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Report on
The Devil Wears Prada

Topic:
Personality Traits
Organization Culture
Motivation Theories

Submitted To:
Maam Yusra Nasir
Submitted By:
Anum Sikandar 2010-ag-857
Zainab Munawwar 2010-ag-858
Amna Gaffar 2010-ag-1710
Muhammad Farzan Arshad 2010-ag-3231
Muhammad Ali Shan 2010-ag-1672
3
rd
Semester
Section E

Institute Of Business & Management Sciences
University OF Agriculture, FAISALABAD

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Table of Contents
Topics Page #

The movie . . 04
Runway .. 10
Personalities 10
Miranda Priestly 10
Andrea Sachs 11
Emily Charlton . 12
Nigel . . 13
Culture of Runway . 14
Workplace Mobbing 14
Runways Level of Culture..15
Artifacts . 17
Espoused Values.. 17
Underlying Assumptions. 17
Theories of Motivation 18
McClelland Theory of Need 19
Reinforcement Theory of Motivation . 21
Maslows Modern Theory of Need . 22
Equity Theory 27
Theory X & Theory Y 28

Our Perception .. 29



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The Devil Wears Prada
The Movie:
The movie starts with an ordinary girl who is living an ordinary life having no style
sense. As compared to the other girls who are focusing on their physical appearance and
outward show by hiding them under brands, Andy was giving a gaze to her appointment
book only with an ordinary dressing. These girls are diet conscious where as Andy eats a
full fat burger, they are status conscious and prefer to go in a taxi or car whereas Andy
goes in a subway for the job.
Runway is fashion magazine in Elias-Clarke publications, Runway is one of the most
influential magazines in fashion, a multibillion-dollar industry and Miranda Priestly is
the icy editor-in-chief of Runway. Mirandas driver send a text message to Emily before
her arrival and then whole runway engaged in following the rules like cabin arrangement
, wearing specific shoes , Emily fill glass put books on table.

Human resource dept is separately deal with the recruiters and then send the selected one
to runway and this time they select the Andy Who is odd one out. Andrea Sachs as
"Andy" is an aspiring journalist fresh out of Northwestern University but she lands the
job "a million girls would kill. During her interview with Miranda she tell her that she
did not read Runway and she did not hear about her, she is not skinny , glamorous and
also not fit in here but she is smart and learn fast.
Andy selected as a junior (second) assistant to Miranda, with senior assistant Emily
Charlton. Emily is the in charge of her schedules, appointment expenses and most
importantly going for Paris. Second assistant is supposed to deliver the book of runway in
Mirandas house but Emily deliver The Book(a mock-up of the next edition's feature
spreads) at every night because Miranda is very private and do not like strangers in her
house.

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Andy celebrates this with her Boyfriend Nate Cooper: a cook at a Manhattan restaurant
Lily: Andrea's close friend, who runs an art gallery. Doug: A college friend of Andrea,
who seems to work as a corporate research analyst. He also shows an extensive
knowledge of fashion, Runway magazine, and Miranda Priestly. They all the same time
making fun of their jobs that sucks them.
On first day of her job she gets call from Emily at 6:00am. She reaches a bit late whereas
Miranda is waiting for her coffee and Emily told her that this is a difficult job. Andy go
to the Calvin Klein for buying the skirts and since after she left Emily cant go anywhere
because there is Run through at 12:30 and phone is ringing off the hook . Andy get
insulted by Miranda when she said I am still learning about this stuff then Miranda give
the whole history of Andys sweeter and told her the sweeter you are wearing does not
exempt you from the Fashion industry infects it is selected for you by the people in this
room.
Andy told Nate about Miranda attitude and about the clackers its the sounds that her
coworkers stilettos made on the marble lobby, made fun of her coworkers that they spent
a lot of time and energy on insignificant minute details they did not even need, these
women obsessed with their looks and coveted designer handbags that were at least twice
as much as their monthly salaries. Andy decided to stick on that job one year then she
can do for what she came to do.
Miranda makes Andy life very difficult at runway. Andy tried her best to do the job right.
Miranda possessed a management style that was vague in her objectives and without any
guidance to the employees, i.e., Get me that little table I like in that store on Madison
or Wheres that piece of paper I had in my hand yesterday morning? or Have the
break checked of my car?. The way of throwing her bag and coat in front of Andy is
quiet insulting.
Andys father is coming from Mohall to visit her in New York City and she is going for
dinner. Andys father is little upset for this job but Andy convinces him that being a
Miranda assistant open a lot of door. During dinner Miranda calls her and said the
airports in Florida where she is are all closed due to a hurricane but she needs to get home
and orders Andy to get her home somehow. Andy tries every airline company there is,
but none of them are flying out because of the weather. When Miranda does arrive back
at the office she tells Andy that she always hire stylish slander girl who worship the
magazine but they all somehow are stupid but this time she take a chance and hire a smart
fat girl who talk about work ethics but Andy ended up with the disappointment more than
any other of her previous assistants.

