Professional Documents
Culture Documents
Captive…Flexible…Targeted…Measurable!
• Fullmotion digital video with audio plays on
bright LCD screen facing passengers.
• Program only plays when there are passengers
• NBC-Universal content to engage the viewer
• Captive audience and unchallenged environment
• Equal distribution of ads
• Ads can be video, flash or still execution
• Ads can be run only in specific geographic areas
• Ads can be scheduled by Time-of-Day
• Interactive real-time tickers can be sponsored
• Comprehensive measurement and reporting system
Introduction Loop with message from city 0:15 Intro Loop starts when
Content: WNBC Local Headlines, Sports & Weather 1:00
Fixed position Ad :30
the meter is turned on
CLEAR CHANNEL TAXI MEDIA’S DIGITAL SMART TOPS PROVIDES ADVERTISERS WITH
ONE OF THE MOST UNIQUE AND FLEXIBLE ADVERTISING MEDIUMS AVAILABLE:
Programmable LCD Digital Smart Tops bring digital media to a mobile out-of-home format. Web ban-
ner-type ads, including Flash and Full Motion Video, provide flexibility, targetability and accountability.
• Digital - 32 inch LCD 2-sided Taxi Top with the ability to play both Flash animation and full color
video files in high resolution.
November 2008
# 100 Showing # 25 Showing
# 75 Showing
Less Than 25
Espirit Wicked
Chase
DVF
Capitol One
NEW YORK - SHOWING LEVELS
A “Showing” is the percentage of the population in our taxi media coverage area that we reach daily.
A #25 showing reaches 25% of the total population each day.
• Get incredible attention and excitement with your ads when you surround a location and dominate any event for
maximum impact
• Line up taxis to create a “Wall of Ads.” Create a caravan or roadblock with your ads…. give personal
transportation to customers and clients
• All are possible with our unique ability to put Taxis to work for you in an innovative “Taxi Staging”
• Benefit from spectacular visual coverage and personalized impact that will impress consumers and clients
• Taxi Staging is idea for store openings, new product launches and other special events
% Network # Screens Total # Ads :30 video($.0325 per ad) :15 video ($.02 per ad)
-Ads played based on an average of 23 plays per day x 28 days per month x # of taxi’s purchased.