Nokia Corporation

Back ground:Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Helsinki. Nokia manufactures mobile devices and related Internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of 1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its global device market share was 30% in the third quarter 2010, down from an estimated 34% in the third quarter 2009 and an estimated 33% in the second quarter 2010. Nokia's estimated share of the converged mobile device market was 38% in the third quarter, compared with 41% in the second quarter 2010. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media and messaging through its Ovi platform. Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipment, solutions and services. Nokia is also engaged in providing free digital map information and navigation services through its wholly-owned subsidiary Navteq.

HISTORY:Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland, and started manufacturing paper. In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometres (nine miles) west of Tampere by the Nokianvirta river, which had better resources for hydropower production. In 1871, Idestam, with the help of his close friend statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding the Nokia Company, the name it is still known by today. The seeds of the current incarnation of Nokia were planted with the founding of the electronics section of the cable division in 1960 and the production of its first electronic device in 1962: a pulse analyzer designed for use in nuclear power plants. In the 1967 fusion, that section was separated into its own division, and began manufacturing telecommunications equipment. A key CEO and subsequent Chairman of the Board was vuorineuvos Bjrn "Nalle" Westerlund (19122009), who founded the electronics department and let it run a loss for 15 years. In the 1970s, Nokia became more involved in the telecommunications industry by developing the Nokia DX 200, a digital switch for telephone exchanges. The DX 200 became the workhorse of the network equipment division. Its modular and flexible architecture enabled it to be developed into various switching products. In 1984, development of a version of the exchange for the Nordic Mobile Telephony network was started.

BRAND NAME:-

NOKIA N8

The Nokia N8 is a Symbian smartphone from the Nokia Nseries. Featuring Carl Zeiss optics and xenon flash, the N8 is the first Nokia camera phone to utilize a 12 megapixel camera sensor size of 1/1.83 , making it the largest image sensor in a camera phone at the time of its launch.The N8 display features a 3.5-inch (89 mm) 360 x 640 pixel color touchscreen, and is the first Nokia smartphone to run on the Symbian operating system with single-tap interaction, featuring the addition of multiple home screens, customization abilities, and multi-touch capabilities with gesture support. Among its connectivity features are HDMI out, Dolby Digital Plus sound, and Wi-Fi 802.11 b/g/n support; the N8 is also the first device to feature a Pentaband 3.5G radio.

The Nokia N8 smartphone was made available at the official Nokia Online Store on September 23, 2010 and was released in select markets on October 1, 2010 The N8 became the product with the most customer pre-orders in Nokia's history up to the point of its release. To highlight the capabilities of the Nokia N8 camera, Nokia created a short film, The Commuter, in October 2010. Directed by the McHenry brothers and starring Dev Patel, Ed Westwick, Charles Dance and Pamela Anderson, the seven-minute film was shot entirely on the phone's 720p camera.

USP  price of nokia n8 is 23000 Design

Body
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Anodized aluminium unibody shell Available in silver white, dark grey, orange, blue and green (colour availability varies by country). Size: 113.5 59 12.9 mm Weight (with battery): 135 g (4.8 oz) Volume: 86 cm3 (5.2 cu in)

Keys and input methods

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Physical keys (menu key, power key, camera key, volume keys, lock slide) Finger touch support for text input and UI control On-screen alphanumeric keypad and full keyboard Possibility to use capacitive stylus Handwriting recognition for Chinese

Display
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3.5" capacitive touchscreen with Active-matrix OLED technology 640 360 pixels nHD (16:9 aspect ratio) 16.7 million colours Gorilla glass protective layer

Sensors
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Orientation sensor Digital Compass (Magnetometer) Proximity sensor Ambient light detector

Personalisation
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Up to three customisable home screens Widgets Themes Customisable profiles Ring tones: MP3, AAC, eAAC, eAAC+, WMA, AMR-NB, AMR-WB Video ring tones Themed icons, wallpapers, screensavers, audio themes Changeable colour themes

Hardware
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680 MHz ARM11 processor (ARM v6 architecture) Broadcom BCM2727 GPU VideoCore III Multimedia Engine with dedicated 3D Graphics HW Accelerator with OpenGL-ES 1.1/2.0 support. 32 Mtriangles/sec 16 GB internal memory MicroSD memory card slot, hot swappable, up to 32 GB

256 MB RAM

Power Management
Althought the procedure is not endorsed by Nokia, the battery has proven to be replaceable quite easily by removing two screws.
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BL-4D 1200 mAh Li-Ion battery. Standard Nokia 3.5 mm charger connector Talk-time (maximum): o GSM 720 mins o WCDMA 350 mins Standby time (maximum): o GSM 390 h o WCDMA 400 h Video playback time (H.264 720p, 30 FPS, maximum): 6 h (via HDMI to TV) Video recording time (H.264 720p, 25 FPS, maximum): 3 h 20 mins Video call time (maximum): 160 mins Music playback time (offline mode, maximum): 50 h

