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Company to be taken abroad is ROOTS school system ROOTS is recognized as being the quality education provider in Pakistan.

I seet an opportunity for it to go and establish in Dubai. The opening of roots in Dubai will be focused on catering for fulfilling the educational needs of Pakistanis & as well as foreigners living in Dubai. The laws prevailing in Dubai are lenient that make for it an opportunity for us to go and open in Dubai & be at our service of giving quality education facility there. The reason why we are taking ROOTS to Dubai is one that an opportunity that laws there are lenient then roots will cater for the educational needs, as Pakistani living there will prefer their kids being send to Pakistani school, rather than a foreign or Indian school. Besides the brand name of ROOTS, once it opens there it will be recognized there by all. As an outsider dealing with UAE companies, even local branches of major multinationals, you must keep in mind that there will always be a significant partner interest that will need to be accounted for. This may not lead to the kind of straightforward outcome that you may be used to achieving elsewhere though it is similar to other countries that require significant local ownership. Comparatively it is still simpler than dealing with Saudi businessesAs being a Marketing Manger for Roots School system I have very carefully analyzed some of the very important Social and cultural barriers that we might have to face at any particular time while establishing our School properly in United Arab Emirates.We have discussed number of business etiquette and culture aspects of doing business in United Arab Emirates. One should keep these points in mind while going to UAE. Because these factors will eventually help in making Roots a success story over there in UAE. In present situation there are lots of challenges faced by companies, only the fitest will survive. APPEARANCE People visiting dubai are advised not to adopt native clothing.Their Traditional clothes on foreigners will be considered offensive. Visitors are required to abide by local standards of modesty.When we will take our company over there we will have to make sure that no one relating to our school ROOTS in any any way should be offensive to the local comuntiy.We will have to make sure that our clothes are simple and descent. The local people over there dont like others to get too much involved in their personal affairs or to look like them.So in order to give good positive name to our company we will have to make sure that we follow their practices. Altough for most of the time during the year the weather in dubai is very hot.In summer the temperature rises over and above 40 degree centigrade for most of the time.Even in this scorthing heat we will have to be carefull that our body remains covered for most of the time or we can say

that almost all the time.People who dont cover their body properly are considered weired in that society. At formal business meetings men are required to wear jacket and tie . Men should wear long pants and a shirt.The other important thing that men need to be lot carefull of is that they should avoid wearing jewelry. This norm of their culture is very much same to the one that is followed over here in Pakistan. As also here in Pakistan men are not appreciated to wear jewelery. So considering the situation people who will be going from Pakistan to Dubai will be able adapt to the conditions over there in UAE without many difficulties. As far as women are concerened they should always wear modest clothing, and specially when ever they are in Public. Women are requested to cover their body very properly with Clothing.They are appreciated of not to wear tight dresses . A look of loose cover up should be the goal, pants or pant suits are not recommended or appreciated in the society. It is a good idea to keep wearing a scarf. So while we have to take our company their we will have to make sure that women do wear the clothes that are modest and that also are acceptable in Dubai Easily. Muslim Pakistani women will also be encouraged to wear Shalwar Kameez as we have very large population of people from Subcontinent living over there in Dubai. The beauty of this dress is that it covers all the requirements of simplicty and modestry,and at the same time it will also not be offensive to them.

BEHAVIOR In Pakistan we have a very different culture from Dubai. Like when we are in Pakistan we use to admire an item a lot, and this admiring in access is appreciated in most part of the country but the situation is very much different over there in Dubai. We need to make sure that we dont admire an item to an excess,because if we do this our host may feel obligated to give it to us.And once we are offered a gift, it is ill-mannered to refuse. At times there are cases that some people like to remove their shoes while entering a building so we need to make sure that we take care of this. The best way through which one can mitigate this risk is by following the host.Alcohol is usually not consumed by those that observe the Muslim religion. When it somes to greetings there are number of ways in which we can greet .The best way to wait for our counterpart to initiate the greeting.The usual practise is that men shake hands with

other men.there are also some cases in which some men will shake hands with women, however considering the local culture it is very much advisable for a businesswoman to wait for a man to offer his hand.There is also another very traditional greeting between men that involves grasping each others right hand and exchanging kisseson each cheek. The other very interseting point found out was that people there in dubai consider left hand unclean and reserved for hygiene. Usually the common practice is that they like to eat and to greet each other with their right hand. It is not appreciated to point at the other person. If man are walking hand in hand it is considered a very friendly symbol.As it was the case in Pakistan as wellfew years back Friday is the day that is considered as the day to rest and is also the official holiday in most parts of the estate. So in order to sycronize with the Pakistani time we will have to make sure that we make a comunication plan accordingly. The other very important thing that we will have to focus on during our stay over there is that we should not sit with legs crossed as showing the bottom of shoe or foot is offensive. The "thumbs up" gesture can also be considered offensive by some. So we will have to make sure that we avoid this signal as it may in some cases cause some one embarassment or may offend some one. Any such incident could have very adverse effect on the image of our school.So we need to make sure that we are carefull while dealing with the local people of Dubai. Over there in dubai gifts are not considered as necessary but for the most of the time it is appreciated to give gift.The very common fact is that even if you do give a gift, it will be open in private. While giving gifts to someone in Dubai one needs to avoid Following Products alcohol - perfumes containing alcohol - pigskin products - knives - toy dogs or gifts that picture dogs - images of uncovered or partially clad women COMMUNICATIONS While comunicating with the local people one need to make sure that they dontt discuss the subject of women,because they may feel very offensive. We need to be carefull enough that

we shouldnt even inquire about the health of a wife or daughter.As is the case with most of the Arabs we need to make sure that the topic of Israel should also be avoided.Arabs dont like to talk much about the Israel.As is the case they hate any thing that is related to Israel. So in order to have a proper conversation sports is considered as a very appropriate topic and it will eventually help you to gain their desired attention and gratitude. The other important thing that we need to aware of is that names of the local people are often confusing. The best and the most appropriate thig would be to get there names written in English. In order to avoid any un certain situation we need to well aware of their complete names and how to pronunce them before meeting any specific person. Usually the Communication is slow, one should not feel obligated to speak during periods of silence. Usuaaly Yes doesnt exactly mean Yes over there, it means Likely or Possibly While the time that we are in a meeting with people over there we need to be well aware of the fact that,m eetings are commonly interrupted by phone calls. The other interuption could also be caused by the visit of any of the family member or of any Friends. The culture over there is that we need to identify before the meeting that who really is the key decisoin maker over there. As in most of the cases the very common practice is that the person at a meeting who asks the most questions is likely to be the least important. The decision maker is likely a silent observer. We need to be aware of the fact that the customary greeting is Asalaam Alaykum.It is very much appreciated by the people over there. The other thing that could also be done is Shaking hands and saying kaifa halaka, it will also leave a very positive impression on the mind of our Reciepients.

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