Practical Studies Report on

MORIS FAST FOOD

Prepared by: Miss Hetal G. Gajera

Class: S.Y.B.B.A. SEM - IV

Roll no.: 74

Academic year: 2011-12

Submitted to: Shree R. P. Bhalodia College

Guided by: Pro. Vidita Vithalani

Company certificate

PREFACE

Today we are in 21st century. Competition at various levels is increasing day by day. New and new developments are taking place these days in al fields a over India to make the life of the people more comfortable and luxurious.

Thus, in order to survive in the market one should have practical as theoretical knowledge about all the fields prevailing in the market such practical knowledge helps in understanding the management activities that help us to understand management theories more effectively.

ACKNOWLEDGEMENT

It is my great pleasure present this report. I thank all the people who helped me in making this project by necessary information.

I would like to express my gratitude towards Mr. Jugalbhai Bundela and Mr. Mukesh Bundela of MORIS fast food, to spare his most valuable time and provide me all necessary details regarding the unit.

I would like to pay my gratitude to our principal and also to Miss Vidita Vithalani; she provided all necessary suggestions and guided to prepare this project report.

I have tried my level best to present the available information in the best possible way. Date: Place: Rajkot Signature (Ms. Hetal G. Gajera)

DECLARATION
I,the undersigned Miss Hetal G. Gajera,The student of S.Y.B.B.A. of Shree R. P. Bhalodia Coiiege, Rajkot, hereby declare that this report is my own work and has been carried out under the guidance and supervision of Miss Vidita Vithlani. This work has not been previously submitted to any other university for any examination.

Date: Place: Rajkot Signature

(Ms. Hetal G. Gajera)

General Index

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8.

Particular
General Information Marketing Department Personnel Department Finance Department SWOT Analysis Suggestion Conclusion Bibliography

Page No.

CONTENTS Sr. No.

1. 2. 3. 4. 5. 6. 7. 8. Introduction Company Profile Size of unit and Form of organization Organization structure Objectives Of Organization Location and Site Preference Time Keeping System Service to customers

Particulars

Page No.

INTRODUCTION

A business is an activity to earn profit. Any organizations has motive to serve public and to earn profit as well. Organization is the rational coordination of the activities or roles of a number of people for the achievement of some common goal or purpose through division of labour and function and through hierarchy of authority and responsibility.

It has always provided justice to the questions of people and also solved the problems of general public. It is also provides an open platform for general public to share their views and decisions and always remains neutral in decisions and uncorrupted.

COMPANY PROFILE

Name: Moris Fast Food Address: Kunj Complex, Opp. Petrolpump, Canal Road, Rajkot. Phone no.: (0281)2226444 Web site: www.morisbanquet.in Year of Establishment: 2001 Number of Employees: 16 E-mail: www.Moris.in Days Of Working: Daily.

SIZE OF UNIT AND FORM OF ORGANISATION

Business organization refers to all necessary arrangements required to conduct a business. It refers to all those steps that need to be undertaken for establishing relationship between men, material, and machinery to carry on business efficiently for earning profits. This may be called the process of organizing. The arrangement which follows this process of organizing is called a business undertaking or organization. A business undertaking can be better understood by analyzing its characteristics.

MORIS is a medium scale and is a sole proprietorship and is handled by a single owner that is Mr. Jugalbhai Bundela.

ORGANIZATION STRUCTURE
Organization Structure is mainly of four kinds. They are formed as per requirement of unit. They are as follow. 1) Line Organization 2) Staff Organization 3) Line & Staff Organization
4)

Functional Organization

It has followed the line structure. In this type of structure the authority flow top to bottom and the responsibility flow bottom to top. There is only one boss who gave and the subordinate follow it. The working of Moris is very smoothly because of chain of command.

OBJECTIVES OF ORGANISATION

Individuals or organizations must have purposeful economic activities. The first step in planning of an enterprise is to define clearly the goals or objectives to be accomplished. Once the goals are known, efforts and activities can be directed to achieve them and reach to the desired destination. The entrepreneur must answer few questions relating to their objectives. The total objectives or goals may be sub divided into sub goals or components for each department. Modern business organizations have their basic goals to provide returns to customers, owners, managers, employees and society.

