Professional Documents
Culture Documents
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ACKNOWLEDGEMENT
First of all I would like to express my gratitude to my faculty Aanchal Singhal. Who guided me with her knowledge and skill and helped me in successful completion of the work. I would like to thank to Mr.Rakesh Gupta and Mr.Akash Aggarwal for his noble inspiration, keen interest, constant supervision and ever willing help throughout the course of this study. I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without whose support this project would not been possible. I gratefully acknowledge the invaluable support and guidance that was provided to me by various individuals that led to the successful completion of this project. Their vision of the problem gave me enough direction to bring out a meaningful result. I am grateful to their great support and help all throughout the project. I am thankful to them for taking out time and pointing out the multitudinous aspects of customer service and helping me increase my learning out of the project. I extend my sincere gratitude towards my parents, who have always encouraged me and gave suggestions. They always stand by me. Their support has always motivated me.
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Vikram
DECLARATION
I, Vikram kumar Sharma a student of MBA at the JSS Academy of technical education, Noida here by declare that I have undergone the Summer Training at CMS Computer Institute, Noida, under the supervision of Mr.RAKESH GUPTA ,Centre Manager, CMS Computer Institute Noida from 3rd May to 4th July 2011. I also declare that the present project is based on the above summer training and is my original work. The content of this project report has not been submitted to any other university or institute either in part or full for the award of any degree, diploma or fellowship. Further, I assign the right to the Institute, subject to the permission from the organization concerned, use the information and contents of this project to develop cases, ceaseless, case leads, and papers for publication and/or for use in teaching. Vikram kumar sharma () MBA
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Table of content
Acknowledgement Declaration Objective and Scope of Study Career Opportunities in IT Company Profile. Introduction of CMS COMPUTER INSTITUTES Highlights of CMS Business Strategy Project Cycle Generic Strategy matrix Training Program Offered By CMS Institute CMS Certified Network Engineer (One Year) JAVA Dot Net Facilities of CMS Institute CMS competitors NIIT HCL Jetking DUCAT Promotional Activities of CMS Institute.
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Data Collection, Seminar, Television, Radio, Websites, News Papers Browsers, Industrial Alliance. Steps in Marketing Process Research Design Data Collection Procedure. Data Collection Method Targeted Areas Sample of Data Statistics and Graphs of Data Analysis Data Analysis Case Processing Summary Constraints Faced Overall Experience Results and Conclusions Powerful Brand Image Experience team Focus on Key Business Areas Global Strategy SWOT Analysis Recommendations Bibliography
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List of figures
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List of tables
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Company Profile
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CMS Info Systems is a leading IT & outsourced business services provider with extensive reach across India. We offer a wide bouquet of services across the value chain, focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments. We serve over 700 large customers in India. With several customers who are market leaders in their own space, the relationship has spanned across decades and multiple business lines. These customers are supported by 21,000+ team members, spread across over 100 offices across India . Our offerings span application services, systems integration, IT infrastructure management, IT training businesses with market leadership in outsourced cash logistics, transaction printing, card personalization and self service solutions businesses CMS is currently in the process of leveraging its enormous scale and wide reach to expand its offerings of high value and innovative end-to-end solutions in the IT and outsourced business segments. Our vision is to become the number one end-to-end solutions provider and demonstrate excellence in providing the best-in-class infrastructure management services to our clients in diverse horizontal and vertical segment. The CMS Group is today considered to be an outfit that has the knowledge and skills in almost every part of the world of information technology. Present in every sphere of the IT world, CMSs human resources have helped it advance so far ahead in this fieldin India as well as abroadthat today it has grown in size and stature to become Indias IT company, with market leadership in different areas of operations. An immense knowledge base and technology leadership are the keys to CMSs ability to provide total IT solutions. This meant, CMS was able to expand channels at a much faster rate and increased penetration.