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Andy get upset and has a talk with Runway's art director Nigel , who gives a whole new
perspective of Miranda, her work and fashion in general. He tells Andy that you are not
trying you are just whining, he realize Andy that it just not a magazine people live life in
it. Andy decides to change and ask for the Nigel help. Initially Emily and her friend get
surprised from her change then gradually she learns her responsibilities and begins to
dress more stylishly.
Slowly but surely, Andy begins to sacrifice her personal life to her career. Now she has
the knowledge of Fashion on which her boyfriend gets surprise. Miranda notices the
change in Andy. Andy went to the James Holt party for collecting the sketch of Miranda
dress of Benefit and the sketch of James Holt spring collection. Here she met Christian
Thompson an up-and-coming magazine writer. Andy told him that she is a big fan of him
and used to read his essay from her college time. He asked Andy for sending her essay to
him, Andy told him that right now she is working as an assistant of Miranda then
Christian said you are smart nice you can never survive with Miranda.
Miranda still used to call Andy as Emily. She called her and asking her to arrange a
preview meeting of James Holt collection today. Nigel told Andy that before a designer
showed up his collection Miranda went to him and sees his collection. Miranda give her
reaction about the collection in her style like she give scale one node is good, two node is
very good, when she likes something she shakes her head and there is a specific purse of
her lips which means now designer will change his whole collection only her opinion
matter a lot.
After the meeting Miranda starts giving notes to Andy and Andy complete her line before
she said. Miranda get impress and said:Andrea I would like you to deliver The Book.
Andy feels proud as Emily told her before that Miranda doesn't allow 'strangers' in her
house. Emily explains her that she has to behave as if she is 'invisible' while she delivers
the book at Miranda's house. However, Andy is tricked by Miranda's daughters into going
upstairs, where she inadvertently walks in on Miranda and her husband arguing.
Mortified, she drops the book and leaves.
Miranda punishes Andy for her mistake by giving her an impossible task: securing the
unpublished manuscript for the next Book in the Harry Potter series for her twin
daughters to read on the train. Andy tried her best to get it. She contacts in a lot of
publishers for it but she did not get it. Then suddenly she remembers the Christian and
called him he also said its impossible. Andy get panic Miranda told her that if she do not
have the book she do not even bother to come back. Andy calls Nate that she is failed and
going to quit. Nate congratulates her for her decision she is just about to quit when

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Christian informs her that he has obtained it for her. Andy delivers the copies to a
stunned Miranda and keeps her job.
Nate comes home with the things of celebration and he came to know that Andy is still
continuing the job, Andy told him that it doesnt make sense to run away of all those
month of hard work, its just a moment of weakness. He gets disappoint and told her that
he do not like this new Andy but Andy told him she is still the same person.
Andy and Nigel have a talk and Andy told him that her personal life is hanging by the
threat. Nigel told her that it happens all the time when we start working well on the job so
now its the time to get promotion.
When Emily falls ill, Miranda commands Andy to accompany the two of them to a
charity benefit, where the two masquerades as partygoers while actually reminding her of
important information about the people approaching her for greeting. Andy start working
for the benefit but today is Nates birthday. Andy calls Lily that she tries her best to be on
time. Andy selects a dress for the party that looks beautiful on her. At the event, Andy
saves Miranda from being embarrassed by Emily, who had forgotten the name of
Ambassador Franklin and his wife Rebecca. Miranda meets Jacqueline Foley, the editor-
in-chief of French Runway and Miranda's rival. At party Andy turns down an offer to
meet a big publisher from Christian, but all the while misses her boyfriend's birthday
party.
One evening, while returning The Book, Miranda tell her that Paris trip is most important
week of her entire year and she informs her that she needs "the best team possible" for
her Paris trip, which means stepping over Emily. Andy hesitates, as Emily has been
boasting about going to Paris for months, but Miranda tells her that declining will send
the message that she is not committed to her job or any future job at another publication.
Andy gets upset its a very difficult decision for her, but Andy accepts the offer because
of the threat on her career.
The next day Miranda then tells Andy to be the bearer of bad news to Emily who,
meanwhile, is hurrying back to the office after purchasing scarves from Hermes of Paris
for Miranda. Just as Andy is about to tell her, Emily crosses at a "no cross" point and is
hit by a taxi. Andy has a rough day confronting Emily about Paris Emily got mad on this
news and tells Andy that you have said that you dont care about this stuff and Fashion
then why are you accepting this? Emily told Andy that face it you always get that
which you dont deserve its so unfair.

