In this new globalization era, total quality management (TQM) are one of the most important aspects towards

the successful and survival of the organization because TQM not only related to external factor such as customers but it also includes the whole organization culture and quality culture. Nowadays, TQM is cultural phenomenon that be studies by many researchers and scholars. So, many ideas and assumptions have been developed about TQM that make TQMs context and scope become more improved and larger. Before TQM be implement in the organization, the meaning of TQM need to be fully be understand not only by the management of the organization but also by employees so that missions and objectives by implementation of TQM will be achieved. TQM can be express as conceptual basic about quality management principles and practices that need to be implement in order accomplish quality standard and award criteria such as IS0 9000, the Malcolm Baldrige National Quality Award or the European Quality Award. According to Edgar Schein, TQM have fours interconnected points that are basic assumptions, core concepts and principles, management areas and management practices. In the article, there are four total quality management basics assumptions to ensure that quality culture can be realize and maintain. Firstly is organizations mission and relationship to nature. The organization need to make sure that the company has synchronized, stable and proactive relationship with the internal and external environment especially customer because customer is the main party in the supplier chain relationship. Second basis assumption is the nature of quality and truth. Organization should keep improving the organizational process by continuously monitor and upgrade objective physical reality by analysis the objective information. Next is the nature of human nature and relationship. The management of the company need to set effective and comprehensive organizational objectives so the employees are able to develop by their self with strong teamwork spirit. Lastly is the nature of time and space. In this assumption, the management need efficiently planning and coordinating for future benefit and the stakeholders need to wait for the good outcomes. Core concepts have significant roles in TQM because it will provide base that interrelated with the design management approach and the outcome. If the management well design and implement the approach it will contribute to good and desirable outcome. There are four TQMs core values or concepts which are organizations mission and shared objectives, management approach and organizational decision-making process, role of management and involvement of employees, and planning, coordination and time-related performance. For organizations mission and shared objectives, TQMs main focuses are customers, society and employees. So, the company need pay full attention to customers

need and their prospect in satisfy customers. Besides that, management approach and the organizational decision-making process also the important core values in TQM. The organizations approach and decision-making should be frequently monitor and improve by carefully analysis the objective data and information. Next are planning, coordination and time-related performance. The company need to develop strategic long-term goals that built good relationship between stakeholders. In planning process, the management need to determine and find any mistakes that could happens in earlier production so that the system approach can functions as be planned to achieved overall system objectives. The company also need the have partnership development and able to react to customer complaints and response any changes in customer preference. By having partnership development, the company will able to accomplish tasks faster and effectively. In order to achieve quality award criteria, there are six of main areas or scopes that need to give attentions in order to make sure the management of the organization is effective. All the six main areas are leadership, strategic planning, customer and market focus, information and analysis, human resource focus and process management. If one of these scope not be considered and be left out, the quality management control cannot be achieved. For example, if there organizational have a weak leadership management it will lead to failure in fulfilling any target and objectives of the company have be set. The reason behind this is because the leadership management play important function as the management will determine the growth and future of company. TQM also focused on management areas and management practices that converge on how the managers make development towards achieving the organizational mission and objectives. In management areas and practices it includes organizational structure, guidelines, procedures, and specific tools and practices that need to be detailed and described so the external or internal parties can fully understand. According Malcolm Baldrige National Quality Award(MBNQA), the criteria not describe any precise tools, techniques, technologies or systems that need to be taken in order to accomplish winning TQM as the company itself should developed and construct in the manner that company think fit and suitable. By using quality award criteria in TQM it will benefits as it concentrate on broader framework that need to be adopt in order to achieved best quality management. But there are arguments about TQM implications to the company when the organizational cultures different from idea quality culture it will make the implementation process will be slow and hard. In addition, lack of theoretical fundamental has been the problems why TQM may give

many benefit from implement it. So, TQM need further research and study in order to TQM provide more advantages and be able to be strong theoretical foundation. As conclusion, TQM has create a cultural phenomenon in organizationals practise because by implement and practise quality management principles, the company may achieved quality award standard. Although TQM need more research and development in order to make sure it fully successful but TQM cannot be under estimate because TQM relate with many aspects that can give many benefits not only for the short term time but also long term orientation.