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Due to inherent knowledge about India, CMS was able to penetrate deep into the government sector and tap most of the IT spending coming from various government departments. CMS was flexible enough in pricing, its sales model and terms and conditions, which added to the comfort of its clients. Sales teams at CMS have always been highly objective-driven and focused on numbers. Every month/quarter they measure the performance of our managers by the number of times they have met the customers face-toface. Whether its software, hardware, training, networking, telecom, peripherals or system integration, CMS has an answer for all your IT needsthanks to its pool of competencies. The company also has skills in the areas of hardware, and services extend from product designing to prototyping, manufacturing and support. Specialization in designing custom-made solutions for companies includes application development for client/server environments, legacy system maintenance and re-engineering, migration, systems redevelopment, onsite and offshore software services, and facilities management. Computer-based education using advanced learning methodology has training on offer for novices as well as professionals, in IT and non-IT areas. A dedicated independent vendor channel for the entire Indian mass market helps bring technology usage closer to the individual. The group specializes in consumer-oriented, globally applicable solutions for end-users in manufacturing. Banking and financial services and the telecom segment; besides being a total solution Provider for technology-based communication services through satellite communication, radio communication, local
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area networks as well as broad band communication. CMS has played a major role in creating IT awareness in the country and in creating a very competitive environment for growth of the IT industry. The high contribution of CMS in developing the Indian IT market is in terms of introducing newer technologies and creating a market for them through education and creation of awareness. All of CMSs expertise is centered on anticipating and fulfilling the needs of the individual in all spheres of his life. The group achieves this by providing a complete array of IT solutions that make life simpler and better. The company has been leveraging its core competencies to develop new technologies and solutions that pre-empt changing consumer needs. And finally, forming the core strength of CMS is the talent and innovativeness of its people, which enables it to provide the right solutions at the right time. CMS has always been proactive in understanding the market well. Thus, it always anticipates the market demand well in advance and offers products/services accordingly
Managed IT Services
Organizations are actively considering a shift to managed IT services. CMS offers a comprehensive portfolio of services to meet specific requirements and manage service-level agreements (SLAs). Our managed services portfolio includes:
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CMS's Managed IT Services reduce portfolio reduces the complexity of managing a multivendor end-user environment. Key elements of CMSs Managed IT Services portfolio include:
Remote Infrastructure Management Services Datacenter Management Services Desktop Management Services Managed Security Services Helpdesk/Contact Center Services Managed Application Services Multivendor hardware maintenance/ AMC services for all types of IT hardware.
CMS delivers reliable, secure and a better customer experience for customers on a pan India basis through
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PRINT SERVICE
With a history of more than 11 years in the Variable Data Printing services, offering an End-to-end Printing and fulfillment services to segments like BFSI, Insurance, Telecom, Utility, Government and the Service Industry, CMS today can boast of having a majority print volume in the industry - close to 70 million A4 size documents every month! In the initial years of its operation, CMS set up State-ofthe-Art Print Facilities in the three metro cities of New Delhi, Mumbai and Chennai, equipped with high speed continuous form Oc Printing Systems and high speed Bwe Automatic Inserting Systems. These centers also serve as back-up / contingency set-ups for the on-site installations in major Banks and Telecom Service providers in these cities. As the industry moved towards outsourcing in the early 21st century, CMS grabbed the opportunity and currently has more than 20 printing facilities across India to service the Variable Data Printing needs of the customers. Today, CMS is the only player with nationwide network of production printers. Focused on its objective of delivering End-to-end, Zero Defect, Reliable Printing and Automated enveloping solutions for its customers and creating a competitive advantage by improving customer satisfaction with increased efficiency in process management - CMS offers the following: World-class Pre-Printing, Printing and Post-printing automated solutions - delivered On-site as well as Off-site
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State-of-the-Art Document Management Solutions Automated enveloping and distribution solutions Efficient Vendor management services Highly secured environment with time & access control systems 24 x 7 Print Facilities with production printers Dedicated Operations, Software and Engineering teams
Card Services
CMS Info Systems is India's leading solution providers of card personalization and fulfillment services to a variety of industries including financial services, health care, telecommunications and retail.
Start-to-finish solutions
Save time-we will manage your project from card supply and personalization, to mailer fulfillment & MIS. Secure card storage. We warehouse inventory in Visa and MasterCard certified secure vaults.