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Andy tells Dough that she is going to Paris at Lily's art gallery, and he shows his a lot of
excitement and named a lot of designers to whom she is going to meet like Valentino
Garavani. She meets Christian here and he tells her that he is thinking of her and the fun
they make in Paris. Andy accepts a kiss on the cheek from Christian and Lily catches this
and berates her and tells her that she knows you from last 16 years but this glamour zone
she dont even know. Andy confronts her boyfriend about the fact that she is going to
Paris. Nate tells Andy that I thought its Emily who is excited for going Paris and all about
Fashion. You used to make fun of the Runway girl now you are one of them. He realizes
that they no longer have anything in common, and they break up, due to the giving strain
her job places on their relationship.
In Paris, Andy attends the shows and even meets designer Valentino Garavani, being
introduced as "the new Emily". One night Andy comes into Miranda's suite only to find
her in her bathrobe, undressed, and crying. While deciding on a seating chart, Miranda
opens up saying that her husband is divorcing her, and again the press would write rude
things about her such as career obsessed woman who doesn't care for family but that
her biggest worry is for her daughters, who have lost yet another father. Then after this
emotional trauma she suddenly starts giving notes to Andy for the evening. Andy said to
her that she can cancel the evening but Miranda said not to do it. Andy also asks Miranda
that anything she can do for her she says your job.
Andy also gets upset and while putting mascara on her eyes she got a flash back of old
Andy. Nigel comes for Mirandas work then he admired Andy for her groomed
personality and tells her that now she has learned and his work has done. Nigel told
Andy that he has landed a job as creative director at fashion designer James Holt's new
company. Nigel shares his feeling of excitement with Andy and tells her that its a reward
of his 18 years work. Nigel still used to call Andy size 6 but Andy told him that now she
is size 4. And they both celebrate for their achievement.
Andy has dinner with Christian who figures out that she is single again. Christian talks
pessimistic about Miranda but Andy defends her. After a few glasses of wine she
succumbs to Christian's charms. In his hotel room the next morning, while dressing,
Andy finds out that Runway's owner is planning to replace Miranda with Jacqueline
Foley. Surprised, she asks Christian about it who confirms it saying that Miranda has
become old and that Jacqueline will bring fresh change to the magazine.
Andy rushes to the door while Christian stops her calling her 'baby' to which she replies
that she is not his 'baby'. Andy storms out to find Miranda and warn her. When Andy
finally tells her, Miranda seems unfazed. At a luncheon in honor of James Holt, Miranda

