A STUDY ON INVESTORS PERCEPTION ABOUT LIFE INSURANCE WITH SPECIAL REFERENCE TO AVIVA.

Personal Details 1. a) Age 30 & below 31-40 41-50 above 50

b) Gender Male Female

c) Educational Qualification Higher secondary Professional U.G P.G

d) Monthly Income (in Rs.) Below 25,000 75,001- 1, 00,000. 25,000 50,000 50,001 75,000

e) Number of dependents 1 2 3 4 & above

f) Profession Doctor Government employee Engineer Private employee Entrepreneur

Policy Details 2. The reason for taking Life Insurance: (Please rank the following reasons: 1 for most important, 6 for least important) Protection Children Investment Health Returns Risk coverage

3. The sum assured under your insurance policy:

Below 5, 00, 000 10, 00,001 20, 00,000

5, 00,001 10, 00,000 Above 20, 00,000

4. I am familiar with all the types of schemes offered by Aviva Life Insurance Company. (1 Strongly Agree, 2 Agree, 3 Neutral, 4- Disagree, 5 Strongly disagree)

5. What will make you to invest in Aviva life insurance? Brand image Good faith Growth Potential Transparency

others (specify) ________________

6. From whom do you get advices before making an investment in insurance? Friends Colleagues Relatives Agents

Others (Specify) ________________

7. State the type of policy you have taken in Aviva Life Insurance: Endowment Whole life Money back Children Pension

8. State from whom do you purchased the policy:

Insurance Agent

Financial Consultant

Bank

9. The insurance agents are offering policies based on the needs of the investors. (1 Strongly Agree, 2 Agree, 3 Neutral, 4- Disagree, 5 Strongly disagree)

10. State the duration of your policy: 5 years and below above 5 years up to 10 years

Above 10 up to 15 years

above 15 years

11. State your preference over the term of premium payment: Monthly Half-yearly Quarterly Yearly

12. Choose your method of remitting the premium: Self Agents Any of the family members ECS (Electronic clearing service)

13. From the companies given below, tick the companies where you have taken insurance policies other than Aviva Life Insurance: LIC SBI Life life Bajaj Alliance Reliance Kotak Mahindra ICICI Prudential Birl a Sun Life HDFC Standard Max newyork

14. Rank the sources of information that was useful in taking up the policy: (1- Extremely useful, 2- Very useful, 3- Somewhat useful, 4- Not very useful, 5- Not at all useful)

Sources Media Relatives Friends Advisors Others(please specify)

15. Investors satisfaction level regarding the services offered by Aviva Life

Insurance. (Strongly Agree SA, Agree A, Neutral - N, Disagree DA, Strongly Disagree SD)

Statements I am happy with the quickness in receiving the policy documents I am happy with the quickness in issuing premium receipts The policy payments like loans, claims, surrenders etc. are paid promptly. I am a happy investors based on my experience with the company.
5

SD

DA

SA

16. Would you feel comfortable if Aviva life advisor visiting your place for policy

demonstration? (1 Strongly Agree, 2 Agree, 3 Neutral, 4- Disagree, 5 Strongly disagree) 1 2 3 4 5

17. Q;- Are you satisfied with the overall decision of your

investment in life

insurance?

(1 Strongly Agree, 2 Agree, 3 Neutral, 4- Disagree, 5 Strongly disagree) 1 2 3 4 5

18. What kind of parameters do you consider before taking insurance? (Strongly Agree SA, Agree A, Neutral - N, Disagree DA, Strongly Disagree SD) PARAMETERS CONSIDERED PREMIUM CHARGES SA A N DA SD

POLICY TERM BONUS & INTEREST SERVICES COMPANY IMAGE