Moriss organizational goals also make the organization run smoothly and all the works are carried out by keeping in mind the goals of the organization. The main objectives of to up bring the quest of general public and to answer their questions and bring upliftment of their standard of living.

LOCATION AND SITE PREFERENCE

An industrial estate is a planned location or sub area divided systematically developed in accordance with comprehensive plans and policies. The chosen location or area is expected to provide all amenities and facilities as well as public utility services to a number of small business units. Location and site thus reduces the gestation period in the infant stage of business.

Location is the size, shape, and topography of the site that will influence the building on plot and the arrangement of general layout, of receiving and dispatch and the best flow of production in and out of plant.

MORIS chose the present plant location as firstly the land was owned by the owner, secondly it was a general location for a restaurant and so the owner thought to start up there.

TIME KEEPING SYSTEM

As an employer and a government contractor, is subject to numerous laws and regulations that govern the way the Institute conducts business. The laws that regulate employees wages and hours are designed to insure that employees are paid, as specified, within these regulations. These records contain valuable information pertaining to scheduled hours worked, actual non-exempt employees hours worked, vacation accruals, sick accruals and leave reporting.

The time keeping system in MORIS is in everyday, but as per required 2 shifts sometimes.

SERVICE TO CUSTOMERS
The restaurant provides various services to customers. They provide services from soup to desert they dont make any problem or difficulty to their customers. They services provide by them are as follows:

Table services:soup to

They are providing table service to their customer. They are providing

desert service. When any customer came in restaurant they give them water. After giving water they give them water they give menu and after selecting menu by customer. They provide customer selected food. If customer want anything. They provide it to them. After that they are giving pure water.

Careering services:-

They are providing catering service to customer. They are serving to each and every customer from table to table. There is a well manner staff that is performing catering service very well. It the customer can giving tips to waiter for their catering services.

Parcel facilities:-

If any customer want to take food at home. The staff provides them parcel facilities. They are packing food and for parcel facilities they are not charged money. They provide free parcel facilities.

Home delivery:-

They are also providing facilities of home delivery. They are packing a food which customer demanded. In nice manner and deliver it to given address. For these facilities they are not charged extra money.

Birthday party:-

If some one wants celebrate birthday in restaurant they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold drink and food to the members of party so person can get both entertainment and food.

Marriage party:-

If some one want to arrange a marriage party. They handle the event. They provide food & cold drink and also provide music and other facilities.

Dance party :-

If the festival of Diwali and Christmas. They providing hall for dance and for this purpose they can arrange music to celebrate festival.

Meeting &conference Hall:-

They are providing hall for meeting &conference. If any person want to arrange meeting they can allow them and after meeting they provide them lunch or dinners.

By this way, MORIS provides various services to their customers. So that more and more people attracted toward the restaurant.

CONTENTS Sr. No.

1. 2. 3. 4. 5. 6. 7. 8.

Particular
Introduction Product Planning Market Segmentation Pricing Policy Channel Of Distribution Sales Promotion Avertising Marketing Mix

Page no.

INTRODUCTION

Marketing has been viewed as an on going or dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers on the basis of reliable marketing anticipation. Marketing is a matching process by which a producer provides a marketing mix that meets consumer demand or a target market within the limits of society. The process is based on corporate goals and capabilities.

PRODUCT PLANNING

Product planning is a process used to identify and develop new products. The purpose of planning is to make choices about which product ideas a company should invest in. Companies can approach product planning from a number of different perspectives. Having a system in place before planning begins is important as it helps to avoid wasted time and creates a framework for decision making. Consultants who specialize in marketing and corporate decision making can be involved in the development of a product planning system for a company, which will accommodate the company's approach to business while helping it avoid expensive dead ends.

MARKET SEGMENTATION

According to Stanton Market Segmentation consist at taking the total heterogeneous market for product and dividing it in to several sub market or segment each of them which tends to be homogenous in all significant aspects.

Market segmentation is done with the help of some variables these variables are called the basis for market segmentation. MORIS has also included market segmentation, market are in a better position to locate & compare marketing opportunities.

PRICING POLICY

Pricing policy of a company depends on many factors. Prices of any product depends on market situation, government of country, policies of government, market prices, etc. each company decides its prices by considering production cost, taxes, labour turnover, salary and wages of employees, etc. Price is the monetary value of product. It also includes discount, allowances and terms of credit. Price is an effective means of competition. It can also act as a device of promotion.