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announces that Jacqueline Foley will be the new creative director of James Holt's
company. Andy and Nigel and Christian gets astonished. Nigel says that when the time is
right she will pay me back Andy asks him is he sure about that he said I should hope for
the best.
En route to another event, Miranda explains to a still-stunned Andy that she knew about
the plan to get rid of her all along, but she found an alternative for Jacqueline and
presented "The List" (a list of all the designers, stylists, company owners, and models
that were "raised and nurtured" by Miranda and who have promised their loyalty to her
whenever and should she ever leave Runway) to the owner of Runway, who realized that
without those people, Runway would suffer greatly, and was forced to reconsider.
Miranda also says that she was pleased by Andy's display of loyalty and that she sees a
great deal of herself in her. Andy says she could never do to anyone what Miranda did to
Nigel. Miranda replies that she already did, in stepping over Emily. Miranda tentatively
comforts her, saying that those choices are necessary to live the life that she lives. At the
event, Andy gets out of the car and simply walks away. When receiving a call from
Miranda, she throws her phone into a fountain on the Place de la Concorde.
Back in New York, she meets her boyfriend for breakfast. Andy told him that she hurts
her family and friends for nothing and now she is sorry. Nate tells her that he has
accepted an offer to work as a souse-chef in a popular Boston restaurant. Andy is
disappointed, but her hope is rejuvenated when he says they could work something out.
Andy goes to an interview for a newspaper job. Interviewer asks her why she leaves
Runway. She tells him that she has learned a lot but in the end she screwed it up. The
interviewer reveals that Miranda told him she was by far her biggest disappointment, but
that if he did not hire her, he would be an idiot. Afterwards Andy calls Emily while
walking past the Runway office and offers to send Emily all of the outfits Andy got while
in Paris, Emily feigns imposition saying the clothes will "absolutely drown her" but
accepts. After the call Andy then sees Miranda getting into her car across the street. They
exchange looks and Andy smiles at her, but Miranda acts as if the two are strangers,
which Andy takes in good grace. Once in the car, Miranda smiles slightly before curtly
telling her driver "Go."



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Runway:
It is a number one fashion magazine. It is a dream place for every fashion crazy girl. It is
like a holy book for its fans.
Miranda Priestley:
Designation: Editor in chief of Runway
Personality: Power distant, Risk taking to some extent, High Mach
Miranda maintains her distance with her coworkers. Her first scene in the movie depicts
that. People moves away from her and change their direction because she will not give
them way. No one can be in the elevator with her. So we perceive that she is a power
distant person.
Fashion and beauty is mandatory for her. All her female employees have to wear high
heels and look good. She appoints Andrea as her second assistant where as she knows
that Andy has no knowledge of fashion and Runway. But she wants to check the abilities
of a fat and intelligent girl. It depicts her risk taking attribute.
Runway is her passion. And fashion is a necessity for her. Thats why; she gives a long
speech to Andy on her careless attitude
towards fashion. It shows her affective
commitment with her job.
She wants perfect results and only
appreciates those who work according to
her set standards. Otherwise, she does
not even bother to call her assistant by
her name. She wants to be with her
daughters and do not care about storm. It
shows that she is a caring mother.
She is very unpredictable. She has her
own standards to appreciate her good
worker. She awarded them by calling
their names and by giving them
unwanted gifts. She allows Andy to
touch and deliver the mock up book after
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checking her for months. It depicts her uncertainty avoidance.
She can be very mean if some one disobeys her. She gives Andy an impossible task as a
punishment she does not follow her directions while delivering the book in her home. It
shows that she is very possessive about her personal life.
Results matters to her than means. She prefers only the best employee. If someone gets ill
it is a fault for Miranda. She does not get attach with her employees. She believes that
ends can justify means. When Emily, her 1
st
best assistant, gets ill she easily replaces her
with Andrea. And Nigel was her favorite colleague in whole movie but when she
sacrifices the friendship to save her job. It depicts that she is high mach.

Andrea Sachs:
Designation: 2nd assistant of editor in chief
Personality: Intelligent, Self Monitor, Highly Flexible
Andrea is a simple and smart girl. She believes in simple living and high thinking. She is
not fashion conscious at all. She follows her dream because she moved to New York after
graduation to be a journalist. But she has to
join RUNWAY, a fashion magazine,
because she needs a job that pays the rent.
She has positive core self evaluation. She
has confidence on her abilities and takes
her job as a challenge. She has continuous
commitment with her job.
She is loving and extrovert to some extent
because she has very good friends in
personal life and love to spend some time
with her father. And when she joins
RUNWAY, she socializes and makes some
good friends there, too.
Andy is a self monitor person. At
RUNWAY, she is like a fish out of water.
But her positive personality helps her a lot.
She is very nice with every one. People are
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kind of mean with her on her dressing but she bears every taunt with a smile. Because,
she was self satisfied and did not want to change her appearance. She takes her job so
seriously because she wants to prove that she is not a loser. She is flexible and can mould
herself according to the situation. So, she completely changes her outlook for her job. Her
self monitor personality helps her a lot. And, she becomes the perfect combination of
Beauty & Brain.
She likes appreciation and wants to prove her better and better, so, she worked very hard
and becomes the favorite assistant of her boss. Its becoming very hard for her to
maintain the balance between personal and professional life. She tries a lot to give proper
time to her friends but her job is her top most priority. Her friends and family get hurt
from her new attitude but she compensates it by giving some gifts.
She is caring by nature. Her friends think that she does not care for them any more. They
thought that she is becoming career conscious and self obsessed. Her job and being like
Miranda, is every thing for her. But, she is not just ignoring her friends but also her
dreams because she has to take some crucial decision to prove her job commitment. But
she proves every ones perception wrong at the end when she refused to be like Miranda.
She chooses herself and her friends and
family over her job for which a million girls
can die for.

