June 4, 2010 Volume No. 053555-01 Issue No.

JU-00001

Introduction to merit cables. Business Ethics. Why best Quality Cables are necessary? What will our Brand deliver to you? .

INTRODUCTION Who We Are? Merit cables stated aim is not to be the leading wires and cables manufacturer, but to be a market leader in most trusted organizations in Pakistan. Merit cables is the registered Trade Mark of Muwwadat International. in Pakistan, requirements are increasing and require more safer and best quality cables to reduce the consumption of electricity, fire and line losses and lesser the man-hours operations, while in the houses and buildings, dependence on wires and cables has been increased tremendously. Muwwadat International is streamlining its manufacturing operations, with the team of potential employees in the company. We market our products to our valued clients where quality is of prime importance. We always focus on Quality Assurance and implementing Standard Operation Procedures across its all operations.

Can You Use a Low Quality Product for Your Own House? Surely not, so always buy products by your own self or the BRAND you trusted the most.

A report on Business Ethics by Hamid Sheikh:

.

Contents Title:
Business Ethics ------------------ 1

What Business Ethics is? Representation of false facts, conducting activities which artificially increase the worth of products or services but actually return the less *value to the concerned person in terms of price he is paying. (Hamid Hameed Sheikh) One of the major issue in Pakistan is the artificially increase the prices or adopt such methods that decrease the product/service quality but consumer didnt know about it, he is still paying for the best e.g. use of low quality parts inside the products that cant be visible. When I look into history, I see, the Muslims who came for trade in subcontinent. They had a major role in spreading Islam in subcontinent. Ever we think how they spread Islam because they were not preacher. People Impressed by their way of doing business, They didnt lie, they

HAMID SHEIKH BDM/ Merit Cables

Business Ethics
What Business Ethics is? measured accurately, they sold best quality products, they even told about the products defect if any. What we are doing today,Just take an example 1: We all see ads of TOOTHPASTE , a Doctor come on screen and claim that as a doctor I recommend this particular toothpaste because it stronger your teeth and blah blah blah. This type of advertising is called 3 rd party association which is wrongly used by companies in Pakistan. Ever we think, who the hell this doctor is? Where he/she practice? Where is Consumer Court? Why our Government not took any action.
z

Page 2

We are making goods which are looking beautiful from outside but we use low quality parts in the inner side which are not visible to the consumers, China has a great impact to promote this kind of rubbish trend. Compare your cars new model with old one you will be very clear what I am trying to say. Electrical Cables are the base of every project but in Pakistan Manufacturer use high quality Insulation in outer part and use low quality PVC and Copper in the inner side. Consumer cannot understand because he doesnt have knowledge about it. Example, if you go for repairing your T.V, most of us dont have knowledge about the parts used in T.V. We have to rely on Mechanics opinion These all things are unethical. We must have to be clear and clarify to our consumers too. We must have to charge price which is our right by maintaining the quality at peak. We must have to guide customers that what will be the after effects to buy low quality products because it will cost you less in purchase but increase your after purchase expenses at high rate.

Low Quality Products increases after Purchase expenses

Merit Cables believe that, To buy garbage products, Its better to Kill your need

Profit at the cost of QUALITY Is actually the LOSS

Page 3

Best Quality Electrical Cables.

Why best quality cables are necessary? Electrical cables are the base of every project because life is idle without electricity. We spent millions on our construction and try to save money when there is a time to buy cables. Cables are installed under the walls and its difficult and hectic task to change the wiring once installed and wastage of money too. Its just a one perspective, low quality cables increase your electricity bill because substandard copper has high voltage drop rate so low quality cables extract your saving from your electricity bill every month. Electric equipments installed in your premises shortened their life due to substandard cables. Now you think HOW? Low quality cable creates resistance to current and your equipments are working on low voltage. Ever we think why our equipments which have average life of 5 years dont even pass their average life. Its all due to low quality cables

Normal and Short circuit

NEVER TAKE YOUR LIFE ON RISK

Primary cause of short circuit is use of low quality cables.

Never take your life and assets on risk, primary cause of short circuit is low quality cables. Your life and assets are more expensive please save it now.

Our BRAND
What will our Brand deliver to you?

Contents Title:
How our BRAND serve you

No searching cost

Same product with best quality every time. Pre purchase guidance with power calculator

Free Delivery on time

who deal. Further Benefits merit cables analyze that the person delivers: on the counter should not be hyper when customer No searching cost is using their bargaining Same product rights. Company with best quality representative should every time. guide customer properly True and fair WHY? Because most and honestly it doesnt dealing companies doing matter he purchase or Pre purchase business just for the sake not. Customer order guidance on of quick profit, they must be taken promptly selecting didnt bother to and delivered on time Product with understand what power calculator consumer thought, what Company took product are their feelings, responsibility on Power load perceptions and behavior complain if any after calculation .merit cables analyze selling product. Free delivery that customer want Accurate satisfaction. They require measurement more value on the price Took they paid and polite responsibility behavior from the person after selling Complete Trust Delivery on time Brand is the most precious asset of any company, nobody want to lose their brand. But this is also true that most of the brand fails in their introductory stage.

Merit Cables
13-S-79 Ameer Road Bilal Gunj Lahore, Punjab,54000 Office # 042-37233705, 37246801 Fax: 042-37244026 e-mail: info@muwwadat.com http://www.muwwadat.com

C.E.O Message
Muwwadat International started wires, manufacturing cables and integrity and ingenuity are at core of our business philosophy. 99.9% purity grade copper and electrical grade PVC combined techniques, with under latest the of Quality Management System certificate 9001:2000. International Certification. Please dont hesitate to contact assistance. us for any to get of the ISO From Industry

conductors in year 2007, and has emerged as one of the best of quality PVC and

manufacturers cables,

wires

supervision of our skilled staff that enables us to produce cables according to BSS/IEC. We have proven records

copper/aluminum conductors etc. We are customer focused, and mutual respect,