Mailing
CMS brings a wealth of knowledge to the mailing process including automatic and in-line card insertion.. CMS Card Products:
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Phone cards White label cards Photo cards Gift cards Payroll cards Ultra Form carriers
CMS Capabilities:
Supply of white and pre-printed plastic cards CR 80 sizes as per customized layout Personalization of Plastic Cards Magistrate & Smartcard including EMV Embossing/ Indenting and Topping Color Photo and Ultra Graphics thermal printing Electronic matching and merging Picture card printing (Edge to Edge) Supply of mailer stationary, envelope, booklet, card pouch and pin mailer printing
The value you seek in a strategic partner is the value you find in CMS
CMS helps you build strong customer relationships through the personalized communications your Visa and MasterCard Cards Statements Retail/Membership Cards Healthcare Identification Cards Marketing Letters
Rajiv Kaul
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of the lowest attrition Rates in the industry, which led Microsoft India to nearly triple revenues in four years despite the dot com bust and IT downturn following 9/11. In addition to delivering aggressive top line growth, Rajiv was a bottom line focused leader delivering contribution margins well over 80%. Rajiv's strategic vision led to Bill Gates announcing an unprecedented $400M investment into India in 2002, as well as a focus on global partnerships with leading Indian IT services companies like Infosys, TCS, Wipro, and Satyam. While charting this aggressive business growth, Rajiv also remained committed to building Microsoft India as a socially responsible corporate citizen. He aligned the company's business priorities with its responsibility in enabling broader access to technology through efforts like Project Shisha ($20 million project towards strengthening education in India, which later evolved into a global $250 million Partners in Learning program) and Project Bhasha (through which Microsoft localized its products in 14 Indian languages, thereby making technology more accessible to a larger section of Indian society). As Senior Director for Emerging Markets, Rajiv's organization was responsible for creating new business models and building new technologies which laid the foundation for a business which expects to contribute over $1 billion in incremental revenues over five years. During his time at Microsoft, Rajiv won several global recognitions and awards, including Best Subsidiary award for 2001 and 2005; Best Manager (Asia Pacific and Japan) and Best practice awards in 1997, 2000, 2002 & 2003.
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By being locally incorporated in each country, CMS is able to serve customers as a local business, with all attendant benefits. It is also a tax-paying citizen, conforming to all local lawsand with a significant global workforce. We believe that every part of the world has different ways of doing business and, therefore, unless we make the investment of becoming a local player, the move from being a mere vendor to a value-creating partner would be a difficult transition.
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INTRODUCTION
CMS Institute is a division of CMS Info Systems Pvt. Ltd., a US$ 150 million IT company with real time experience of serving more than a 1,000 large and medium global enterprises in the IT infrastructure management space, since 1976. CMS employs more than 10,000 IT Infrastructure Management personnel in India.
CMS Institutes most popular career programs are CMS Certified Network Specialist (CCNS) & CMS Certified Systems Specialist (CCSS). CMS also offers globally accepted certifications from Microsoft, Red Hat, and Cisco etc. We offer industry internships in the form of On-Job-Training with stipend.
CMS Institute curriculum is designed in cohesion with world leaders & our Education Partners like Microsoft & Red Hat. CMS students get a price and convenience advantage while attempting global certification exams, as we are one of largest testing partners of Prometric & Red Hat in India. At CMS, students learn the skills in demand in the IT Infrastructure Management space first in the labs and then master them through the unique On Job Training model. CMS students get practical knowledge of real time networking, exposure to global technology and internationally recognized certifications.
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Student:
CMS Institutes core competency lies in identifying your talent, understanding your aptitude, studying your needs and then nurturing you to reach the summit of technical excellence. CMS training opens exciting careers in technical support, facility management, projects, marketing, management & back-office operations relevant to hardware, systems integration & networking. CMS trained students have rocketed from junior executives to team leaders, project heads and management professionals.
Profile:
CMS Institute, the training arm of CMS Info Systems, is amongst India's leading hardware, networking, security
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CMS Institute, the training arm of CMS Info Systems, is amongst India's leading hardware, networking, security & storage training institutes. It has presence in nine states with over 60 centers and is planning to expand its network to over 100 centers in the next one year.
