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ReflectiveQuestions
Whataretheimportantlessonsforcoachesgenerallyfrom Mourinhos developmentaljourney?

TheMourinho Blueprint
TheDevelopmentandMethodsofan ExpertSportsCoach DavidTurner

Whatarethecomponentsorconstituentpartsthatmakeup anexpertsportscoach? p p Towhatextentdocoachesactinwaystheythinkthey should,orinwaystheythinktheirathletesandsocietythink theyshould? Doyoufeelthesame/differentlyaboutMourinho asaresult ofthispresentation?

Record
Neveratrophylessfullseasonincharge. 5leaguetitlesand7domesticcups(in3countries),1UEFAcup,1 ChampionsLeague y Currently67%winrecordoverall
Wenger53%,Benitez55%,Ferguson57%,Capello 57%

Overview
StepbyStepJourney AntiSerendipity Mentors ImmediateImpact Methods PresentationofSelf GlobalCelebrityStatus TheSpecialOnevs OldBigEad HubrisSyndrome

122unbeatenhomeleaguegames(38Porto,60Chelsea,24Inter)
Last+onlydefeatwithFCPorto,Feb2002

HighestpaidfootballcoachinWorld(7millionyratInter?)
UEFAManagerofYear:2002/03,2003/04 BBCSportsPersonalityofYearCoachAward:2004/05 FAPremierLeagueManagerofYear:2004/05,2005/06

StepbyStepJourney
Fatherprofessionalfootballer coach;motherteacher
Studentofgame Observedtraining;scoutedopponents;preparedprematchreports Banduras SocialLearningTheory(1977)

StepbyStepJourney
AppointedBobbyRobsonstranslator atSportingLisbon
RobsontookhimtoPorto,thenBarcelona(asassistantcoach) StayedonatBarcelonatoassistVanGaal for4yrs

Enculturation footballbigpartofhislife
Lostappetitetoplay,startedtofindcoachingattractive Biggestmotivationfootballnotcoaching gg g

In2000,Mourinho becameheadcoachatBenfica (stayed 9games) joinedUniao deLeiria (ledto5thplace). 9 games) joined Uniao de Leiria (led to 5th place) Jan2002joinedPortowherehewashighlysuccessful. Outstandingcoach
Changedplayers,reorganisedteamatPorto TookChelseafrom(very)goodtogreat ContinuedsuccessatInter

Universitystudy
MothermadehimsignupforBusinessSchool(attendedonlyoneday). StudiedSportsScience/PhysicalEducationatUniversityofLisboninstead.

Gainingexperience

Teachingmornings,coachingafternoons TaughtPEinseveralschools(incchildrenwithdisabilities) YouthCoachatVitoriaSetubalinearly1990s 19901992fitnesstraineratvariousclubs ThenassistantcoachatEstrelaAmadora

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StepbyStepJourney
Longjourney,manyformativeexperiences
CompletedUEFALicenceinScotland Workedalongsidetopcoachesatprolevel Exposedtodifferentstyles,philosophies Adaptedtonewcountries,differentcultures

AntiSerendipity
Madehisownluckinrisetoprominence
Intelligence,ambition,commitment Longtermfootballeducation Accumulatedpracticalexperience Growthinselfconfidence Developedpassionforcoaching

Influencedbyindividualsalongway butnevermerely acceptstruthofothers.

Triestodevelopownvariations DontacceptwhatIgiveyouasthepuretruth.

Confidentyes arrogantno. Ilovetobecoach Ilikethedirectinvolvementwith theplayers,developmentofideas,analysingthe game,tryingtoimprovetheteam.

Alwaysstrivestolearn,andadapt
Ithasbeenanevolution IamdifferenttodaythanIwas5 yearsago. After15yearsImanovernightsuccess.

AntiSerendipity
Skilfullyeditedvideoshighlightingopponentsstrengths andweaknesses,helpedwinoverplayersatBarcelona. DeliberatelycultivatedcloserelationshipwithGuardiola (influentialplayer,notafraidtoexpressopinions);and learnedCatalantocommunicatebetter. Intentionallysoughtouttranslatorrolewithpotential mentor? Imagreatbelieverinluck,andIfindtheharderIwork, themoreIhave.ThomasJefferson Luckiswherepreparationandorganisationmeet opportunity.PatRiley

Mentors
Producedfirstclassdossiersonopponents forRobson.
Herehewasinhisearlythirties,neverbeenaplayer,neverbeena coachtospeakofeither,givingmereportsasgoodasanythingIever gotfromtopprofessionalpeopleIdbroughtintoscoutformeat WorldCupswhenIwaswithEngland Sexton,Wilkinson,thelot. World Cups when I was with England Sexton Wilkinson the lot Therewouldbethewaytheteamsplayedinthematch with defenceandattackcoveredverywell,patternsofplay,nicelysetout withdiagramsandadifferentcolourforeachteam.Allasclearasa bell.Iremembertellinghim,Welldone,son. Helistened,looked,learned,remembered. Hewasexcellent,Ilikedhishumility. Hewasverystudious,askingquestionsallthetime.