Data Network
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GPRS/EDGE class B, multislot class 33 HSDPA Cat9, maximum speed up to 10.2 Mbit/s, HSUPA Cat5 2.0 Mbit/s WLAN IEEE 802.11 b/g/n TCP/IP support Capability to serve as data modem Support for MS Outlook synchronization of contacts, calendar and notes

Connectivity
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Bluetooth 3.0 HDMI mini C connector High-Speed USB 2.0 Micro USB connector with USB charging o USB On-The-Go with built-in support for mass storage devices and HID keyboard and mice. 3.5 mm Nokia AV connector supporting the connection of hands-free headsets, regular headphones, or a Nokia TV-out cable. FM radio Short range FM transmitter

Operating Frequency
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Quadband GSM/EDGE 850/900/1800/1900 Pentaband WCDMA 850/900/1700/1900/2100 Automatic switching between WCDMA & GSM bands Flight mode

Software & applications

The N8 will be the first device by Nokia with the Symbian^3 operating system. Symbian^3 was scheduled for the second quarter of 2010 but was pushed back to the third quarter. Symbian^3 supports three home screens, each with up to six widgets that the user can customize. As with older versions of Symbian, multitasking is supported. Anssi Vanjoki, Nokia's Executive Vice President for Markets, said in an interview that quality control will be better than for the N97. There is a greater emphasis on the user interface and easier usercontrols with Symbian^3 (such as consistency between menus, a commonly criticised factor of Symbian^1 devices). Contrary to rumours, future Nseries devices have a strong possibility to be coupled with Symbian platform, specifically, Symbian^4. Other software that will work on this mobile phone will be:
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Java MIDP 2.1 Qt (framework) 4.6.2, Web Runtime 7.2 o HTML 4.1 Software updates Over the Air (FOTA) and over the internet Flash Lite 4.0 (Note: Flash Lite 4 has been made available via partner Calsoft) OMA DM 1.2, OMA Client provisioning 1.1

COMPETITORS:sony ericsson xperia X10:-The Sony Ericsson Xperia X10 is a high-end smartphone designed

by Sony Ericsson in the Xperia series. It is the first Sony Ericsson smartphone to run the Android operating system. The phone was shipped running Android 1.6 but an upgrade to Android 2.1 was made available starting from 31st October 2010, with a gradual rollout amongst global kits. Samsung Galaxy S:-The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010. It features a 1 GHz "Hummingbird" processor along with 816 GB internal Flash memory, a 4-inch 480800 pixel Super AMOLED (PenTile) capacitive touchscreen display, a 5-megapixel camera and on select models, a VGA front-facing camera. The base version of the phone, the GT-I9000, was quickly followed by variant models for the US carriers, including the Epic 4G, Vibrant, Captivate, and Fascinate. samsung i9000 galaxy s:-The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010. It features a 1 GHz "Hummingbird" processor along with 816 GB internal Flash memory, a 4-inch 480800 pixel Super AMOLED (PenTile) capacitive touchscreen display, a 5-megapixel camera and on select models, a VGA frontfacing camera. The base version of the phone, the GT-I9000, was quickly followed by variant models for the US carriers, including the Epic 4G, Vibrant, Captivate, and Fascinate. The iPhone is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. The first iPhone was introduced on January 9, 2007. An iPhone functions as a camera phone, including text messaging and visual voicemail, a portable media
IPHONE:-

player, and an Internet client, with e-mail, web browsing, and Wi-Fi connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 300,000 "apps" approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, and advertising for television shows, films, and celebrities. TARGET AUDIENCE OF NOKIA N8:-

Socio economic classification-A,A+ and for,b class aspire

Aims at Upper Middle Class of urban: Nokia n8 is a product which is aimed at a special segment of Urbanized, young & modern generation .Upper-Middle Class segment are also intrested on Nokia n8.

DELIVERABLES:Are the various mediums (MEDIA) that the creative dept has to create and deliver ,this is planned in accordance with the budget given by the advertiser Nokia this could be press advertisement , hoarding ,kiosk ,TVC ,etc.
Tone of voice- Young, Bold, and Stylish Nokia N8 is one of the latest Smartphones and getting a lot of buzz in the mobile arena. Recently they have launched a video where a Hamster is used to charge the Nokia N8 mobile phone. The tag line of the TV ad is: Its not technology, its what you do with it. People all over the world are doing amazing things with Nokias. From creating a hamster-powered phone charger that keeps their Nokia topped up, to turning their device into something that can help diagnose fatal diseases in remote areas. Incredible. 

Key proposition: 12 megapixel camera with Carl Zeiss optics...

http://www.nokia.co.in/find-products/products/nokia-n8 http://www.nokia.co.in/find-products/products/nokia-n8/specifications http://www.nokia.co.in/find-products/products/nokia-n8/features

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