Contemporary Courses:
CMS Institute offers two unique programs: CCNS (CMS Certified Network Specialist) designed especially for HSC/non-technical graduates & CCSS (CMS Certified Systems Specialist) for graduates. These courses have been developed in conjunction with CMS Info Systems and are tailor-made for the industry to hire successfully passing out students. CMS Institute also offers global certifications from Red Hat (Linux Administration), Microsoft (Windows 2003, Windows Server 2008 &
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Windows 7 Manager).
technology)
and
IBM
(Tivoli
Storage
Focus on Placements:
CMS Institute has placed over 2 lac students with 350+ companies in exciting careers in technical support, facility management, projects, marketing, management & back-office operations relating to hardware, systems integration & networking. CMS training centers follow a focused curriculum to make students 'industry ready' both in terms of technical and soft skills. CMS trained students have rocketed from junior executives to team leaders, project heads and management professionals.
Franchisee Support:
Franchisees form an integral part of CMS Institute's current centre network and it plans to expand this network by more than 100 centers in the next 2 years.
Start up Support:
CMS Institute provides initial start up support to its franchisees by providing them with promotional material & lecture conduct material including CDs, lecture plan, lecture guide, eBook etc. free of cost.
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Training Support: CMS Institute conducts regular training workshops for its partners, front office personnel & trainers to upgrade their product knowledge, competitor's SWOT analysis, technology upgrades and process changes, at almost no cost to the partner.
Marketing Support:
CMS Institute provides strong ATL marketing support on a cost sharing basis to its franchisees across the board. CMS also provides artworks and layouts for local promotions at no extra cost to the partner Placement Support: CMS provides a regional-territorial placement support for students from all training centers, thus allowing the franchisees to focus on sales and training delivery. CMS regional team conducts soft skill and industry readiness workshops for students thus improving the placement chances of the students across the country.
Vision Statement
"To create industry ready professionals Proactive To customer Expectations Speedy Prompt attention, Response and Delivery to Customers Creative Innovative Solutions Flexible Service Delivery Transparent In all transactions to customer Reliable Accurate Information and Services
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Mission Statement
We are dedicated to innovation and Quality, in providing cost-effective solutions to our customers in the area of Information Technology." We are a Customer - Oriented Company.
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Review
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People are paramount to the success of our company. Everyone is empowered to impact the business. We provide the opportunity for people to learn new skills, manage their career direction and grow. We enable and reward success.
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Highlight of CMS
Ramesh Grover was the foundation stone of CMS Group, CMS Info Systems, CMS Computers and group which is trusted as well as very dignified It Company, Computer Giant of India. .
Ramesh Grover made CMS Info Systems a leading IT & outsourced business services provider with extensive reach across India. The dream come true company by late Mr Ramesh Grover CMS offer a wide bouquet of services across the value chain, focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments and serve over 700 large customers in India. In IT People India Late Mr Grover said "People turned to me in the last resort to fix computers".
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Mr. Grover started his career with IBM after graduating as a Mechanical Engineer from BITS, Pilani. After 10 years with IBM, he started his own IT Services firm along with two other IBM Executives, to support the machines that IBM left behind after their exit from India. In 1976, he founded this small set-up, 'Computer Maintenance Services', commonly known as "CMS". Ever since, CMS Computers Ltd. has rapidly grown from a maintenance and outsourcing firm to a diversified conglomerate serving the IT and ITES needs of the largest Indian and global enterprises in India, best known for its road traffic signals automation & transport management systems, electronic and security systems, card printing and card personalization. CMS is also actively engaged in software development & export worldwide through its fully owned subsidiary SYSTIME, with three development centers in Mumbai, Pune & Chennai staffed by over 1100 professionals. For the last 61 years, Kaycee Industries, an integral part of CMS Computers Ltd., has been one of India's leading providers of electrical and electronic components, such as Rotary Switches, Rotary Cam Switches, Micro and Toggle Switches, Weather Tight Switches, Breaker Control Switches, Water Meters, Counters and Fuse Fittings. In 2008, Mr. Grover partnered with the Blackstone Group, one of the world's largest Private Equity firms and financial advisory services provider, to create CMS Infosystems, a leading IT & outsourced business services provider focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments. Mr. Grover is survived by his wife, Mrs. Raju Ramesh
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Grover, son Vishal Grover, and daughter Aarti Grover. In e-Governance, CMS is among the few partners for large ICT-based service delivery projects, which are operationalized in more than seven states including Andhra Pradesh, Karnataka, Punjab, Rajasthan, Uttar Pradesh, Maharashtra and West Bengal. These run more than 4000 Citizen Service Centers across the country offering various Services to the Indian citizen.