Emily Charlton:
Designation: 1
st
assistant
Personality: Active, Conscientious, Narcissi
to some extent
Being Mirandas Personal assistant is a great
honor for Emily. She is her favorite assistant
so far. Miranda calls her every new assistant
by her name. It shows that she works
according to Mirandas standers. She is an
active and efficient employee.
She tries to realize Andy that she has more
important job than her. It does not matter if
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they have same designation. She is senior and more close to Miranda. It shows her
grandiose sense of self importance.
She always makes fun of Andys clothes with her friends. She never tries to be friendly
with Andy and never appreciates her. It depicts that she is highly arrogant.
Her job is everything for her. She sacrifices her health over her job. She suffers a lot but
she always reminds her that she loves her job. It shows her affective commitment with
her job.
She admits Andys good nature and efficiency when Andy leaves and gives her all the
designer clothes.
Nigel:
Designation: Art director
Personality: Loyal, Cooperative, High Agreeableness
Nigel has a positive personality. He talks to Andy and makes her familiar with Miranda
and Runway. Being an art director of a fashion magazine he is fashion and size
conscious. Make fun of Andys clothes but she feels positive vibrations from him. She
goes to Nigel when she needs a shoulder to
cry on. It shows that Nigel is a good natured
person.
He realizes Andy that Runway is not just a
fashion magazine its a hope for a people
who wants to live in fantasy world. It is an
honor to be a Runway employee. It depicts
his affective commitment for his job.
He is the only employee who always works
according to Mirandas standards. Miranda
relies on his work and allows him to clear
things with designer. It shows that he is
reliable.
He helps Andy a lot in understanding
Runways culture and adopting new trends.
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He guides her to b a fashionista. It shows his helping nature.
He is so loyal with Miranda and his job. He works devotedly. But tell Andy at the end
that it was not his dream job. It depicts his loyalty with his job. Miranda sacrifices his
dream job over her career but he does not complain. It shows his agreeableness.

Culture of Runway:
Runway has power culture. Everything revolves around Miranda. Every one performs
his or her task efficiently but if Miranda does not approves, everything is in vain.
Miranda is a good leader for Runway. She leads Runway to the edge of fame. Miranda
makes each and every decision so; it is easy to adapt change. Runway is very versatile
and innovative magazine. In Runway
results matter then means. That is why,
when Emily is ill, Miranda very easily
replaces her with Andy.
Runways Power Culture also depicts
from its chairmans personality. He is a
short man with huge ego. He wants
results and if he can get them at a lower
cost he is so ready to replace Miranda
over editor in chief of French Runway,
Jacqueline Foley, to show his power over
Miranda. But Miranda saves her job by
playing back end politics.
Workplace Mobbing:
Runway has an issue of workplace
mobbing. It is a Fashion magazine, so
being fashionable is kind of crucial for
its employees. Every female has to look
good and wear high heels, no matter
what. Miranda does not like it when
someone refuses to wear high heels.
Andy is mobbed by Miranda. She insults
her through not even calling her y her
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name. She eyed her judgingly over her sense of fashion. Mobbing does not stop with just
Miranda. Emily, the first assistant of editor in chief and Nigel, the art director also tease
Andy on her clothes. Emily greets her with a taunt i.e. Human resources certainly have n
sense of humor and uses to make fun of Andys clothes with her friend. Nigel calls her
size six.
Andys reaction on workplace mobbing is very intelligent. She cannot complaint because
the editor in chief and her boss Miranda is encouraging that culture at Runway. Andy
handled it by socializing with Runways values, norms and coworkers. She adopts some
necessary changes. And try to fit in.

Runways Level of Culture:
We apply Scheins level of culture on Runway.













