DEMOGRAPHIC

Demographics or demographic data are the characteristics of a human population. These types of data are used widely in sociology, public policy, and marketing. Commonly used demographics include gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Demographic trends describe the changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time). Both distributions and trends of values within a demographic variable are of interest.

PSYCHOGRAPHICS
In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). Psychographics should not be confused with demographics. For example, historical generations are defined by psychographic variables like attitudes, personality formation, and cultural touchstones. The traditional definition of the "Baby Boom Generation" has been the subject of much criticism[by whom?] because it is based on demographic variables where it should be based on psychographic variables[citation needed] . While all other generations are defined by psychographic variables, the Boomer definition is based on a demographic variable: the fertility rates of its members' parents. When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include: Activity, Interest, Opinion (AIOs) Attitudes Values Psychographics can also be seen as an equivalent of the concept of "culture" as used most commonly in national segmentation. "Psychographics is the study of personality, values, attitudes, interests, and lifestyles"

GENERATION X
A label attributed to people born during the 1960s and 1970s. Members of Generation X are often described as cynical or disaffected, though this reputation obviously does not apply to all people born during this era. This generation has an increased understanding of technology, having grown up during the age of computers. Sometimes also shortened to Gen X.

GENERATION Y
A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as echo boomers because they are the children of parents born during the baby boom ( baby boomers ). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millennia s, echo boomers, internet generation, iGen, net generation.

GENERATION Z
Generation Z or "Net Generation" is a common name for the generation of people born between the early 1990s and the early 2000s. As the most recent generation, the earliest birth year commonly noted is 1991.[1][2][5][6][7] More generally, some of the oldest members of this generation were born at the end of the "Echo Boom" while the youngest of the generation were born during a baby boomlet around the time of the Global financial crisis of the late 2000s decade, ending around the year 2010, with the next unnamed generation succeeding. Members of Generation Z are typically the children of Generation X, their parents may also include the youngest Baby Boomers as well as older members of Generation Y.