CHANNEL OF DISTRIBUTION

Channel of distribution means the level or stages of distribution i.e. after how many stages does the product finally reaches to the consumer. It can include factory, wholesaler, agents, retailers, grocer, customers and consumers.

The more the channel is long the more is the product costly and also the profit of the channel distributor is more. The more the channel includes more people in it the more the product becomes costly.

SALES PROMOTION

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.

ADVERTISING
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

MARKETING MIX
Elements of the marketing mix are often referred to as the "Four P's":
1.

Product - It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cell phone load and credits. To retain its competitiveness in the market, product is required and is one of the strategies to differentiate a product from its competitors.

2.

Price - The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.

3.

Place - Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

4.

Promotion - It represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.

CONTENTS Sr. No.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Particulars
Introduction Organisation chart Recruitment and Selection Placement and Induction Training and Development Promotion and Transfer Policy Performance Appraisal System Employees walfare and Benefits Wages and Salary Administration Personal Records Grievance Handling Procedure

Page No.

INTRODUCTION

Personnel department is the sub area of general management. It concentrates on the human activities element of general management. Personnel management is a staff function and the personnel department offers advice and service to all line executives on personnel matters. A staff unit is expected to give advice, provide service, maintain control and perform administrative task. Human capital is the greatest asset of a business enterprise. The essential ingredient of management is the leadership and direction of people. Each manager of people has to be his own personnel man. Personnel management is not something that you really turn over to personnel department staff.

ORGANISATION CHART

Head of personnel department

Grievance handler

Personnel officer

Executives

RECRUITMENT AND SELECTION

Fitting the worker to the job is the first and most important step in promoting individual efficiency and adjustment in industry. Selection in scientific method is very much important function of personnel department. Recruitment is attempts of getting interested applicants and providing a pool of prospective employees so that a right person is selected for a right job, at a right time, for a right position.

There are basically two types of recruitment sources: Internal sources External sources For MORIS, it follows the internal sources of recruitment, i.e. it recruits employees who are friends and relatives of current or retrenched employees. Only in rare cases uses the external sources.

PLACEMENT AND INDUCTOIN

Placement is a process of assigning a specific job to each of the selected candidates. It involves assigning a specific rank and responsibility to an individual. It implies matching the requirements of a job with the qualifications of the candidate. Once an employee is selected and placed on an appropriate job, the process of familiarizing him with the job and the organization is known as induction. Induction is the process of receiving and welcoming an employee when he first joins the company and giving him basic information he needs to settle down quickly and happily and stars work. Induction Training is vital for new hires. A well conducted induction ensures new hires are retained, and then settled in speedily and comfortably in a constructive role. Induction training is about the basics that seasoned employees take for granted: shift timings; holiday routine; casual/sick leave policy; location of the cafeteria; dress code; etc. new employees also need to understand the organizations goals, values and philosophy; personnel practices, and of course the job they are required to do. The placement and induction in MORIS is done on the casis of knowledge, experience and ability of doing work.

TRAINING AND DEVELOPMENT

For every organization it is very much necessary to provide training to its employees, carrying out development programs and making them feel comfortable in the organization. More important and vital counterpart of planned training program is the individual efforts of the person himself.

There are basically two types of training given t the employees: On job training Off job training In MORIS employees are given on job training that is practical training so that the development process becomes more effective and output is more efficient.

PROMOTION AND TRANSFER POLICY

A promotion is a change for an individual (as opposed to a position) in duty assignments and title to another in a higher pay grade, which involves significantly higher level of responsibility and requires higher qualifications. A demotion is a change in duty assignment from a position in one classification to a position in another classification in a lower pay grade, which involves a lower level of responsibility or requires lower qualifications. A lateral transfer is considered to be a move to another position with the same classification level (pay grade) and salary range. There is no change of compensation associated with this change.

Since MORIS is not having any of its branches and has fixed delegated authority so does not follow the function of promotion and demotion nor of transfer.

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal means persons performance in the company.

Once the employees have been selected trained and motivated, he is then appraisal for his performance. Performance appraisal is the step were the management finds out how effective it has been at hiring and placing employee. A performance appraisal consists of evaluating an employees performance of job in terms of a job in terms of its recruitment.

