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PETER DELEHANTY Cell: 860-216-8771 19 Hunters Crossing Court Home: 281-651-5136 Spring, TX. Fax: 281-651-5026 pd121ddf2@westpost.

net 77381

MARKETING EXECUTIVE Fortune 100 financial services Sales and Marketing Executive with strong record of building organizations and growing market share. Retail, B2B, and B2C sales a nd marketing management experience provides a strong basis for strategic plannin g and tactical execution of marketing programs that meet and exceed business obj ectives. Progressive achievements demonstrated in financial services sales and m arketing including investments, insurance and banking. CORE COMPETENCIES * * * * Campaign Management * E-marketing * Sales Collateral Development Communications * Product Management * Product Positioning Brand Management * Web Development * Strategic Planning Advertising * Customer Relationship Management * Internal Communications

PRODUCTS Investment products include mutual funds, hedge funds, institutional investments and separately managed accounts. Insurance products include life; health, and annuity group products, retirement plans. PROFESSIONAL EXPERIENCE AMERICAN GENERAL LIFE COMPANIES, Houston, TX 2010 Senior Vice President, Marketing Member of the senior leadership team at American General Life Companies, respons ible for all corporate marketing, communications, brand and market positioning f or the Life Annuity, Accident and Health product lines. Additionally, accountab le for product management of life, annuity and healthproducts inclusive of ,stra tegic planning, and competitor intelligence, customer relationship management, a nd e-marketing forlife, annuity and health products. * Instituted brand strategy for American General /AIG. * Restructured marketing organization to "agency model" to maximize resource pro ductivity. * Implemented marketing procedures and metrics to support product and distributi on. * Managed staff of 31, budget of $6.5 million and external vendor management. * Launched marketing and sales programs targeting independent marketing organiza tions, producer and consumer groups. * Implemented Salesforce.com and ExactTarget marketing software programs * Created programs to re-engage distribution teams for life, annuity, accident a nd health offering needs based selling, business development training and target ed marketing campaigns. HARTFORD LIFE INSURANCE, Simsbury, CT 2006 - 2009 Chief Marketing Officer, Vice President, Marketing, Institutional Markets

Oversaw all marketing initiatives for investments, private placements, pension p roducts, group benefits, annuities and structured products for targeted institut ional markets. Achieved 2008 year end assets of $60 billion with 3,300 corporate clients and over 570,000 individual customers. Provided direct oversight of st rategic planning, product development and positioning, internal wholesale effort s, key accounts, market identification, electronic and print communications, cam paign management and client relationship management system for institutional pro duct lines. * Created custom sales and marketing support for each separate institutional bu siness line, including mutual funds, hedge funds, BOLI/COLI, and annuities. . * Developed and executed best-practices and established metrics for institutiona l marketing and operations. * Managed Retirement Income efforts for retail and institutional products. * Created a strategic planning process used across the institutional business li ne. * Aligned marketing and institutional brand initiatives with profit and growth o bjectives. * Achieved sales of $5 billion in 2008.. Maintained CRM and target marketing sys tems. * Managed marketing staff of 14 and 5 institutional product sales specialists. * Re-engineered electronic and print communications to improve audience reach. * Designed and launched 3 Internet web sites.

PETER DELEHANTY (860-216-8771)

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NATIONWIDE FINANCIAL, Columbus, OH 1999 - 2005 Vice President, Marketing Innovated organizational leadership for strategic, wholesale and retail marketin g units. Marketing units supported sales efforts of 6 distribution channels, i ncluding agency, pensions, life, annuity, mutual funds, and banks. Managed mark eting units provided advertising, literature development, electronic communicati ons, sales training, campaign management, research, and market analysis for busi ness lines. Managed a $34 million budget with 11 direct reports and 164 employe es. * Managed Nationwide Financial brand products, team leader in development of Nat ionwide brand campaign of "On your Side" and "Life comes at you Fast". Inclusive of 35 sales campaigns in RIA, brokerage, and agency channels * Segmented distribution channesls with different communication and product posi tioning strategies * Organized and launched 35 sales campaigns under the Best of America brand, and Gartmore brands. * Developed market segmentation strategies for sales distribution using market r esearch and competitor analysis. * Implemented marketing production application to improve project management ove rsight for some 4,000 collateral pieces. * Developed collaborative innovation process inclusive of sales, product managem ent and marketing. FORTIS FINANCIAL GROUP, Saint Paul, MN 1997 - 1999 Senior Vice President, Custom Solutions Oversaw organization's strategic alliance efforts for private placement products , leading product and business development process, along with sales and marketi ng efforts in high net worth market space.

