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Post purchase behavior on Branded Clothing

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Response Percent Male Female 84.3% 15.7% answered question skipped question Response Count 43 8 51 0 Design Survey Collect Responses Analyze Results

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Response Summary
PAGE: 1

Total Started Survey: 51 Total Completed Survey: 51 (100%)

1. Gender ?

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2. Which category below includes your age?

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Download Response Count 0 3 48 0 0 0 0 51 0

17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older

0.0% 5.9% 94.1% 0.0% 0.0% 0.0% 0.0% answered question skipped question

3. Are you brand conscious ?

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Download Response Count 41 10 51 0

Yes No

80.4% 19.6% answered question skipped question

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4. Are you satisfied with the brands you buy ?

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Download Response Count 16 27 6 0 1 50 1

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

32.0% 54.0% 12.0% 0.0% 2.0% answered question skipped question

5. If you are satisfied, what makes you satisfied ?

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Download Response Count 39 26 15 9 50 1

Product Quality Comfort Brand Reputation Price

78.0% 52.0% 30.0% 18.0% answered question skipped question

6. If you are dissatisfied, what is the reason for your dissatisfaction ?

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Download Response Count 23 15 25 49 2

Product Quality Comfort Price

46.9% 30.6% 51.0% answered question skipped question

7. You prefer to buy the same brand again ?

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Download Response Count 24 8 18 50 1

Yes No May be

48.0% 16.0% 36.0% answered question skipped question

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8. Does brand equity influence you in re-buying the same brand ?

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Download Response Count 35 14 49 2

Yes No

71.4% 28.6% answered question skipped question

9. If you switching over to other brand, What factors influence you ?

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Download Response Count 22 38 15 8 50 1

Price Quality Comfort Store Ambiance

44.0% 76.0% 30.0% 16.0% answered question skipped question

10. Does store ambiance and service affect you in re-buying ?

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Download Response Count 40 10 50 1

Yes No

80.0% 20.0% answered question skipped question

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