ABIGAIL M.

MARKWARD 35 Whippoorwill Lane Aliso Viejo, CA 92656 e) PROFESSIONAL EXPERIENCE

am129661c@westpost.net

(949) 636-0900 (Mobil

AMAR Communications - Aliso Viejo, CA 2010-Present Founder / President Consulting group specializing in professional media relations, marketing plannin g and event planning. BAUSCH & LOMB, INC. - Surgical Division, Aliso Viejo, CA 2005-2010 Director - Marketing Communications Responsible for overseeing corporate identity and image for advertising and supp ort programs, public relations, professional education and packaging. Responsib le for U.S. communications for programs in professional education, trade show ma rketing and company image. * Manage the planning, implementation and production of Marketing Communications support materials for 4 surgical product lines. * Partner with product group leaders to develop strategic marketing plans for re spective product lines. * Develop and initiate streamlined media plan process for surgical group. * Implemented in 2005 and continue to manage public relations initiative for the surgical business. * Work with GM and VP of Sales and Marketing on corporate communications initiat ives. * Oversee and participate in the legal and regulatory approval process for surgi cal materials and programs. * Project leader for the first online sales and marketing tool at Bausch & Lomb. * Project leader for newly developed resident program. * Named as core member of two major product launch teams for the surgical group. ABBOTT MEDICAL OPTICS, INC., Santa Ana, CA 2003-2005 Refractive Marketing Manager - The Americas Responsible for the development and implementation of marketing plans for the Th e Americas Surgical Business in support of achieving sales and profit objectives for the current and future Refractive product line and increasing shareholder value for the Company. * Strategically planned and executed three full-scale product launches within 6 months in 2004. * Developed strategic marketing plans for four refractive products. * Effectively forecasted product sales and demand. * Partnered with Business Development to identify and develop new product opport unities. * Provided direction and marketing support to Operations groups, strategic partn ers and third party manufacturers to guide supply chain management of Refractive Products. * Developed and maintained relationships with customers, opinion leaders, sales personnel and management to strengthen support for products in order to increase awareness and maximize s ales and profits. * Developed and implemented promotional and public relations tactics that are co nsistent with the strategic goals of the refractive product line. HEALTH COMMUNICATIONS, INC., Memphis, TN & Irvine, CA 2000-2003 Senior Account Executive

Responsible for the strategy, planning, execution and management of medical devi ce and pharmaceutical company accounts. * Developed strategic marketing plans for pharmaceutical and medical device clie nts. * Managed creative process from strategy stage through execution and follow up. * Executed full scale product launches resulting in record sales for clients and a 2002 National Healthcare Advertising Award for two client campaigns. * Areas of specialty include: Cardiology, ophthalmology, urology, aesthetics / c osmeceuticals, orthopaedic and neurology. * Clients included: Edwards Lifesciences, Thoratec, Zeiss, VidaMed, ICN Pharmac euticals, AMO. Abigail M. Markward Page 2 (949) 636-0900 SUNCOM WIRELESS, Memphis, TN 1999-2000 Retail Manager Hired to direct ground-up opening of a new profit center for this new brand laun ch. * Applied promotions, marketing, sales, community relations building, and academ ic accomplishments to direct ground-up opening of a new profit center for this new brand launch. * Provided ideas and strategy to regional marketing director with regard to prom otions and alliances. * Recruited and developed a success-focused sales team; positioned store as #2-r anked store out of 9 stores. * Average $50,000 per month in product sales and 180-200 activations per month. MBA Program - University of Memphis (completed) 1997-1998 VERIZON WIRELESS (formerly GTE Wireless), Jackson, TN 1994-1997 Established a three-year record of sales and managerial excellence in driving re venue in the Jackson, Tennessee market to record levels. Organized promotions, managed retail alliances and innovated marketing programs to raise community awa reness and increase consumer interest products and services. Earned a reputatio n as an award-winning, sales-driven leader who strengthened GTE Wireless' positi on in the market. Commercial Account Executive (1996-1997) * Ranked #1 or #2 in sales every month out of 15 representatives; averaged 200% of quota during 10 months. * Increased new business growth; managed a large base of commercial multi-user b usiness accounts. * Aggressively launched new products; advised customers of technology options. * Distinguished GTE from competitors through value-added selling and consulting. Retail Manager (1994-1996) * Directed aggressive business development through a network of six GTE retail s ales locations in the Jackson area encompassing 40+ employees; provided strategy and leadership to operations (sales, marketing, promotions, inventory control, record keeping and staffing procedures). * Created an improved sales culture, gained employees' commitment to reach new s ales benchmarks. * Increased area sales (combined for all Jackson retail locations) to over 230% of quota. * 1995 Sales Supervisor of the Year, TN and KY Region (Top Sales Supervisor out of 75). * 1996 Winners Circle Award (national recognition as one of the company's top sa

les producers). EDUCATION M.B.A. Marketing, The University of Memphis, Memphis, TN, 1997-1998 Overall GPA (3.475/4.0); GPA in Marketing Core (4.0/4.0) * Graduate Project: E-commerce study of Internet web site for pro-flowers.com. Developed strategy t o provide customers with a seamless experience from initial access to the web si te to receiving of flowers via FedEx; ideas were incorporated into the company's business plan and processes. B.A. Psychology, Rhodes College, Memphis, TN, 1993 Honors: Awarded Presidential Scholarship, a four-year tuition scholarship, base d on academic excellence.