Mentors
Ihavetobeinfullcontrol,handson.Louislikestostand backwouldevenhandovertheteamtoJosforfriendlies. Thatwasgreatexperienceforhim. Robson Iliketogiveresponsibilitytomyassistants,Ilikethemtotakeallorpart ofatrainingsession. Hewasalittlebitarrogant,notalwaysarespecterofreputations,butI likepeoplewithahighopinionofthemselvesandliketosurroundmyself withthem.Idontwantyesmen,becauseyouneedpeoplewhowillsay, No thereisanotherway.Hecoulddothat.Iencouragedit. Ihavealwaysstimulatedthatsortofcontributionbut,becauseofJos's specialqualitiesasananalyst,Ipaidalittlemoreattentiontohimthan myotherassistantsinthatrespect.And,OK,itsalwaystheheadcoach whodecideshowtheteamwillplay butIcertainlywantedtohearJoss pointofview. LouisVanGaal

Mentors
ClaimsRobsontaughthimhowto motivateplayers;VanGaal taughthim importanceofpreparationand organiseddefence. Idontwanttobeacopyofanybodybecauseacopy isalwaysworsethantheoriginal. Ithinkyoulearnsomethingfromeverybody;you learnbycopyingwhatpeopleyouadmiredo,and thenyouaddvariationsofyourown.SteveHarrison Isheabettercoachthanhismentors?

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ImmediateImpact
"Somemanagersusearrivingatanewclubasan excuse.Theysaytheyneedtime,andifyoudothat, youareprotected.Ifyoudon'twinthetitleinthe firstorsecondseason,youcankeeptellingeveryone youneedtime. "Sometimesyoustayforfourorfiveyears,keepnot winning,andthenkeepdemandingmoretime. "Icouldneverbelikethis.Ilivefortherisk.Ibelieve youcandoitinthefirstseasonandifyoudonot, youfail.Ipreferitlikethis.Ipreferthepressure becausethat'showIlive."

ChelseaImpact
200304underRanieri loseinSFofChampionsLeague(Portowin withMourinho)andfinish2nd inPremiership 200405underMourinho loseinSFofChampionsLeagueand finish1st inPremiership Ranieri buildsfoundations;Mourinho takesoverandgetsall credit?
Terry,Lampard,Gallas,Makelele alreadythereunderRanieri

OrMourinho makesthedifferenceandtakesthemjustthatbit furthertoPremiershipvictory,somethingRanieri,Grant,Scolari, Hiddink couldntsubsequentlydo? Biggestegoinateamofegos?

InterImpact
Ibrahimovic claimsMourinho madethemeventoughertobeat

Methods Communication
Penandpaperpreference coachingexperiencesretainedinnotebooks IvewrittendownwhateverycoachIveeverworkedwithhasdone with myownideasalongside,suchasIwouldnthaveputthecentrehalfinhere Icouldtellyouwhatourtrainingroutineswerethreeyearsagolast (Moyes quotedinBarclay,2006,p.152). Thursday. Verydetailedinstructionsforsubs Subscarryonwrittenmessages Roxburghrelatesthistohis awarenessoflearningstyles Hegetshispointacrossverywell, weknowexactlywhatwehavetodo andhowwehavetodoit. JoeCole

"Ithinkweweregoodwhenhearrived,butheisteaching ussomethingnewandwearebecomingstrongerand thi d b i t d better." "Hehaschangedthementalityalittlebit.Weare hungrierforthebiggames,whichisimportant. Wetraindifferentlytoo,Iknoweverycoachtrains differently,buteverydayweareenjoyingtraining.Itis fantastic.

LearningStyles
Theorists logicalthinkers,itmustfittheframework. Reflectors mustthinkitthroughandfeelincontrolof newmaterial/ideabeforeusingit. Pragmatists problemsolverswhoseeksolutionsto identifiedproblemsbutrarelylookbeyondimmediate needs. Activists learnbydoing,happytousetrialanderror.

