RELIANCE 1.

VISION STATEMENT Through sustainable measures, create value for the nation, Enhance quality of life across the entire socio-economic. Spectrum and help spearhead India as a global leader in The domains where we operate With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small keepers and consumers, Reliance Retail Limited (RRL), subsidiary of RIL, was set up to lead Reliance Group s foray into organized retail. 2. CRITICAL EVALUATION OF VISION STATEMENT Characteristics of a Good Vision y Inspiring & Exhilarating & Passionate

Yes the vision statement inspires, exhilarates and creates passion as it talks about creating value for the nation y Says what the company wants to be

It says that it wants to be I.e. the global leader in domains where they operate. y Creates a common identity & a shared sense of purpose

Yes it does create a common identity & a shared sense of purpose y y y y Competitive, Original, Unique, Practical Foster risk taking & experimentation Foster long term thinking Represent integrity (truly genuine)

3. MISSION STATEMENT Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability to drive product development and Enhance operational efficiencies Ensure energy security of the nation Foster rural prosperity 4. CRITICAL EVALUATION OF MISSION STATEMENT Characteristics of Mission Statement -Feasible The mission statement seems feasible. -Precise The mission statement is not long and is short with all the important points included in it. -Clear As the mission statement consists of vocabulary which is easily understood by every person almost who reads it , it is clear. -Motivating It talks about the ENERGY SECURITY, RURAL PROSPERITY, CREATING VALUE TO THE STAKE HOLDERS , the mission statement is motivating. -Distinctive This mission statement includes various aspects which most of the companies do not consider and therefore it is distinctive -Indicate the major Components of Strategy -Indicates how objectives are to be accomplished Every statement in the mission statement talks about how to achieve the objectives.

5. THREE DIMENSIONS OF BUSINESS DEFINITION a) Customer groups Common middle class Indians. b) Customer functions It serves the need of fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products. By providing them at a wholesale price. c) Alternative technologies

6. SWOT ANALYSIS Strengths1.India's one of the biggest players

2.Strong brand name 3.Excellent financial position 4.One of the few Indian companies to be featured in Forbes 5.Employs over 25,000 people

Weakness1.Long term debt

2.Legal issues

6. The company already has in excess of 560 reliance fresh outlets across the country.

Opportunities1.Growing demand for products

Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore, starting with Bangalore.
iStore by Reliance Digital is a one-stop-shop for all Apple products and services. There are 17 such stores currently operational.

Threats1.Government regulations
2.High Competition 3.Environmental laws 4.Economic instability

7. ENVIRONMENTAL THREAT AND OPPORTUNITY PROFILE (ETOP) Environmental Sectors Economic Market International Political Regulatory Social Supplier Technology Nature of Impact (inc to dec) Impact of each sector

8. STRATEGIC ADVANTAGE PROFILE (SAP) Capability factor 1. 2. 3. 4. Finance Marketing Operations Personnel Nature of impact (inc to dec) Competitive Strengths/ Weakness
Long term debt (weakness) Growing demand for products One of the few Indian companies to be featured in Forbes

5. Information 6. General Management