Professional Documents
Culture Documents
Introduction
$ 46 bn $ 53 bn $ 29 bn $ 109 bn
Data from October, 2011
Match them up
Three Large Firms In: Revenues Mkt. Cap
$215 bn
$208 bn
$504 bn
$262 bn
$117 bn
$798 bn
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When an industry with a reputation for tough economics meets a manager with a reputation for excellent performance, its usually the industry that keeps its reputation intact - Warren Buffett
Strategy Process
Formulate the strategy
Course objectives
More systematic understanding of the drivers of superior performance at the industry, business and corporate levels Familiar with standard strategy tools and concepts Increased ability to systematically analyze complex, multidimensional business problems and to effectively communicate conclusions
Course overview
Date Monday 31 October Session (case) Group assignment due time Individual poll due time Session1: INTRODUCTION TO STRATEGY AND COURSE OVERVIEW (IKEA A) PART 1: BUSINESS UNIT STRATEGY Session 2: COMPETITIVE POSITION (Supermarkets in India) Session 3: THE CHALLENGE OF INDUSTRY DYNAMICS (Music Industry) All groups due by 9am Odd groups: Saurer case (Session 4) Even groups: Airborne Express case (Session 5) Session 4: SUSTAINING COMPETITIVE ADVANTAGE (Saurer) Session 5: COMPETITIVE ADVANTAGE IN A CHANGING INDUSTRY (Airborne Express)
Thursday 24 November
Thursday 1 December
Group work
Information: Only use information in the case supplemented by reasonable assumptions Work allocation: dont allocate pieces to those most familiar with that type of analysis this bores the person doing it and others dont learn much Face to face meetings are best for discussion and debate: budget time for this but run the meetings well
Classroom norms
Engage fully
Arrive on time No mobile devices (laptops, phones, etc.) unless relevant to the class Remain in class until the end of each session
Rules of engagement
Come prepared and ready to question and debate Always behaving tolerantly and with respect towards your peers
Less Enjoyable(?)
No right answer difficult to ace the case Issue: choice of best analytical perspective/tools Data paradox: oMore data: less value opportunity oLess data: more opportunity (maybe) Mostly an iterative/learning process
How to reach me
If you would like to meet with me for any reason, individually or as a group, email Jessica Verin (at jessica.verin@insead.edu) or myself directly (at james.costantini@insead.edu). I am in office EW 1.09.