1976
Founded Computer Maintenance Services primarily involved in third party maintenance Birth of CMS Computers Ltd.
1981
1982 1984
We started the manufacture of Micros. We bought System Computer Systems (I) Ltd. into our fold from a UK based Software and System integration company Setting up of R & D Division We diversified into Traffic Engineering
1985 1988
1991
We started CMS Institute which focuses on Hardware and System Engineering training and corporate training nationally
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Diversified in to System Integration. Achieved a turnover of Rs. 185 Crore. Company Wide JDE ERP Implemented.
1998
1999 2000
ISO 9002 & DOE Accreditation of R &D Formation of CMS Securitas Ltd. CMS Celebrates 25 successful years of service to IT Fraternity in India. ISO 9002:1994 for Field engineering Division. Acquired Kaycee Industries (ISO certified company in the field of electro mechanical components) & Datamatics Information Technology ltd Rated by Dataquest (Customer Satisfaction Audit Jan 31, 2004) as the fastest growing company ahead of many leading names and is today amongst the top 10 solutions provider in India CMS took first successful step on its journey to Globalize in IT Operations by using ITIL best practices to provide enhanced IT Services to our customers. Blackstone Group LP announced its majority stake in the IT infrastructure management and outsourced business services. The newly formed company CMS Info Systems consists of card, transaction printing and ATM cash management services. Rajiv Kaul serves as executive vice chairman and CEO of the new company.
2003
2004
2005
2008
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BUSINESS STRATEGY
The identification of a strategy based on competitive advantage has attracted growing attention on strategy and strategic management Is or Ans off business strategy specify:1) Firms product-market position. 2) Directions in which the firms seeks to grow and change 3) Competitive tools it employment. 4) Means by which it enter new market. 5) Manner in which it configure it resources. 6) Strengths it will seek to overcome. 7) Weaknesses it will seek to overcome. Strategy is the concept of a firms business which provides a unifying theme for its activities, and enables its manager to define an approach to their choose market.
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enterprise must decide how to position itself so as to achieve sustainable competitive advantage
This matrix permits to choose a marketing stance within one of the four boxes which are made available within the two dimensions of the competitive advantage and competitive scope.
COMPETITIVE ADVANTAGE
A lower cost strategy is based on the pursuit of cost leadership n a given industry through exploitation of lower input costs, greater efficiency and that comes from undertaking a succession of projects in a variety of operating environments. The traditional emphasis on price competition through differentiation does not necessarily mean that clients are obtaining the best possible deals as a result comprehensive marketing strategy has been increased
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Competitive scope
According to Porter extends the positioning concept in to the second dimension by adding further variable which he describes as competitive scope. An example of the choice of competitive scope in information technology is the decision whether to take full responsibility for projects as marketer in either case there will be further choice between pursuing competitive advantage through lower cost or differentiation
Module -1
Computer Hardware & Networking 1. Introduction to Basic Electronics
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2. 3. 4. 5. 6. 7. 8. 9.
Number Systems Computer Architecture PC Assembling & Disassembling PC Maintenance and Troubleshooting Peripheral Devices and Troubleshooting PC Communication PC Operating System Basic of Networking
Module-2
Advance Networking 1. Basic of Networking 2. Networking Architecture and Technology 3. Networking Operating Systems 4. Network Support and Implementation 5. Wireless Technology
Module-3
Server 1. Server Technology 2. Server Operating System 3. Server Administration 4. Server Troubleshooting 5. Disaster Recovery
Module-4
Security 1. Introduction to Security 2. Security Technique 3. Security Infrastructure 4. Protocols/ Topologies
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Module-5
CCNA 1. 640-821Introduction to CISCO Networking Technologies 2. 640-811Interconnecting CISCO Networking Devices
Module -6
MCSE 1. Networking Systems core Exams 2. 070-290Managing and Maintaining a Microsoft Windows Server 2003 Environment 3. 070-291Implementing, Managing and Maintenance a Microsoft Server 2003 Network Infrastructure 4. 070-293Planning and maintaining a Microsoft Windows server 2003 Network infrastructure 5. 070-294Planning Implementing and Implementing and Implementing a Microsoft Windows Server 2003 Active Directory Infrastructure 6. Client Operating System 7. 070-270Installing, Configuring and Administrating Microsoft Windows XP-Professional 8. Design 9. 070-298--Designing the Microsoft Windows Server 2003 Active Directory .and Network Infrastructure. 10. Elective Exam 11. 070-298Designing Security for a Microsoft Windows Server 2003 Network