Artifacts
Espoused
Values
Basis Underlying
Assumptions
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Artifacts:
Runways paintings on wall
Flower arrangements
Glass cabins
Designer clothes on hanging trolleys
Books in shelves
Slender girls in high heels
Well dressed men
Crystal clear tables
A big room for editor in chief with an attach kitchen ant coat cupboards
Modern equipments
Mock up book on current magazine issue
Taunting style of management
Espoused Values:
Miranda is everything
Never ask questions from Mirada
Always answer because it will shift to voice mail and Miranda gets upset.
Miranda never repeats
Miranda is famous of being unpredictable
Basic underlying assumptions:
Mirandas opinion is the most important thing for many designers
Runway is like a holy book for its readers and employees
High heels are must for girls
Being Mirandas assistant is like her care taker





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Notivation Theoiies













McClellands
Theory of Need
Maslows Modern
Theory of Need
Reinforcement
Theory of
Motivation
Equity theory

Theory X and
Theory Y

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McClellands Theory of Need:

We use the David McClellands theory
of need on Miranda Priestly. The
leadership style demonstrated by her is
like a power obsessed devil that is
certainly unfair. As a supervisor, she is
extremely strict, inflexible, stubborn,
impulsive, unforgiving and extremely
demanding.


There are, however, several scenes when the nature of her supervision is displayed, which
shows that she display her power so often. Like in the scene of a company staff
meeting on account of February Runway issue magazine, she is rude and boldly
unconvinced about her subordinates ideas and suggestions. She also does not give them
an opportunity to speak out; they hesitate while discussing the issues. She does not allow
them to participate in decision making. She does not let her staff feel as a team.
In another scene when she gives Andy punishment then Andy says: there is always plan
A What Miranda wants, Miranda getsand she always wants it NOW. When she is
questioned or disappointed or denied, her displeasure shows itself in her stares and she
always gives sarcastic remarks on questioning of Andy. All this shows she is a power
obsessed lady, and also display her power.
Miranda seems to have far-reaching ambitions,
she is committed to her personal objectives and
she is always looks forward for opportunities this
shows her need for achievement. This is also
shows in the scenes when they arrive in Paris for
Fashion Week. Miranda manages to maintain her
position as queen of Runway magazine though a
lot of backroom manipulation. She forced the
Owner of Runway to reconsider the decision of
firing her. She finds an alternative for Jacqueline
Miranda
N affiliation N achievement
N power
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and presented "The List" (a list of all the designers, stylists, company owners, and models
that were "raised and nurtured" by Miranda and who have promised their loyalty to her
whenever and should she ever leave Runway) to him who realized that without those
people, Runway would suffer greatly. This shows she can do anything for saving her
post. She easily replaces Nigel to Jacqueline. Nigel
Her need for affiliation can be show
from this following scene. One night
Andy comes into Miranda's suite and
finds her in her bathrobe, undressed, and
crying. While deciding on a seating
chart, Miranda opens up saying that her
husband is divorcing her, and again the
press would write rude things about her
such as 'career obsessed woman', who
doesn't care for family but she does not
care her only biggest worry is for her is daughters, who have lost yet another father. This
shows that she needs relation in her life for this she marries three times.

Films ultimate message is that no business is so important than the interpersonal
interests. Miranda accepts Andys decision and let her go with it without any change in
her and runway cultures.


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Reinforcement Theory of Motivation:
Miranda uses this theory for getting the operant
behaviors, she always attach some kind of conditioning
for required behaviors.
In the very first scene Miranda gives the Negative
reinforcement on not wearing the specific shoes. On the
other hand she also gives the Positive reinforcement, in
the shape of designer bags, shoes as a gift of her work.
Miranda also uses the extinction type of this theory, that
she does not call Andy by her name this shows that she
still not meet the standards yet sets by the Miranda.
When Andy start working in the way Miranda wants,
then she calls her by her name, its also a positive reinforcement for her it means now she
is working according to the Miranda sets standards. After this achievement she does a
mistake while delivering the book she somehow tricked by Miranda's daughters and went
to upstairs, where she unintentionally walks in on Miranda and her husband arguing. As a
consequence she gives the punishment to Andy.
Andy tries very hard for getting the unpublished book, because after appreciated by
Miranda she does not want to lose this job.