Methods Tactics
Moreanalyticalduringfirsthalf,tohelpteamathalftime
Alwaysemotionalcomponentaswellastacticalcontribution Analysessecondhalfathome Nowordspostmatch playersnot(emotionally?)readytobeanalyticalthen

Arrangedpreseasongamesthatexposedteamtodifferentsystems Producedownpositionalprofiles personality,athleticqualities, p p p y q technicalskills Believestransitionsmoreimportantthansetplaysinwinning

Difficulttoscorewhenopponentsorganiseddefensively.Momenttheylose possessioncanbetimetoexploitbeingoutofposition Mustreactimmediatelywhenpossessionlost sometimespracticeskeeping minof5playersbehindball,sowhenlost,canstillkeepgooddefensiveshape Playersmustlearntoreadgame whentopress,whentoresumedefensive positions

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Methods EmotionalIntelligence
Whentheplayersthinkyouarestrongandthatyoutrustthem,ithelps themtohaveagoodattitude. Moderncoachmuststrikebalancebetweenstrengthandsensitivity
Mutu anddrugproblem;strictChelseacodeofconduct;immediatelycut10 fromsquadonarrival;sackedteamdoctor Compassionfordefeated;talkstostewards,ballboys,communitycoachesin unassumingways(empathy) i ( th )

Methods IntegratedFitnessWork
Myfitnesscoachworkswithmeontacticalsystems, advisingontime,distanceandspace. Oftenweneedtoseparateplayersintogroupsdepending ontheircondition,andamountofplayingtimetheyhave had. Minimisingdeadtime intraining.
Quicktransitions Highworkingtime,lowrestingtime Orqualityandhighintensityforshortperiods withactiverecovery

GoodfatherstakenoverfromGodfathersofold(Barclay,2006)
Favourscollectiveunityovertheindividual

Ibelieveinmyteam,weareafamily.
Exudesconfidence+beliefinownability noselfdoubt
Infectious SelfEfficacyTheory

Playerswanttoworkiftrainingiswellorganised,serious, andtheyknowpurposeofexercise.

GlobalMethod GuidedDiscovery
Globalmethod
Developmentoftechnical,tacticalandfitnesselementstogetherthrough smallsidedgames. InfluencedbyUEFALicencecourseinScotland Emphasisofworkalwaystactical Agreatpianistdoesntrunaroundthepianoordopushupswiththetipsof hisfingers.Tobegreat,heplaysthepianoandbeingagreatfootballerisnot g, p p p y g y y g aboutrunning,pushupsorphysicalworkgenerally.Thebestwaytobeagreat playeristoplayfootball.

Methods TeamCharacteristics
Abletospotgoalkeepingtalent Solidbackfour
Certainlymoredefensivethanattackingcoach

Hardworkingmidfield Batteringramupfront Notnecessarilyentertaining,norhighscoring!

Look were not entertaining? I dont care; we win Look,we renotentertaining?Idon tcare;wewin.

Guideddiscovery
Playersledtolessons,ratherthantoldwhattodo ThetacticalworkIencourageisntabouttherebeingateacherontheone handandapupilontheother.IcallittheguideddiscoveryIconstruct practicesituationsthatwillsetthemonacertainpath.Theybegintosense this,sowetalk,discussthingsandcometoaconclusion.Forthistowork,the playersmusthavetheirownopinions. Thecoachisaguide.Youprovideclues;theyinterpretthem.Myphilosophyis guidanceanddiscovery.

442(butalso433,and451)
Thereisnoperfectsystem,butasystemisclosertoperfectionto thedegreewearepreparedforitsnaturalweaknesses. InPorto,wedidmoreworkonthepointsweconsidered weaknessesofthatsystemthanonitsvirtues. Inagameyougoouttosearchforthelimitationsoftheopponent butyoualsoshouldbeawareofyourownlimitations. Itislikewhenyougotowar:wehavetoknowhowourenemies attackanddefend.