Module- 7
RHCE 1. RH-303-Red Hat Linux Essential s 2. RH-133-Red Hat Linux System Administration 3. RH-253 Red Hat Linux Network and Securit
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Module 1
Core JAVA
50 hours (1.5
Month) Certified Core JAVA 1. Getting Started 2. Object Oriented Program 3. Identifiers, Keywords, and Types 4. Expression and Flow Charts 5. Arrays 6. Class Design 7. Advance Class Features 8. Expectation 9. Text Based Application 10. Building Java GUIs 11. GUI Event Handling 12. Threads 13. Advanced Input Output System
50 hours
(1.5 Months) Certified Advanced JAVA J2EE 1. Building Java 2 Platform Enterprise Edition Application 2. Distributed Object Communication 3. Servlets Java Beans EJB-Stateless EJB State full EJB Entity 4. Listeners and Attributes 5. Sessions 6. JSP
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Module-1
Learn the basic of dot net Framework 1. Learn Object Oriented Programming Concept Using VB.NET and VC# 2. Designing and Implementing and Administrating Data Bases 3. Implement Database Connectivity through ADO.NET 4. GUI Application Developing Using Dot net Framework
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5. Developing Database Application Using ADO Dot Net 6. Windows Application Development using VC# Dot Net 7. Design Application Components using assemblies
Module-2
Explain Client/ Server and HTTP concepts 1. Creates and Implement ASP Pages 2. Access Database using ASP 3. Move from ASP to ASP Dot NET 4. Use ADO .NET for data base handling using ASP .NET 5. Create and Implement ASP .NET Control 6. Developing Database Application Using ADO .NET and XML
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CMS, IT Company offers you first of its powerful & flexible training modules. Successful completion of each module assures you a rewarding career you always dream of.
Module 1
Computer Hardware & networking 2. Introduction to Basic electronics 3. Number System s 4. Computer Architecture 5. PC Assembling and disassembling 6. PC Maintenance & Troubleshooting 7. Architecture and technology 8. Peripheral devices and troubleshooting 9. PC communication 10. PC Operating System 11. Basic of Networking
1.
Module 2- 80 hours
1. 2. 3. 4. 5. Advance Networking Basics of Networking Networking operating systems Networking Support and Implementation Wireless Technology
MCSA
1. NETWORKING SYSTEM CORE EXAMS 2. 070-290Managing and Maintaining a Microsoft Windows Server 2003 Environment 3. 070-291Implementing, managing and maintaining a Microsoft Windows Server 2003 Network Infrastructure 4. CLIENT OPERATING SYSTEM 5. 070-270Installing, Configuring, and Administration Microsoft Windows XP Professional
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CCNA
80 hours
RHCE
70 hours
1. RH-303-Red Hat Linux Essential s 2. RH-133-Red Hat Linux System Administration 3. RH-253 Red Hat Linux Network and Security
FACILITIES Facilities
We offer the most modern computing facilities loaded with the latest operating systems and software packages. The classrooms are equipped with complete audiovisual tools & accessories. We have highly qualified, professional experienced
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faculty giving personal attention to students. The courses are highly customized and industry specific.
Infrastructures
We offer a bustling, vibrant and convenient environment to the student community of the institute. The infrastructure we provide is truly world class. So come join the CMS Computer Institute and be a part of the most happening industry.
CMS COMPETETORS
1.HCL 2.NIIT 3.DUCAT 4.APTECH 5.DOEACC
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6.IIHT 7.JETKING
Television Advertising: 46
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There are various local television channels through which we can expose our products and services. So that everyone can aware about CMS products and services. Through this medium we can expose to their parents. Radio News Paper Inserts in News Paper Executives Websites Browsers College Visits Seminar in Colleges
Institutional Alliances
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RESEARCH DESIGN
The research was design in such a way that all the probable customers and the potential buyers can be
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covered during the research so as to get the accurate information and feedback from the respondents. The research was divided in the following phrases:1) 2) 3) 4) 5) The respondents were segmented. The target customer was identified and approached. Questionnaires were filled by the respondents. Information analyzed and decoded. Conclusion Drawn
For the research I used the exploratory research. Exploratory research is an initial research conducted to clarify and define the nature of the problem. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Exploratory research is a type of Research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive.
