Food and Agri Business School, Hyderabad

PGDM (Agribusiness) - 2010-12 Term V: Supply Chain Management

Course Background Industrial organizations worldwide are continuously faced with challenges of reduced product development time, improved product quality, reduced production lead-times and low production cost with ever-increasing global competition. These challenges cannot be effectively met by isolated improvements in specific organizations (or organizational units) within a larger system of interdependent organizations (or organizational units). Further, these interdependent organizations (or units) should partner together to support the supply chain processes for creating products for customers. The value chain concepts learned earlier are extended upstream and downstream, thereby limiting the organizational performance to the corresponding dynamics of the entire supply chain. Thus, while redefining the inter-organizational roles of supply chain partners, the supply chains span from raw materials, to manufacturing, distribution, transportation, warehousing, and product sales. An entire supply chain could either exist in the same company or span across multiple enterprises before reaching the customer. Course Objective This course is aimed at creating awareness on the desirability of supply chain management (SCM) concepts for the Indian Agri-Business Industry. The focus will be on integrated supply chain management systems. The integration of the physical (material flow) and virtual (information flow) value chain across multiple organizations will be highlighted. The emphasis will be on cross-functional approaches to supply chain management, including Marketing, Sales, Research & Development, Finance & Accounting, Manufacturing / Operations, and Information Technology. The participants will get a chance to rethink the way organizations integrates suppliers, production and distribution in the globally competitive economy. Pedagogy The basic reading material will be provided to the students in the form of hand-outs. The course is mainly built around the cases from various sources and theory available in the reading material. Pedagogy includes lecture and case method, exercises and assignments.

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Food and Agri Business School, Hyderabad

PGDM (Agribusiness) - 2010-12 Term V: Supply Chain Management
Detailed Description The detailed description of the course is provided below as per the session wise distribution of the course. Session 1 Topics Introduction To Supply Chain Sub-Topics Definition, understanding supply chain, Supply Chain - Network & Members, Objectives of Supply chain 2 Case Study 1 Dynamics of retail India: case studies of AP and Punjab 3 Understanding Supply chain variety of supply chains in Agri-Business, Supply Chain Enablers 4 Case Study 2 Impact of Avian Influenza in the Indian poultry industry: A Supply Chain Risk Perpective 5 Supply Chain Management Definition, Strategic importance of SCM, Key questions to be addressed in implementing SCM, A Supply Chain Management Road Map 6 Case Study 3 Rural Business Transformation: Empowering villages using Kisanbandhu 7 Supply metrics chain drivers and Drivers of Supply Chain Performance,

Framework for Structuring drivers Facilities, Inventory, Sourcing Transportation, ,Pricing, Obstacles Information, to achieving

strategic fit 8 Case Study 4 Kraft Foods: Managing logistics challenges in China 9 Functionalities & Benefits of Functionalities/Areas of SCM, Expected benefits SCM from SCM

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Food and Agri Business School, Hyderabad

PGDM (Agribusiness) - 2010-12 Term V: Supply Chain Management
10 Case Study 5 A case study of Citrus Supply Chain for the UK Market 11 Improving The Supply Chain Reengineering improvement into the supply chain, Tools to Support Effective Planning 12 Case Study 6 Successful Bakery Retailing case of Monginies in Kolkata 13 14 15 Supply Chain Decisions Case Study 7 Supply chain modelling Location, Production, Transportation, Inventory Carrefour- managing the global supply chain Supply chain modelling approaches, Rough Cut Methods, A multi-level approach 16 17 Case Study 8 Supply Chain Performance PepsiCos Distribution and Logistics Operations Evaluation Of Supply Chain Performance Measures 18 19 20 Case Study 9 Supply Chain Optimization Case Study 10 Sears Logistics Management Practices Need for optimization, optimization process Unilever restructures its supply chain management practices 21 Strategies For Supply Chain Designing efficient supply chain strategies, Optimization Designing responsive supply chain strategies, Postponement strategies 22 23 Case Study 11 McDonalds food chain

The Human Risks In Managing Human resource management in SCM Supply Chains

24 25 26

Case Study 12 Role Of IT In Supply Chain Case Study 13

Thai Fresh Project EDI, importance of IT, benefits Using IT / Internet to manage the supply chain Wal-Mart way

27

E-commerce

in

Indian Agribusiness supply chains and intervention of

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Food and Agri Business School, Hyderabad

PGDM (Agribusiness) - 2010-12 Term V: Supply Chain Management
agribusiness 28 Case Study 14 E-commerce in Indian agribusiness Value Chain Analysis: A Case Study of Mangoes in Kenya 29 Can India be the food basket Discussion on Can India be the food basket for for the world? 30 Case Study 15 the world? Creating the Future: ITC eChoupal Case Study

Project Work Prepare a 20 page report (MS Word format) on how Postponement and 3PL are being used effectively to improve supply chain performance in Agri-Business. Student is free to choose either an organization or an industry vertical to prepare this report. Due date is November 30, 2011.

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Food and Agri Business School, Hyderabad

PGDM (Agribusiness) - 2010-12 Term V: Supply Chain Management
Evaluation Pattern You will be evaluated by your performance on quizzes, assignments, and mid-term and endterm exams. The quizzes, assignments, and exams will be based on lectures, reading material distributed. The weight age of each of the components is indicated below: 1. 2. 3. 4. 5. 6. Class Participation Quizzes Case Study Assignment Project Work Mid Term Exam End Term Exam : : : : : : 10% 10% 40% 20% 10% 10%

Note: 1. Students are expected to study before the class work 2. Delayed submission of assignments will not be entertained. 3. Students stand at liberty to ask for additions in course (class work), however students are advised to mail or put forth request on text/topic/related material for class work at least a week before. Text Book 1. Supply Chain Management: Strategy, Planning & Operation Sunil Chopra, Peter Meindl, D.V.Kalra Reference Books 1. Designing & Managing the Supply Chain: Concepts, Strategies & Case Studies David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi 2. Logistics and Supply Chain Management: Creating Value-Adding Networks Martin Christopher. 3. Managing the Supply Chain: A Strategic Perspective JL Gattorna and Walters DW

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