NAFTALI GOLDSMITH 575 Sagamore Avenue a- Teaneck, NJ 07666 E: ng11a2b98@westpost.net P:973.725.

9760 PROFILE AT A GLANCE Twelve years in digital project management with particular focus on optimizing m arketing operations in waterfall and agile environments Online marketing project manager for major pharmaceutical clients, national nonprofits and media companies in traditional and social web initiatives Natural insight for developing the concrete courses of action necessary to turn creative vision into tangible reality for clients and senior management Experience with database and web application builds using ASP, PHP and Java, alo ng with front end interactions using Java Scripting, AJAX and Flash Strategic and fiscal responsibility for large budget informational and CRM marke ting programs, and developing sophisticated web technology platforms & applicati ons Highly refined presentation and public speaking skills for creative, technical a nd senior business stakeholders Received PMP certification in 2007; Former vice chair for programming and educat ion for the Marketing and Sales board of PMI Proven experience driving product and program management to expand the user base and provide client training / customer support functions Smart, strategic and disciplined with experience managing teams of up to fifteen direct and indirect reports PROFESSIONAL EXPERIENCE Business Applications Project Manager (Contract) 11/10 - Current JUVENILE DIABETES RESESARCH FOUNDATION, NEW YORK, NY Not-for-profit organization that focuses on juvenile diabetes cure research and development services. a Immediately stepped in as lead PM for implementation of enterprise event mana gement system (www.greatergiving.com), directing efforts to gain user feedback a nd translate into prioritized enhancements requests a Leading Master Data Management (MDM) initiative for constituent database of al most five million records for unified SalesForce.com migration to improve direct marketing capabilities Director, Project Management 2008-8/10 DKI DIRECT, MONTVALE, NJ Digital agency specializing in innovative patient relationship marketing program s and CRM campaigns for pharmaceutical clients a Lead project manager on high profile, complex projects and accounts. a Directed a team of Project Managers responsible for coordinating cross departm ental execution of client deliverables, such as websites and email programs and implementing internal processes for optimizing agency operational efficiency and production quality. a Supervised business analysis and project cost estimate functions as part of th e executive management team ACHIEVEMENTS a Coordinated launches of www.colorectalconnections.com and www.goutsmart.com , unique, Java based database marketing and patient education program with sophist

icated user segmentation and content delivery based on user preferences and onli ne behaviors; Created production plan for a highly sophisticated, interactive av irtual walkathona Flash module for e-learning and awareness raising purposes. a Advocated for, implemented and trained company adoption of a web based (SaaS) project management system to replace the Microsoft Project deployments being us ed by the Project Managers. Implementation was so solid vendor wrote a case brie f about our efforts (http://www.clarizen.com/Resources/CaseStudies/DKI.aspx). a Introduced aportfolio reportinga to senior management after the Clarizen imple mentation for analysis of production performance by client and by product type. Also developed and implemented new aemergency responsea protocols for cross depa rtment reaction to program related crisis. a Mentored junior Project Managers in applying PMI methodologies to the agency p rojects. Director, Interactive Initiatives 2005 - 2008 UNITED JEWISH COMMUNITIES, NEW YORK, NY Global coordinating body that raises hundreds of millions of dollars annually fo r allocation to community service agencies in North America, Israel and all over the world a Product manager of a proprietary content management/eCRM system (www.fedweb.or g ) that is used by over 120 customers a Led Web Marketing Managers in designing and implementing national web based br anding and acquisition programs. a Managed multiple web properties at various stages of development, producing pl anning documents, wireframes, site maps, content catalogs and functionality spec ifications. a Traveled the country, speaking at over 10 conferences over the course of 3 yea rs as a system expert in the integration of front end and back end technologies for IT, marketing and programmatic purposes. ACHIEVEMENTS a Responsible for the overall development and integration of front and back end functionalities such as: website builder, including integration of blogging tool and Flash video CDN (Content Delivery Network), E-commerce system & reporting, online calendaring and event registration, hardware maintenance and upgrades and synchronization with off line CRM database. a Recognized that certain aspects of the FedWeb platform, originally built in th e late 1990as, were becoming obsolete in the eyes of the client base; subsequent ly developed a business case to overhaul and upgrade specific systems (presentat ion layer, calendar, reporting, etca) and presented it to senior management for approval. The resulting upgrade was hailed as a major development milestone that kept the system relevant for the user base. Senior Manager, Online Projects 2002 - 2005 THINKING CRAFT, FT. LAUDERDALE, FL Provides instructional products and services for marketing, corporate training a nd education a Tasked with defining the companyas web presence and developing web-based produ cts for marketing, corporate training and education. a Served on executive management team in charge of mitigating production related issues. a Supervised content and creative development of websites and media assets and i ntranets. a Served as web strategist and client account manager during training and deploy ment of technology products. a Led a aTrain the Trainera seminar, located in Fort Lauderdale, FL, demonstrati ng how learning and teaching styles can be modified based on the cognitive prefe rences of teachers and students. Trained in team communication and collaboration methods according to the ActualMe assessment (www.actualme.com). Web Strategy Consultant 1998 - 2002 GET-IT-DONE MEDIA, RUTHERFORD, NJ Sole proprietary web technology consultant providing project management and web

marketing services for small companies a Orchestrated entire go-to-market strategy, directing all planning, writing, an d presenting of creative work. a Guided clients through the planning, development and distribution of content d eliverables, providing wireframes, site maps, user scenario flows and copy writi ng. a Developed web-marketing campaigns focusing on media rich advertising, site con tent and emails. a Performed liaison functions with creative and technical groups to ensure execu tion is in harmony with objectives. a Provided counsel on media executions that best fit the projectas needs at reas onable expenses. EDUCATION AND ASSOCIATIONS Project Management Institute 2007 Certificate of Project Management Professional (PMP) Former Vice-Chair, Programs and Education for the Marketing and Sales Special In terest Group of PMI Teachers College of Columbia University, NY 1999 a" 2001 Masters Credits in Education and Technology, New York The University of Michigan, Ann Arbor 1990 a" 1994 Bachelor of Arts in Political Science, 3.7 GPA Academic Honors, 1990-1994 Tau Kappa Epsilon Fraternity, President