SUMMER INTERNSHIP PROJECT

PRESENTATIO N ON

By: DHANASHREE V. AMBEKAR

Project Title:

MARKETING AND BUSINESS DEVELOPMENT THROUGH PROMOTION AND BRANDING

Project Guide:

Mrs. POORNIMA TAPAS

INTRODUCTION:
Company: CONSCRIPT HR ADVISORS PVT. LTD. Recruitment Firm Provides staffing services Duration : 65 days (21st May 2011 to 25th July 2011 ) Project : BUSINESS DEVELOPMENT THROUGH BRANDING & PROMOTION.

SECTOR PROFILE:
RECRUITMENT INDUSTRY: Started in London through Labour Bureau Act 1902 WORLD WIDE: $420 BILLION IN INDIA: 1200 CRORES Grown at an average 12% per annum during the last decade.

MAJOR PLAYERS IN THE SECTOR: Ma Foi Ranstad E Source Global HR Crystal consultancy Sharp services Times International Inc Adec co Mpower recruitments ABC international Brainstorm HR placements M.K. Consultan t

TRENDS:
SHORT TERM: based on current economic conditions that often result in more or fewer available qualified candidates for different industries. Since 2008, The Bureau of Labor Statistics reports, the manufacturing industry continues to show the highest unemployment claims. Helping employees who may be laid off to find other employment opportunities or learn new skills.

LONG TERM: Long-term trends often stem from employer surveys, educational statistics and long-term government initiatives. These three factors have created job growth in industries such as health care, engineering and technology, all of which are expected to continue to grow through at least 2018. TECHNOLOG Y TRENDS: A shift from placing ads in newspapers to recruiting candidates from the Internet. Internet job boards, social media outlets and professional organizations. Use of free social media outlets such as LinkedIn, Twitter and Facebook to find

EXECUTIVE SUMMARY:
TITLE: Marketing and Business Development through Branding and Promotions INDUSTRY: Recruitment COMPANY: Conscript HR Advisors Pvt. Ltd. LOCATION: Pune Company project guide details: Name: Mr. Jarnail Singh Saini Designation: Senior Business Development Manager

NEED OF THE PROJECT:

Since, recruitment sector is full of cut throat competition and Conscript falls under same sector, its focus was greatly on its promotions and business development, in order to create awareness amongst the prospective customers. This project will help the organization to understand various promotional strategies on which the company can focus for its promotion and business development.

OBJECTIVE S:

PRIMARY OBJECTIVES : To study level of awareness of Conscript of prospective customers To suggest the promotional strategies for the company To create an awareness about Conscript To help in business development and marketing of Conscript SECONDARY OBJECTIVES:

RESEARCH DESIGN TYPE: Descriptive and Analytical RESEARCH

RESEARCH APPROACH: Qualitative and Quantitative

COVERAGE: RESEARCH METHOD: Survey, Questionnaire

SAMPELING TECHNIQUE: Random Sampling SAMPLE UNIVERSE: Pune city SAMPLE FRAME: HR of various Engineering and Manufacturing companies in Pune city, Active clients and Employees

COMPANY PROFILE:
EMPLOYE R

EMPLOYEE

is a BRIDGE between Employer & Employees

CONSCRIPT

MISSIO o use quality and processes to deliver,In Time N

VISION

Within the ambit of our core competence we have Constantly been exploring trends , developments an Growth opportunities

COMPETEN T AT
Working from last 13 years Placed more than 5000 candidates for leading BLUE CHIP clients Developed a high degree of FLEXIBILITY Knows how vital the QUALITY is!!! Value TIME ! Value PEOPLE !

LEADERSHIP Mr. HARJEET SINGH CEO

A hard core Professional. Having Vast Experience in corporate sector. Having ability To Understand Clients Need.

IT CLIENTS

NON IT CLIENTS

PPRECIATION BY IBM

1 SAP PROVIDER FOR IBM IN INDIA

CONSCRIPT IS A NO.

SERVICES
Resource Provisioning: Conscript provides with the best service and candidates as per your requirement, after detailed discussion of Contract your ambience Project Programming: management & strategic staffing solution on contract basis.

End-To-End Recruitment: By understanding & Mapping your needs, Conscript reduce the overall processing Value added services: cycle. Conscript understands that each client has different requirement, so it offers a broad range of individually tailored services.

LOCATED AT
REGISTERED OFFICE:
CONSCRIPT HR ADVISORS PVT. LTD. Khalsa Nivas, Plot no. 279, Near Triveni nagar, Kurar, Malad(E), Mumbai 400 097, Maharashtra, India. Tel: 022 65047690 / 022 25336661

WORK LOCATIONS:

THANE: A/401, Rajdarshan CHS, DADA Patil wadi, Near Thane Rly Station, Thane(w) 400 602, Maharashtra, India. MIRA ROAD: 201, Sai Riddhi Building, Opp. Mira road Rly station, Mira road(E)- 401 107, Maharashtra, India. PUNE: Bunglow No. 4, Mithila Residency, Ram Indu Park, Baner, Pune 410 045, Maharashtra, India.

PROJECT WORK UNDERTAKEN:

Competitors Study Market Analysis Conducting drive for IBM Global Services Business Development Suggesting Promotional Activities Prepared Company Profile Presentation Internal Communication with HR Department

FINDING S:

Many companies were unaware about Conscript Majority of companies were reluctant to switch their service providers. Customer base and brand loyalty of Ma Foi, Adecco is very high There is cut throat competition in recruitment sector Conscript needs to define the target market

Companies preferred Conscript if it increased their promotion activities and created awareness about Conscript. Companies demand strong clientele base of that particular sector. Major factors on which the company decides to hire a consultancy are price, terms and conditions and reputation

SUGGESTI ON:

Conscript should concentrate on the sectors other than IT sector Conscript will have to make its services in more professional way Teams should be formed sector wise or location wise to work Conscript should focus on promotions to create an awareness There is untapped potential in the market. Conscript should try to capture it through various promotional strategies

CONCLUSIO N:
Conscript is in a sector which is full of cut throat competition Conscript is having quite a good number of clients Conscript will have to keep its rate very low in order to increase its client list To some extent, Conscript has succeeded in creating awareness but still there is lot of scope in sectors other than IT sector More promotional activities

THANK YOU