The MORIS consider its employees as its most valuable and therefore it believes in perfect and accurate performance appraisal system. They believe that employees efficiency, productivity and great performance is a ladder to success.

EMPLOYEES WELFARE AND BENEFITS

Welfare includes anything that is done for the comfort and improvement of employees and is provided over and above the wages. Welfare helps in keeping the

morale and motivation of the employees high so as to retain the employees for longer duration. The welfare measures need not be in monetary terms only but in any kind/forms. Employee welfare includes monitoring of working conditions, creation of industrial harmony through infrastructure for health, industrial relations and insurance against disease, accident and unemployment for the workers and their families. Employee welfare defines as efforts to make life worth living for workmen. These efforts have their origin either in some statute formed by the state or in some local custom or in collective agreement or in the employers own initiative. MORIS does not follow any of the welfare benefits programs for its employees and workers.

WAGES AND SALARY ADMINISTRATION

The wage structure decision has to do with determining the wage rates for jobs, and in some cases, workers. It combines the external marketplace with the relative value that different jobs have to the organization. The organizational value of a job is determined through job evaluation, which in turn relies on job analysis to provide the information required for the evaluation. The organizational and market values of jobs are integrated through the development of a wage structure, which defines job levels or grades, and assigns wage rates to those grades by reference to market rates.

The wages and salary distribution in MORIS is based on experience of work, type of work, timing of work and authority and responsibility.

PERSONAL RECORDS

A "personnel record" broadly as any "record kept by an employer that identifies an employee, to the extent that the record is used or has been used, or may affect or be used relative to that employees qualifications for employment, promotion, transfer, additional compensation or disciplinary action." Personnel records are not limited to documents contained in official or formal personnel files maintained by their human resources department. Rather, the statutory definition also encompasses what individual managers and supervisors may view as their personal files or notes on employees under their supervision, if those documents are used or may be used to determine promotions, transfers, additional compensation or disciplinary action. Moris maintains the personnel records of its employees when any appraising work is done by any of its employee or worker. They maintain it by recording in its files.

GRIEVANCE HANDLING PROCEDURE

A grievance is a sign of an employee's discontentment with his job or his relationship with his colleagues. Grievances generally arise out of the day-to-day working relations in an organization. An employee or a trade union protests against an act or policy of the management that they consider as violating employee's rights. Grievance handling means to help and possibly solve the problem of the person who is in trouble and wants some kind of help. A grievance can be of any type like someone trying to corner some-one, not giving him his rights etc. and grievance handling is to help such a person in a way that can give him justice to his satisfaction.

If we see general criteria of MORIS, it has never faced conflicts amongst employees as everyone is accountable for their own work but if any grievances are still created than it is handled by Mr. Jugalbhai bundela.

CONTENTS

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8.

Particular
Introduction Organization chart Financial Planning Capitalization of Funds Management of fixed assets Management of working capital Management of receivables Management of Profit

Page No.

INTRODUCTION
Finance is the lifeblood of business. It is rightly termed as the science of money. We need finance for the production of goods and services as well as their distribution. The efficiency of production and marketing operations is directly influenced by the manner in which the finance function of the enterprise is performed by the finance personnel. Finance function assumes an important role in the business system and it should be given equal importance, as with production and marketing functions.

Finance is that administrative area or set of administrative functions in an organization which relate with the arrangement of cash and credit, so that the organization may have the means to carry out its objectives as satisfactorily as possible.

ORGANISATION CHART
Head of finance dept.

Accounting officer

Finance officer

Executives

FINANCIAL PLANNING
In general usage, a financial plan can be a budget, a plan for spending and saving future income. This plan allocates future income to various types of expenses, such as rent or utilities, and also reserves some income for short-term and long-term savings. A financial plan can also be an investment plan, which allocates savings to various assets or projects expected to produce future income, such as a new business or product line, shares in an existing business, or real estate. In business, a financial plan can refer to the three primary financial statements (balance sheet, income statement, and cash flow statement) created within a plan. Financial forecast or financial plan can also refer to an annual projection of income and expenses for a company, division or department. A financial plan can also be an estimation of cash needs and a decision on how to raise the cash, such as through borrowing or issuing additional shares in a company.

