assignment. Maximum 3 members per group I will allocate a topic to each group. You are expected to meet the concerned personnel of the organization. The group is expected to submit an assignment and also make a presentation on this topic.

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GUIDELINES Each individual has to carry out primary research. This is MANDATORY.

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2. Attach the visiting card of the person you have met.

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Word limit: 2000 words (excluding annexure). The report and the presentation must include the following: ONE report per group 1. Objectives of the study
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Analysis

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survey(cover

the

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highlighted in each topic) 3. Findings 4. Recommendations 5. Conclusions Weight age: 20%. Plagiarism is a serious offence. PLEASE DO NOT DOWNLOAD ANY MATERIAL FROM THE WEBSITES IN YOUR REPORT. ANY VIOLATION WILL ATTRACT ZERO MARKS IN THE ASSIGNMENT. WE REPEAT REFRAIN FROM DOING THIS. WE EXPECT YOU TO WRITE THE ASSIGNMENT IN YOUR OWN LANGUAGE AND NOT BORROWED FROM THE WEBSITES.

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8. Please provide name, address and contact no of the person you have met. You will loose marks in absence of this. This is IMPORTANT
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Last date: 22nd Dec 2012

Good luck Hitesh Manocha Annexure 1 There will be two groups working on each topic. Topic 1 1. Choose an organization of your choice. 2. Analyze its business strategy. 3. Based on this analyze its marketing strategies. 4. Evaluate whether marketing strategies are in line with business strategy 5. Recommendations Topic 2 1. Conduct a five-force analysis for two industries. One industry should be FMCG and the other should be services industry. 2. Based on this, compare and contrast the nature of competition in these two industries. Topic 3 1. Joint-ventures and merger are the two methods of grand strategies followed by any organization. 2. Take any two organizations which have followed these approaches.

3. Compare the advantages and disadvantages of these two approaches 4. Provide recommendations Topic 4 1. Cox and Kings, SOTC are facing competition from online portals such as makemytrip.com, yatra.com. 2. Analyze the nature of competition faced and strategies deployed by any one company. 3. Recommend your strategies Topic 5 1. 2. 3. 4. Vishal Retail /Subhiksha are not performing well. Recommend your strategy to turnaround the organization. Identify the areas where you will focus on. Justify your reasons for the same.

Topic 6 Related and unrelated diversifications are the two methods of grand strategies followed by any organization. 2. Take any two organizations which have followed these approaches. 3. Compare the advantages and disadvantages of these two approaches 4. Provide recommendations
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