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Maslows Modern Theory of
Need:
We use Maslows Hierarchy of Need
Theory to explain the levels of need on
which Andrea Sachs as "Andy" stands
during her Job. This theory helped us a
lot in figuring out how Andy gets
motivated toward her job. Because this
movie clearly portray the hierarchy of
Andys need that how Andy gets
motivated towards another level when
her last level is fulfilled.
Like the Basic Need of Andy is to get this job. She gives interview to Miranda, she
comes from Mohole for the journalist job but now her foremost focus is for being
selected in Runway. Andy knows that she does not fit in Runway she does not know
much about Fashion but she is trying to inspire Miranda through her self concept that
she is smart and learn fast. Because being Mirandas assistant opens a lot of doors of
success.
On the first day of her job she gets a lot of work to do. But she tries her best to get it
done. Everyone shows rude behaviors. Miranda calls her Emily and on correction
Miranda displeasure manifest on her face and
she avoid Andy question and starts giving her
notes. Emily is proving her importance to
Andy. Nigel calls her size 6.
Most importantly Miranda insulted her when
she suddenly laugh and said that she is
learning about the stuff, she told her that if she
is wearing a lumpy blue sweeter it does not
exempt her from the fashion industry. In
actual this sweeter is selected for her by the
people in this room.
After a tough day she tells Nate about the
immoral attitude of the people in Runway, but
she does not get motiveless infect she decided
Trancedence
Self actualization
Asthetic
Congnitive
Esteem
Belonginess
Saftey
Basic
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whatever happened she will continue her job for one year. Now at this level we assume
that she is on her Safety need
On the Belongings level Andy is extrovert by her nature so she tries to make relation in
Runway. But Emily never welcomes her and she always remains a distance from her. But
Andy makes Nigel her friend on workplace.
This is shows in the scene when Andy goes to James Holt party for the collection of
Mirandas dress for the benefit, she easily gets social with Christian Thompson who is a
magazine writer and Andy used to like her articles in her college life. And he offers Andy
to send article to him.
One day during dinner with her father Miranda calls her and said that she is in Florida
where all flights are closed due to a hurricane but she needs to get home and orders
Andy to get her home somehow. Andy
tries every airline company but none of
them are flying out because of the weather.
When Miranda gets back at the office she
tells Andy that she always hire stylish
slander girl who worship the magazine but
they all somehow are stupid but this time
she take a chance and hire a smart fat girl
who talk about work ethics but Andy
ended up with the disappointment more
than any other of her previous assistants.
Andy gets hurt a lot and went to Nigel where she said that she is trying hard but when she
do something good Miranda never appreciate it but on doing wrong she became vicious.
This scene shows that she is on Esteem level she wants self respect through
appreciation of what she has done and appreciation from Miranda.
Then Nigel told Andy that she is not trying she is just whining, he realizes her that its
not a fashion magazines people live life in it and its all because of Miranda she is just
doing her job. Andy realizes the aesthetic need of the job, that without changing
herself she can not fit in here. Initially with Nigel's help she learns and then gradually she
learns her responsibilities and begins to dress more stylishly. And this change helps her a
lot in attaining the esteem level.

Trancedence
Self actualization
Aesthetic
Congnitive
Esteem
Belonginess
Saftey
Basic
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Slowly but surely, Andy begins to sacrifice her personal life to her career. This dream job
can make Andy career. The difficulty is that the more Andy gets into her job, the more
she loses her personal life such as friends, family, and her boyfriend. So she tries to
compensate it by giving them gifts.
She thought this sidetrack from her journalism career is temporary but she modifies her
opinion as movie goes on. After faces the so many challenges she starts to enjoy dealing
with tricky tasks. We consider it Ability job fit.


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Gradually the more Andy gets into her the
more she fulfills her cognitive need. She
does not even know about this that how
much she knows about fashion. Her
boyfriend realizes her that now she has
changed. But she always refuses this and
used to say that she is still the same person.
Andy gets to know about this from the
following scene when Emily falls ill,

