BAJAJ AUTO

Bajaj Motor Bikes

Bajaj motor cycles,or motorbikes,as such two wheelers are popularly called,give great mileage,and are fancied by the young and speedy. Bajaj bikes include popular models like the Bajaj Pulsar and the Bajaj Avenger. Bajaj Motor cycles include

Bajaj Platina

Platina (99.27 cc) Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. At the showroom, this bike costs around Rs. 30,000 with an on-road price of around Rs. 35,500 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's location.

Bajaj XCD

XCD (125 cc) The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The alloy wheel rims add flamboyance to the strong diamond frame body. The folding number plate is a cool idea and the electric start without a kick works like a charm. At the showroom, this bike costs around Rs. 41,000 with an on-road price of around Rs. 46,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj XCD. Bajaj XCD bike prices vary upon the two-wheeler dealer's location.

Bajaj Discover

The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. 46,000 to Rs. 55,000. Bajaj Discover variants include Discover DTS-I 135 cc Bajaj Discover 135 cc lies in between the 125 cc and 150 cc segments with an engine displacement of 134.21 cc. The Bajaj Discover 135 cc is easy to control, easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike. At the showroom, this motorbike costs around Rs. 49,000 and an on-road price of around Rs. 56,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Discover DTS-I 135 cc. Bajaj Discover DTS-I 135 cc bike prices vary upon the two-wheeler dealer's location.

Bajaj Pulsar

Bajaj Motor Bikes An extremely popular bike on the Indian roads,the Bajaj Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes range in on road prices from around Rs. 62,500 to Rs. 90,500. Pulsar 150 cc DTS-i A combination of technology and engineering, Bajaj Pulsar 150 cc offers enhanced features like Digital Twin Ignition Technology (DTS-i) based engine, digital console, ride feel and chassis. New motorbikes in this series have a showroom price ranging from around Rs. 55,000 to Rs. 63,000 at Ahmedabad, which inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Pulsar 150 cc DTS-i cc. Bajaj Pulsar 150 cc DTS-i cc bike prices vary upon the two-wheeler dealer's location. Pulsar 180 cc DTS-i Bajaj Pulsar 180 cc DTS-I is a cool, mean machine using Digital Twin Technology Ignition (DTSI-i), Twin Spark Plugs, Ignition with Digital CDI and a third generation Throttle Responsive Ignition Control System. This bike is now available at a showroom price of around Rs. 59,300 with an on road price of around Rs. 67,000 at Ahmedabad including supplementary statutory charges. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon the two-wheeler dealer's location. Pulsar 200cc DTS-i

Bajaj Pulsar 200cc DTS-i has a dash of style, speed and technology. Having an international sports bike look, Bajaj Pulsar DTS-I has a split seat and several parameter indicators (oil/fuel/temperature etc), Nitro shockers, a third generation Throttle Responsive Ignition Control System and chiseled rear looks. The Pulsar 200cc DTS-i is mean machine to ideally take on a long winding road. New bikes in this series have a showroom price ranging from around Rs. 68,000 to Rs. 74,500, which inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon the two-wheeler dealer's location. Pulsar 220 cc DTS-Fi Bajaj Pulsar 220cc DTS-Fi offers riding comforts and power that with elegant styling, design and technology. Bajaj Pulsar 220cc DTS-Fi has front/back disk brakes, tubeless tyres, fuel injection/oil cooled engine, NitroX shockers and other unique features that qualify the bike as smart & macho. At the showroom, this bike costs around Rs. 83,500 and an on-road price of around Rs. 90,500 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Pulsar 220cc. Bajaj Pulsar 220cc bike prices vary upon the two-wheeler dealer's location.

Bajaj Avenger

Avenger (DTSi) Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. It is targeted at the upper middle-class bike lovers. The Avenger now has a single variant, the Bajaj Avenger priced at around Rs. 70,000. This bike has a showroom price of around Rs. 64,900 and on-road price of around Rs. 71,500, at Ahmedabad, which is inclusive of all charges such as insurance, octroi, RTO, etc. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Avenger. Bajaj Avenger bike prices vary upon the two-wheeler dealer's location.

Bajaj Scooter
In order to cover other segments than motorcycles in the two-wheeler market, Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter priced at around Rs. 40,000.

Bajaj Kristal

Kristal DTSi (95 cc) The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money. At the showroom, this bike costs around Rs. 35,200 with an on-road price of around Rs. 40,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Kristal DTSi. Bajaj Kristal DTSi scooter prices vary upon the two-wheeler dealer's location. Bajaj Auto is one of the largest manufacturers and exporters of two wheelers and three wheelers in India. Bajaj is a very old Indian company and enjoys a traditional goodwill in the market. Bajaj bikes and scooters have their own fan following.

SWOT ANALYSIS OF BAJAJ

Strengths: Highly experienced management. Product design and development capabilities. Extensive R & D focus. Widespread distribution network. High performance products across all categories. High export to domestic sales ratio. Great financial support network (For financing the automobile) High economies of scale. High economies of scope.

Weaknesses: Hasn't employed the excess cash for long. Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki) Threats: The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost)TATA Ace is a serious competition for the three-wheeler cargo segment.

Opportunities: Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards higher-end motorcycles. The growing gearless trendy scooters and scooterette market. Growing world demand for entry-level motorcycles especially in emerging markets.

Strength 1.Huge market 2.Excellent distribution through franchisees 3.Good mileage

Weakness 1. Limited market share as compared to other leading brands

Opportunity

1. Expansion in rural and tier-2 cities 2. Innovations in technology 3.More brand visibility

Threats 1. New entrants 2. Competitors 3. Low cost bikes

PROFIT AND LOSS A/C OF HERO MOTOCORP.

Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost

20,787.27 1,420.30 19,366.97 238.27 27.00 19,632.24 14,236.45 100.47

17,386.51 934.71 16,451.80 1,176.00 82.79 17,710.59 11,965.30 86.61

Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses

618.95 409.89 1,090.72 340.42 0.00 16,796.90 Mar '11 12 mths

494.33 61.77 450.18 237.76 -16.66 13,279.29

Operating Profit PBDIT Interest PBDT Depreciation Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Share (Rs) Equity Dividend (%) Book Value (Rs)

2,597.07 2,835.34 28.20 2,807.14 402.38 0.00 2,404.76 0.00 2,404.76 476.86 1,927.90 2,560.45 0.00 2,096.72 340.14 1,996.88 96.55 5,250.00 148.03

3,255.30 4,431.30 1.69 4,429.61 122.84 0.00 4,306.77 46.77 4,353.54 1,011.02 3,339.73 1,313.99 0.00 1,157.47 187.77 2,893.67 115.42 400.00 169.69