Sampling Design
For collection of samples out of whole universe, I have selected judgmental sampling and simple random
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Judgment/purposive sampling
It is a no probability sampling technique in which an experienced individual selects the sample based upon some appropriate characteristic of the sample members; during the canopy setup I used this type of sampling. I have mentioned this type of sampling because, I have to collect information from the person having same characteristics like:A person should below 25 years. Student of BTECH, BCA, MCA only
Sources of data
The data inputs mainly taken from one-to-one interaction, visit another Institute like HCL, Calling and through secondary sources like internet etc.
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This primary collection of data takes place by the help of simple random sampling and through judgment sampling.
Secondary data Through internet and CMS official websites Books and Literature Brochures, pamphlets, inserts etc. Through database proving agencies
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Targeted Area
These are the following areas from where I collected data.
JSS Engg college, Sector 62,Noida NOIDA Jaypee college of Information and Technology,Sec 62,Noida MIS college, Noida Fortis Hospital, Sector 62,Noida P. G. Govt. College , Sector 39, Noida University, Sector 44, Noida Amity University, Sector 125,Noida
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.. . Barham Puttra Market, Sector 29, Noida Noida Institute of Engineering & Technology (NIET), Gr. Noida Greater Noida Institute of Technology, (GNIT), Gr Noida GREATER NOIDA Galgotia College of Engineering & Technology (GCET), Gr. Noida. UNITED College of Engineering and Technology, Gr Noida. I.E.C. College, Greater Noida. I.T.S College Greater Noida Khusboo Apartment , Sector Pie, Greater Noida. GCET Boys Hostel GNIT Boys Hostel
Vasundhra Market ,Mayor Vihar,Phase-1,Delhi EAST DELHI Maharaja Agrasen College ,Mayor Vihar, Phase-1,Delhi Laxmi Nagar,Mangal Bazar ,East Delhi Shakurpur, Laxmi Nagar, East Delhi PGDAV College, South Delhi Delhi University, South Campus, South Delhi
SOUTH DELHI
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.. . South Extension, Delhi FIIB College MMH College GAZIABAD Station Road, IPS Quarter,Gaziabad, KIET, Jaipuria college
Sample of Data
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Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Pankaj kumar Anurag ratna Vikram singh Nitu singh Gaurav Sharma Jaikrit singh rawat Abhinav dahnd Ira singh Urvashi jaiswal Krisna maurya Dhawal Anoop banswar Prateek kumar jaiswal Anikit gupta Alok kumar singh Rohit garg Amit puri Pankaj kumar singh Deepak gupta Naveen negi Ashish verma Ankit pradhan Kshitij Srivastav Gagan barawal Mobile no. 9718403996 9911273223 9450287408 9899143396 9873711603 9811586224 9312114025 9990958515 9891366118 9718212237 9999413380 9911303207 9718017008 9718017008 9911640577 9871496289 9350957302 9971965750 9990768051 9891259725 9899372937 9990423101 9911549236 9810531832 Qualification B A 2nd year B.Tech 3rd year MCA 1ST year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 1rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 2rd year B.Tech 2rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 2rd year B.Tech 2rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B Tech 2nd yr IT MCA 2nd yr
ANALYSIS OF DATA For the analysis of data I choose 100 Sample from whom asked few questions. For data analysis and interpretation graphs and pie charts are mentioned below:-
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Q.1 Do you know, what is the hiring rate of I.T. sector in India? a) 2 people/min b) 5 people/min c) 10 people/min d) Cant say. 2 PEOPLE/MIN. 5 PEOPLE/MIN 10 PEOPLE/MIN CANT SAY Total 25 20 10 45 100
S ales
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Q.2 Do you know that HCL is having academic partnership with MICROSOFT, REDHAT, IBM, BSNL, PROMETRIC? a) Yes b) no Yes No Total 20 80 100
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Q.3 Have you ever heard about CMS COMPUTER INSTITUTE? a) Yes b) no Yes No Total 40 60 100
Q.4 Do you know CMS COMUTER INSTITUTE provides training with stipend & then placement in renowned I.T. sector companies? a) Yes b) no
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Yes No Total
30 70 100
Q.5 Do you know that CMS has highest placement rate as compare to its competitor? a) Yes b) no Yes No Total 38 62 100
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Q.6 would you like to join world class training in CMS COMPUTER INSTITUTE along with a stipend? a) Yes b) no Yes No Total 85 15 100
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This questionnaire showing that there is very less awareness is there about the CMS COMPUTRE ISTITUTE on which we are working.