US team member for Fortis Global Brand redevelopment * Produced $140 million in revenues first year and 230 million in year two. * Managed staff of 8 and $2.3 million budget. KEYSTONE INVESTMENTS, Boston, MA 1993 - 1997 Senior Vice President Marketing, Chief Marketing Officer Built and managed bank distribution channel for mutual fund complex hiring and m anaging internal, external and business development. Promoted to lead developmen t and execution of strategic marketing plans for all distribution channels withi n this national investment company. Implemented improvements to market research , product development, and product management processes, resulting in expedited market delivery of new investment products. * Served as Chief Marketing Executive on Operations Executive Committee. * Developed bank distribution channel with internal, external and business devel opment sales staff * Launched Keystone's US fund in Japan. * Developed Separately Managed Accounts, small cap and institutional chare class products, achieving annual sales of $1.3 billion. * Developed " "Meet the New Keystone" brand positioning * Managed staff of 50 and budget of $16 million WASHINGTON MUTUAL FINANCIAL GROUP, Seattle, WA 1987 - 1993 Senior Vice President, Investment Product Marketing Served as Marketing Lead for investment affiliates, including broker dealer, mut ual fund company, insurance company, and select savings products for internal an d external distribution channels. * Created and executed strategic marketing plan for mutual funds, annuities, gen eral securities, and savings products distributed to bank customers. * Organized, facilitated, and managed sales force distribution for Washington Mu tual product sold through third party broker dealer network, producing external annual sales of $2 Billion. * Acted as Brand Marketing Executive team member. Established 2 "We're Different " advertising campaigns including stage coach and marching kazoo band. OPPENHEIMER SECURITIES, Chicago, IL Vice President, Trading 1986

* Established unit investment trust and mutual fund order desk in Chicago office . * Developed process and procedures to become national market maker for unit inve stment trust products. * Trading, inventory management and product profitability responsibilities. * In year one provided $5 million in net profit.

PETER DELEHANTY (860-216-8771)

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CLAYTON BROWN, Chicago, IL 1982 - 1985 Senior Vice President, First Trust * Established distribution for First Trust insured Municipal Bonds on a national basis. * Opened distribution in national brokers, regional broker dealers and bank dist ribution. * Hired and trained internal and external wholesalers, * Developed all sales collateral and product positioning. * Key account management and western divisional sales manager with sales team of

12. * Maintained personal production of $2 billion annually and divisional productio n of $10 billion annually. PAT RYAN AND ASSOCIATES (AON), Chicago, IL. Vice President / Indiana State Sales Manager 1978 - 1980

* Initially hired as national sales consultant teaching sales for property casua lty insurance and credit life and disability insurance sales at auto dealers and banks. * Promoted to Indiana sales manager working with 60 + auto dealers and 25 banks in sales of insurance products. * Territory production of $10 million annual premium. NEW YORK LIFE, Eugene, OR 1977 - 1978 Advanced Field Underwriter * Worked with New York Life agents in sales of variable insurance products to re tail consumers. * Completed sales training and advanced sales training. SMITH BARNEY, HARRIS, UPHAM, Medford, OR 1976 - 1977 Stockbroker * Completed training for commodities broker and NYSE training. Became a stockbro ker selling investment to retail consumers EDUCATION UNIVERSITY OF OREGON, Bachelor of Science, Communications COLLEGE OF FINANCIAL PLANNING, Denver, CO, LICENSURE / AFFILIATIONS FINRA Series 7, 24, and 63 Licenses * National Association of Variable Annuities * ICI Marketing committee

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