COLLEGIATE SOCIETY OF ADVERTISING

Greetings from the Collegiate Society of Advertising (CoSA)! Founded 12 years ago, the Ateneo CoSA has grown into one of the most influential organizations within the university, and is known as the schools premiere advertising organization. With members numbering to over 400 this year, we are one of the largest and most successful organizations in the university, responsible for many of the schools biggest events and advertising campaigns. Using our strategic planning skills to effectively create first-rate traditional and non-traditional forms of advertising, Ateneo CoSA has been able to excellently serve our fellow students and our school and recently, we have also served many top clients from outside of the university. For this year, we have planned a repertoire of projects aimed at developing our members competencies in various fields closely related to the advertising business, particularly Accounts Management, Creative Production, Events Management, Human Resources, Marketing, and Public Relations. We also work in training the very best of our members in handling actual advertising work by accepting job orders from clients in and out of Ateneo. We are aware of your companys esteemed reputation. Thus, we would like to ask for your generous support in making this year a success for CoSA. Our projects are a great opportunity for companies to tap into one of the largest sectors in the market today the youth. These projects would certainly be able to provide vast exposure as they shall serve as perfect venues for you to advertise your products. Attached is a set of marketing packages you can choose from. Sponsor our projects and events, and we will make sure that you get that extra mileage you deserve! Or you can choose to be our client and we will ensure you get nothing but the best of our advertising services. We are confident to say that you will not regret your decision of partnering with us on this muchawaited academic year. Should you have any questions, please feel free to contact us on the numbers posted below. We will be looking forward to your favorable response. Thank you very much! Respectfully,

Aicar Masangkay Vice President for Marketing 0917-8321990 aicarmsngky@gmail.com

Geno Tolarbas President 0908-8656458 geno_tolarbas@yahoo.com

COLLEGIATE SOCIETY OF ADVERTISING MARKETING DEPARTMENT ATENEO DE MANILA UNIVERSITY

Umbrella Party Series Sponsorship

DATES: FEBRUARY 4, FEBRUARY 18, and MARCH 3 VENUE: VARIOUS VENUES OUTSIDE THE SCHOOL (TBA) EXPECTED NUMBER OF ATTENDEES: 500 (PER PARTY)

If there is one event that would be massive in terms of size, hype and intensity, it would be the CoSA Umbrella Party Series. It is CoSAs flagship project, as well as the biggest annual event in which teams of students compete for party-throwing supremacy. The UPS is composed of 3 open parties, all revolving around one central theme.
NOTE: BENEFITS DETAILED IN THE TABLE BELOW WILL APPLY TO EACH OF THE 3 PARTIES. RATES ARE EQUIVALENT TO THE COMBINED SPONSORSHIP OF ALL 3 PARTIES.

benefits
RATES
PRODUCT LOCKOUT

CO PRESENTOR

MAJOR SPONSOR

MINOR SPONSOR

patron

76,000

57,000

38,000

19,000

PRE-EVENT
DISPLAY OF COMPANY LOGO IN THE FOLLOWING PROMOTIONAL MATERIALS IN THE ATENEO: 1) TICKETS, 2) STREAMERS AND TARPAULINS, 3) POSTERS, 4) VIDEO ADVERTISEMENTS COMPANY/BRAND NAME WILL BE MENTIONED IN RADIO ADS, E-MAIL, FACEBOOK, TWITTER, AND TUMBLR NOTIFICATIONS (TO COSA MEMBERS AND ATENEO STUDENT BODY) DISPLAY OF COMPANY/BRAND LOGO IN THE EVENTS POSTER (PROMULGATED IN E-MAIL, FACEBOOK, TWITTER, AND TUMBLR NOTIFICATIONS) DISPLAY OF COMPANY/BRAND LOGO IN THE EVENTS FACEBOOK PAGE AND THE ATENEO COSA FACEBOOK PAGE COMPANY/BRAND CAN AIR THEIR COMMERCIAL (MAX. OF 30 SECONDS) IN THE COSA TV FOR A WEEK BEFORE THE EVENT

large
(4x SIZE OF SMALL)

medium
(2x SIZE OF SMALL)

small

COMPANY NAME ONLY

large (4x SIZE OF SMALL, ON TOP)

medium
(2x SIZE OF SMALL)

small

COMPANY NAME ONLY

EVENT PROPER
DISPLAY OF COMPANY LOGO IN THE FOLLOWING PROMOTIONAL MATERIALS IN THE VENUE ITSELF: 1) TARPAULIN, 2) POSTERS, 3) TICKETS OPTION TO DISTRIBUTE/EXHIBIT THE FOLLOWING: FLYERS, BROCHURES, PRODUCT DISPLAY OPTION TO DISPLAY THE COMPANYS OWN: STREAMERS/TARPAULIN POSTERS COMPANY REPRESENTATIVES GIVEN A SLOT (MAX. OF 10 MINUTES) DURING THE PROGRAM (HOST A GAME, PROMOTE, ETC.) PUBLIC ADDRESS ACKNOWLEDGEMENT

large
(4x SIZE OF SMALL)
FLYERS, BROCHURES, PRODUCT DISPLAY

medium
(2x SIZE OF SMALL)
FLYERS, BROCHURES

small
FLYERS, BROCHURES

COMPANY NAME ONLY

FLYERS

.4 pcs. 18 pcs.

2 pcs. . 12 pcs.

1 pc. . 8 pcs.

4 pcs.

POST EVENT
MENTION OF COMPANY NAME IN PHOTO ALBUM OF EVENT (IN ATENEO COSA FACEBOOK ACCOUNT) AND ADSPACE (ATENEO COSA BIANNUAL MAGAZINE) REGARDING THE EVENT. DISPLAY OF COMPANY/BRAND LOGO IN ADSPACE FULL PAGE ADVERTISEMENT SPACE IN ADSPACE COMPANY/BRAND CAN AIR THEIR COMMERCIAL (MAX. OF 30 SECONDS) IN THE COSA TV FOR A WEEK AFTER THE EVENT
COLLEGIATE SOCIETY OF ADVERTISING MARKETING DEPARTMENT ATENEO DE MANILA UNIVERSITY large
(4x SIZE OF SMALL)

medium
(2x SIZE OF SMALL)

small
(APPROX. 2 INCHES)