William J. Schroer 5155 Jones Rd Battle Creek, MI 49015 Home: 269-969-0899 Office: 269-963-4874 E-mail: ws1e3ae78@westpost.

net Fax: 269-963-5930 Planning/Marketing/Research Professional with 25 years progressive experience... ...non-profit, public sector and for profit consulting WJSchroer Inc.,Battle Creek, Mi 1987-Present Management/Research Consulting Firm with sales of $ .5M Principal *Online Grant Applications- WK Kellogg Foundation-(2009)Study and strategy impli cations of movement to 100% online grant applications and the implications for l ocal and all grantees. *Michigan Farm Bureau- Strategic Plan design and implementation (two iterations) 2004-2009/2009-2014 *Kent District Library- Strategic Plan design and implementation (two iterations ) 2004-2009/2009-2014 *Bloomfield Township Public Library- Strategic Plan design and implementation 20 10-2014 *Crossroads Industries- Strategic Plan design and implementation with annual rev iew 2002-2011 *MSU-Extension- Strategic Plan design and implementation 2005-2009 *Howell-Carnegie District Library- Strategic Plan design and implementation 2006 -2010 *Sherman Lake Outdoor Center- Co-author business plan, developed feasibility and all research for first new YMCA camp in 50 years. Now in 12th year of overcapac ity camper days. *Premier Diamond -Strategy/communications/advertising leading to 30% sales incre ase in a declining economic environment. Significant innovation/new product deve lopment yielding increased margin return. *Learning Now! -Authored full marketing strategy, directed creative, designed me dia, and full fulfillment campaign for model program of Early Childhood Developm ent. Presented by Kellogg Co. CEO at White House Conference on Early Childhood D evelopment (4/97) *City of East Lansing- Redesign recommendations for downtown retail development, public spaces development, security/hours/promotion, retail hours/access *Mideast Michigan Library Co-op- Developed on-site Customer service training mod el, hours/access/security/staffing /traffic flow/services/display and promotion for 14 co-op libraries. *Library of Michigan- 5 Year Evaluation of LSTA (Federally Funded Grant Program) Multiperspective State evaluation of LSTA impact including analysis of process/o utcomes/grant submissions and shifts in grantee need over the 5 year review peri od *Millage Passage- Research and strategy design to pass millages at Flint Public Library, Orion Township Library. Regularly conduct seminars on Millage passage f or NP and Library trustees Authored over 200 marketing and research projects including: < Proprietary Strategic Planning model used with over 20 libraries/non-profit or gs < Michigan Libraries (PRISM) Marketing Strategy for all Libraries in Michigan < Analysis and business plan development through market audits/community researc h of Summit Pointe, Michigan Women`s Commission, Future Farmers of America, etc. < Change consultant retained to address Marshall Public Schools Nickname Kellogg Co., Battle Creek, Mi 1983-1987 A $4.2 billion manufacturer of cereal and convenience foods Group Brand Manager *Introduced Whitney`s Yogurt nationally in 4 years ($200k sales to $45M+)

*Achieved #4 rank in $1 billion category, through distribution gains, aggressive trial programs, negotiated shelf position, use of advertising, PR and satisfaction scores *Built regional franchise overcoming market entry barriers *Financial cost control, margin enhancement plan increased margin to 35% from 26 % Jeno's Inc., Duluth, Mn 1979-1983 A $200 million category leader in frozen food and snack products Group Brand Manager/New Product Director *Revitalized Pizza Rolls, built 70% of Co. profit on 35% volume *Sales Force Incentive Plan saving $400m annually in trade *Re-Introduced Party Platter, Egg Rolls, added 4 Pizza Roll flavors *Reduced snack inventory by 15% Morton Frozen Food.,Charlottesville, Va 1978-1979 A $180 million subsidiary of ITT/Continental Baking New Products Manager *Developed Hot n`Spicy Wings, within 6 months on budget *Research design, analysis, test market and regional introduction Education M.B.A. - Western Michigan University B.A. University of Wyoming Military 1977-1986 - U.S. Army Special Forces (Reserve) Team Leader 1972-1974 - Instructor, U.S. Military Academy, West Point, NY Retired, USAR Major Awards American Marketing Association Marketer of the Year-1999 (Michigan) Silver Award for Research (United Way of South Central Michigan 1992) Alpha + 1999 Award Winner (Shiawassee/Clinton Educational Press) (1999)