Constraints Faced
During the period of the training I have gone through with many constraints such as: Municipal bodies are not allowing in setting up our canopy as per the required location. To convince the students of under-graduation and 12th pass out which was quite impossible to attract because 12th student was waiting for result and undergraduates are not willing to join two courses at a time. We hardly able to found single person in between 1 to 5 p.m..
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People are not giving their correct information, because they have fear that after giving their information the CMS calling person make frequent calls on their phone number. Sometimes respondents do not give a response or give partial response. It is called non response error. The reason may be lack of knowledge or unwillingness to answer.
Overall Experience
I have been under the marketing executive of CMS COMPUTER INSTITUTE, and performing the same tasks which has to perform by all the fresher recruited person has to perform in CMS COMPUTER INSTITUTE. I was under the marketing department of CMS COMPUTER INSTITUTE, here my job was to create awareness and increase walk-ins for the centre by the help of various tools of marketing, major work which I have to perform was: Collection of data through different website like shine.com Calling to the data collected. seminars I have learned various aspects of organization and marketing like:Likewise food, clothing, shelter is the basic need of a man, as same as regular growth and brand awareness
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is the basic need of an organization to achieve growth in market over a long period of time. Customers perception and thinking are different from each other, so we have to sell and convince them according to the individual need. Team work plays a crucial role in an organization. Companies just want result otherwise you are fired. How to handle the pressure. Action without planning and strategy always goes against you. Promotional activities play a vital role in organization.
We cant recognize our customer easily; they can be in any face or appearance. In marketing we always have to be innovative and active. The overall learning and experience will surely help me in my future as I will be aware of certain things of organizational behavior, marketing management, customer relationship etc. By the help of this training I will not be new for any organization, as I can easily cope up with internal as well as external environment of the company. This training gives me the taste of corporate sector that how we can survive in this competitive environment which is necessary to understand.
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Experienced Team
One key differentiator that helps CMS to stand apart from its peers has been its superior human resource quality. The team carried with it a rich and diversified experience. This ensured a thorough understanding of client requirements. The company also lays special emphasis on developing the skills of its employees. It provides regular training to its employees for developing their skills. The experience and sound domain knowledge equips employees with an in-depth understanding of problems and helps in providing quality inputs that lead to better quality solutions for its customers.
Blended Solutions
HCL has been able to offer its different services under one umbrella. There is a synergy between the different operations of the company. It is among the few companies that provide support services to its clients through its office located in Ireland .The Company leverages its support operations in Ireland and in India to provide valuable support solutions to its clients. It provides support solutions for its European clients through its Ireland centre due to local skill presence. The centre transfers its low-end functions to its sister operations in India, thus freeing its resources to concentrate on high-end functions.
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Global Strategy
The company has established subsidiaries across the globe to sustain growth. It has set up subsidiaries in the USA, Japan, the UK and Australia etc. which aided in penetrating the global market. The company believes in the philosophy of think global and act local. Its global delivery system is based on the strength of its local employees, who understand the geography of its subsidiary and provide services in collaboration with its technological competence.
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KEY STRENGTHS Strong market understanding Pro-active understanding of the market demands Flexibility in fulfilling customer needs First-mover advantage due to its pro-activity Reach in terms of geography
Recommendation
The art and craft of career development should be clearly understood. The art (strategy) should be clearly drawn on the canvas and the craft (implementation) precisely delivered. Developing a PROPAGATE (Product, Risk, Opportunities, People, Appetite, Geography (Place), Attributes, Training & Education). Following are important ingredients of the matrix: Product Risk Opportunities People Appetite Geography Attributes Training: Education: Developing and implementing a robust PROPAGATE matrix will definitely give a new direction to CMS Education
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BIBLIOGRAPHY
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