Methods TeamCharacteristics
SEASON TEAM 200203PORTO 200304PORTO 200405CHELSEA 200506CHELSEA 200607CHELSEA 200809INTER GOALS FORAGAINST 7326 6319 7215 7222 6424 7031 GAMES 34 34 38 38 38 38 LEAGUE POSITION 1st 1st 1st 1st 2nd 1st

PresentationofSelf
ImnotthemansomepeoplethinkIam.Onlytheplayersreally knowwhatandwhoIam. Mourinho hascreatedforhimselfthisfootballpersonality thatsnotwhatheislikeasamanoracoachwhenyouplayfor him.(Deco). Ithinkthepersonaheputsovermaybeforthemedia.Isuspect p p y f p thatbehindithesgotthesamefearoffailuremostofushave.Its probablywhatdriveshim.(Moyes inBarclay,p.176) IdontliketosaythatIamamanwithtwofaces,butJos Mourinho themanagerandthemanareverydifferent.Its importanttoseparatethemandIdothatveryeasily. InthedressingroomMourinho isquiterelaxed,butwhenhegets talkingtothepresshelikestowindthingsup heisplayingarole. (DecoinBarclay,p.162)

Averagegoalsforagainst=7023 Alwaysscoredlessthanav of2goalsprgame(except0203). Alwaysconcededlessthanav of1goalprgame. Alwaysleastgoalsconcededinleague(=ACMilanin0809)

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PresentationofSelf
Beinganelitecoachinvolves alotofacting oneman show,playingwidevarietyof roles C Cantailorhismoodtosuit il hi d i whathejudgestobeteams requirementsatgiventime Easytoforgetwhoyouare
Letthesocialmaskgrowinto yourface Loseyourownidentity/values

PresentationofSelf
Highlyskilledpresentationofself
Ateaseinpressconferences Capturesimagination. Commandsattention. Plainspeaking.Hisownman.

Theatricality
Describedhispressconferencesasabitofanact.
FirstChelseaconferencereferredtohimselfasthespecialone InEuropeannouncednotonlyhisteam,butBarcelonas! FirstInterconferencespokeinfluentItalian,claiminghelearned languagein3wks.Usingwordslike"pirla(fool)whichMilanesewould havetoexplaintootherItalians.

GlobalCelebrityStatus
Peoplemakeheroesoffootballmanagers
stewardshipofwisdomandvirtue.

GlobalCelebrityStatus
Seekinglimelighthecouldneverattractasplayer? Formefootballismyjobbutalsomypassion. Managerhasbecomemostimportantfigureinfootball performerrepresentingtheteamthroughmedia. Passionate12th man.
Getsonpitchcelebratingwithplayers

Manageraccountabilitymyth
teamperformancereducedlargelytosingleexplanatorycause.

Celebrityasculturalphenomenon/fabrication. Mourinho worldsmostcelebratedfootballcoach

Glamorous,candomanager,corporateadvertising (Wagg,2007)

HascaptivatedthecountryaWorldstarageniusingettingthepress interestedinhim. CertainlydividedItalians.Hisargumentativenaturewithjournalists;they've turnedalotofpeopleagainsthimalready. "Ithinkhe'sgonetoofar,buthedidthatinEngland.Hepersonalisesthings,hedid itwithWengerandhe'scertainlydoneitwithRanieri,quiteinsultingactually, abouthisageandotherthings. Publicareabsolutelyobsessedbyhim;whethertheylikehimornotisanother matter.Hehaspolarisedopinion.Aslongashe'swinning,he'llgetawaywithit. (ItalianfootballHistorianJohnFoot)

Elderbrother,leaderofgang, oneofboys(Barclay,2006)
Professionaldistancenotobserved

BuildThemUp(Wagg,2007)
Footballmanagersskillscannotbeknown,evento himself;theycanonlybebelieved. Elementofhatredinregardpeoplehaveforcelebrities derivesfromsocialandemotionalsubordinationwhich derives from social and emotional subordination which celebritycultureentails. Erikssonsexperienceinsummerof 2004helpsillustratehowsocial forcesworktodismantleindividual managerialreputations.

BrianClough WhyisTheSpecialOne OftenComparedWithOldBigEad ?

CelebrityStatus
Mediasavvy Knewhowtoplaytoaudience

Immediateimpact
Quicklytook2provincialclubsfrom2ndDivobscurityto1stDivchampions. They say Rome wasnt built in a day but then I wasnt on that particular TheysayRomewasn tbuiltinaday,butthenIwasn tonthatparticular job.

Remarkablesuccess
TookDerbytonarrowEuropeanCupSFloss 2ConsecutiveEuropeanCupswithForest previouslyandsubsequentlynot aforceinEnglish(letaloneEuropean)football.

Confidencetopointofarrogance/rudeness
"Icertainlywouldn'tsayI'mthebestmanagerinthebusiness,butI'minthe topone.