CAPITALIZATION OF FUNDS
Market capitalization is just a fancy name for a straightforward concept: it is the market value of a company's outstanding shares. This figure is found by taking the stock price and multiplying it by the total number of shares outstanding. Market capitalization (also referred to as market cap) is the price of a share of stock multiplied by the number of shares outstanding. Many equity mutual funds are categorized based on the average market capitalization of the stocks that the mutual funds own. Market capitalization is the value that the market places on a publicly traded company. Moris does not have capitalization of funds and therefore no funds and shares are there.

MANAGEMENT OF FIXED ASSETS

Fixed assets management is an accounting process that seeks to track fixed assets for the purposes of accounting, preventive, and theft deterrence. Many organizations face a significant challenge to track the location, quantity, condition, maintenance and depreciation status of their fixed assets. A popular approach to tracking fixed assets utilizes serial numbered Asset Tags, often with bar codes for easy and accurate reading. Periodically, the owner of the assets can take inventory with a mobile barcode reader and then produce a report.

Moris manages its fixed assets by providing depreciation and investing in land and other assets.

MANAGEMENT OF WORKING CAPITAL

Financial management is called upon to maintain always the right cash balance so that flow of fund id maintained at desirable speed not allowing any slow downs or, stop pages. Thus the enterprise can have a balance between liquidity and profitability. Planning and control of working capital naturally centers round sound cash planning which includes setting of cash policies and procedures, and the control over cash and credit. Cash is of course the major and very sensitive component of working capital. Through working capital, smooth and rapid flow of funds can be maintained, efficiency of profit can also be maintained. There is no need to maintain a cash reserve.

MANAGEMENT OF RECEIVABLES
Managing and collecting commercial receivables (unpaid receivables between companies or organizations) is linked to the credit insurance business and the information business. The amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying its own debts. Evaluation of the chances of collecting based on history of customers' payments, quality of customers and age of the accounts receivable and debts is important. A big mistake made by people overlyeager to buy a business is to give too high a value to the accounts receivable without considering the chances of collection. The receivables are used for the production purpose and also for development of the organization.

MANAGEMENT OF PROFIT
The main objective of business enterprise almost invariably is to earn a surplus which is adequate for compensating decline in the purchasing power of money and for maintaining a reasonable growth rate. Profit, therefore, is a very important concept in business management. One of the main responsibility of the top management is profit planning. A product unit is the basic concept for computing profit because profit is the difference between the unit selling price and the unit cost of sale. Profit planning is an exercise for maximizing the aggregate of unit product profit within the permissible parameters.

S.W.O.T. ANALYSIS
S.W.O.T. analysis is a too for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issue. Once key issues have been identify the feed in to market objective. SWOT stands for:

Strength Weakness Opportunity Threats

(1) Strength and weaknesses are internal factor. (2) Opportunity and Threats are external factor.

STRENGTH 1. The staff of the moris is well manner. They treat customer generally.

2. There is a chain command means only top management can take decisions.

3. The location of MORIS adds the middle of the city. WEAKNESS

1. Front area is very small, so, people cannot found easily.

2. People park their vehicles out side because of small parking area.

OPPORTUNITY 1. The MORIS situated at the middle of the city, they having a more market share. 2. Internal personal relationship is very nice between staff and owner.

THREAT 1. Today world, firm only threat by competitor 2. Now a days, these organization is suffering form the fear of constantly increasing price of raw material.

SUGGESTIONS

Projection is the result of valued suggestions.

After visiting the sector, I think that restaurant is well and efficient there is nothing as such which I can suggest to the sector. But, I also want to tell something to the restorant that I think is necessary to attract more and more customers.

The major problem faced by customers is parking so restaurant must make some arrangement for parking.

The MORIS should advertise about its services so that they can cover market & attract more customers.

So, this is one the views from my point of view, which I hope may be taken positively and will not be misunderstood.

CONCLUSION

I think that I had got a good opportunity to visited.

This restaurant is one of the best restaurant of Rajkot. The quality of food, quality of services provided over here can be kept in the best category.

I got a whole information regarding personnel, financial and marketing. During my study, I marked that The MORIS FAST FOOD is best in management.

They are never compromise with quality. They try to capture the market as well as earn profit.

BIBLIOGRAPHY

1)

Business environment -Dr. Francis Cherunilam

2)

Modern business organization and management -S.A. Sherlekar & V.S. Sherlekar

3)

Modern management -B.S. Shah

4)

WWW.morisbanquet.in