Miranda commands Andy to accompany the
two of them to a charity benefit, where the two
masquerade as partygoers while actually
reminding her of important information about
the people approaching her for greeting .Andy
saves Miranda from being embarrassed by
Emily, who had forgotten the name of
Ambassador Franklin and his wife Rebecca.
After telling Miranda she also amazed on what
she has done.
At party Andy turns down an offer to meet a
big publisher from Christian, from this scene
we assume that she prefer her love on her
career.
One evening while returning the Book,
Miranda informs her that she needs the best team possible for the Paris trip, which
means stepping over Emily. Andy hesitates but Miranda tells her that refusing will send
the message that she is not committed to her job or any other future job at other
publication. Facing this threat Andy accepts it. We also consider this decision of Andy
that she is moving towards her career growth. She accepts it over her Nate, when he tells
her that she becomes fashion obsessed and being with Miranda is now her foremost
priority. But she reconsiders his belief about herself and found herself as being highly
Trancedence
Self actualization
Asthetic
Cognitive
Esteem
Belonginess
Saftey
Basic
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creative, resourceful and motivated
towards her job. Here we can apply Job
Involvement.
In Paris, Andy attends the shows and even
meets designer Valentino Gravari, being
introduced as "the new Emily". Miranda
shares her personal life with her. In a scene
while putting Mascara she gets a flash back
of her previous life that how she has
changed herself. She has realized her
potentials that she is capable of doing that
job. And we consider it that now she is on her Self actualization level.
Andy can stay in this job because now she is on the highest level of her need but she
leaves this job when she gets to know that Miranda is training her to be
anotherMiranda then she realizes that its beginning to do the things just like Miranda
such as push away friends and family. Here she again uses her Self Concept and leaves
behind stunned Miranda in Paris. This scene also shows that she does not leave her job
for her boyfriend but for, self-empowerment, self-realization and self-validation
She chooses herself, she proof that she does not want to be like Miranda she wants her
family, friends and most importantly her dream to become a Journalist. She proof that
putting career on everything does not gives happiness. We also find her on
Transcendence level when she gives away all her dresses to Emily, to remove her
guilt.

Transcedence
Self actualization
Asthetic
Cognitive
Esteem
Belonginess
Saftey
Basic
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Equity theory:
We apply this theory on Emily and Andy
relationship. On the very first scene after the
Andys make over Emily gets surprised,
seeing that she is wearing the Channel Boot.
And also in the scene of benefit party seeing
the dress of Andy she amazed.
The only source of motivation for Emily is
that she is going for Paris trip, she gets all the
designers cloths boots, and she will meet the
designers. So she does her job very well that
Miranda used to call every assistant as Emily.
This also can a cause of motivation.
But when Andy told her that she is not going
she gets demotivated, she says to Andy that she
eats crabs, she uses to say that she do not need
all the fashion stuff. But she always gets what she
does not deserve and its so unfair.
In the end Emily is still in Runway which shows
her passion personal commitment toward her
job.







I/O
Andy
I/O
Emily

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Theory X and Theory Y:
We apply Theory X and Theory Y on the
movie. All the characters in the movie are
more likely to represent Theory Y
employees. They all seem to have far-
reaching ambitions, committed to
personal objectives, seek responsibilities,
and are self-directed and hard-working
towards their jobs. Like Nigel optimistic
views towards her job when hr did not selected by Mirada for his dream job.
The only person whose motivation toward his job open to doubt is probably Doug,
Andreas college friend who seems to occupy a position of a corporate research analyst.
Doug claims his work to be boring, and tends to like show interest in fashion.
In movie Andy starts off by being a Theory X employee, and eventually transforms into a
Theory Y employee. Andy is obviously ambitious and hard-working. However, in the
start she fails to reveal her potential as a co-assistant in Runway. She values the occupied
position only because of future career opportunities that it might open. She does not see
herself working for fashion magazine for the rest of her life and just wants to stay in the
company for a year, and then she will leave this job in the search of more attractive
scenario. On this perception we consider her a Theory X employee.
But she alters her opinion in the course of the movie; however she faces the challenges
and starts to enjoy dealing with tricky tasks. She reconsiders initial disbelief and shows
herself as being highly ingenious and resourceful.
X
Y
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Our Perception:
We think that only who survive in a job that truly need it and fit for it. Just be yourself
and do what you enjoy to do. Its good to change yourself according to your job but not
on the cost of your family, friends and most of all, your own personality.
Andrea tries hard to fit in but she realizes that Runway is not the place where she wants
to be. She is loosing her own identity and people have a feeling that she is turning into
Miranda. But she takes a decision and proves everyone wrong and finds herself again.
Films ultimate message is that no business is so important than the interpersonal
interests. Miranda accepts Andys decision and let her go with it without any change in
her and runways culture.










TBE ENB
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