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HubrisSyndrome(Owen&Davidson,2009)
ThatJosMourinhos gotalotto sayforhimself.Heremindsme ofwhatIwaslikeathisage butIwasbetterlooking.
(Clough,quotedinArmitage,2009,p.6) (Clough quoted in Armitage 2009 p 6)
Emergingpsychiatricdisorder Occupationalhazardofpowerfulleaders,associatedwithoverwhelming success Hubris =exaggeratedpride,overpoweringselfconfidence, contemptforothers. Candoubleascharm,charisma,abilitytoinspire Posturing,narcissism,limelighthugging Messianicmanner Excessivebeliefinowntalent/myth Impulsive,reckless,restlessandisolated Mostdangerouswherechecksandbalancesonbehaviourfew Selfcontrol,Modesty,Senseofhumour,Listeningtoadvisors,Cynicism Developsonlyafterpowerheldforsometime 19years(e.g.Thatcherafter9yrsasPM) IdentifyinghubrissyndromeproblematicButyouconsider

Footballersarelikesoldiers.Theyliketheir generalstobeabiteccentric,likeCloughie.Itgives themsomethingtotalkabout,bindsthem.

(ArthurCox,quotedinBarclay,2006,p.23)

HubrisSyndrome
UsandThem
Whenwe arementallystrong,thosepeople whoseektointimidateus haveexactlythe oppositeeffect.

NextSteps?
WillreturntoEnglishfootball but notthenextstep. Newprojects?

Contemptforothers
AccusedSwedishrefereeAndersFriskofbias andcollusionwithBarcelonacoachRijkaard. d ll i ith B l h Rijk d Friskreceiveddeaththreatsandannounced hisretirement.

Wouldprobablyliketowintrophiesin newnationalsettings.

AccountableonlytoGod?
Declaredhimselfonlyonelevelbeneath AlmightyonarrivalatChelsea ThereisGod,andafterGodme.

IwouldconsidergoingtoManchester UnitedbutUnitedhavetoconsiderif theywantmetosucceedSirAlex Ferguson.Iftheydo,thenofcourse. July,2009. OnedayIwouldliketobeheadcoach ofPortugal. Worlddomination ofcourse!

Butdoeshavecloseadvisors,family values,andispragmatic

ReflectiveQuestions
Whataretheimportantlessonsforcoachesgenerallyfrom Mourinhos developmentaljourney? Whatarethecomponentsorconstituentpartsthatmakeup anexpertsportscoach? p p Towhatextentdocoachesactinwaystheythinkthey should,orinwaystheythinktheirathletesandsocietythink theyshould? Doyoufeelthesame/differentlyaboutMourinho asaresult ofthispresentation?

Conclusion
Mourinhos journeyrepresentsablueprintforformative developmentofthemoderncoach.
Advantageousculturalupbringing Idealformaleducation Superbprogressiveworkexperience

Displaysqualitieswhichcoacheswoulddowelltocultivate
Driveandambition Confidence Useofintelligence(includingEI)

Hardwork,confidenceandquality withnoqualitythereisnochance

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Conclusion
Mourinho mayberegardedasanexampleofnew breedoffootballcoaches
Educated.Meritocratic Professional Commercial Corporate Professional.Commercial.Corporate. Scientific.Technocratic. CoachedinDifferentCountries.Multilingual. NoGreatPlayingBackground
Claimsthisgavehimmoretimetostudyandpreparefor coaching

Reading
Armitage,D.(2009).150BC:Cloughie TheInsideStory.HotAir PublishingLtd:Shropshire. Barclay,P.(2006).Mourinho:Anatomyofawinner.Orion:London. BBC(2005).Mourinho:TheSpecialOne.Televisiondocumentary interviewwithGaryLineker. Owen,D.&Davidson,J.(2009).Hubrissyndrome:Anacquired p personalitydisorder?AstudyofUSPresidentsandUKPrime y y Ministersoverthelast100years.Brain:AJournalofNeurology, 132(5),13961406. Roxburgh,A.(2005).InterviewWithJosMourinho.The Technician:UEFANewsletterforCoaches,27,January2005. Stevenson,J.(2009).ItalyfallsunderMourinhos spell.BBCSport, http://news.bbc.co.uk/go/pr/fr/ /sport1/hi/football/europe/7901884.stm Wagg,S.(2007).Angelsofusall?Footballmanagement, globalizationandthepoliticsofcelebrity.Soccer&Society,8(4), 440458.