You are on page 1of 10

2008 MEDIA KIT

CLEAR CHANNEL TAXI MEDIA


New York

• Taxis dominate Times Square and 5th Avenue


• Close proximity to Point Of Purchase
• Saturate hip and trendy areas
• Constant airport and convention presence
• Awesome Wall Street & Broadway theatre coverage
• In-taxi, captive audience exclusivity

visit our website: clearchanneltaximedia.com


BENEFITS OF TAXI ADVERTISING

EXPOSURE 24 HOURS A LOWEST COST OF MAJOR


DAY, 7 DAYS A WEEK MEDIA

THEY GO WHERE PEOPLE IMPACT CONSUMERS AT


WORK, LIVE, SHOP & THE POINT OF PURCHASE
ENTERTAIN

NEVER ZONED OUT REACH DECISION MAKERS

EYE-LEVEL ILLUMINATED HIGH REACH & FREQUENCY


EXPOSURE

visit our website: clearchanneltaximedia.com


New York’s Taxi Entertainment Network

Captive…Flexible…Targeted…Measurable!
• Fullmotion digital video with audio plays on
bright LCD screen facing passengers.
• Program only plays when there are passengers
• NBC-Universal content to engage the viewer
• Captive audience and unchallenged environment
• Equal distribution of ads
• Ads can be video, flash or still execution
• Ads can be run only in specific geographic areas
• Ads can be scheduled by Time-of-Day
• Interactive real-time tickers can be sponsored
• Comprehensive measurement and reporting system

• Fast turn-around…as little as two days lead time!


[Sample Program Schedule]
Commercial breaks are kept short and uncluttered so your message stands out with impact!

Introduction Loop with message from city 0:15 Intro Loop starts when
Content: WNBC Local Headlines, Sports & Weather 1:00
Fixed position Ad :30
the meter is turned on

Content: Comedy (SNL, Conan, Tonight Show) 1:00


Ads :30
Content: Financial Feature (Mad Money. Donny Deutsch) 1:00
Ads :30 Program Loop
Content: Sports Feature :45
Ads :30 starts where the
Content: NBC Nightly News Story 1:45 previous fare
Ads :30
Content: Movie Reviews (Reel Talk) 1:15 ended, so all ads
Ads :30 get fair
Content: LXTV Open House 1:30
Ads :30 distribution.
Content: NBC Prime Time behind the scenes 1:30
Ads :30 The average taxi
Content: LXTV First Look: NYC places 1:15
Ads :30 ride is 13.4
Content: NYC Weather :30 minutes.
Ads :30
Content: Lifestyle Feature 1:00
Ads :30
Payment Options Loop
Starts when the meter is turned off
DIGITAL SMART TOPS: ENGAGING PEOPLE ON THE GO

CLEAR CHANNEL TAXI MEDIA’S DIGITAL SMART TOPS PROVIDES ADVERTISERS WITH
ONE OF THE MOST UNIQUE AND FLEXIBLE ADVERTISING MEDIUMS AVAILABLE:

AVAILABLE IN NEW YORK AND BOSTON

Programmable LCD Digital Smart Tops bring digital media to a mobile out-of-home format. Web ban-
ner-type ads, including Flash and Full Motion Video, provide flexibility, targetability and accountability.

• Digital - 32 inch LCD 2-sided Taxi Top with the ability to play both Flash animation and full color
video files in high resolution.

• Command Attention – Digital content is a more engaging form of media.

• Flexibility – Display multiple messages by


day-part or geo-targeted location. Option to
display a static ad when cab travels
above a certain speed.

• Audience Delivery – Each taxi will deliver


approximately 130,000 fifteen second ads
per month. That’s less than $.02 per ad.

• GPS Targeting – Micro-target messages by


location, city block, or zip code.

• Efficient – Run ads when and where you


want. Change ads at no additional cost.

• Customized Measurement – We report


to you where and when each specific ad ran.

• Ask about customized Event Marketing


Programs and Bluetooth Capabilities

visit our website: clearchanneltaximedia.com


2 SIDED TOPS

visit our website: clearchanneltaximedia.com


Showing is a percentage of the Manhattan population
Now Showing on a Taxi near you in Manhattan you will reach every day.
#25 showing = 200 taxi tops #50 showing = 400 tops

November 2008
# 100 Showing # 25 Showing

1-800 Flowers Aldo

# 75 Showing
Less Than 25
Espirit Wicked

American Airlines Nobel Son

#50 Showing Hooters

Chase

DVF

Capitol One
NEW YORK - SHOWING LEVELS

SHOWING #25 #50 #75 #100

TAXIS 200 400 600 800

DAILY 10,986 10,986 10,986 10,986


IMPRESSIONS
/PER TAXI

TOTAL DAILY 2.2MM 4.4MM 6.6MM 8.8MM


IMPRESSIONS

TOTAL MONTHLY 61.5MM 123MM 185MM 246MM


IMPRESSIONS

A “Showing” is the percentage of the population in our taxi media coverage area that we reach daily.
A #25 showing reaches 25% of the total population each day.

visit our website: clearchanneltaximedia.com


TAXI STAGING

• Your advertising becomes a “buzz-stirring event”

• Get incredible attention and excitement with your ads when you surround a location and dominate any event for
maximum impact

• Line up taxis to create a “Wall of Ads.” Create a caravan or roadblock with your ads…. give personal
transportation to customers and clients

• All are possible with our unique ability to put Taxis to work for you in an innovative “Taxi Staging”

• Benefit from spectacular visual coverage and personalized impact that will impress consumers and clients

• Taxi Staging is idea for store openings, new product launches and other special events

• Implement guerilla marketing to upstage a competitor

visit our website: clearchanneltaximedia.com


(Example pricing)
2-sided taxi top pricing
Package A
- 50 taxi tops for $225 per top
- Production cost of $2200
- Total Monthly Net Investment: $13,450
Package B
- 100 taxi tops for $215 per top Digital taxi top pricing
- Production cost of $3,960
- Total Monthly Net Investment: $25,460 100% of the digital tops - $1,500 per month
Package C
- 200 taxi tops for $205 per top A 25% share of the digital top - $350 per month
- Production cost of $7,200
- Total Monthly Net Investment: $48,200
Package D
- 800 taxi tops for $195 per top
- Production cost of $17,000
- Total Monthly Net Investment: $173,000

TOTALS PER MONTH

% Network # Screens Total # Ads :30 video($.0325 per ad) :15 video ($.02 per ad)

10% 500 322,000 $ 10,465 $ 6,440


25% 1,250 805,000 $ 26,163 $ 16,100
50% 2,500 1,610,000 $ 52,326 $ 32,200
75% 3,750 2,415,000 $ 78,489 $ 48,300
100% 5,000 3,220,000 $ 94,187 $ 57,960

-Ads played based on an average of 23 plays per day x 28 days per month x # of taxi’s purchased.

You might also like